Name

Findlay Auto Group

Legal name

Findlay Automotive Group

Website

https://findlayauto.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple manufacturers including Acura, Audi, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hyundai, INEOS, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Mazda, Nissan, Ram, Subaru, Toyota, Volkswagen, and Volvo. Revenue generated from vehicle transactions, typically with financing arranged through captive or third-party lenders.
2. Used Vehicle Sales: Pre-owned vehicle sales offering thousands of cars in stock across all locations. Vehicles are inspected and inventory updated daily.
3. Certified Pre-Owned Vehicles: Certified pre-owned vehicle program with manufacturer-backed warranties for additional peace of mind.
4. Service and Parts: Service departments staffed by factory-trained technicians providing maintenance and repairs. Parts departments stock genuine parts for all vehicle makes and models.
5. Vehicle Trade-In: Customers can sell or trade their current vehicle to the dealership as part of the vehicle purchase process.
6. Financing Services: Finance teams help secure vehicle financing with competitive terms for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Findlay Auto Group operates a network of 35 franchised automotive dealerships across five western US states, retailing new vehicles from 24+ manufacturers, used and certified pre-owned vehicles, and providing factory-trained maintenance and repair services, genuine parts, vehicle financing facilitation, and trade-in services. The group also operates Findlay Customs for vehicle customization and restoration.

Product overview

Findlay Auto Group is an automotive dealership network operating 35 locations across Nevada, Arizona, Utah, Idaho, and Washington. The group offers a comprehensive automotive retail platform comprising new vehicle sales from 25+ manufacturer brands, used vehicle sales, certified pre-owned vehicles, and vehicle financing. Service operations include factory-trained technicians for maintenance and repairs, a parts department, and Findlay Customs for vehicle customization. The network includes the Valley Automall sub-brand with multiple dealers. Founded in 1961 as Pete Findlay Oldsmobile, the group has grown to over 2,500 employees and serves customers throughout the Western US.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Retail sale of new vehicles from 24+ manufacturer brands at 35 dealership locations across Nevada, Arizona, Utah, Idaho, and Washington. Vehicles are sold with manufacturer warranty, factory-backed service plans, and trade-in or financing assistance arranged through the dealership.
• Used Vehicle Sales Sale of pre-owned vehicles across all makes and models with thousands of vehicles in stock; inventory is updated daily across all 35 dealership locations.
• Certified Pre-Owned Vehicles Manufacturer-certified pre-owned vehicles that have been inspected and meet manufacturer standards, sold with additional manufacturer-backed warranty coverage for added peace of mind.
• Vehicle Service and Repair Factory-trained technicians at each dealership location provide maintenance and repair services for all vehicle makes and models using genuine parts. Customers can schedule service online or in-store.
• Parts Department Ordering of genuine OEM parts and accessories for vehicle maintenance and customization across all makes and models represented in the Findlay network.
• Vehicle Trade-In / Sell Your Vehicle Customers can sell or trade their current vehicle to Findlay as part of purchasing a new or used vehicle from the dealership. Includes an online valuation tool for instant trade-in quotes.
• Findlay Customs Vehicle customization services including paint jobs, sound systems, and vehicle restoration work. Operates as a dedicated Findlay subsidiary distinct from the franchised dealerships.
• Vehicle Financing Services Dealership finance teams work with customers to arrange vehicle financing with competitive terms through third-party lenders and offer exclusive financing promotions.

