AdStorm

What AdStorm does

AdStorm Ltd is a UK-based B2B marketing agency founded in 2007 and headquartered in Lichfield, Staffordshire, operating as a private limited company with an AdStorm Ltd / Précis Marketing Ltd entity linkage. The firm offers an integrated suite of marketing services organized across ten service categories: search engine marketing (SEO and PPC), social media marketing, website design and development, public relations, media and design, database marketing, global marketing, exhibitions, email marketing, and printing. It serves a broad vertical mix including manufacturing, public sector, motorsport, automotive, technology, professional services, education, and consumer goods, with a named client roster spanning the Environment Agency, BBC Radio 1, Hadley Group, Netzsch, Lawson Software, SMMT, A1GP, and Open Study College. The agency's positioning is full-service B2B integrated campaigns rather than a single-channel specialist.

The agency operates on a conventional marketing-services technology stack rather than proprietary AI or platform IP. It is a Google Partner and Google Analytics Authorised Consultant, manages Google AdWords campaigns, runs email marketing through Eloqua (with personalization, lead scoring, and landing-page split testing), and operates the proprietary B2B Marketing Opportunity Identifier diagnostic tool alongside its broader content library (cookie law, sustainable marketing, lead nurturing guides). The team is structured around three identified principals: Rob Frost (Director, digital marketing), Andy Frost (Director, print and publications), and Darral Lambert (Account Director, exhibitions), implying a founder-led boutique model.

AdStorm monetizes through three pricing structures: a 20% commission on gross media charges for advertising placements, hourly rates ranging from £25 (administration) to £100 (marketing consultancy and strategy), and fixed-price project quotes. Its go-to-market is sales-led direct client engagement with no intermediary resellers, targeting both enterprise clients (e.g., Hadley Group at ~£100m turnover, BBC Radio 1, SMMT) and mid-market clients (Open Study College, Thornton Project Solutions), with engagements typically beginning as discrete projects and in some cases converting to retained relationships.

Name

AdStorm

Legal name

AdStorm Ltd

Website

https://adstorm.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

AdStorm Ltd is a UK-based boutique B2B marketing agency offering integrated marketing services including SEO, PPC, web design, PR, email marketing, exhibitions, and printing to enterprise and mid-market clients across manufacturing, public sector, motorsport, and technology verticals.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Direct Mail Advertising (54186), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAAAD

Digital Performance Marketing (SEM, Paid Social, Programmatic)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• B2B marketing services
• Integrated marketing campaigns
• Search engine marketing
• Digital marketing agency
• Exhibition management

Headquarters

HQ city

Lichfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission-based advertising: AdStorm receives 20% commission on gross media charges for advertising and supplier service charges. This is a standard agency commission model where the agency earns a percentage of media spend placed on behalf of clients.
2. Hourly consulting services: For projects not compensated on commission basis, AdStorm charges hourly rates ranging from £25 (administration) to £100 (marketing consultancy/strategy). Rates include £75 for graphic design and project management, £75 for internet consultancy, and £50 for other work.
3. Fixed project quotes: AdStorm provides fixed price quotes for defined projects, with the ability to adjust pricing if project scope changes. Suitable for well-defined deliverables with clear specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

AdStorm is a B2B marketing agency delivering integrated marketing campaigns combining digital and traditional channels. Core offerings span search engine marketing (SEO and PPC), social media marketing, website design and development, PR, media and design, database marketing, global marketing, exhibitions, email marketing, and printing services. The agency serves enterprise and mid-market B2B clients across manufacturing, motorsport, public sector, technology, automotive, and professional services industries.

