On the Mark Archery

What On the Mark Archery does

On the Mark Archery is a privately held mobile archery instruction and event service based in Weston, Massachusetts, operating across New England and one franchised location in Hilton Head Island, South Carolina. Founded around 2013-2015 by Mark Pirrello, a Level IV NTS Coach trained by USA Olympic Head Coach Kisik Lee, the company specializes in traditional recurve archery taught via the National Training System (NTS) methodology. Its service portfolio includes weekly group classes for youth and adults at 100+ community recreation department locations, Open Range events, private lessons, clinics, tournaments (including a Corporate League), corporate team-building outings, weddings, and private parties. A roster of roughly 20 named USA Archery-certified instructors (Levels 1-4) delivers the service.

The company operates a dual product and service model. Service revenue is generated per-session with unit pricing of $30-85 per person across range rentals, private lessons, open range events, and tournaments; corporate and private event pricing is quote-based. Equipment and merchandise are sold through a WooCommerce e-commerce storefront, anchored by the proprietary OTMA Tier II Signature recurve bow (multi-hardwood riser, laminated maple limbs) sold as complete kits ($269.99) and as individual limbs, alongside target stands, target faces, armguards, refurbished targets, and digital gift cards. Payments are processed via Stripe under PCI-DSS compliance.

Distribution runs through municipal recreation department partnerships, direct corporate sales for team-building and league events, an in-house e-commerce store, and a franchise at Palmetto Dunes resort. Marketing relies on organic social (Facebook, Instagram, Twitter, LinkedIn, YouTube), community partner referrals, word-of-mouth, and SEO. The company claims to be New England's largest privately owned professional mobile archery service and operates with 11-50 employees under sole ownership of founder Mark Pirrello, with no institutional funding or parent company.

Name

On the Mark Archery

Legal name

On the Mark Archery, LLC

Website

https://onthemarkarchery.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

On the Mark Archery is a private mobile archery instruction service based in Massachusetts that delivers USA Archery-certified recurve coaching, classes, tournaments, and corporate team-building events at 100+ community locations, plus one franchised resort site.

Ownership category

akta.pro rank

Product category

Archery Instruction and Events

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Archery instruction services
• Corporate team building
• Recurve bow equipment
• Mobile archery events
• Archery training clinics

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Classes and Instruction: Weekly multi-session classes for youth and adults led by certified USA Archery instructors at community recreation locations.
2. Open Range Events: One-time outdoor and indoor range sessions with coaching and equipment included, priced per person.
3. Corporate Team Building: Corporate outings and team building events including the OTMA Corporate League competition.
4. Private Lessons: One-on-one or small group coaching sessions at customer homes or rental sites.
5. Tournaments: Entry-fee based competitive archery events across Massachusetts with separate age divisions.
6. Equipment and Merchandise Sales: Online e-commerce store selling bows, starter kits, targets, accessories, and apparel through WooCommerce platform.
7. Gift Cards: E-gift certificates available in preset amounts or custom values for classes and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

On the Mark Archery operates a professional mobile archery instruction service delivering group classes, private lessons, open range events, corporate team building, tournaments, and private parties at 100+ community recreation locations across Massachusetts, taught by USA Archery certified instructors using the National Training System (NTS) methodology. The company also designs and sells its own line of OTMA recurve bows and archery equipment through an online store, and operates a franchise location at Palmetto Dunes, Hilton Head Island.

Product overview

On the Mark Archery operates as a traditional recurve archery instruction and equipment company offering a comprehensive portfolio of products and services. The product line centers on the OTMA Tier II Signature recurve bows, available as complete kits ($269.99) or individual components including limbs ($95), target stands ($175), target faces ($15), armguards ($12), and refurbished targets ($245). Their service offerings span structured instruction through weekly classes and intensive clinics taught by USA Archery-certified instructors, recreational Open Range events, competitive tournaments, and corporate team building experiences. The company also provides specialized private lessons and event hosting for weddings and private parties across Massachusetts and New England.