Quantifiable outcome

• Donated $2.1 million to local charities in 2023 and over $2.1 million in 2023
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• Make-A-Wish Southern NevadacoreGTM or Marketing PartnerLong-standing partnership to grant wishes for children with life-threatening conditions. Findlay provides car makeovers, vehicles, and funding. Examples include restoring a 1981 El Camino for Joseph, a customized toy car for Sofia with congenital heart disease, and a 1991 GMC Sierra makeover for leukemia patient Gustavo. CEO Scott Rozenzweig noted 'partners like Findlay always come through.' Make-A-Wish granted 174 wishes in 2022 and 185 in 2023 with Findlay support.
• Spread the Word NevadacoreStrategic or Co-development PartnerNonprofit dedicated to childhood literacy serving low-income communities. Chad Leavitt, Chief Accounting Officer, serves as Board Chair. Findlay donated $100,000 in June 2024. Organization has distributed 7.2 million books to 1.1 million students since 2001. Leavitt is passionate about literacy being 'the key that opens every door of opportunity.'
• Foundation for an Independent Tomorrow (FIT)coreStrategic or Co-development PartnerVocational training nonprofit helping unemployed Nevadans develop skills for employment. Tyler Corder, CFO, serves on the board. Findlay employees helped develop curriculum for automotive technology program at Standards of Excellence Academy. FIT's mission is to 'help people provide for themselves' according to Corder.
• YMCA of Southern NevadaminorGTM or Marketing PartnerDoug Fleming, General Manager of Findlay Chevrolet Las Vegas, serves on the YMCA board. YMCA serves men, women, and children since 1944 in southern Nevada. Findlay has made substantial financial contributions and provided other support.
• USO NevadaminorGTM or Marketing PartnerOrganization serving military service members and families. Allen Montalvo, General Manager of Findlay Honda Centennial, serves on the USO Southern Nevada board as a military veteran. Provides support during deployments and transitions to civilian careers.
• Grant a Gift Autism FoundationminorGTM or Marketing PartnerHelping children and young adults with autism. Sandra Findlay serves on the board. Donation supports assessment, treatment funding, and vocational training for autism services in Southern Nevada.
• Speedway Children's CharitiesminorGTM or Marketing PartnerPhilanthropic arm of Las Vegas Motor Speedway distributing funds to children's charities. Findlay donated $6,750 in September 2023. SCC distributed over $500,000 to 63 local children's charities in 2022. Supports children and families needing shelter, food, clothing, medical and dental care.
• ALS Association NevadaminorOthersOnly nonprofit in Nevada dedicated to serving ALS patients and families. Provides emotional, physical, and financial assistance. Findlay supported ALS Nevada after CFO Tyler Corder's personal cancer experience. Served 164 individuals last year.
• Candlelighters Childhood Cancer FoundationminorGTM or Marketing PartnerOldest local nonprofit focused on children diagnosed with cancer and their siblings. Provides emotional, quality of life, and financial assistance serving approximately 125 families monthly and 600 children annually at no cost. Findlay proud to provide continued support.
• Nevada Partnership for Homeless Youth (NPHY)minorGTM or Marketing PartnerNonprofit serving homeless youth in Nevada providing emergency shelter, food, clothing, healthcare, education, and employment services. CEO Arash Ghafoori noted 'Findlay doesn't give and quit. They are now part of our family.' Addresses significant youth homelessness issue in Nevada.
• Valley AutomallcoreStrategic or Co-development PartnerCoalition of 20 dealers and 26 brands located at 300 Auto Mall Drive in Henderson. Hosts annual 14 Days of Christmas charity event donating to 14 local nonprofits. Total donations of $290,000+ since 2014. Findlay Honda Henderson serves as host location.
• After-School All-Stars Las VegasminorGTM or Marketing PartnerProvides free comprehensive after-school programs for at-risk youth serving over 6,000 children at 31 Title-1 schools. Steph Bernas from Findlay Toyota serves on the board. Programs include sports, educational, cultural, and community enrichment activities.
• City of HendersonminorGTM or Marketing PartnerPartnership for community events including Earth Day cleanup at Union Pacific Railroad Trailhead at Acacia Park. City provided Beautification Trailer with tools, gloves, trash bags for volunteer cleanup of parks and trails.
• Silver State Classic ChallengeminorGTM or Marketing PartnerAnnual high-speed race on Nevada highway 318 since 1988. Jaguar Land Rover Las Vegas sponsors Fred Messina who competed and won 'Most Eye Pleasing' category. Race known as 'fastest race in the world' with speeds up to 180+ mph.
• American Cancer SocietyminorGTM or Marketing PartnerDonated $25,000 to fight cancer. Cause became personal for CFO Tyler Corder after his own cancer diagnosis. Society provides advocacy, patient support, and research for cancer detection, prevention, treatment, and survival.