Product overview

AdStorm is a B2B marketing agency offering a comprehensive suite of integrated marketing services. The core offering is organized around key service pillars: Search Engine Marketing (encompassing organic SEO and paid PPC), Social Media Marketing, Website Development and Marketing, PR Services, Media and Design, Database Marketing, Global Marketing, Exhibitions, Email Marketing, and Printing. These foundational service categories are supported by specialized add-on capabilities including Google Analytics Consultancy, Eloqua-powered email marketing automation, B2B Telemarketing, and Lead Nurturing Services. AdStorm also provides proprietary tools such as the B2B Marketing Opportunity Identifier. The agency operates as a full-service marketing partner, combining these capabilities to deliver integrated campaigns for B2B clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Marketing Comprehensive search engine marketing services combining organic SEO and paid PPC advertising management to improve search visibility and drive targeted traffic for B2B clients.
• Social Media Marketing Social media marketing services encompassing social networking, online PR, online brand management, widget development, blogging, and forum posting to build brand presence and engagement.
• Website Marketing Website development and marketing services including web design, microsites, content management solutions, eCommerce solutions, business hosting, and digital brochures for B2B clients.
• PR Services Public relations services including general PR, property PR, motorsport PR, press releases, case studies, and video testimonials to manage client communications and reputation.
• Media and Design Creative and design services including graphic design, direct mail, brochure design, and visual identity development to create compelling marketing materials for B2B clients.
• Database Marketing Database marketing services including B2B telemarketing, database de-duplication, database building, and database cleaning to optimize marketing data quality and reach for B2B clients.
• Global Marketing International marketing services including global campaign management, international e-newsletters, and email marketing localization to help clients expand across markets.
• Exhibitions Exhibition services including exhibitions management and exhibition stand build to support clients at trade shows and events.
• Email Marketing Email marketing services including email marketing campaigns, email newsletters, and e-shots to reach and engage target audiences directly.
• Printing Printing services including litho printing, digital printing, and promotional items to produce high-quality printed marketing materials.
• Eloqua Email Marketing Automation Fully managed email marketing services powered by Eloqua marketing automation software, enabling lead generation, prospect scoring, campaign execution, personalized landing pages, split testing, and conversion optimization for B2B clients.
• Google Analytics Consultancy Google Analytics consultancy service providing insights into visitor behavior, content effectiveness, traffic sources, campaign measurement, e-commerce tracking, and website optimization recommendations as Google Analytics Authorised Consultants.
• B2B Telemarketing B2B telemarketing services for appointment setting with qualified decision makers, market research, and customer satisfaction surveying to drive sales opportunities for B2B clients.
• Lead Nurturing Services Lead nurturing services to cultivate relationships with prospects through tailored communications, building trust and guiding leads through the buying cycle to improve conversion rates for B2B clients.
• B2B Marketing Opportunity Identifier A proprietary diagnostic tool for analyzing B2B marketing performance and identifying opportunities for profit and growth improvement across planning, positioning, messaging, campaigns, pipeline management, measurement, and feedback.

Quantifiable outcome

• Threefold increase in Google AdWords conversion rates for Open Study College
• +7 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationAdStorm operates as a Google Partner providing Google AdWords management services. They offer Google Analytics consultancy and are described as Google Analytics Authorised Consultants. Their expertise in Google advertising platforms is a core service offering demonstrated through multiple client case studies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prohibition: UK-based B2B marketing agency offering integrated campaigns across digital, PR, content, and design — directly comparable to AdStorm in scope, target market, and service breadth.
• Dusted: UK creative and digital agency offering integrated marketing, web build, and design services — comparable scope to AdStorm's full-service but with stronger digital creative positioning.
• Bray Leino: Full-service UK marketing agency with strong B2B and integrated digital capabilities, comparable to AdStorm in multi-channel service offering and UK mid-market/enterprise client focus.
• Stein IAS: B2B creative and marketing agency with experience in technology, industrial, and manufacturing verticals — overlaps with AdStorm's core B2B verticals and integrated campaign work.
• RPM (UK): UK B2B marketing agency offering strategy, creative, digital, and content services — directly comparable in B2B positioning, scope, and UK mid-market focus.
• Kerve Creative: UK creative agency offering brand, digital, and integrated marketing services — comparable mid-sized UK peer with overlapping B2B and consumer client work.
• Heist London: UK B2B marketing agency focused on integrated digital campaigns, content, and brand work — comparable in size, geography, and B2B focus to AdStorm.

Regional players

• McCann Birmingham: UK Midlands-based regional arm of a global agency network — competing for similar Midlands-based B2B clients with broader network resources than AdStorm.

Broad incumbents

• Gyro (Dentsu B2B): Global B2B marketing agency network within Dentsu offering integrated campaigns across strategy, digital, and content — broader portfolio and far larger scale than AdStorm, but operates in the same B2B marketing space.
• Hotwire: Global B2B communications and marketing agency with PR, content, and digital services — directly overlaps AdStorm's PR and digital offerings but operates at significantly larger scale across multiple geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adstorm-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdStorm