Parnasse

What Parnasse does

Parnasse is the premium digital concierge sub-brand of Orange SA, founded in 2007 and headquartered in Issy-les-Moulineaux, France. The company delivers personalized digital accompaniment services to high-net-worth individuals, business owners, and demanding professionals, anchored by a dedicated personal digital Coach available 24/7/365 who handles all technology requests and visits homes or offices. The core offering, the Cercle Parnasse membership, bundles four commitment-free mobile plans (Europe at €120/month to World at €1,300/month, all built on Orange's fiber and 5G network), the Parnasse pour Vous accompaniment service (€265/month), and Parnasse Intérieur for residential coverage (€250/month for professionals). A separate Prestations sur Mesure division sells project-based installations across connectivity, security (Bitdefender Box, Synology NAS), multimedia, home automation, and IT support, open to both Members and non-Members.

Name

Parnasse

Legal name

Orange SA

Website

https://parnasse.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Parnasse is Orange SA's premium digital concierge sub-brand offering high-net-worth individuals and professionals a personal digital Coach, exclusive mobile plans, and tailored home/office technology services built on Orange's network.

Ownership category

akta.pro rank

Product category

Premium Digital Concierge Services

NAICS

Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Service Assurance & SLA/QoS Management (HDAFAMAL)

akta.pro secondary industries

Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance) (HDAIAHAM), Governance, Risk & Compliance (GRC) Managed Services (BPAEADAJ)

Keywords

• Premium digital concierge
• Telecommunications subscriptions
• Home automation services
• Business IT support
• Managed Wi-Fi services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Mobile Plans (Forfaits mobiles exclusifs): Monthly subscription mobile plans bundled with the Parnasse pour Vous service. Plans include Europe (€120/month inc. VAT), Europe/USA/Canada (€200/month), Destinations (€400/month covering 35 countries), and World (€1,300/month). All plans are commitment-free and include a premium device subsidy (€800/year for renewal). Revenue is recurring monthly, billed annually or monthly.
2. Parnasse Intérieur (Home Services): Monthly subscription for at-home digital services including Wi-Fi coverage, office assistance, equipment and data security, and 24/7 support. Bundled with an Orange Internet subscription. €250/month inc. VAT for professionals. Options for second homes (€50/month) and additional sites (€90/month).
3. Parnasse pour Vous (Mobile Support Services): Monthly subscription bundled with exclusive mobile plans (€265/month inc. VAT). Includes 24/7 telephone support, a personal digital coach who visits home/office, mobile replacement in case of theft/damage, and Bitdefender security. Add-ons include Interior (€90/month), Second Home (€50/month), Office IT support (from €42/month), and Mail (from €29/month).
4. Tailored Services (Prestations sur mesure): Custom, project-based digital services for private individuals and professionals, including fiber installation, Wi-Fi optimization, home automation, security systems, IT fleet management, video conferencing setup, and digital audits. Priced on quotation. Available to both Members and non-Members of the Cercle Parnasse.
5. Roaming Passes: 7-day add-on roaming passes for international travelers: USA/Canada Pass (€20), Destinations Pass (€50), Rest of the World Pass (€220). Renewable and cumulable. Revenue is usage-based, added on top of existing mobile plan subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Parnasse is Orange SA's ultra-premium digital concierge brand offering personalized 24/7/365 digital support to high-net-worth individuals, entrepreneurs, executives, and professionals in France. It delivers this through exclusive mobile plans, on-call personal digital Coaches (who visit homes/offices), home and professional digital services covering connectivity/security/multimedia/home automation/IT, and bespoke on-demand technical projects across five service domains. The offering is gated by a selection committee that grants Cercle Parnasse membership, and is bundled with Orange's fiber, 4G/5G, and Nordnet satellite networks.

