What innRoad does

innRoad, Inc. is a privately held, cloud-based hotel management software vendor founded in 2007 and headquartered in New York, with a London office supporting EMEA operations. The company sells an all-in-one property management system (PMS) purpose-built for independent hoteliers, alongside integrated modules for direct booking, channel distribution, revenue management, payment processing, advanced reporting, task management, online check-in/out, website building, and Google Booking Links. Underlying technology is a browser-accessible, cloud-native platform with PCI DSS compliance, dual-offsite data backup, and an open API exposing 500+ third-party integrations covering OTAs (Airbnb, Vrbo, Booking.com, Expedia, Google Booking Links), POS systems, door lock providers, accounting (QuickBooks), and guest messaging.

The company operates a subscription-based SaaS revenue model with quote-based per-property pricing, supplemented by transaction fees from innRoad Payments (powered by Stripe Connect) and hourly-billed professional services for setup, configuration, and migration. Go-to-market is anchored on a free customized demo, dedicated inside sales teams for North America and EMEA, referral and reseller programs, and active participation in hospitality trade shows (HITEC Orlando, HX New York, Hotel & Resort Innovation Expo London). According to disclosed scale metrics, the platform serves 2,000+ properties across 159 countries, has facilitated 10M+ reservations including 7M+ direct bookings and 3M+ OTA bookings, and supports 24/7/365 live phone support staffed by former hoteliers.

Disclosed funding totals approximately $17.6M across six rounds from 2009 through 2015, with investors including Blue Heron Capital, Rose Park Advisors, JHH VC, and New York Angels; the most recent disclosed round was a $1M financing in March 2015. Leadership comprises CEO Frederik Roy Rasmussen, Chairman Matthew Christensen, VP of Sales & Services Michael Budreau, and VP of Product David DeAngelo. No acquisitions, IPOs, or post-2015 institutional rounds are disclosed in the available data.

Name

innRoad

Legal name

innRoad, Inc.

Website

https://innroad.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

innRoad is a private, cloud-based SaaS company that provides an all-in-one hotel property management system — including booking engine, channel manager, revenue management, and payment processing — to over 2,000 independent hotels, inns, B&Bs, and boutique properties worldwide.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Lodging Booking & Accommodation Management (HSACAKAC)

akta.pro secondary industries

Hotel Revenue Management Systems (RMS) (THALAOAB), Hotel Content Aggregators & Connectivity APIs (THALAJAD)

Keywords

• Hotel property management
• Cloud-based PMS
• Hotel channel management
• Hotel booking engine
• Hospitality revenue management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (PMS Licensing): innRoad operates as a cloud-based SaaS platform, charging subscription fees for access to its property management system, channel manager, booking engine, revenue management, and reporting modules. Pricing is quote-based and customized per property, with no hardware required on the customer side.
2. Payment Processing (innRoad Payments): Integrated payment processing generates transaction-based fees on every card payment processed through the platform. Fees are deducted automatically from transaction balances and subject to change at innRoad's discretion. Chargeback fees apply for disputed transactions.
3. Professional Services: Set-up, configuration, and technical support beyond standard implementation are billed at hourly professional services rates plus out-of-pocket costs, including training and data migration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

innRoad provides an all-in-one, cloud-based hotel management software platform purpose-built for independent hoteliers. Its core offering combines a Property Management System (PMS), Channel Manager, Booking Engine, Revenue Management, Advanced Reporting, and Payment Processing into a single subscription, accessible via any web browser without on-premise hardware. The platform is sold via a recurring SaaS subscription model with quote-based pricing per property.

