Maes

What Maes does

Maes NV (legally 'Maes en zonen NV') is a Belgian family-owned industrial equipment distributor headquartered in Kasterlee, Belgium, founded in 1951. The company serves Kempische (Kempen region) entrepreneurs, enterprises, and government customers with tools, cleaning machines, construction and garden machinery, automotive parts, and garden equipment. It operates through six sub-brands — Maes Vakhandel, Maes Reiniging, Maes Machinery, Maes Verhuur, Maes Automotive, and Tuinmachine Center — supported by two physical retail stores (Kasterlee and Hoogstraten) and six corresponding e-commerce storefronts.

The company is an authorized distributor for premium OEMs including Kärcher (cleaning), STIHL (garden), Avant, Weidemann, and Leguan (construction/agricultural machinery), and operates official Kärcher Center locations in both towns. Its service offering extends beyond equipment sales to include in-house workshop repair and maintenance across cleaning machines, welding equipment, battery chargers, hydraulic systems, loaders, aerial platforms, and automotive components (starters, alternators, injectors, cylinder heads, brake discs, particulate filters). The company also runs a short-term equipment rental business through Maes Verhuur, and operates a direct worksite delivery service across eight routes with a stated 4-hour average delivery time.

Maes employs approximately 75 people across its two locations. The business model combines one-time product sales, short-term rental revenue, and professional service fees (repairs, maintenance, parts), with quote-based B2B pricing for enterprise and government customers and direct transactional pricing for SMB walk-ins and online orders. The company is privately held, bootstrapped, and shows no external equity or debt funding activity in available sources; it operates regionally within Flanders, Belgium.

Name

Maes

Legal name

Maes en zonen NV

Website

https://maes-nv.be

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Maes is a Belgian family-owned industrial equipment distributor serving Kempische entrepreneurs, enterprises, and government with tools, cleaning machines, construction and garden machinery, automotive parts, and garden equipment across six sub-brands, two stores, and eight delivery routes.

Ownership category

akta.pro rank

Product category

Industrial Tools and Equipment Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Industrial tools distribution
• Cleaning equipment supply
• Construction machinery sales
• Garden equipment retail
• Automotive parts wholesale

Headquarters

HQ city

Kasterlee

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of tools, machines, consumables, and spare parts across multiple product categories including cleaning equipment, construction/garden machinery, automotive parts, and garden tools.
2. Rental Services: Short-term rental of construction and garden machines through Maes Verhuur brand, allowing customers to rent equipment without large capital investments.
3. Repair and Maintenance Services: In-house workshop services for maintenance and repair of cleaning machines, tools, compressors, heat cannons, welding equipment, battery chargers, loaders, aerial work platforms, hydraulic hoses and cylinders, automotive parts including starters, alternators, injectors, cylinder heads, brake discs, drums, and particulate filters.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Maes NV distributes and services industrial tools, cleaning machines, construction and garden machinery, automotive parts, and consumables to professional customers and government bodies in the Kempen region of Belgium. It operates as an authorized distributor for premium brands including Kärcher, STIHL, Avant, Weidemann, and Leguan across six sub-brands, supported by physical retail stores, brand-specific e-commerce sites, direct worksite delivery (4-hour average), in-house workshop repair, and short-term equipment rental.

Product overview

Maes NV is a family-owned Belgian company (74 years in operation, 75 employees, 2 physical stores) that operates as a multi-brand distributor of tools, machines, and equipment for professionals and businesses. The company is organized into six distinct sub-brands: Maes Vakhandel (tools and machines), Maes Reiniging (cleaning solutions, Kärcher partner), Maes Machinery (official distributor of Avant, Weidemann, Leguan), Maes Verhuur (equipment rental), Maes Automotive (car parts and workshop equipment), and Tuinmachine Center (largest STIHL webshop). Services include in-house repair and maintenance for cleaning machines, tools, construction machines, and automotive parts, supported by fast delivery (4-hour average) across 8 delivery routes in the Kempisch region.

