Findlay Toyota Flagstaff

What Findlay Toyota Flagstaff does

Findlay Toyota Flagstaff is a privately-held Toyota franchise dealership founded in 2009 in Flagstaff, Arizona, operating from a single rooftop at 5030 East Marketplace Drive. It sells new Toyota vehicles (including RAV4, Highlander, 4Runner, Tacoma, Camry, Tundra, Corolla, and electrified models), pre-owned vehicles from multiple manufacturers, and Toyota Certified Pre-Owned vehicles. The dealership serves individual consumers in Northern Arizona (Flagstaff, Sedona, Page, Tuba City) as well as commercial fleet buyers, military personnel, and college graduates through targeted rebate programs.

The dealership operates a full-service business model spanning vehicle sales, financing, service and parts, short-term rentals, and fleet sales. Service operations are staffed by Toyota factory-trained technicians using genuine Toyota parts, with the ToyotaCare no-cost maintenance plan bundled into new vehicle purchases. The SmartPath digital platform enables online inventory browsing, pre-approval, trade valuation, payment calculation, and remote paperwork completion, supplementing the traditional in-person showroom experience. Marketing is conducted through the dealership website, Facebook, Instagram, and TikTok.

The company earns revenue through three primary streams: one-time vehicle transactions (new and pre-owned), ongoing service labor and parts sales, and finance/insurance product origination via Toyota Financial Services and other lenders. Headcount is reported at 101–250 employees. The dealership is a member of the broader Findlay Auto Group brand and operates under a Toyota franchise agreement with Toyota Motor North America. In 2025, it received the Toyota Presidents Award for dealership excellence in sales, service, and customer satisfaction.

Name

Findlay Toyota Flagstaff

Legal name

Findlay Toyota Flagstaff

Website

https://findlaytoyotaflagstaff.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Findlay Toyota Flagstaff is a privately-held Toyota franchise dealership in Flagstaff, Arizona, founded in 2009, selling new and pre-owned Toyota vehicles and providing service, parts, financing, and fleet sales to individual consumers and businesses across Northern Arizona.

Ownership category

akta.pro rank

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Toyota vehicles and pre-owned vehicles including various makes. Revenue generated from vehicle transactions, including dealer add-ons and accessories.
2. Service and Parts: Service center providing maintenance, repairs, and genuine Toyota parts. Revenue from labor and parts sales.
3. Finance and Insurance Products: Financing arrangements through Toyota Financial Services and other lenders. Also offers extended service contracts and insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Findlay Toyota Flagstaff is a Toyota franchise dealership that sells new Toyota vehicles (cars, trucks, SUVs, minivans, and electrified models) and pre-owned vehicles from multiple manufacturers. It operates a full-service department with Toyota-trained technicians offering maintenance, repairs, and genuine Toyota parts, alongside a finance department providing loans, leases, and insurance products.

Product overview

Findlay Toyota Flagstaff is a Toyota franchise dealership offering a comprehensive automotive retail experience centered on new and pre-owned Toyota vehicle sales. The core offering consists of new Toyota vehicles (cars, trucks, SUVs, minivans, and electrified models) and pre-owned vehicles from multiple manufacturers, supported by a Toyota Certified Pre-Owned program. The dealership operates SmartPath, a digital platform for online vehicle shopping, and maintains a full-service department with Toyota-trained technicians for maintenance and repairs. Additional services include vehicle financing through the Finance Department, ToyotaCare maintenance plans, short-term rentals, and fleet sales. The product portfolio is organized around vehicle sales (new/pre-owned/certified), service & parts, and supporting financial and rental services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles
• Pre-Owned Vehicles
• Toyota Certified Pre-Owned Vehicles
• SmartPath Online Sales Platform
• Service & Parts Department
• ToyotaCare Maintenance Plan

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toyota Motor North AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Toyota franchise dealer representing Toyota brand in Flagstaff, AZ and surrounding Northern Arizona communities including Sedona, Page, and Tuba City. Operates under Toyota franchise agreement providing access to new Toyota vehicles, ToyotaCare program, genuine parts, and factory support.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest publicly traded US automotive retailer, operating ~300 franchises across 19 states. Same franchised dealer business model with new, used, F&I, service, and parts revenue streams, but vastly larger scale and broader geographic footprint than Findlay Toyota Flagstaff.
• Group 1 Automotive: Publicly traded franchised auto retailer with ~200 dealerships across the US and UK. Operates the same new-and-used vehicle sales, service, and parts model as Findlay Toyota Flagstaff, but at much greater scale and brand portfolio diversification.
• Sonic Automotive: Publicly traded franchised auto dealer group with EchoPark used-vehicle stores complementing its new-vehicle franchise business. Comparable business model with both franchise retail and stand-alone used-vehicle formats similar to Findlay's new/used/service mix.
• Lithia Motors: One of the largest US franchised auto dealer groups, operating stores across the US, Canada, and the UK. Directly comparable business model (franchised retail sales + service + F&I), with Driveway digital retail overlay serving as a scaled analog to Findlay's SmartPath offering.
• Asbury Automotive Group: Publicly traded franchised auto dealer group with ~150 new-vehicle franchises plus Clicklane digital retail platform. Operates a comparable omnichannel new/used/service/parts business model, with digital retail capability analogous to Findlay's SmartPath.
• Penske Automotive Group: Publicly traded, premium-skewed franchised dealer group with operations in the US, UK, and other international markets. Operates the same franchised retail + service model as Findlay Toyota Flagstaff, but with a heavier luxury/premium brand mix.

Regional players

• Bell Road Toyota: Toyota franchise dealer located in the Phoenix metro area. Same Toyota franchise retail business model (new, certified pre-owned, service, parts, F&I), serving a different regional market than Findlay Toyota Flagstaff.
• Camelback Toyota: Toyota franchise dealer in the Phoenix metro area. Directly comparable Toyota franchise model with similar product mix, F&I programs, and service operations, but operating in a different geography (Phoenix) that does not directly overlap with Findlay's Flagstaff territory.

Direct peers

• Findlay Auto Group: Parent/sister company operating multiple franchised new-vehicle dealerships across the western US. Identical business model (franchised auto retail), shared operational infrastructure, and directly comparable revenue mix, but at significantly greater scale.

Emerging players

• CarMax: Largest US used-vehicle retailer with national omnichannel and auction model. Competes directly with Findlay's pre-owned and certified pre-owned inventory in Northern Arizona and represents the leading structural alternative to the traditional franchise dealer used-car model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/findlaytoyotaflagstaff
• Instagraminstagram.com/findlaytoyotaflagstaff/?hl=en
• TikToktiktok.com/discover/findlay-toyota-flagstaff
• Xx.com/flagstafftoyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findlay Toyota Flagstaff