OAN sp. Z oo

What OAN sp. Z oo does

OAN sp. z o.o. (Online Advertising Network) is a Polish B2B data provider founded in 2013 and headquartered in Warsaw, Poland, with a registered share capital of PLN 250,000. The company specializes in gaming audience data for programmatic advertising, maintaining a proprietary database spanning 35 billion+ user profiles across 2.4 billion+ users globally. Its core offering consists of 600+ pre-built gaming audience segments (updated to 660+ in 2025) organized by demography, game genre, devices, hardware, user types, and game titles, available in multiple languages and markets worldwide. The company also operates an Audience Data catalog of over 1,400 IAB-compliant segments covering gaming and non-gaming verticals.

The technology stack centers on multi-identifier data infrastructure (MAIDs, cookies/HEMs, CTV IDs, and Universal IDs) enabling cross-platform targeting across mobile, desktop, console, and CTV. In July 2025, OAN launched the AI Gaming Audience Builder, an AI/ML-powered tool that uses large language models to interpret campaign briefs and automatically generate custom audience segments in seconds, with automated workflow pushing segments into DSPs. Data processing is compliant with GDPR and CCPA, and OAN is a registered IAB Europe vendor (TCF 2.2, Vendor ID 719). The company maintains 600M+ CTV IDs in the US market specifically.

OAN operates on a B2B data monetization model, generating revenue through usage-based pricing on programmatic platforms and professional services for custom segment creation. Segments are distributed globally through major DSPs including The Trade Desk, Microsoft Advertising (Xandr), Adform, Zeotap, LiveRamp (and via LiveRamp into DV360, Quantcast, StackAdapt, and Knorex), and Equativ. The company targets brands, agencies, and media buyers across the gaming, FMCG, retail, finance, and automotive verticals, with a self-service AI tool supplementing direct enterprise sales led by CEO Rafał Szychowski and Data Partnerships Manager Paulina Drozdowska. The team is small (1-10 employees), and the company operates without disclosed external funding or institutional investors.

Name

OAN sp. Z oo

Legal name

Online Advertising Network Sp. z o.o.

Website

https://oan.pl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

OAN sp. z o.o. is a Polish B2B data provider (founded 2013) specializing in gaming audience segments for programmatic advertising, offering 600+ pre-built and AI-generated audience segments to global brands and agencies through major DSP platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Gaming Audience Data Sales: OAN generates revenue by selling access to gaming audience segments to brands, agencies, and marketers. Segments are available through global DSP platforms (The Trade Desk, Microsoft Advertising, Adform, Zeotap, LiveRamp) where customers pay for data activation. Revenue is consumption-based as customers pay for the reach and activation of audience segments in programmatic campaigns.
2. Custom Segment Creation Services: OAN creates bespoke custom gaming segments tailored to specific campaign needs, built from their database of billions of behavioral data signals. This service is offered alongside standard segment offerings for enterprise clients requiring specialized targeting.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

OAN is a B2B data provider that sells gaming-focused audience segments and broader audience data to advertisers, agencies, and marketers for activation in programmatic advertising campaigns. Its portfolio includes 600+ pre-built gaming segments (covering demography, game genre, devices, hardware, user types, and titles) plus 1,400+ general audience segments, with delivery across multiple identifier types (MAIDs, cookies, CTV IDs, Universal IDs). The company also operates the AI Gaming Audience Builder, a self-service tool that creates custom gaming segments from campaign briefs in seconds, and offers bespoke custom segment creation services for enterprise clients.

Product overview

OAN operates as a data provider focused on gaming audiences for programmatic advertising. The core offering consists of Gaming Audiences (600+ segments for targeting players by demography, game genre, devices, and user types) and Audience Data (1,400+ total segments). The AI Gaming Audience Builder is an AI-powered add-on that automates custom segment creation from briefs. Custom Gaming Segments provide on-demand tailored segments. All offerings integrate with major DSPs (DV360, The Trade Desk, Microsoft Advertising, LiveRamp, Adform, Equativ) and comply with GDPR & CCPA privacy standards.

Differentiator

Problem solved

Functional benefit

Brands

• AI Gaming Audience Builder: AI-powered tool that creates ultra-targeted gaming audience segments using machine precision, allowing brands to build custom segments in seconds for programmatic campaigns.

Products and services

• Gaming Audiences Pre-built gaming audience segments (600+) targeting players by demography, game genre, devices, hardware, user types, and game titles, sold to advertisers, agencies, and marketers for activation through DSPs.
• Audience Data Broader audience data offering delivering over 1,400 IAB-compliant audience segments from 35 billion+ user profiles globally, including gaming and non-gaming segments, activated through major DSPs.
• AI Gaming Audience Builder AI-powered self-service tool that creates ultra-targeted custom gaming audience segments from campaign briefs using machine learning and LLMs, with demographic insights and recommended segments.
• Custom Gaming Segments Bespoke audience segments built on-demand from billions of behavioral data signals, tailored to specific campaign requirements such as big game releases or custom market targeting.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• LiveRampcoreTechnology or Integration · 22 September 2025OAN's gaming and mobile audiences are now available directly on LiveRamp's data collaboration platform. This partnership enables access to over 600 gaming segments and millions of player profiles globally. Through LiveRamp's integrations, OAN data is also accessible across the open programmatic market including DV360, Quantcast, StackAdapt, and Knorex.
• The Trade DeskcoreTechnology or IntegrationOAN provides gaming audience segments available for activation on The Trade Desk platform, one of the world's leading independent DSPs.
• Microsoft Advertising (Xandr)coreTechnology or IntegrationOAN gaming segments are distributed through Microsoft Advertising (formerly Xandr) platform for programmatic campaign activation.
• AdformmajorTechnology or IntegrationOAN provides gaming audience data through Adform's European DSP platform enabling programmatic advertising campaigns.
• ZeotapmajorTechnology or IntegrationOAN partners with Zeotap for distribution of gaming audience segments to global advertisers.
• DV360 (Google Display & Video 360)coreTechnology or IntegrationOAN data accessible through DV360 via LiveRamp integration, enabling activation of gaming audiences on Google's programmatic platform.
• QuantcastmajorTechnology or IntegrationOAN data accessible via LiveRamp partnership for campaign activation on Quantcast's DSP platform.
• StackAdaptmajorTechnology or IntegrationOAN data accessible through LiveRamp integration for activation on StackAdapt's programmatic platform.
• EquativmajorTechnology or IntegrationOAN gaming segments available for activation through Equativ's programmatic platform.
• Data Partners (DMP)majorTechnology or IntegrationData management partnerships with Adobe, Eyeota, Lotame, Nielsen, Oracle, AdSquare for data collaboration and analytics.
• Capital Group EntitiesminorOthersOAN shares data within capital group including OnAudience Ltd, OnProspects, The Linea1 MKT S.L., and Cloud Technologies S.A.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oan---online-advertising-network

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OAN sp. Z oo