Dentme
Dentme Sverige AB is a Stockholm-based dental care subscription service offering flat-fee, all-inclusive preventive and emergency dental coverage to Swedish consumers and corporate clients through a 22-room flagship clinic and a B2B benefits program.
- Company typePrivate
- Founded2020
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Dentme does
Dentme Sverige AB is a Stockholm-based dental care subscription service operating under the legal name Dentme Sverige AB. Founded in 2020 and headquartered at Sveavägen 52, Stockholm, the company runs a single 22-room flagship clinic supported by a team of approximately 20 staff, including dentists, dental hygienists, dental assistants, and a customer success manager. Members pay a flat monthly fee of 149 SEK or an annual fee of 1,490 SEK that covers annual checkups, fillings, extractions, emergency care, OPG and CBCT X-rays, and one annual professional cleaning, with the Swedish public dental subsidy (ATB) automatically applied at each visit.
The business model is direct-to-consumer subscription, complemented by a B2B offering called Dentme Business that markets the same membership to corporate employers as an employee benefit. Customer acquisition runs primarily through the company website, email newsletter, a referral program, and Trustpilot-driven social proof (300+ reviews, 4.6/5.0 rating, 9-in-10 recommendation rate). Advanced or cosmetic procedures (whitening, bite splints, root canals, crowns, implants, Invisalign) are not included in the subscription and are instead sold at market prices as add-ons at the same clinic, creating a secondary revenue stream per member.
The product is operationally integrated rather than technology-led: Dentme bundles clinical capacity, subscription billing, and the ATB subsidy workflow into a single membership product, with website-based booking and online chat with dentists as the principal digital touchpoints. The company is privately held with no disclosed funding, parent, or institutional investors, no mobile app, no public API, and operates exclusively in the Swedish market, with all clinical and commercial activity concentrated in Stockholm.
Dentme firmographics
Firmographics- Name
- Dentme
- Legal name
- Dentme Sverige AB
- Website
- https://dentme.se
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dentme Sverige AB is a Stockholm-based dental care subscription service offering flat-fee, all-inclusive preventive and emergency dental coverage to Swedish consumers and corporate clients through a 22-room flagship clinic and a B2B benefits program.
- Ownership category
- akta.pro rank
Dentme industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
- akta.pro secondary industry
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)
Keywords
Where Dentme is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Dentme business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: Monthly or annual subscription fees from individual members. Members pay 149 SEK per month or 1490 SEK per year for comprehensive dental care coverage including checkups, fillings, extractions, emergency care, X-rays, and cleaning. Additional treatments like teeth whitening, dental crowns, implants, root canals, and Invisalign are offered at market-best prices as upsells.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-inclusive dental subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dentme product offering
Product offeringCore offering
Dentme provides dental care through a flat-rate subscription membership priced at 149 SEK per month or 1,490 SEK per year, covering annual checkups, fillings, extractions, emergency care, teeth cleaning, tartar removal, polishing, and OPG and CBCT X-rays. The company operates a 22-room dental clinic in Stockholm and also offers Dentme Business, a corporate employee-benefit version of the subscription for employers.
Product overview
Dentme is a dental care subscription service built as a single, unified membership offering. The core product is the Dentme Membership, which provides comprehensive dental coverage including annual checkups, fillings, tooth extractions, dental cleaning, emergency care, and X-ray imaging for a flat monthly fee. Additional treatments such as teeth whitening, night guards, root canals, crowns, implants, and Invisalign are available as add-on services at market prices. Dentme Business extends the core subscription model to corporate clients as an employee benefit program.
Differentiator
Problem solved
Functional benefit
Products and services
- Dentme Membership (Dental Subscription)
Quantifiable outcome
- 4.6 out of 5.0 rating on Trustpilot from over 300 reviews
- +1 more outcomes
Companies that use Dentme
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Dentme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dentme partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Dentme competitors and assessment
Company assessmentDirect peers
- Kry: Kry is a Swedish digital health platform offering subscriptions and appointments with doctors and dentists via app. It is the most direct Swedish comparable to Dentme, combining a digital subscription/direct-pay motion with owned dental clinics.
- Distriktstandvården: Distriktstandvården is a Swedish dental chain with a network of clinics offering general and preventive dentistry — a domestic operator competing for the same Stockholm-area patient base as Dentme.
- Tend: Tend is a US-based dental chain that pioneered a membership-based flat-fee model covering exams, cleanings, and X-rays with paid add-ons — the closest international analog to Dentme's all-inclusive subscription positioning.
- Aqua Dental: Aqua Dental is one of Sweden's largest private dental chains with multiple clinics in major cities, directly competing for the same urban Swedish consumer that Dentme targets in Stockholm.
Broad incumbents
- Folktandvården: Folktandvården is Sweden's public dental service, operating clinics nationwide at subsidized prices. It is the largest competitor in the Swedish dental market and the public-sector alternative to subscription-based private care.
- Praktikertjänst: Praktikertjänst is Sweden's largest private provider of dental and healthcare services, operating a broad network of clinics. It is the dominant incumbent against which Dentme's direct-pay subscription must compete.
- Bupa Dental Care: Bupa Dental Care combines dental insurance products with owned clinics in the UK and several other markets, illustrating the insurance-plus-clinic model that Dentme's subscription partly resembles and competes against.
- Colosseum Dental: Colosseum Dental is one of Europe's largest dental clinic operators, with a multi-country footprint. It represents a pan-European incumbent that could expand subscription models into Nordics and compete with Dentme at scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Dentme social profiles
Digital presenceDentme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentme leadership team
Management profileNumber of profiles
Profiles2 records
Dentme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentme
What does Dentme do?
Dentme provides dental care through a flat-rate subscription membership priced at 149 SEK per month or 1,490 SEK per year, covering annual checkups, fillings, extractions, emergency care, teeth cleaning, tartar removal, polishing, and OPG and CBCT X-rays. The company operates a 22-room dental clinic in Stockholm and also offers Dentme Business, a corporate employee-benefit version of the subscription for employers.
Is Dentme a public or private company?
Dentme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dentme founded?
Dentme was founded in 2020. It employs 1 to 10 people.
Where is Dentme based?
Dentme is headquartered in Stockholm, Sweden, in the Europe region.
How does Dentme make money?
One revenue line is on record: subscription Revenue.
Who are Dentme's main competitors?
Direct peers on record are Kry, Distriktstandvården, Tend and Aqua Dental. Broad incumbents are Folktandvården, Praktikertjänst, Bupa Dental Care and Colosseum Dental.
Does Dentme have an API?
No public API is recorded for Dentme.
What industry is Dentme in?
Dentme's product category is Dental Care Services. Its primary akta.pro industry code is HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices, with a secondary code of HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride). Its NAICS code is 621210.