Execu/Tech

What Execu/Tech does

Execu/Tech Systems, Inc. is a privately held Florida corporation headquartered in Panama City, Florida, that develops and sells integrated hotel property management software under the Execu/Suite brand. The company's core product is a COBOL-based PMS augmented by modules for central reservations, point-of-sale (Execu/Touch), gift cards (Execu/Gift), keycard encoding (Execu/Vault), back-office accounting (Execu/Care), and other operational functions, with the entire suite hosted on Microsoft Azure. The customer base spans independent hotels, small chains, B&Bs, and resorts up to 600+ rooms; the Vertical Booking partnership provides distribution reach into a network of 6,400+ chain and independent hotel clients globally. The company also maintains registration as a U.S. Government Central Contractor, opening federal procurement as a sales channel.

The platform is technically differentiated by its breadth of integrations — 40+ third-party interfaces spanning payment processors (Shift4, Vantiv/Worldpay), Comtrol hardware, the Vertical Booking CRS, and other back-office systems — that create an integrated operational stack for SMB hospitality operators. The technology architecture combines a long-running COBOL codebase with modern cloud hosting, and the product is positioned for SMBs that tier-1 enterprise PMS vendors underserve.

Commercially, Execu/Tech operates a direct-sales go-to-market with a free trial entry point, founder-owned and bootstrapped with no disclosed external funding, and a headcount reported at 1-10 employees. Revenue mechanics are not publicly disclosed; pricing is positioned at the per-property SMB tier rather than enterprise mega-deals. Strategic emphasis on cloud migration, payment partnerships, and a U.S. government contractor registration points to incremental expansion rather than a venture-style growth posture.

Name

Execu/Tech

Legal name

Execu/Tech Systems, Inc.

Website

https://execu-tech.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Execu/Tech Systems is a Florida-based vendor of integrated hotel property management software, selling Execu/Suite PMS, POS, CRS, and back-office modules to independent hotels, small chains, and resorts on Microsoft Azure via direct sales.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Hotel property management software
• Hospitality technology solutions
• Hotel reservation systems
• Restaurant point of sale
• Central reservation system

Headquarters

HQ city

Panama City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licensing and Subscription: Execu/Tech generates revenue through software licensing for on-premises installations and cloud-hosted subscriptions. On-premises pricing includes Execu/Care customer support quoted on a per-month basis. Cloud hosting is offered as a hosted solution powered by Microsoft Azure. Flexible pricing models are available for properties of all sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Execu/Tech develops and sells Execu/Suite, an all-in-one hotel property management system (PMS) covering front desk operations, reservations, guest services, sales and marketing, food and beverage POS, catering/events, spa scheduling, CRS channel management, CRM, and back office accounting. The software is available as on-premises installation or cloud-hosted via Microsoft Azure, with integrated modules including Execu/Touch POS, Execu/Suite CRS (powered by Vertical Booking), Execu/Gift, Execu/Vault backup, WebRes booking engine, and secure payment processing through Shift4 and Vantiv/Worldpay.

Product overview

Execu/Tech offers Execu/Suite as a unified, modular hotel property management platform with multiple integrated modules. The core product, Execu/Suite PMS, serves as the central hub for front desk, reservations, guest services, and accounting. Key modules include: Execu/Suite CRS (central reservation system with booking engine and channel management powered by Vertical Booking), Execu/Touch POS (restaurant/retail point of sale), WebRes (commission-free web booking engine), Execu/Gift (gift card management), Execu/Suite Connect (guest marketing/communications), Secure Payment Processing (via Vantiv/Worldpay and Shift4), Catering/Event Management, Inventory Control, Direct Bill/City Ledger, Back Office Accounting (GL, AP, Payroll), Activities/Spa Scheduling, and Time & Attendance. The platform is available as cloud-hosted (powered by Microsoft Azure) or in-house installation, with Execu/Care providing training and support services.

Differentiator

Problem solved

Functional benefit

Brands

• Execu/Suite: Comprehensive hotel property management system (PMS) and central reservation system (CRS) product suite including booking engine, channel manager, and revenue management.
• Execu/Touch
• Execu/Gift
• Execu/Care
• Execu/Vault
• WebRes

