Light-O-Rama

What Light-O-Rama does

Light-O-Rama is a privately held company headquartered at 22 Hudson Falls Road in South Glens Falls, New York, that sells a complete synchronized light show platform. The platform consists of the proprietary ShowTime Sequencing Suite S6 software (offered in Basic free, Advanced $139.95, and Pro $189.95 perpetual-license tiers), a family of hardware controllers including the residential CTB16PC, commercial UL-508-certified LOR160x, Pixie 2/4/8/16 smart RGB pixel controllers, Aurora Core E1.31 controllers, and standalone Showtime Directors (Mini, N2-G4, N4-G4, ShowTime Central), plus a library of more than 350 pre-made sequence files sold individually or pre-loaded on SD cards. The underlying technology uses a proprietary RS-485 LOR network protocol supporting up to 240 Unit IDs per network and 16 networks per show, with optional integrations to industry-standard DMX-512, E1.31/sACN, SMPTE/Art-Net timecode, and IGNITE fireworks firing systems for multi-phenomena shows.

The business model is direct-to-consumer e-commerce through store.lightorama.com, with multi-currency support shipping to 35+ countries and no third-party retail distribution. Revenue streams include perpetual software licenses and upgrades, hardware controllers and accessory sales ($129.95–$449.95 individual units, $279.95–$7,599.95 starter and commercial packages), pre-made sequence digital content ($12.99–$24.99), pre-loaded SD cards ($64.95–$274.95), and ancillary paid training and one-on-one configuration services. The company is founder-led by Dan Baldwin (Founder, CEO & President) with 11–50 employees and bootstrapped (no institutional funding or M&A history). It serves two primary customer segments: DIY residential homeowners running Christmas/Halloween music-synchronized yard displays, and commercial/professional display operators running municipal, retail, amusement-park, and event installations, with a third smaller segment of users integrating Light-O-Rama with broader automation environments such as DMX lighting, pyrotechnics, fountains, and timecode-driven multi-device shows.

Name

Light-O-Rama

Legal name

Light-O-Rama

Website

https://store.lightorama.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Light-O-Rama sells proprietary ShowTime Sequencing Suite software, RS-485-based light controllers, smart RGB pixel hardware, and 350+ pre-made sequences for music-synchronized light shows, serving DIY residential homeowners and commercial display operators globally via direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

South Glens Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses: Tiered perpetual software licenses: Basic (free with 4 Unit IDs/RGB ports), Advanced ($139.95 with unlimited traditional lights, 16 networks), and Pro ($189.95 with unlimited traditional + RGB, 16 networks, SuperStar addon). License includes lifetime updates within current major version and one-year free upgrade to next major version.
2. Hardware Controllers and Components: Sale of light controllers including CTB16PC residential controllers ($249.95), LOR160x professional controllers ($349.95-$389.95), Pixie pixel controllers ($129.95-$379.95), Showtime Directors ($129.95-$449.95), and Aurora Core controllers. Also includes accessories like USB-RS485 adapters, FM transmitters, and cables.
3. Pre-made Sequences: Sale of pre-sequenced light shows from their library of 350+ sequences. Traditional sequences start at $24.99, Singing Face sequences at $12.99. Also includes RGBPlus combo sequences and Halloween-specific sequences.
4. Pre-loaded SD Cards: Pre-loaded SD cards with popular song sequences for use with Showtime Directors. Prices range from $64.95 to $274.95, including themed collections like TSO Signature Series ($199.95), Santa's Top 10 ($149.95), and Classic Christmas ($64.95).
5. Training Services: Paid remote training sessions and personalized one-on-one training for configuration help. Free support also available via helpdesk, forums, and Zoom Room Q&A.
6. License Upgrades: Level upgrades from Basic to Advanced or Pro ($20+), and major release upgrades ($29.95) for accessing new software versions and features.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Light-O-Rama designs, manufactures, and sells an integrated synchronized light show platform consisting of the proprietary ShowTime Sequencing Suite S6 software, a full line of RS-485-based AC and smart-RGB lighting controllers (CTB16PC residential, LOR160x commercial UL-508, Pixie series, Aurora Core E1.31), standalone Showtime Directors and ShowTime Central playback units, 12V WS2811 RGB pixels and fixtures, animated Singing Faces and pixel props, and a library of 350+ pre-made music-synchronized sequences with companion pre-loaded SD cards.

