What White Rabbit does

White Rabbit is an independent creative agency headquartered in Budapest, Hungary, founded in 2006 and operating with approximately 50 creative, account management, design, and operations staff. The agency positions itself as an "idea hotshop" and delivers full-service creative advertising: brand strategy and campaign development, 2D/3D animation and motion design, print and out-of-home campaigns, social media communications, event and experiential marketing, and website/digital experience production. Its commercial offering is built around project-based engagements sold through direct outreach and a dedicated New Business Director, with a trilingual (English, French, German) website that supports international client acquisition.

The agency's client base is diversified across enterprise and NGO accounts and includes ŠKODA, Mazda, Nissan, OTP Bank, MOL, Soproni Beer, RAMA, Pfizer, Accu-Chek, WhatsApp, Infineon, FedEx, Oriflame, About You, WWF, and Festo, spanning automotive, FMCG, financial services, pharma, technology, retail, and environmental causes. Notable award credentials include a Cannes Lions Silver Lion (Soproni "Perfect Draught"), a D&AD Wood Pencil (WWF "We Are All Connected"), Epica Gold and Silver, Clio Bronze, ADC Bronze Cubes, AdStars Silver, and Caples Bronze, with documented campaign outcomes such as 500M+ reach for WWF "Save Classic Blue," a tripled-order result for Festo, and Soproni becoming Hungarian market leader.

Revenue mechanics are professional-services project fees with no published rate card; the agency does not disclose revenue, has no subsidiaries, no parent company, and no institutional funding. Leadership consists of three partners (CEO Levente Bálint, CCOs Levente Kovács and István Bracsok), supported by an Executive Creative Director, Creative Directors, and functional heads across account management, art, and design. Geographic footprint is described as covering Europe, the Middle East, South Asia, and South America, anchored by Budapest offices at Horvat street 14-26 and the Madach Trade Center.

Name

White Rabbit

Legal name

White Rabbit

Website

https://whiterabbit.hu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

White Rabbit is an independent, Budapest-based creative agency founded in 2006 with 50+ staff, delivering brand strategy, advertising campaigns, 2D/3D animation, social media, and digital experiences to enterprise and NGO clients across automotive, FMCG, pharma, banking, and technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative services including campaign development, brand strategy, advertising production, digital content creation, and event animations for enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

White Rabbit is an independent creative advertising agency that develops brand campaigns, advertising productions, and strategic communications for enterprise clients. The agency delivers full-service creative work including 2D/3D animation, print and out-of-home campaigns, social media content, experiential marketing, and interactive digital experiences across diverse industries such as FMCG, automotive, healthcare, banking, fashion, and NGO sectors.

Product overview

White Rabbit is an independent creative agency headquartered in Budapest, Hungary. The agency operates as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio encompasses full-service creative advertising including brand strategy, social media management, animation production (2D/3D), print and out-of-home campaigns, experiential marketing, and web development. The agency serves diverse international clients across automotive (ŠKODA, Mazda, Nissan), banking (OTP Bank, MOL), FMCG (Rama, Soproni, Festo), fashion (About You, Alma Vetlényi, Fata Morgana), healthcare/pharma (Accu-Chek, Pfizer, Advil), retail (Allee, Hervis), environmental (WWF), logistics (FedEx), technology (WhatsApp, Infineon), beauty (Oriflame, Biovanne), and craft beer (Hedon, Gösser) sectors. Notable award-winning campaigns include Silver Lion at Cannes Lions, Wood Pencil at D&AD Awards, and Gold/ Silver at EPICA Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services

Quantifiable outcome

• WWF 'Save Classic Blue' campaign touched 500+ million people globally with zero media spend and 2.3M USD earned media
• +8 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nine Portuguese UniversitiescoreStrategic or Co-development PartnerCollaboration with nine universities in Portugal to launch www.termsagainstbullying.com, a platform allowing cyberbullying victims to anonymously report aggressors' phone numbers to mobile providers. Agency analyzed 157+ mobile provider contracts across Europe to cross-reference data with mobile recognition system.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 72andSunny: LA-headquartered independent creative agency with global presence, known for culturally resonant brand work. Directly comparable to White Rabbit as an indie creative competitor of similar philosophy and client type.
• Anomaly: New York-based independent creative agency with offices in multiple markets. Comparable as a similarly structured indie creative shop pitching multinational brands on the strength of ideas and integrated campaign work.
• Serviceplan Group: Munich-based largest independent agency group in Europe. Comparable to White Rabbit as an independent European creative competitor with multi-market footprint and award-winning campaign output.
• Mother: London-based independent creative agency known for global brand campaigns and strong creative reputation. Directly comparable to White Rabbit as an indie 'ideas-first' agency competing for the same enterprise brand work without holding-company backing.
• Wieden+Kennedy: Portland-based independent creative agency with global offices serving major enterprise brands (Nike, Coca-Cola, etc.). Comparable to White Rabbit as an award-winning independent competitor pursuing similar brand-building campaigns.
• Jung von Matt: Hamburg-based independent creative agency network with European reach. Comparable to White Rabbit as a European-headquartered independent creative agency competing for the same brand-building mandates across the region.
• BETC Paris: Paris-based independent creative agency owned by Havas but operating as a celebrated creative shop. Comparable to White Rabbit for European indie creative agency positioning and award-winning campaign portfolio.

Broad incumbents

• Publicis Groupe Hungary: Hungarian operations of the Publicis global network. Indirect competitor for White Rabbit — competes for the same Budapest and regional brand budgets but offers holding-company scale, media buying, and full-service capabilities that White Rabbit does not.
• DDB Hungary: Hungarian office of DDB Worldwide, part of Omnicom. Competes with White Rabbit in the Budapest market for creative mandates but with global network resources and integrated service offerings.
• Ogilvy Hungary: Hungarian arm of the WPP-owned Ogilvy network. Competes with White Rabbit for the same Hungarian and CEE enterprise clients but with broader service offerings including advertising, PR, and consulting at network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Rabbit