Product overview

Parnasse is Orange's ultra-premium personalized digital accompaniment brand, founded in 2007, serving entrepreneurs, executives, and high-net-worth individuals through a tiered service architecture. The core offering is the Cercle Parnasse membership, which bundles a personal digital Coach, 24/7 support, and exclusive mobile plans (Europe, Europe/USA/Canada, Destinations, Monde). This is complemented by two service lines: Parnasse pour Vous (mobile accompaniment, €265/mo, bundled with mobile plans) and Parnasse Intérieur (home digital excellence, starting at €90/mo for second home). A separate professional tier covers office environments via Parnasse Intérieur professionnels (€250/mo). The Prestations sur Mesure (Tailored Services) division provides on-demand offerings across five domains — Connectivity, Security, Multimedia, Home Automation, and Support — open to both Members and non-Members and priced by quotation. La Haute École du Service, founded in 2016, provides service excellence training programs to external corporate clients. The company also sells three 7-day Roaming Passes as add-ons to mobile plans. All services rely on Orange's network infrastructure and integrate third-party solutions including Bitdefender Box, Synology NAS, Nordnet satellite, and Microsoft Teams/Zoom configuration.

Differentiator

Problem solved

Functional benefit

Products and services

• Parnasse Cercle Membership Flagship invite-only membership into the Cercle Parnasse, providing a personal digital Coach, 24/7 support, exclusive mobile plans, and access to private Cercle events for networking with entrepreneurs, leaders, and influencers. Admission is governed by a selection committee.
• Parnasse Mobile Plans (Forfaits Mobile Exclusifs) Four commitment-free mobile plan tiers on Orange 5G/4G for frequent international travelers: Europe (€120/mo, unlimited EU data), Europe/USA/Canada (€200/mo), Destinations (€400/mo, 100 GB in 35 countries), and Monde (€1,300/mo, 30 GB worldwide). Includes €800/year device renewal subsidy and is bundled with Parnasse pour Vous.
• Parnasse pour Vous Premium mobile accompaniment subscription bundled with Parnasse mobile plans. Includes a personal digital Coach who visits home/office, 24/7 telephone support, mobile replacement on theft/damage with identical configuration, and Bitdefender security for one mobile. From €265/month inc. VAT, with add-ons for Interior (€90/mo), Second Home (€50/mo), Office IT (from €42/mo), and Mail (from €29/mo).
• Parnasse Intérieur (Home) At-home digital subscription for primary and second residences. Provides optimal Wi-Fi coverage, office assistance, equipment and data security, 24/7 expert support, 4G Airbox failover during outages, and on-site technician dispatch when issues cannot be resolved remotely. Bundled with an Orange Internet subscription.
• Parnasse Intérieur pour les Professionnels Professional variant of Parnasse Intérieur for offices. Includes a personal digital Coach visiting the office, 24/7/365 support, Orange VIP Service for up to 3 mobile + 1 Internet line, technician dispatch, John Paul concierge, and secure collaborative messaging with custom domain. Priced at €250/month inc. VAT per member.
• Prestations sur Mesure (Tailored Services) On-demand ultra-personalized digital services covering five domains: Connectivity (fiber, Wi-Fi, 4G/5G, satellite, relocation), Security (network security, Bitdefender Box, NAS), Multimedia (TV/home cinema, multiroom audio), Home Automation (audio/video/lighting, motorized shutters, video surveillance, alarms), and Support (personal shopping, device configuration). Open to both Members and non-Members. Priced by quotation, with free after-sales support for 6 months.
• La Haute École du Service Parnasse Proprietary training institution offering tailored, practice-oriented service-excellence programs in French and English (Fundamentals of Service Excellence, theatrical listening, emotional quality, relational selling, behavioral training). Delivered in face-to-face, distance, or virtual reality formats. External clients include Orange, L'Oréal, DS Automobiles, Club Med, Lenôtre, and the American Hospital of Paris.
• Roaming Passes (USA/Canada, Destinations, Rest of World) Three renewable, stackable 7-day roaming add-ons for mobile plan holders: USA/Canada Pass (€20/7 days, unlimited data + calls/SMS/MMS), Destinations Pass (€50/7 days, 100 GB in 35 countries + unlimited calls), Rest of World Pass (€220/7 days, 30 GB worldwide + unlimited calls). Activatable on demand via Coach, Desk, or mobile app.
• Support (Accompagnement) Personal shopping and equipment configuration service. Coaches select, purchase, and arrange delivery of high-tech and multimedia equipment to home, office, or while travelling; devices are fully configured (data transfer, software, antivirus) to match prior settings for immediate use. Available in Paris, Aix-en-Provence, and Mougins.