Products and services

• Execu/Suite PMS Hotel Property Management System serving as the central software platform managing front desk operations, reservations, guest profiles, night audit, housekeeping, direct billing, and back office accounting for hospitality properties ranging from small B&Bs to 600+ room resorts.
• Execu/Suite CRS Central Reservation System featuring a custom booking engine with flexible price packaging, built-in channel manager for automatic rate/availability synchronization across GDS, OTAs, and metasearch engines, built-in revenue management, and optional call center application. Powered by Vertical Booking technology.
• Execu/Touch POS Touch screen food and beverage/retail point of sale system fully integrated into guest accounts, inventory, recipes, and sales reporting. Supports dining reservations, split checks, tableside wireless tablets, and comprehensive shift reports for hotel F&B outlets and standalone restaurants.
• WebRes Commission-free web booking engine providing real-time internet reservations built into the hotel's website. Supports room type selection, package codes, coupon codes, and credit card processing via Shift4 or Worldpay, with confirmation email functionality.
• Execu/Vault Backup Secure, monitored off-site backup service for Execu/Suite data providing automatic backup after night audit.
• Execu/Suite Hosted Cloud-based deployment option of the Execu/Suite PMS powered by Microsoft Azure, offering secure, maintained hosted access to remove security and maintenance issues associated with in-house hotel reservation systems.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Shift4 PaymentscoreTechnology or IntegrationShift4 Payments is a strategic payment processing partner providing secure payment processing solutions. With eight offices across the U.S. and Europe and three state-of-the-art data centers, Shift4 securely processes over 1 billion transactions annually for nearly 200,000 businesses, representing over $100 billion in payments each year. Provides EMV solutions, PCI validated P2PE, tokenization, and easy PCI compliance.
• Vantiv/Worldpay Integrated PaymentscoreTechnology or IntegrationVantiv/Worldpay End-to-End Payment Services secures payment data through their TransForm approach, removing value and accessibility to cardholder data to eliminate risk. Provides EMV solutions, PCI validated P2PE, tokenization, and easy PCI compliance for secure credit card transactions.
• Comtrol (Lodging Link)coreTechnology or IntegrationComtrol is a worldwide product leader in network enabling devices with a hospitality products division supplying Lodging Link to PMS vendors for hotel device connectivity and integrating disparate systems. Execu/Suite PMS connects with hundreds of devices via this strategic partnership.
• Vertical BookingcoreTechnology or IntegrationExecu/Suite CRS is powered by Vertical Booking, part of a global reservation technology company that works with more than 6,400 chain and independent hotel clients. Provides the central reservation system technology underlying Execu/Tech's booking engine and channel management.
• Microsoft AzurecoreTechnology or IntegrationExecu/Suite Hosted cloud-based hotel property management software solutions are powered by Microsoft Azure. Azure provides the cloud infrastructure for secure, maintained hosted deployments removing security and maintenance issues associated with in-house hotel reservation systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebRezPro PMS: WebRezPro is a cloud PMS built for independent hotels, B&Bs, inns, and small chains with integrated booking engine and payment processing. Closely comparable to Execu/Tech in target segment (independents, B&Bs) and integrated-property focus.
• Hotelogix: Hotelogix offers a cloud-based PMS with integrated channel manager, booking engine and POS for small and mid-sized hotels. Directly comparable to Execu/Suite in product breadth and customer size tier, serving a similar independent and small-chain customer base.
• innRoad: innRoad provides a cloud-based PMS with integrated booking engine, channel manager and reporting for independent hotels and B&Bs. Comparable to Execu/Tech in customer focus (independents, small properties) and bundled PMS-plus-distribution product offering.
• ThinkReservations: ThinkReservations is a cloud PMS specifically designed for B&Bs, inns, and small lodges. Directly comparable to the B&B and small-property segment of Execu/Tech's customer base and competes head-to-head for similar buyers.
• Mews: Mews is a cloud-native hospitality operating system covering PMS, POS, booking engine and integrations. It targets the same independent-to-mid-market hotel segment as Execu/Tech and is one of the most disruptive direct competitors in the U.S. and European mid-market.
• Cloudbeds: Cloud-native PMS targeting independent hotels, B&Bs, and small chains globally. Directly comparable to Execu/Tech in target customer (independents, small groups) and product scope (PMS + booking engine + channel manager), but competes on a modern, API-first cloud platform versus Execu/Tech's COBOL/Azure hybrid.
• RoomKey PMS: RoomKey is a cloud-based PMS targeting small to mid-sized hotels and resorts. Comparable to Execu/Suite in feature scope (PMS, CRS, channel management) and customer size tier, with a cloud-native delivery model.

Broad incumbents

• Infor Hospitality (HMS): Infor HMS is a comprehensive PMS solution serving full-service hotels and resort chains. Comparable to the large-resort and enterprise-tier capabilities of Execu/Suite but positioned for larger chains and managed properties rather than small independents.
• Oracle Hospitality (OPERA): Oracle OPERA is the dominant enterprise PMS used by global hotel chains and large resorts. It overlaps with the high-end of Execu/Tech's customer range (large resorts) and competes for any property seeking enterprise-grade hotel software, though it is not focused on small independents or B&Bs.

Emerging players

• Guestline: Guestline provides cloud PMS, booking engine and distribution software to hotels, groups and serviced apartments across the UK and Europe. Comparable product scope to Execu/Suite (PMS + CRS + channel manager), serving a similar mid-market segment but with primarily European geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Execu/Tech