Product overview

innRoad offers an all-in-one, cloud-based hotel management software platform designed specifically for independent hoteliers, boutique hotels, inns, B&Bs, motels, and experiential lodging properties. The core product portfolio consists of the Property Management System (PMS) as the central platform, complemented by integrated modules including the Booking Engine for direct commission-free bookings, Hotel Revenue Management for rate optimization and forecasting, Advanced Reporting for performance analytics, and Channel Manager for OTA distribution. Optional add-on features include Payment Processing (PCI DSS compliant), Online Check-In/Check-Out for contactless guest experience, Hotel Task Management for housekeeping and maintenance coordination, Website Builder for integrated web presence, and Google Booking Links for direct Google search bookings. The platform serves over 2,000 properties worldwide with 500+ partnerships and integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management System (PMS) Core cloud-based property management system enabling independent hoteliers to manage reservations, guest profiles, billing, front desk operations, group bookings, housekeeping, and daily operations from a single platform accessible via any web browser.
• Hotel Booking Engine High-converting, mobile-optimized direct booking engine branded to the hotel's website with room-by-room availability, built-in rate checker, and upsell/cross-sell add-ons (early check-in, champagne, breakfast vouchers), supporting group reservations.
• Hotel Reservation Management Comprehensive reservation management system enabling hoteliers to create, modify, and manage reservations with group booking support and flexible rate tables, surfacing all reservation information at the user's fingertips.
• Hotel Revenue Management Revenue optimization system providing tools to set ADR, occupancy, and revenue goals; monitor performance; receive surge alerts; automate rate changes; and forecast revenue for better financial planning.
• Advanced Reporting Performance reporting system generating dozens of customizable reports including Room Forecasting, Net Sales, Daily Performance, and Year-over-Year comparisons, delivered as daily, weekly, or monthly email digests.
• Hotel Channel Manager Channel management system connecting hotels to hundreds of OTA sites including Airbnb, Vrbo, Booking.com, Expedia, and Google Booking Links with real-time two-way sync of rates, availability, and reservations.
• Hotel Payment Processing (innRoad Payments) Integrated credit card processing module with competitive rates, PCI DSS compliance, simple statements, support for all major credit card processors, 24/7 support, and automatic fee deduction from transaction balances.
• Hotel Task Management Task management tool for assigning housekeeping and maintenance tasks to specific staff members, prioritizing tasks by guest arrival time, and tracking completion status within the PMS workflow.
• Online Check-In / Check-Out Self-service check-in and check-out capabilities allowing guests to bypass the front desk, with pre-check-in features for collecting guest information before arrival.
• Hotel Website Builder Mobile-optimized hotel website development service seamlessly integrated with the booking engine for independent hotels lacking technical web design resources.
• Google Booking Links Direct integration with Google's free Hotel Booking Links service, allowing potential guests to book hotel rooms directly from Google search results at no cost to the hotelier.

Quantifiable outcome

• 35% increase in direct bookings (Bunchrew House case study — shifted from 10% direct bookings to 45% within the innRoad system)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature10 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• AirbnbcoreTechnology or IntegrationinnRoad integrates directly with Airbnb's hosting platform, enabling property owners to automatically sync rates, availability, and reservations with their Airbnb listings in real time through the innRoad channel manager.
• VrbocoreTechnology or IntegrationReal-time two-way sync of room rates, inventory, and reservations between innRoad PMS and Vrbo's vacation rental platform.
• Booking.comcoreTechnology or IntegrationinnRoad connects to Booking.com's connectivity platform, automatically updating availability and rates and receiving reservations without manual entry.
• ExpediacoreTechnology or IntegrationDirect integration with Expedia's Partner Connect platform enabling automatic distribution and reservation management through one of the largest global OTAs.
• Google Booking LinkscoreTechnology or IntegrationinnRoad's native integration with Google's Free Hotel Booking Links allows guests to book directly from Google search results, driving commission-free direct bookings.
• QuickBooks Online and DesktopsupportingTechnology or IntegrationinnRoad integrates directly with QuickBooks Online and Desktop, automatically creating journal entries based on PMS activity for streamlined accounting and accurate bookkeeping.
• Lightspeed L Series POSsupportingTechnology or IntegrationPOS integration enabling on-site restaurant, bar, and spa charges to be sent directly to the guest folio within innRoad's PMS for consolidated billing.
• RemoteLocksupportingTechnology or IntegrationIntegration with RemoteLock remote door lock systems, enabling reservations to be sent directly from the PMS to smart locks for contactless guest room access.
• SafloksupportingTechnology or IntegrationSaflok electronic lock integration allowing PMS reservation data to program guest room access credentials automatically.
• ONITYsupportingTechnology or IntegrationONITY door lock system integration enabling automated key encoding and guest access management from within the innRoad platform.
• Akia (Guest Messaging)supportingTechnology or IntegrationAkia guest messaging platform integrates with innRoad to enable automated pre-arrival communication, real-time guest messaging, and post-stay follow-up directly from the PMS.
• Uniwell SystemssupportingTechnology or IntegrationPOS integration for Uniwell Systems, enabling unified point-of-sale transactions to be charged to guest folios within innRoad.
• Springer-MillersupportingTechnology or IntegrationPOS integration with Springer-Miller systems for hospitality-specific point-of-sale functionality connected to the innRoad PMS.
• Squirrel (POS)supportingTechnology or IntegrationPOS integration with Squirrel for capturing on-property spending and applying charges to guest accounts managed in innRoad.
• PositouchsupportingTechnology or IntegrationPOS integration with Positouch hospitality point-of-sale systems, enabling seamless charge routing to guest folios.
• StripecoreTechnology or IntegrationinnRoad Payments module utilizes Stripe Connect for payment processing, payout management, and settlement of transactions. Terms applicable to innRoad Payments are governed by Stripe's Connect Account Legal Relationship.