Differentiator

Problem solved

Functional benefit

Brands

• Maes Vakhandel: Tools, machines, parts and consumables for professionals and DIY enthusiasts
• Maes Reiniging
• Maes Machinery
• Maes Verhuur
• Maes Automotive
• Tuinmachine Center
• Kärcher Center Maes Kasterlee
• Kärcher Center Maes Hoogstraten

Products and services

• Maes Vakhandel (Tools and Machines Supply) Sub-brand supply line delivering professional tools, machines, parts, and consumables to trades and DIY users with worksite delivery.
• Maes Reiniging (Cleaning Solutions and Kärcher Store) Sub-brand supplying cleaning machines, parts, cleaning agents, and Kärcher-branded products to businesses and professional cleaners.
• Maes Machinery (Construction and Garden Machines) Sub-brand distributing compact loaders (Avant), wheel loaders (Weidemann), and aerial work platforms (Leguan) for construction and garden applications, with in-house workshop support.
• Maes Verhuur (Equipment Rental) Short-term rental service for construction and garden machines, allowing customers temporary equipment access without capital outlay.
• Maes Automotive (Garage Parts and Equipment) Sub-brand supplying automotive parts, tires, and workshop equipment to garage professionals with rapid delivery.
• Tuinmachine Center (STIHL Garden Equipment Webshop) Online retail of STIHL garden machines and equipment with dealer-guaranteed professional service support.
• Repair and Maintenance Services In-house workshop offering repair and overhaul of cleaning machines, tools, compressors, heat cannons, welding equipment, battery chargers, construction loaders, aerial work platforms, hydraulic hoses and cylinders, and automotive components (starters, alternators, injectors, cylinder heads, brake discs, drums, particulate filters).
• Worksite Delivery Service Direct-to-worksite delivery service via 8 routes with 4-hour average lead time for tools, machines, consumables, and spare parts.

Quantifiable outcome

• 4 hours average delivery time
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• KärchercoreChannel Partner/ Reseller/ DistributorMaes operates official Kärcher Store locations (Kärcher Center Maes) in Kasterlee and Hoogstraten, serving as authorized distributor for Kärcher cleaning machines, parts, and cleaning agents. Includes specialized workshop services for Kärcher equipment maintenance and repair.
• STIHLcoreChannel Partner/ Reseller/ DistributorMaes operates Tuinmachine Center as the largest STIHL webshop in Belgium, providing online sales with guarantee of professional dealer service. Offers full range of STIHL garden machines with dealer support.
• AvantcoreChannel Partner/ Reseller/ DistributorOfficial distributor of Avant knikladers (wheel loaders) with sales, maintenance, and repair services. Products include compact loaders for construction and agricultural applications.
• WeidemanncoreChannel Partner/ Reseller/ DistributorOfficial distributor of Weidemann wielladers (wheel loaders) for agriculture and construction. Maes provides sales, service, and maintenance for Weidemann equipment from their workshop.
• LeguancoreChannel Partner/ Reseller/ DistributorOfficial distributor of Leguan hoogwerkers (aerial work platforms). Maes offers sales and service support for Leguan mobile elevating work platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mateco: Belgian provider of aerial work platforms and material handling equipment, including rental and service. Comparable to Maes's Leguan aerial work platform offering and serves overlapping Belgian customers.
• Würth: Global leader in industrial supply with a direct-to-customer model serving trades and professionals across multiple product categories. Closely comparable to Maes's multi-line distribution approach combined with technical sales reps and on-site delivery to working professionals.
• Boels Rental: Major Benelux-based equipment rental company offering construction machines, aerial work platforms, and tools. Directly comparable to Maes Verhuur, competing for the same professional customer base in the Benelux region.
• CEBEO: Belgian B2B distributor of electrical installation materials, lighting, and industrial supplies. Comparable as a Belgian B2B-focused multi-line industrial distributor serving professional installers and contractors with similar distribution and service model.
• TVH: Belgian-based global distributor of parts and accessories for material handling, construction, and industrial equipment. Comparable as a Belgian-rooted multi-line industrial equipment distributor serving B2B customers across multiple verticals.

Broad incumbents

• Hubo: Belgian DIY chain with strong regional presence and franchise stores across Flanders. Operates in the same Belgian market for tools, garden equipment, and building supplies with a comparable regional footprint to Maes, though serving a more DIY-focused customer base.
• Brico: Largest Belgian DIY retail chain with broad product range across tools, garden, automotive, and home improvement. Adjacent competitor in the same Belgian market for tools and equipment, though focused on DIY consumers rather than Maes's professional entrepreneur core.
• Leroy Merlin Belgium: French home improvement and DIY giant's Belgian operations. Competes with Maes in tools, garden, and equipment categories, though focused on consumer/DIY segment rather than Maes's professional entrepreneur focus.
• Hilti: Global direct-to-customer tool and equipment supplier serving construction professionals. Comparable customer base to Maes Vakhandel and Maes Machinery, though Hilti's direct sales model differs structurally from Maes's multi-brand distribution approach.
• D'Ieteren: Belgian group with automotive parts distribution, vehicle services, and other mobility-related businesses. Relevant to Maes Automotive's auto parts and workshop equipment business, though D'Ieteren operates at materially larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maes