MyGolfSpy
- Company typePrivate
- Founded2014
- HeadquartersYorktown, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
MyGolfSpy firmographics
Firmographics- Name
- MyGolfSpy
- Legal name
- MyGolfSpy, INC.
- Website
- https://mygolfspy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyGolfSpy industry classification
Industry- Product category
- Golf Equipment Reviews & Testing
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
Keywords
Where MyGolfSpy is headquartered
LocationHeadquarters
- HQ city
- Yorktown
- HQ country
- United States
- HQ region
- North America
Markets served
MyGolfSpy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Affiliate Marketing & Deals: MyGolfSpy earns commissions through affiliate partnerships with major golf retailers including PGA Tour Superstore, Golf Galaxy, and others. The platform features deals and coupon codes for various golf equipment.
- Subscriptions: MyGolfSpy offers subscription options for premium content and features, with newsletter and community engagement driving subscriber growth.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
MyGolfSpy product offering
Product offeringCore offering
MyGolfSpy operates an independent golf equipment review and testing platform that produces data-driven reviews, buyer guides, and annual Most Wanted rankings using professional launch monitors such as the Foresight GC Quad. The platform generates revenue primarily through affiliate marketing commissions with golf retailers, premium subscriptions, and advertising, while offering tools like the Head-to-Head comparison tool and the True Golf Fit fitting recommendation system.
Product overview
MyGolfSpy is a golf equipment review and testing platform structured as a content-driven site with integrated tools and community features. The core offering consists of independent equipment testing using launch monitors (primarily Foresight GC Quad), organized into Buyer’s Guides by equipment category (Drivers, Fairway Woods, Hybrids, Irons, Wedges, Putters, Golf Balls, Bags, Technology, Gloves, Shoes, Apparel, Accessories), Labs for deep-dive ball testing, and annual Most Wanted Rankings. Supporting products include a Head-to-Head comparison tool, True Golf Fit partner fitting tool, the No Putts Given weekly podcast, YouTube channel, community forum, and merchandise store. The platform generates revenue through affiliate commerce, advertising, and subscriptions while maintaining independence through testing protocols and reader support.
Differentiator
Problem solved
Functional benefit
Brands
- No Putts Given: Weekly podcast hosted by Chris Nickel and Tony Covey exploring golf equipment and technology
- Most Wanted
- True Golf Fit
Products and services
- Golf Equipment Reviews & Testing Independent, data-driven golf equipment reviews and lab testing covering drivers, fairway woods, hybrids, irons, wedges, putters, golf balls, bags, technology, gloves, shoes, and apparel. Uses Foresight GC Quad launch monitors and standardized testing protocols to produce objective performance metrics for golfers.
- Buyer's Guides Organized category-based guides for golf equipment including Drivers, Fairway Woods, Hybrids, Irons, Golf Wedges, Putters, Golf Balls, Golf Bags, Golf Technology, Golf Gloves, Golf Shoes, Golf Apparel, and Golf Accessories. Designed to help golfers compare and select equipment by category.
- Labs (Ball Lab) Deep-dive laboratory testing of golf balls including Titleist Pro V1x, Bridgestone Tour B X, TaylorMade TP5, and Callaway Chrome Tour. Uses Foresight GC Quad launch monitors to generate performance analysis for serious golfers and equipment shoppers.
- Most Wanted Rankings Annual ranking of top-performing golf equipment across categories including Most Wanted Driver, Most Wanted Irons, Most Wanted Putters, and Most Wanted Golf Shoes. Recognizes top-tested equipment and is featured in a dedicated section on PGA Tour Superstore.
- No Putts Given Podcast Weekly podcast published every Wednesday, hosted by Chris Nickel and Tony Covey, exploring the latest golf equipment and technology. Available on Spotify, Apple Podcasts, and Amazon Music for golfers seeking audio content on equipment and industry trends.
- MyGolfSpy YouTube Channel
- MGS Store
- True Golf Fit
Quantifiable outcome
- 97.8% of swings matched to recommended equipment in True Golf Fit
Companies that use MyGolfSpy
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
MyGolfSpy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MyGolfSpy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PGA Tour SuperstorecoreStrategic partnership creating a one-stop shop for MyGolfSpy's 2026 Most Wanted gear. PGA Tour Superstore hosts dedicated sections for top-tested equipment including drivers, irons, putters, shoes, bags, gloves, rangefinders and GPS devices that stood out in MyGolfSpy's independent testing.
- True Golf FitcoreEquipment matching tool powered by MyGolfSpy's database of over 100,000 swings. Golfers answer questions about their swing and are matched to top-performing drivers based on 97.8% swing matching accuracy.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
MyGolfSpy competitors and assessment
Company assessmentBroad incumbents
- Golf Digest: Golf Digest is the most recognized golf media brand globally, covering equipment reviews, instruction, and course rankings. It is a broad incumbent offering overlapping capabilities to MyGolfSpy but as part of a much wider portfolio including print, video, and travel content.
Direct peers
- GolfWRX: GolfWRX is one of the largest independent golf equipment review and community platforms, featuring equipment testing, buyer guides, and an active forum. It is the closest direct peer to MyGolfSpy, operating essentially the same equipment review and community model for golfers.
- Today's Golfer: Today's Golfer is a UK-based golf media brand covering equipment reviews, buyer guides, and instruction. It directly competes with MyGolfSpy in the independent equipment review and testing category with a comparable content-led model.
- Golf Monthly: Golf Monthly is an established golf media brand publishing equipment reviews, buyer guides, and instruction. It directly competes with MyGolfSpy in the golf equipment review category across similar buyer-intent content.
- Plugged In Golf: Plugged In Golf is an independent golf equipment review site producing YouTube reviews and rankings across clubs, balls, and accessories. It is a direct peer in the equipment testing and review space with a similar affiliate-driven content model.
- National Club Golfer: National Club Golfer is a long-running UK golf media brand covering equipment reviews, course guides, and instruction. It is a direct peer to MyGolfSpy in golf equipment reviews and buyer guides, primarily serving UK golfers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MyGolfSpy social profiles
Digital presenceMyGolfSpy financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyGolfSpy leadership team
Management profileNumber of profiles
Profiles1 record
MyGolfSpy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyGolfSpy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyGolfSpy
What does MyGolfSpy do?
MyGolfSpy operates an independent golf equipment review and testing platform that produces data-driven reviews, buyer guides, and annual Most Wanted rankings using professional launch monitors such as the Foresight GC Quad. The platform generates revenue primarily through affiliate marketing commissions with golf retailers, premium subscriptions, and advertising, while offering tools like the Head-to-Head comparison tool and the True Golf Fit fitting recommendation system.
Is MyGolfSpy a public or private company?
MyGolfSpy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyGolfSpy founded?
MyGolfSpy was founded in 2014. It employs 11 to 50 people.
Where is MyGolfSpy based?
MyGolfSpy is headquartered in Yorktown, United States, in the North America region.
How does MyGolfSpy make money?
Two revenue lines are on record. Affiliate Marketing & Deals are the primary driver. The others are subscriptions.
Who are MyGolfSpy's main competitors?
Golf Digest is listed as a broad incumbent. Direct peers are GolfWRX, Today's Golfer, Golf Monthly, Plugged In Golf and National Club Golfer.
Does MyGolfSpy have an API?
No public API is recorded for MyGolfSpy.
What industry is MyGolfSpy in?
MyGolfSpy's product category is Golf Equipment Reviews & Testing. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAG, Golf Training Aids & Swing Analytics Retail. Its NAICS code is 54151 and its SIC code is 7370.