Product overview

Light-O-Rama is a synchronized light show platform consisting of the ShowTime Sequencing Suite software (S6), a comprehensive range of hardware controllers, and pre-made sequence content. The software comes in three tiers: Basic (free, 4 Unit IDs), Advanced ($139.95, 16 networks), and Pro ($189.95, unlimited pixels). Hardware offerings include residential CTB16PC and commercial LOR160x AC controllers, Pixie series smart pixel controllers (Pixie2/4/8/16), Aurora Core E1.31 controllers, and Showtime Directors (Mini/N2-G4/N4-G4) for standalone operation. The ecosystem includes RGB pixels, flood lights, singing faces, and accessory cables. Users can purchase ready-made sequences for Traditional, RGBPlus, Halloween, and Singing Face shows, or create their own using the software. Professional training, video tutorials, and community forums support users. The system operates over RS-485 LOR networks supporting up to 240 Unit IDs per network and 16 networks per show, with optional DMX-512 and E1.31/sACN protocol support for enterprise installations.

Differentiator

Problem solved

Functional benefit

Products and services

• ShowTime Sequencing Suite (S6) Software License The proprietary Light-O-Rama software for designing, sequencing, and controlling synchronized light shows; includes Preview Editor, Sequencer, Control Panel, and utilities for managing hardware and scheduling shows. Sold in three tiers (Basic free, Advanced $139.95, Pro $189.95, all perpetual licenses) for DIY homeowners and commercial display operators.
• SuperStar Addon Software Professional pixel-sequencing addon for the ShowTime Sequencing Suite enabling circle sequencing, instant sequences, auto sequencing, and enhanced singing-face animations; included with Pro license and sold standalone for Advanced and Basic license holders.
• CTB16PC Residential Light Controller 16-channel high-voltage AC light controller for traditional LED or incandescent lights sold at $249.95; supports on/off, smooth fading, twinkling, and shimmering effects and is daisy-chainable on LOR RS-485 networks.
• LOR160x Pro Series Light Controller UL-508-certified, professional-grade 16-channel high-voltage AC controller priced $349.95–$389.95, field-configurable, works in three-phase electrical environments, and ships with a two-year warranty for commercial venues and 3-phase installs.
• Pixie Series Smart Pixel Controllers Family of smart RGB pixel controllers (Pixie2 $129.95, Pixie4 from $199.95, Pixie8 from $249.95, Pixie16 from $379.95) for full control of WS2811 and other pixel protocols, supporting one million colors and hundreds of patterned effects.
• Aurora Core E1.31 Controller Advanced Ethernet-based smart pixel controller supporting E1.31 (DMX over Ethernet), sACN, and DMX-512 protocols with 16+ DMX universes, designed for large-scale commercial displays.
• ShowTime Directors (Mini / N2-G4 / N4-G4) Standalone show-playback devices priced $129.95–$299.95 that run shows from SD cards without a computer; MiniDirector runs a single network, N2-G4 runs two, and N4-G4 runs four dedicated LOR data networks on schedule or on external trigger.
• ShowTime Central Director High-end standalone controller with built-in audio playback and FM transmitter capability for running complete shows without a computer; available as Addon packages priced $279.95–$449.95 and powered from the nearest controller.
• Easy Light Linker (ELL) Wireless Transceiver Wireless data transceiver for creating cable-free links of LOR data networks with a range of hundreds of feet, ideal when running cables is impractical, and powered from a nearby controller.
• USB-RS485-HS Computer Adapter USB adapter that converts a computer's USB signal into the native LOR RS-485 network protocol for communication with controllers; ships with a filtered cable for reliable data transmission.
• FM Transmitter (Whole House) Radio transmitter that broadcasts a show's music so guests can listen via their car radio; essential for drive-by displays where external speakers are not practical.
• CMB24D Dumb RGB Controller Controller for dumb RGB flood lights and devices, driving eight dumb RGB fixtures with three channels each (red, green, blue); typically 12V with a separate DC power supply.
• Smart RGB Pixels (Bullets, Squares, LumaDomes, Bulbs, Ribbons) 12V WS2811 smart RGB pixel fixtures in multiple form factors for animated color effects, supporting one million colors and hundreds of patterned effects for use with Pixie-series controllers.
• RGB Flood Lights Smart RGB flood lights including 10W and 50W models with built-in controllers for architectural and venue illumination.
• Singing Faces Animated Props Animated face props (trees, pumpkins, etc.) with sequenced mouth movements for singing performances, including a dedicated Halloween singing-pumpkin line.
• Pixel Trees, Arches, and Prop Kits Pre-built pixel prop packages including pixel trees in 16x25 and 16x50 configurations, arches, and roofline displays with included controllers.
• Residential Starter Packages Entry-level bundles that include LOR controllers, software license discount, and accessories for starting a synchronized light show; offered from $279.95 (16-channel computer show) and $699.95 (ShowTime Central Director show), up to the Festive Foundations Christmas Starter at $3,179.95.
• Commercial Starter Packages Professional-grade bundles for venues featuring UL-508 certified LOR160x controllers, multiple data networks, and larger-scale hardware, priced $3,999.95 to $7,599.95.
• CPC (Coro, Pixels, Controller) Packages Bundled starter packages that combine coro props, pixel strands, and controllers designed to work with RGBPlus sequences.
• Pre-made Light Show Sequences Pre-made music-synchronized sequencing files with effects that make lights dance to specific songs; available for Traditional lights, RGBPlus (Traditional + Pixels), Halloween, and Singing Faces, with 350+ sequences in the library and individual pricing starting at $24.99 (Traditional) and $12.99 (Singing Face).
• Pre-loaded SD Card Shows SD cards pre-loaded with popular song sequences for use with Showtime Directors; themed collections include TSO Signature Series ($199.95), Santa's Top 10 ($149.95), Pentatonix Christmas ($149.95), and Classic Christmas ($64.95).
• Light-O-Rama Companion Mobile App Mobile companion application for Android and iOS (Google Play and Apple App Store) that lets users remotely control and monitor Light-O-Rama light shows from a phone.
• Touch Player Show Control Hardware Touch-based show control device for interactive or on-demand playback of Light-O-Rama sequences.
• SPT Wire and Cat5e Cabling Accessories SPT-1 and SPT-2 wire for connecting AC controllers to lights, plus Cat5e cables for daisy-chaining controllers across LOR networks.
• Paid One-on-One Remote Training Paid remote training sessions and personalized one-on-one Light-O-Rama configuration help delivered by the company, supplementing free helpdesk, forums, and Zoom Room Q&A support.

