What Humotion does

Humotion GmbH is a privately held German company founded in 2008 and headquartered in Münster that develops wearable sensor systems for capturing and analyzing human movement data in sports and medical applications. Its core offering is the SmarTracks product family — comprising wearable sensors, magnetic timing gates, athlete and coach mobile apps, a cloud-based platform (smartracks.run), and diagnostic software — which records distance, duration, split times, and intervals for professional and amateur athletes, teams, coaches, schools, and community sports programs without complex technical setup. The company also sells the DataLogger, a compact movement-monitoring device designed for textile integration and research use, and SmartVia Assessments, a sensor-based gait analysis system targeting physiotherapists, physicians, hospitals, and rehabilitation clinics for objective mobility and fall-risk assessment.

The company's revenue model is anchored in hardware sales of the SmarTracks product line, complemented by consumer mobile apps distributed through iOS and Android app stores and a self-serve web platform for SMB and individual buyers. Enterprise customers (teams, institutions, healthcare providers) are reached through direct sales with demonstration requests, supplemented by content marketing, social media, webinars, and participation in sports and technology events. Products are marketed under the SmarTracks brand across more than 30 countries, and the company has pursued adjacent applications such as the completed SwimSmart research project with BeSB GmbH and the University of Hamburg.

Humotion is structured as a small, interdisciplinary team combining hardware and software engineering, mathematics, sport science, and product design, with Johannes Rosenmöller serving as Managing Director (Geschäftsführer). No funding rounds, acquisitions, or revenue figures have been publicly disclosed, and the company has maintained a steady product cadence rather than pursuing rapid scale or external capital.

Name

Humotion

Legal name

Humotion GmbH

Website

https://humotion.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Humotion GmbH, founded in 2008 in Münster, Germany, develops wearable sensor systems and timing gates under the SmarTracks brand for sports performance diagnostics, and the SmartVia Assessments system for clinical gait analysis. It serves professional athletes, coaches, educational institutions, and healthcare providers across more than 30 countries.

Ownership category

akta.pro rank

Product category

Wearable Sports Performance Sensors

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

Keywords

• Wearable motion sensors
• Sports performance diagnostics
• Athlete tracking systems
• Gait analysis technology
• Magnetic timing gates

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hardware and Software Products: Sale of SmarTracks product family including sensors, timing gates, and associated diagnostic software. Products are time- and cost-efficient, allowing training and performance diagnostics without complicated setups.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Humotion develops and sells wearable sensor systems combined with magnetic timing gates for capturing human movement data in sports and medical applications. Its product portfolio includes the SmarTracks family (sports timing and performance diagnostics), DataLogger (miniaturized movement monitoring for research and athletics), and SmartVia Assessments (sensor-based gait analysis for clinical and therapeutic use). The company delivers both the hardware sensors and the associated server-based analysis and reporting software.

Product overview

Humotion offers a portfolio of mobile motion capture and analysis systems for the sports and medical technology markets. The core product family is SmarTracks (covering timing gates, sensors, mobile apps for athletes and coaches, online platform, and diagnostics software), which provides professional sports timing and athlete performance diagnostics using sensor technology with magnetic timing gates. The DataLogger is a wearable movement monitoring system for research and sports applications with textile integration. SmartVia Assessments delivers sensor-based gait analysis for clinical and therapeutic settings, supporting objective mobility testing including Timed Up and Go assessments. A completed project, SwimSmart, demonstrated inertial sensor technology for swimming motion analysis with real-time audio feedback. The company provides the complete service of data capture as well as data processing.

Differentiator

Problem solved

Functional benefit

Brands

• SmarTracks: Mobile monitoring systems for sports performance diagnostics, timing, and tracking solutions for professional and amateur athletes.
• SmartVia Assessments
• DataLogger

Products and services

• SmarTracks Professional sports timing, athlete tracking, and performance diagnostics product family. Uses wearable sensor technology combined with magnetic timing gates to record distance, duration, split times, and intervals, enabling real-time timing, multi-athlete tracking, and automated testing for sports events and training diagnostics. Targeted at professional athletes, teams, coaches, and institutions.
• DataLogger
• SmartVia Assessments Sensor-based gait analysis system developed with therapists and physicians for objective mobility and gait assessment. Provides automated gait parameters including symmetry, regularity, harmony, hip diagrams, and step parameters, and supports Timed Up and Go (TUG) mobility testing for fall risk assessment. Used by physiotherapists, physicians, hospitals, nursing homes and rehabilitation clinics.

Quantifiable outcome

• Sensor-based gait analysis completed in just a few minutes with automated parameters
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• BeSB GmbHminorStrategic or Co-development PartnerProject partner for the SwimSmart project focused on inertial data capture technology for swimmers. BeSB GmbH contributed audio feedback (sonification) capabilities enabling real-time audio feedback of swimmer movements during training.
• Uni Hamburg (Sportwissenschaft)minorStrategic or Co-development PartnerResearch partner for the SwimSmart project providing scientific background on parameters relevant for professional athletes. Contributed expertise in swimming motion analysis and performance metrics.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Garmin: Garmin offers a broad portfolio of sports watches, cycling computers and fitness wearables with performance metrics. It competes with SmarTracks at the consumer/individual-athlete end and dwarfs Humotion on distribution and brand.
• Polar Electro: Polar is an established sports-wearable brand offering heart-rate, GPS and running-power watches plus team-coaching platforms. It overlaps with Humotion in athlete tracking and coaching analytics but is a broad incumbent across many sport categories.

Direct peers

• GAITRite: GAITRite manufactures instrumented walkway systems for clinical gait analysis. It is the most direct competitor to SmartVia Assessments in objective gait parameter capture, though it uses pressure-mat technology rather than body-worn sensors.
• Playermaker: Playermaker produces wearable sensors that strap onto football boots to capture movement, kicking and load data. It directly overlaps with Humotion's SmarTracks and DataLogger concepts in football performance diagnostics.
• STATSports: STATSports builds GPS-based player tracking vests and analytics for team sports. It is a direct competitor to SmarTracks in elite and grassroots team-sport performance monitoring, with a comparable athlete-and-coach target buyer.
• Catapult Sports: Catapult provides wearable athlete-tracking and performance-analytics hardware and software for professional teams. It is a direct competitor to SmarTracks in the sports-performance wearable category, though Catapult focuses on GPS/IMU load monitoring rather than timing gates.
• APDM Wearable Technologies (Clario): APDM (now part of Clario) makes clinical-grade inertial wearable sensors for gait, balance and mobility assessment. It overlaps directly with SmartVia in objective, sensor-based clinical movement analysis for rehab and trials.
• Kinexon: Kinexon offers UWB- and sensor-based real-time tracking for sports and industry, including athlete and ball tracking. It overlaps directly with Humotion's sports tracking, performance diagnostics and timing capabilities and also serves industrial/medical-adjacent verticals.

Regional players

• Xsens (Movella): Xsens makes professional inertial motion-capture systems (MVN) used in sport science, rehabilitation and research labs. It is comparable to DataLogger and SmartVia for research and clinical motion capture, though more studio/3D-tracking focused.

Emerging players

• Moticon: Moticon produces sensor insoles and IMU-based wearables for clinical gait, rehab and sports. It is a partial competitor to SmartVia (sensor-based gait) and DataLogger (research IMU logging), focused more on insoles than timing gates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCppxk6XzK-Gd9debsQoqMVQ
• Facebookfacebook.com/SmarTracksSystem
• LinkedInlinkedin.com/company/humotion-gmbh
• Instagraminstagram.com/smartracks.run

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humotion