Differentiator

Problem solved

Functional benefit

Products and services

• OTMA Kit
• OTMA Kit (Used) Pre-owned version of the complete starter kit, including a used OTMA Tier II Signature Recurve bow, six arrows, armguard, alignment band, ground or hip quiver, bowstringer, target faces, and extra bowstring with a 1-year limited warranty, for budget-conscious beginners.
• OTMA Tier II Signature Recurve Bows Proprietary wooden recurve bows available in 48", 54", 62", and 66" lengths with draw weights ranging from 12# to 32#, featuring a riser constructed of four different hardwoods and reinforced laminated maple limbs.
• OTMA Tier II Signature Limbs Only Replacement recurve bow limbs for OTMA Tier II Signature bows, available in various draw weights from 12# to 32#, with reinforced laminated maple construction, sold to existing bow owners.
• Outdoor Target Stand Fold-up wooden archery target stand with a sturdy custom-built design for foam archery targets, featuring adjustable angle and elevation, made in the USA.
• Outdoor Target Faces Official World Archery Federation target faces in 80cm and 122cm sizes, waterproof and tear-resistant, produced by Maple Leaf Press, sold in packs of 2.
• Vented OTMA Armguard Nylon armguard with a breathable vented design and Velcro straps, available in youth (5.5") and adult (6.5") sizes, designed to protect the forearm against bowstring contact.
• Rolled Foam 48" Refurbished Target Refurbished foam archery target repaired and restored by OTMA staff, including a new FITA WP-122cm target face, 40cm indoor face, and steel crown pins, sold as a sustainable, lower-cost option for home or club ranges.
• On the Mark Archery Gift Card Digital gift certificates available in preset denominations of $25, $60, $120, $240, or custom amounts, redeemable for classes and Open Range events.
• Archery Classes Group archery instruction led by USA Archery certified instructors, available for adults and youth ages 8+, featuring weekly 45-60 minute sessions at over 100 community recreation locations across Massachusetts.
• Open Range Days Recreational archery sessions at various Massachusetts locations including Cambridge, Waltham, and Marlborough, with all equipment and coaching provided for adults and youth age 10+.
• Corporate Team Building Corporate team building workshops featuring archery activities with certified instructors, fostering camaraderie, focus, goal setting, patience, and friendly competition, including the OTMA Corporate League competition launched in 2021.
• Corporate Outings Scaled archery events for businesses or pleasure, accommodating all ages and abilities with indoor and outdoor options across New England, including catering options.
• Wedding Archery Entertainment Wedding entertainment featuring archery activities, with all equipment provided, designed to create memorable experiences for guests of all ages.
• Private Party Archery Birthday party and private party archery experiences including setup and breakdown, with all equipment provided, suitable for celebrations with friends and family.
• Tournaments Barebow recurve and longbow competitions across Massachusetts, organized as seasonal events in separate age divisions for students and archery enthusiasts.
• Private Lessons One-on-one or small group coaching with certified instructors, available at the customer's home or rental sites, with customized goal-oriented programs for tournament training or leisure.
• Archery Clinics Intensive training sessions teaching the National Training System (NTS) style from Olympic Training Camps, including equipment care, bowstring making, and advanced techniques for serious archers.

Quantifiable outcome

• High customer retention rate
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Renaissance Golf ClubminorStrategic or Co-development PartnerVenue partnership for archery events at the Renaissance Golf Club in Haverhill, MA. On the Mark Archery brings mobile archery range to the golf club for events and open range sessions.
• King (PAUS) SchoolminorStrategic or Co-development PartnerIndoor venue partnership for Open Range Nights during winter months (January-March) in Cambridge, MA.
• Massachusetts Community Recreation DepartmentscoreChannel Partner/ Reseller/ DistributorPartnerships with recreation departments in Canton, Shrewsbury, Natick, Brookline, Weston, Wellesley, Burlington, Woburn, Medford, Hopkinton, Bedford, Belmont, Sudbury, Stow, Wayland, Newton, and Somerville to host archery classes and events at their facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mathews Archery: Leading bow manufacturer focused on compound archery equipment with national marketing footprint. Comparable category (archery equipment) but skews toward compound hunters rather than traditional recurve instruction.
• Easton Archery: Long-standing manufacturer of archery arrows, components, and target archery equipment, with deeper Olympic-grade recurve product presence. Comparable in archery category but operates at a much larger scale as an incumbent equipment maker and tournament sponsor.
• PSE Archery: Established bow and archery equipment manufacturer serving compound and recurve markets. Comparable as an archery hardware brand competing for the same end-archer audience.
• Hoyt Archery: Manufacturer of recurve and compound target bows widely used by competitive archers globally. Comparable as a recurve archery equipment brand that supports the same competition and instruction ecosystem OTMA serves.

Direct peers

• Outback Team Building: Corporate team building provider offering on-site programs (charity builds, cooking, scavenger hunts) to enterprise customers. Directly comparable business model and customer base to OTMA's team building vertical.
• The Go Game: Corporate team building and virtual event company that brings hosted gamified experiences to corporate groups. Comparable in customer (Fortune 500 corporate groups), pricing model, and on-site event delivery, though with different activity formats.
• Lancaster Archery Supply: One of the largest archery equipment retailers in North America, selling recurve and compound bows, archery accessories, and apparel. Comparable to On the Mark Archery in archery category and target market (recurve-focused hobbyists), differing only in operating model (online retail vs. instruction-led mobile service).
• TeamBonding: Long-standing corporate team building event provider serving enterprise clients with on-site experiences nationwide. Directly comparable on corporate team building motion and target buyer (corporate HR/people teams), differing only in activity type.

Emerging players

• CoachUp: Online marketplace connecting athletes with private coaches across many sports including archery. Comparable in private coaching and instruction delivery model, but operates as a national technology marketplace rather than a vertically integrated branded service.

Others

• USA Archery: National governing body for the sport of archery in the U.S., running instructor certification programs (Levels 1-4) and competitive events. Not a direct commercial peer, but adjacent as the certification authority and ecosystem steward for OTMA's instructor team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/otm_archery
• YouTubeyoutube.com/channel/UC8WgLXnjIG-TyrVDCYAXOjA
• Facebookfacebook.com/onthemarkarchery
• LinkedInlinkedin.com/company/on-the-mark-archery
• Instagraminstagram.com/onthemarkarchery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On the Mark Archery