Quantifiable outcome

• Systems support up to 240 controllers per network with up to 16 networks per show (3,840 Unit IDs total)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

One partnership is on record.

• LOR-Expert PartnerscoreImplementation/ SI/ Consulting PartnerCertified partner network for custom light show design, purchasing assistance, installation services, and sequencing. Partners help customers with the entire process from design through installation for commercial or complex residential displays.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Twinkly: Consumer-grade smart RGB holiday lights and trees with app-based mapping and sequencing. Targets the casual residential decorative-lighting buyer that Light-O-Rama's higher-end DIY system does not serve, but increasingly encroaches on the same end-customer for simpler installations.
• WLED: Open-source LED controller firmware (Aircoookie) running on ESP32 hardware that delivers pixel and DMX control via Wi-Fi. Provides a low-cost, open alternative to Light-O-Rama's Pixie controllers for hobbyist builders.

Broad incumbents

• Philips Hue / Signify: Largest smart-home lighting platform with permanent and seasonal decorative offerings controlled via app and Matter ecosystems. Does not target the synchronized-show niche but competes for the same residential decorative-lighting wallet share.
• LIFX: Wi-Fi connected smart bulbs and light strips with app-based color and scheduling control. Serves the casual residential lighting buyer that Light-O-Rama's DIY enthusiast system does not directly target but increasingly competes with for ambient RGB use cases.
• Chauvet Professional: Broad-line professional entertainment and architectural lighting manufacturer. Relevant comp for the commercial/institutional side of Light-O-Rama's business — DMX-driven stage, event, and architectural lighting — but does not specialize in synchronized holiday displays.

Direct peers

• ENTTEC: Manufacturer of DMX, sACN/E1.31, and pixel-control hardware (including Pixel Octo and Datagate MK2) used in professional and architectural lighting installations. Competes with Light-O-Rama's Aurora Core and DMX-512 bridge offerings in commercial deployments.
• Falcon Player (FPP): Open-source show player software (often running on Raspberry Pi) that drives pixel and relay controllers and competes with Light-O-Rama's ShowTime Directors for standalone SD-card show playback.
• HolidayCoro: Sells DIY holiday lighting pixel kits, coro props, controllers, and accessories directly comparable to Light-O-Rama's CPC packages and Pixie controllers. Targets the same DIY residential and enthusiast Christmas/halloween lighting segments.
• Minleon: Commercial holiday lighting manufacturer offering RGB pixel strings, controllers, and pre-sequenced shows for professional installers and theme parks. Directly comparable to Light-O-Rama's commercial-grade products and certified-partner install motion.
• xLights: Open-source light show sequencing software widely used by DIY holiday lighting enthusiasts. Directly competes with Light-O-Rama's ShowTime Sequencing Suite on sequencing features, layout design, and pixel control, often used alongside LOR hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL5dKqcprhEGzU-VBD4IkPlEkDtpYoptwo
• Facebookfacebook.com/lightorama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Light-O-Rama