Cromwell Medical Staffing

What Cromwell Medical Staffing does

Cromwell Medical Staffing is a UK and Ireland healthcare and education recruitment agency that places registered nurses, midwives, healthcare assistants, support workers, and specialist education staff into NHS trusts, private hospitals, care homes, supported living services, SEN schools, mainstream schools, and specialist education provisions. Founded in 2011 and operating as a wholly-owned subsidiary of ICG Medical Group, the company holds approved-supplier status on multiple UK public-sector frameworks including the NHS Collaborative Procurement Partnership, NHS Wales, and Total Workforce Solutions frameworks, covering both temporary and permanent placements. The firm self-describes as one of the UK & Ireland's largest and most successful healthcare and education recruitment agencies, with nationwide coverage supported by dedicated named-consultant account management and a 24/7 rapid-response operating model for urgent shift cover.

The company's technology stack centres on a web-based recruitment platform with job listings, candidate registration forms, and compliance management systems, supplemented by the HealthETalks community platform that connects healthcare professionals with global healthcare leaders. Revenue is generated through transaction fees on temporary, contract, and permanent placements, with candidate pay rates of £20–£34 per hour depending on role, location, and NHS banding. Go-to-market is sales-led with enterprise field-sales motion: NHS and private healthcare clients are served directly via dedicated account managers, while non-acute care staffing is routed through sister company Affinity Care UK as a channel partner. A referral programme paying £200 per successful candidate placement supports bottom-of-funnel candidate acquisition.

The firm maintains rigorous compliance credentials, including BSI ISO 9001:2015 accreditation and a Neuven Solutions Diamond badge awarded with a 100% compliance score. Customer segments span NHS trusts (government/enterprise, primary), private hospitals, care homes, supported living services, and schools. The company is privately held with no public funding rounds, M&A activity, or disclosed headcount or revenue figures; it operates as a wholly-owned subsidiary within ICG Medical Group's diversified healthcare workforce solutions portfolio.

Name

Cromwell Medical Staffing

Legal name

Cromwell Medical Staffing Limited

Website

https://cromwellmedical.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Cromwell Medical Staffing is a UK and Ireland healthcare and education recruitment agency founded in 2011, placing nurses, healthcare assistants, support workers, and specialist education staff into NHS trusts, private hospitals, care homes, and schools. It operates as a wholly-owned subsidiary of ICG Medical Group.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industry

Home Care Staffing & Nurse Registry Services (HLAFAEAK)

Keywords

• Healthcare staffing services
• Medical recruitment agency
• Nurse staffing solutions
• NHS framework staffing
• Education recruitment services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Staffing Placement Services: Cromwell Medical Staffing generates revenue by placing healthcare professionals (nurses, HCAs, support workers) into temporary, contract, or permanent positions with client organisations. The company earns margins on hourly rates for agency/temporary placements and placement fees for permanent hires. Pay rates for candidates range from £20-£34 per hour depending on role and banding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cromwell Medical Staffing is a healthcare and education recruitment agency placing qualified professionals including Registered Nurses, Midwives, Healthcare Assistants, Support Workers, and SEN Teaching Assistants into temporary, contract, and permanent positions across NHS trusts, care homes, private hospitals, and schools throughout the UK and Ireland. The company operates as an approved framework supplier on multiple NHS frameworks, delivering compliant staffing solutions with dedicated account management for healthcare and education organisations.