Quantifiable outcome

• Plan changes allowed up to 4 times per month, providing maximum flexibility for travelers
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Orange SA (Parent Company)coreStrategic or Co-development Partner · 1 January 2007Parnasse is a premium digital concierge brand wholly owned and operated by Orange SA. Orange provides the underlying telecommunications infrastructure (fiber, 4G/5G networks, satellite via Nordnet), retail distribution, billing systems, and corporate brand credibility. All Parnasse plans operate on Orange's network.
• Nordnet (Orange Subsidiary)coreTechnology or IntegrationNordnet, an Orange subsidiary specializing in satellite internet for 15 years, provides satellite connectivity solutions for customers in areas without fiber access. Parnasse recommends Nordnet for rural/remote property installations and handles customer coordination.
• John PaulminorStrategic or Co-development PartnerJohn Paul, a premium concierge service, is bundled with Parnasse Intérieur for professionals (€250/month plan), providing 24/7 concierge services including last-minute babysitting, restaurant reservations, event tickets, and travel arrangements.
• DeezerminorChannel Partner/ Reseller/ DistributorDeezer music streaming subscription is included as a benefit in Parnasse mobile plans, providing members with access to music streaming as part of their premium mobile experience.
• Ciné+ OCSminorChannel Partner/ Reseller/ DistributorCiné+ OCS streaming subscription is included as a benefit in Parnasse mobile plans, providing members with access to film and series content as part of their premium mobile experience.
• Haute École du Service Parnasse ClientsminorStrategic or Co-development PartnerThe Haute École du Service Parnasse (internal training institute) has developed programs for external companies including Orange, L'Oréal, DS Automobiles, Lenôtre, Club Med, MyCube, and the American Hospital of Paris. These organizations seek service excellence training from Parnasse's methodology.

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• One Concierge: Global on-demand concierge and lifestyle management provider serving both consumer and corporate HNWI clients. Comparable in 24/7 white-glove digital and lifestyle coverage.
• Velocity Black: Premium digital-first concierge offering on-demand lifestyle and tech support via app to high-spending consumers. Closest peer to Parnasse's digital coach and mobile app-based interaction model.
• John Paul (Accor): Premium concierge brand owned by Accor, offering 24/7 personalized assistance to corporate clients and individuals. Already a Parnasse partner, illustrating the natural overlap between premium concierge and Parnasse's professional tier.
• Quintessentially: Global luxury concierge serving HNWI and corporate members with 24/7 lifestyle and travel services. Comparable to Parnasse in exclusive membership gating and white-glove relationship-driven service model.
• Ten Lifestyle Group: London-listed premium concierge and lifestyle management service for UHNW and corporate clients, offering 24/7 digital and lifestyle support. Closest publicly traded analog to Parnasse's Cercle model and subscription pricing structure.

Emerging players

• Best Buy Geek Squad: US-based on-site and remote tech support service for consumers and small businesses. Comparable in the in-home tech intervention model, but mass-market priced and without the HNWI hospitality overlay.
• Hello Alfred: Premium in-home home management service for urban residents handling household errands and digital tasks. Adjacent peer covering home visits for technology-adjacent lifestyle needs in a similar white-glove format.

Broad incumbents

• American Express Centurion Concierge: Premium concierge bundled with the Amex Centurion (Black) card. Functions similarly as a status-gated, white-glove service layer — but as part of a much broader financial services platform rather than a specialized digital house.
• SFR Premium: Premium tier of SFR, the second-largest French mobile operator, offering prioritized support and roaming to affluent customers. Direct French competitor to Parnasse for premium mobile plans, though without the concierge/house-call depth.
• AppleCare+: Apple's premium device support subscription offering 24/7 priority access and on-site repair. Overlaps with Parnasse's device replacement and personalized support value proposition but at a lower price point and device-specific scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/parnasse
• LinkedInlinkedin.com/company/parnasse
• Instagraminstagram.com/cercleparnasse

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parnasse