UX Design Labs

What UX Design Labs does

UX Design Labs (UXD) is an AI-First product design and development studio headquartered in Bangalore, India, founded in 2012 by Shim J. Palladan. The company operates as a privately held boutique professional services firm under the legal name UX Design And Innovation Labs Pvt Ltd, delivering end-to-end product design, development, and consulting engagements to enterprise and growth-stage clients across 12+ verticals including enterprise SaaS, fintech, defense technology, healthcare, e-commerce, and edtech. Since inception the firm has shipped 250+ projects and maintains multi-year enterprise relationships, most notably a 7-year strategic partnership with XCM Solutions (now Wolters Kluwer) serving 35,000+ CPAs across the US and Canada.

The firm's offering comprises six core service lines: Enterprise SaaS UX/UI Design & Development, Mobile Apps UX/UI Design & Development (native iOS/Android plus cross-platform frameworks), AI-First Product Re-design & Development, Fractional Product Consulting, UX/UI Audit & Advisory (examining 150+ checkpoints across 20+ UX topics), and Brand & Ecommerce Websites Design & Development. Underlying its work is a proprietary "Triple Diamond Process" that extends the conventional double diamond model with an AI-fueled "Analyze & Iterate" loop oriented toward product-market fit. Notable engagements include Indrajaal (counter-drone command-and-control for Grene Robotics), Uniform X (custom Android operating layer for LAVA Mobiles), FreeBird (AI-powered debt management), Kohot (beauty industry recruitment), and Zeel.beauty (AI-powered social shopping).

UXD monetizes exclusively through project-based professional services engagements (fixed-price or time-and-materials), with pricing determined via direct client outreach. The go-to-market is enterprise field sales augmented by a content-driven portfolio website, detailed case studies, and word-of-mouth referrals; there are no resellers, marketplaces, or external institutional investors. Customer logos span enterprise SaaS (Sprinklr, E2Open, Engati, IBM Maas 360), large Indian consumer and industrial brands (Myntra, Asian Paints, Amagi, Usha Martin), financial technology (FreeBird, XCM, Geojit BNP Paribas), and mission-critical defense technology (Grene Robotics' Indrajaal). The firm serves clients globally from its India base, with engagements delivered across North America, UK, Ireland, Africa, and MENA.

Name

UX Design Labs

Legal name

UX Design And Innovation Labs Pvt Ltd

Website

https://uxdesignlabs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

UX Design Labs (UXD) is a Bangalore-based AI-First product design and development studio founded in 2012, serving enterprise clients across SaaS, fintech, defense, healthcare, and e-commerce with end-to-end UX/UI design, mobile development, and product consulting through its proprietary Triple Diamond Process.

Ownership category

akta.pro rank

Product category

UX/UI Design and Product Development Services

NAICS

Other Specialized Design Services (54149), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• UX/UI design services
• Product design studio
• Enterprise SaaS design
• Mobile app development
• AI-first design consulting

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Design & Development Services: UX Design Labs generates revenue through fixed-price or time-and-materials engagements for UX/UI design, product development, and consulting projects. They offer end-to-end services from discovery through deployment, including strategy consulting, design, development, and fractional consulting services.
2. Fractional/Consulting Services: The company offers fractional product consulting and design consulting services where they co-create with clients at various stages of the product development cycle - from ideation to MVP to scaling.
3. UX Audit & Advisory: Standalone UX audit and advisory engagements examining over 150 checkpoints across 20+ UX-related topics, providing independent expert reviews for product improvement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

UX Design Labs is a Bangalore-based AI-First product design and development studio offering end-to-end UX/UI design, mobile app design and development, AI-first product redesign, fractional product consulting, UX audits, and e-commerce website design. The studio delivers professional design and development services on a project basis, employing a proprietary Triple Diamond methodology and AI tools to transform legacy enterprise platforms and build consumer-grade digital products for enterprise SaaS firms and startups across 12+ industries.

Product overview

UX Design Labs (UXD) is an AI-First product design and development studio based in Bangalore, India, established in 2012, offering comprehensive digital product services. The portfolio comprises six core service offerings: Enterprise SaaS UX/UI Design & Development (transforming legacy B2B platforms), Mobile Apps UX/UI Design & Development (iOS/Android/native/cross-platform), AI-First Product Re-design & Development (incorporating ML, DL, and AI-powered features), Fractional Product Consulting (ideation to scale), UX/UI Audit & Advisory (150+ checkpoint expert reviews), and Brand & Ecommerce Websites Design & Development. Key product case studies include: Indrajaal (mission-critical counter-drone command & control system with 5-second response time), Zeel.beauty (AI-powered social shopping for beauty), Kohot (beauty industry recruitment with video/audio resumes), Freebird (AI-powered debt management with chatbot and gamification), Uniform X (simplified smartphone operating layer for Android), and XCM Solutions (enterprise workflow management for 35,000+ CPAs). These offerings span industries including Finance/Banking, Healthcare, HR Tech, Ecommerce, Mobility, Manufacturing, EdTech, and Defense.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise SaaS UX/UI Design & Development

Quantifiable outcome

• 20% workload reduction for junior CPAs through streamlined interface with automated data imports
• +3 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clay: Global design and product studio delivering UX/UI design, branding, and product development for enterprise clients including Google, Facebook, and Uber. Comparable as a boutique-to-mid-size digital product agency with senior-led engagements and cross-platform capabilities.
• Tata Elxsi: Indian global design and technology services company offering UX/UI design, product engineering, and digital transformation for enterprise clients across automotive, healthcare, and media. Directly comparable as an India-based design and product development firm serving global enterprise clients.
• Work & Co: Digital product agency specializing in UX/UI design and engineering for enterprise clients including Google, IKEA, and Apple. Closely comparable in senior-led product design delivery, AI-augmented design practices, and enterprise SaaS redesign focus.
• Ustwo: Digital product studio with studios in London, New York, and other locations, known for end-to-end product design and development including landmark apps like Monument Valley. Comparable as a digital product studio delivering consumer-grade experiences across enterprise and consumer engagements.
• BORN Group (Tech Mahindra): Digital experience and commerce agency with strong presence in India, now part of Tech Mahindra, delivering UX/UI design, e-commerce platforms, and product design for enterprise brands. Directly comparable as an India-anchored digital design and product development firm serving global enterprise clients.

Broad incumbents

• Huge: Global digital experience agency offering UX/UI design, product design, brand experience, and digital transformation services for enterprise clients. Comparable as a large-scale enterprise UX design partner, though substantially bigger and broader in services than UXD.
• IDEO: Pioneering global design and innovation consultancy operating across consumer products, digital experiences, and organizational design. Comparable as a high-end design services firm with senior-led engagements, though IDEO operates at substantially larger scale and broader service portfolio.
• Infosys Digital (Experience Design): The digital experience design practice of Infosys delivering UX/UI design, product engineering, and AI-driven design services for Fortune 500 clients. Comparable in enterprise UX design with substantial global scale, though operating as a practice within a much larger IT services firm.
• R/GA: Global digital agency delivering experience design, product innovation, and brand transformation for enterprise clients. Comparable in enterprise UX/UI design and product development, though with a much broader marketing and technology services portfolio.
• Frog Design (Capgemini Engineering): Global design and engineering firm now part of Capgemini, focused on digital product design, brand experience, and transformation. Directly comparable in enterprise UX/UI design services with a strong focus on integrating design with technology delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uxdesignlabs
• Facebookfacebook.com/UXDesignLabs
• LinkedInlinkedin.com/company/489094

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UX Design Labs