• Giving Back NevadaminorGTM or Marketing PartnerGrassroots nonprofit helping people and animals struggling with homelessness, underprivileged youth, and animal rescue. Jaguar Land Rover Las Vegas served as official drop-off location for blanket drive.
• Social CirKISHminorGTM or Marketing PartnerYouth circus arts program promoting mental, physical, emotional, and social development for at-risk youth. Serves over 300 children weekly at 11 sites across Las Vegas Valley. Findlay donation covered class costs for an entire semester including insurance and transportation.
• Baby's BountyminorGTM or Marketing PartnerProvides baby bundles and parent empowerment through education for low-income mothers. Distributed over 1.3 million diapers and 3.7 million wipes to 25,000+ families since May 2020. Also launched Ukraine diaper bank with Convoy of Hope.
• Future SmilesminorGTM or Marketing PartnerSouthern Nevada nonprofit providing oral health care to vulnerable youth through school-based mobile sealant program. Served over 500,000 youth since 2009. Findlay donation provided vehicle for mobile dental office serving uninsured children.
• Win-Win EntertainmentminorGTM or Marketing PartnerLas Vegas nonprofit bringing entertainers to children in hospitals through in-person and virtual visits. Operating in 12 cities. 100% volunteer-based with no paid staff. Findlay donated $7,000 to support hospital visits.
• St. Jude's Ranch for ChildrenminorGTM or Marketing PartnerSafe, nurturing home for abused and neglected children providing housing, employment assistance, education support, and family services. Kristin Vargas serves on board. Findlay organized Christmas toy drive and lighting for campus through Findlay Toyota.
• Nevada PEPminorGTM or Marketing PartnerNonprofit empowering families to advocate against bullying through education and skill building for 28 years. Services provided free of charge. Findlay has supported for nearly 10 years to prevent bullying in local schools.
• Real Talk Youth Impact ProgramminorGTM or Marketing PartnerSouthern Nevada nonprofit helping at-risk youth avoid criminal justice system. Influenced over 2,043 kids and provided $216,000 in athletic scholarships over 10 years. Founder Sheree Corniel has 20 years law enforcement experience.
• Henderson Professional Fire FightersminorGTM or Marketing PartnerPublic safety partnership for 'Check Your Seats in the Heat' campaign preventing child and pet deaths in hot vehicles. Findlay Volkswagen Henderson donated $50 per vehicle sold in June to HPOA Charitable Foundation and Henderson Fire Fighters Benevolent Association.
• Ronald McDonald House CharitiesminorGTM or Marketing PartnerFindlay Lexus of Spokane supports the nonprofit providing lodging for families of hospitalized children. General Manager Bob Mclean previously served as Director before joining Findlay and continues volunteer involvement.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Holman Automotive: Privately held automotive services group with dealerships plus fleet leasing and parts operations. Comparable diversified retail/services model with multi-brand franchise exposure.
• Group 1 Automotive: US/UK automotive retailer operating 200+ dealerships with similar new/used/CPO and service/parts revenue mix. Among the most directly comparable publicly listed peers on business model and franchise strategy.
• Ken Garff Automotive: Large privately held US dealership group headquartered in the western US with similar multi-state western footprint. Directly comparable private peer with overlapping geographic markets.
• Hendrick Automotive Group: Large privately held US dealership group with similar multi-state footprint and luxury brand concentration. Closely comparable private competitor to Findlay on operational model.
• Sonic Automotive: US automotive retailer with EchoPark used-vehicle stores alongside traditional dealerships. Comparable franchise mix and growing emphasis on digital retail channels.
• Asbury Automotive Group: US automotive retailer with similar franchise diversity and growing service/parts revenue emphasis. Closely comparable mid-size peer with active acquisition history.

Broad incumbents

• AutoNation: Largest US automotive retailer with 200+ dealerships across multiple states, offering new, used, and certified pre-owned vehicles plus service and parts. Directly comparable franchise-model peer operating at greater national scale.
• Penske Automotive Group: Diversified automotive retailer with significant US and international dealership operations plus commercial truck retail. Highly comparable luxury franchise mix and customer segmentation approach.
• Lithia Motors: Major US automotive dealership group with hundreds of stores and a stated acquisition-led growth strategy. Closely comparable on franchise mix, service/parts operations, and consolidated regional footprint model.

Regional players

• Larry H. Miller Dealerships: Automotive dealership group with strong western US presence (Utah, Colorado, Arizona) under the umbrella of the Larry H. Miller Group. Direct geographic and franchise overlap with Findlay's western footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FindlayAutoGroup
• LinkedInlinkedin.com/company/findlay-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findlay Auto Group