Golf Today

What Golf Today does

Golf Today is a UK-headquartered online golf publication operating at golftoday.co.uk since 1996, delivering editorial coverage of professional golf tours, course reviews, travel destinations, equipment, and opinion content to a global audience of golf enthusiasts. The platform is built on a WordPress CMS with content delivery handled via Bunny CDN, and is structured around eight product surfaces: the core online magazine, live golf scoring, official rankings, course and travel editorial, a 'Pro Shop' section covering instruction/equipment/apparel, opinion columns from eleven named contributors, a lifestyle and history vertical called the '19th Hole,' and an email newsletter. The masthead includes an Editor (Jack Lumb) plus named opinion writers such as M. James Ward, Robert Green, Simon Bale, Andy Newmarch, Richard Pennell, Iain Johnson, Peter Ellegard, Aaron McNicholas, Hector Vickers, and Ross Kilvington; a separate source also identifies Kathleen L. Donovan as COO.

The business operates on a free, ad-supported digital publishing model. All editorial content is accessible without registration or payment, and the site monetizes through digital advertising and sponsorships (an 'Advertise' navigation link is present) alongside an email newsletter subscription funnel. The publication does not publicly disclose pricing, subscription tiers, advertiser counts, subscriber figures, headcount, or revenue. Geographic reach is global in editorial coverage, spanning tournaments and courses in the UK, continental Europe, the USA, the Middle East (Saudi Arabia, Oman), Asia (Japan, Hong Kong, Singapore), Africa (South Africa, Morocco, Mauritius), and Oceania (Australia), though UK remain the primary market given the .co.uk domain and Kent-based founding.

There are no disclosed funding rounds, no parent company, no partnerships, no M&A activity, no AI or proprietary technology beyond WordPress/CDN, and no regulatory actions on record. The company is privately held, with ownership and investor information not disclosed in the available data.

Name

Golf Today

Legal name

Golf Today

Website

https://golftoday.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Today is a UK-based online golf magazine publishing news, travel guides, rankings, equipment editorial, and opinion content to a global audience of golf enthusiasts, monetized through digital advertising and an email newsletter on a free-access WordPress platform.

Ownership category

akta.pro rank

Product category

Sports News & Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Online golf magazine
• Golf news coverage
• Professional golf tours
• Golf course reviews
• Golf travel guides

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Advertising: The website displays advertising space and accepts sponsorships, evidenced by the 'Advertise' navigation link and promotional content for golf brands and products throughout the publication.
2. Email Newsletter Subscription: The publication offers email newsletter subscriptions to deliver latest golf news directly to subscribers, collecting email addresses through the 'Subscribe Now' signup form on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Golf Today is an online golf magazine that publishes news, editorial content, and analysis covering professional golf tours (PGA Tour, DP World Tour, LIV Golf, LPGA), golf course reviews, travel destination guides, equipment and apparel editorial, rankings, and opinion columns. The publication operates a WordPress-based digital platform delivering content to golf enthusiasts worldwide, supplemented by an email newsletter for direct news delivery.

Product overview

Golf Today is an online golf magazine offering comprehensive coverage of professional golf through a unified digital platform. The publication provides news and editorial content across multiple interconnected sections: live scoring and rankings (Official World Golf Rankings, FedEx Cup Standings, LIV Golf standings), tour coverage (PGA Tour, DP World Tour, LIV Golf, Ladies tours, Majors), golf travel and course reviews, equipment and apparel editorial (Pro Shop), opinion columns from golf writers, and lifestyle features under the '19th Hole' umbrella. The site also offers an email newsletter for direct news delivery. The magazine positions itself as a premium editorial destination for golf enthusiasts seeking tournament coverage, travel inspiration, and in-depth analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Today Online Magazine An online golf magazine delivering news, analysis, and editorial content covering professional golf tours, courses, travel destinations, equipment, and golf culture. Content is freely accessible to all visitors and supported by advertising.
• Golf Today Email Newsletter Free email newsletter subscription delivering the latest golf news and article updates directly to subscribers' inboxes, collected via a signup form on the website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• National Club Golfer: British golf publication covering club-level amateur golf, tours, equipment, and travel. Closely comparable audience (UK golf enthusiasts) and content mix to Golf Today.
• Golf Monthly: Established UK-originated golf magazine with comprehensive tour, equipment, and instruction coverage. Same target reader (amateur golf enthusiasts) and overlapping editorial pillars (news, tours, courses, gear).
• Today's Golfer: UK-based golf magazine covering news, equipment, courses, and travel with a large editorial team and print + digital presence. Direct competitor in the same UK/European golf media niche as Golf Today.
• bunkered: Scottish-based golf magazine covering tours, equipment, courses, and lifestyle. Direct UK market overlap with Golf Today for golf enthusiasts and golf travellers.

Broad incumbents

• Golf Digest: Largest global golf media brand covering instruction, equipment, tours, and travel with far greater resources. Competes with Golf Today for advertising spend and reader attention across the same golf topics.
• Golf.com: NBC Sports-owned digital golf outlet with extensive tour coverage, video, and rankings. Overlaps directly with Golf Today's news, tours, and live scoring coverage.
• Golfweek: US-focused golf news outlet covering PGA Tour, LPGA, college, and amateur golf. Competes with Golf Today for global tour news readership and digital advertising.
• Golf World: Long-running print and digital golf publication focused on tour news, equipment reviews, and instruction. Comparable editorial scope to Golf Today with stronger brand recognition.

Emerging players

• The Golfing Gazette: Smaller digital golf publication covering tour news, equipment, and lifestyle. A direct niche competitor with a similarly lean digital-first editorial model.
• MyGolfSpy: Digital-first golf media outlet known for independent equipment reviews and buyer guides. Comparable content-led model with a strong focus on the equipment/apparel editorial covered in Golf Today's Pro Shop vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GolftodayUK
• LinkedInlinkedin.com/company/golf-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Today