Scale indicators8 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• WebRezPro: WebRezPro is a cloud PMS with integrated booking engine and payment processing for independent hotels, inns, and vacation rentals. Targets the same SMB independent-hotel segment as innRoad with a similar all-in-one value proposition.
• Hotelogix: Hotelogix is a cloud-based PMS and channel manager targeting small and mid-sized independent hotels globally. Closely aligned with innRoad in customer profile, feature set (PMS + channel manager + booking engine), and pricing model.
• Little Hotelier: Little Hotelier specializes in PMS, booking engine, and channel manager for small properties, B&Bs, and inns — a near-identical ICP to innRoad's Inn & B&B segment, making it one of innRoad's most direct competitors in the sub-20-room tier.
• Mews: Mews offers a cloud-native PMS with integrated booking engine, payments, and automation, primarily serving boutique and lifestyle hotels. Directly comparable to innRoad's all-in-one platform for independent and boutique hoteliers.
• Cloudbeds: Cloudbeds is a leading cloud-based hospitality management suite (PMS + channel manager + booking engine) targeting hotels, hostels, and B&Bs. It is a head-to-head competitor to innRoad in the independent-hotel SMB segment with broader marketplace positioning.
• eZee Absolute: eZee Absolute is a cloud-based hotel PMS with integrated channel manager, booking engine, and POS serving small and mid-sized hotels worldwide. Competes with innRoad across pricing tiers and geographies.

Broad incumbents

• Sabre Hospitality (SynXis): Sabre's SynXis platform provides CRS, booking engine, and distribution for hotels and chains. Overlaps with innRoad's channel manager and booking engine functionality but at a broader enterprise scale.
• Oracle Hospitality (OPERA Cloud): Oracle Hospitality's OPERA Cloud is the dominant enterprise PMS used by global hotel chains. Represents an incumbent threat to innRoad in the upper end of the independent-hotel segment that scales toward multi-property management.
• Shiji (ReviewPro / Infrasys): Shiji is a global hospitality technology provider offering PMS, POS, and guest-experience platforms with broader enterprise reach than innRoad. Competes indirectly via overlapping PMS and distribution capabilities targeting chain and upscale hotels.

Emerging players

• Stayntouch: Stayntouch offers a mobile-centric cloud PMS targeting boutique and lifestyle hotels. Competes with innRoad in the boutique-hotel segment with a more modern mobile-first product experience, though with narrower scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZgHEM63kK-WENF0j4JT2mw
• Facebookfacebook.com/innroadsoftware
• LinkedInlinkedin.com/company/innroad-inc
• Xx.com/innroad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about innRoad