Product overview

Cromwell Medical Staffing operates as a healthcare and education recruitment platform offering three core staffing services: Framework Staffing for NHS and public sector organisations, Non-Acute Care Staffing for care homes and supported living (via sister company Affinity Care UK), and Private Hospitals Staffing for private healthcare facilities. The company also provides Schools & SEN Staffing through its education division, supplying specialist education professionals to SEN and mainstream schools nationwide. HealthETalks serves as a community platform for healthcare professionals to engage with industry conversations. All services are underpinned by rigorous compliance standards and connect healthcare/education professionals with organisations requiring staffing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Framework Staffing Healthcare staffing service supplying compliant nurses, midwives, HCAs, and support workers to NHS trusts and public sector framework organisations across the UK. Cromwell operates as an approved framework supplier on NHS Collaborative Procurement Partnership, NHS Wales, and Total Workforce Solutions frameworks, providing temporary, contract, and permanent placements with dedicated account management.
• Non-Acute Care Staffing Staffing solutions for care homes, supported living services, residential services, and non-acute healthcare settings, delivered through sister company Affinity Care UK which manages all non-acute business including placements, recruitment, and account management for these settings.
• Private Hospitals Staffing Specialist recruitment service providing highly skilled healthcare professionals including theatre nurses, ICU nurses, paediatric nurses, and advanced practitioners to private hospitals and independent healthcare facilities across the UK and Ireland. Offers flexible staffing for temporary, interim, and permanent needs.
• Schools & SEN Staffing Education recruitment service supplying SEN Teaching Assistants, Learning Support Assistants, Behaviour Mentors, 1:1 Support Workers, and specialist education professionals to SEN schools, mainstream schools, specialist provisions, alternative education settings, and multi-academy trusts across the UK.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Affinity Care UKcoreChannel Partner/ Reseller/ DistributorTrusted sister company managing all non-acute business including care homes, residential services, supported living, short breaks, respite services, day centres, and specialist care. Affinity Care UK ensures continuity of care, seamless temporary placements, and proactive recruitment for non-acute settings.
• ICG FoundationminorOthersICG Medical are proud supporters of the ICG Foundation, which aims to empower the next generation. Cromwell Medical Staffing, as part of ICG Medical Group, participates in supporting this charitable initiative.
• NHS Collaborative Procurement PartnershipcoreStrategic or Co-development PartnerFramework awarded agency supplier position on the NHS Collaborative Procurement Partnership framework for both temporary and permanent recruitment placements.
• NHS Wales FrameworkcoreStrategic or Co-development PartnerApproved supplier on NHS Wales framework for healthcare recruitment services.
• Total Workforce Solutions FrameworkcoreStrategic or Co-development PartnerFramework supplier for both temporary and permanent recruitment under the Total Workforce Solutions frameworks.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MSI Group: MSI Group is a UK-based specialist healthcare recruiter placing doctors, nurses, and allied health professionals into NHS and private settings. Direct peer in clinical permanent and locum staffing, with comparable NHS trust customer base.
• Pulse Jobs (Pulse Healthcare): Pulse is a UK-based healthcare recruitment agency supplying nurses, doctors, allied health professionals, and HCAs to NHS trusts and private healthcare providers. Direct competitor in temporary and permanent clinical staffing, with comparable NHS framework presence.
• Your World Healthcare: Your World Healthcare is a major UK healthcare staffing supplier to the NHS and private sector, offering temporary, permanent, and international recruitment. Direct competitor with overlapping NHS framework presence and similar nurse/HCA placement focus.
• Affinity Care UK: Affinity Care UK is Cromwell's own sister company, managing all non-acute staffing (care homes, supported living, residential services, day centres). Included as a peer because it operates in an adjacent segment of UK healthcare staffing with overlapping candidate pools and customer types.
• Thornbury Nursing Services: Thornbury Nursing Services is a UK agency specializing in placing experienced nurses into NHS and private hospitals on a temporary/locum basis, often at short notice. Highly comparable to Cromwell's urgent-response, 24/7 staffing model for acute clinical roles.
• Medacs Healthcare: Medacs Healthcare is a global healthcare staffing provider placing doctors, nurses, and allied health professionals across the UK, Ireland, Australia, New Zealand, and the Middle East. Comparable in NHS framework supply and multi-specialty clinical staffing model.
• ID Medical: ID Medical is one of the UK's largest healthcare recruitment agencies, placing doctors, nurses, allied health professionals, and HCAs into NHS trusts and private hospitals across the UK. Highly comparable to Cromwell in scale, NHS framework access, and candidate categories served.

Broad incumbents

• Hays (UK Healthcare): Hays is a global recruitment firm with a significant UK healthcare division placing nurses, doctors, and allied health professionals. Operates as a broad incumbent with healthcare as one of many verticals, contrasting with Cromwell's healthcare-and-education specialization.
• Reed Specialist Recruitment: Reed is one of the UK's largest generalist recruitment firms with a dedicated healthcare division placing nurses, HCAs, and allied health professionals into NHS and private settings. Overlaps with Cromwell on healthcare staffing but Reed operates across many sectors (education, finance, legal) as a broader portfolio incumbent.
• Randstad (UK Healthcare): Randstad is one of the world's largest staffing groups, with a UK healthcare division placing nurses, doctors, and care staff into NHS trusts and private hospitals. Comparable at the framework-supply and candidate-placement level, though Randstad's UK healthcare is part of a much broader global portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Xx.com/CromwellMedical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cromwell Medical Staffing