What Enttec does

ENTTEC Pty Ltd is an Australian private company founded in 1999 and headquartered in Keysborough, Victoria, that designs and manufactures LED pixel lighting fixtures and digital lighting control equipment for professional entertainment, architectural, and commercial installation markets. Its product portfolio spans hardware controllers (including the OCTO Mk3 32-universe controller), addressable LED pixel fixtures (Smart PXL Dots), and proprietary software — ELM for lighting management, EMU for sound-to-light, and the S-Play Programmer offline show editor. The technology stack is built around industry-standard DMX512, Art-Net, sACN, and RDM protocols, allowing interoperability with broader stage and architectural lighting ecosystems.

The company sells through regional e-commerce portals backed by global DHL shipping and supports customers via offices in the United States, United Kingdom, United Arab Emirates, and China. Manufacturing is based in Australia and operates under ISO 9001 quality management certification. The business model is B2B hardware sales anchored by a complementary software ecosystem: controllers and fixtures are paired with ELM and S-Play to manage show programming, while EMU opens a prosumer sound-to-light use case for musicians and DJs. Free distribution of S-Play Programmer functions as a funnel into the paid hardware and ELM stack.

Customer evidence spans entertainment venues (Glastonbury), retail and brand activations (Google, Adobe, H&M), automotive (Volkswagen), museums and cultural institutions (V&A Museum, Royal Botanic Gardens Kew), and architectural projects. With 11-50 employees, no disclosed funding rounds, and no public revenue disclosure, ENTTEC operates as a bootstrapped, founder-controlled manufacturer whose growth is reinvested from operating cash flow rather than external capital.

Name

Enttec

Legal name

ENTTEC Pty Ltd

Website

https://enttec.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ENTTEC is an Australian designer and manufacturer of LED pixel lighting fixtures and DMX512/Art-Net/sACN lighting control hardware and software, serving entertainment, retail, architectural, museum, and cultural installation customers globally.

Ownership category

akta.pro rank

Product category

LED Lighting Control Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513), Wiring Device Manufacturing (33593)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678)

akta.pro primary industry

Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

akta.pro secondary industries

Lighting Controls & Smart Lighting Systems (BPABAGAC), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• LED pixel lighting
• DMX lighting control
• LED pixel controllers
• Pixel mapping software
• Architectural LED fixtures

Headquarters

HQ city

Keysborough

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Hardware Products: ENTTEC generates primary revenue through the sale of LED lighting control hardware including controllers (Pixelator, S-PLAY, OCTO), DMX interfaces, LED pixel strips, LED strips, and accessories. Products are sold as one-time purchases with factory warranty.
2. Software Licenses: Revenue from software products including ELM (LED Mapper) and EMU (sound-to-light). Software purchases include refund eligibility if not activated within 7 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ENTTEC designs and manufactures LED pixel lighting and control equipment, including hardware controllers (Pixelator, OCTO, S-Play, ODE, Storm), DMX/Art-Net/sACN interfaces, LED pixel strips and dots, NEON FLEX silicone strips, and constant-voltage LED strips. The company also offers proprietary software (ELM 2D/3D pixel mapper, EMU sound-to-light, S-Play Programmer offline editor) that together form an integrated end-to-end ecosystem for professional lighting designers, architects, theaters, and broadcast studios.

Product overview

ENTTEC is a manufacturer of LED pixel lighting and control equipment, operating since 1999 with Australian-designed and manufactured products. The product portfolio consists of three interconnected categories: (1) Hardware Controllers including Pixelator Mini/Mk2, OCTO Mk2/Mk3/OCTO Lite, S-Play SP1/Mini/Lite/Nano, ODE Mk3, Storm 10, DIN Ethergate Mk2, DIN PIXIE, DMX USB Pro, Open DMX USB, and EMU Hardware Interface for converting protocols and managing lighting data; (2) LED Fixtures including Smart PXL Dot strings (40/60/100x25), NEON FLEX silicone strips, and Pixel Strips (5V/12V RGB/RGBW in standard and long-range variants) plus NA-series constant voltage LED strips (NA1 white, NA2 tunable white, NA3 RGBW, NA4 RGB); and (3) Software including ELM (ENTTEC LED Mapper) award-winning 2D/3D pixel mapping software, EMU sound-to-light software, and S-Play Programmer offline editor. Supporting peripherals include PLink/IP PLink Injectors for extended pixel runs, CVC4/CCC4 LED dimmers, D-Split/DIN RDS4 Mk2 splitters, and I/O Extender for S-PLAY systems. The products work together as an integrated ecosystem where software tools (ELM, EMU, S-Play Programmer) create lighting content, hardware controllers (Pixelator, OCTO, S-Play, ODE, Storm, DIN Ethergate) distribute DMX/eDMX data across Ethernet networks, and LED fixtures (pixel strips, PXL dots, NEON FLEX, NA strips) deliver the final illumination.

Differentiator

Problem solved

Functional benefit

Products and services

• Pixelator Mini A compact eDMX to LED pixel protocol converter capable of outputting up to 32 universes of data, rack/surface/DIN-rail mountable, for professional lighting installations in harsh environments.
• Pixelator Mini Mk2 Second-generation eDMX to LED pixel protocol converter with up to 128 universes of output for large-scale pixel mapping installations.
• OCTO Mk3 32-universe eDMX to SPI pixel controller with flexible port configuration, standalone FX mode, and overdrive feature in a compact 4-module DIN-rail form factor.
• OCTO Lite 8-universe eDMX to SPI pixel controller with dual Ethernet ports for daisy-chaining and a wide 5-60V DC input range in a compact DIN-rail form factor.
• OCTO Mk2 8-universe eDMX to SPI pixel controller with standalone FX mode and overdrive feature capable of transmitting up to 16 universes of SPI data in a DIN-rail form factor.
• S-Play SP1 32-universe smart light show controller for recording, triggering, and activation of light shows, video, and non-lighting events with precise automation capabilities.
• S-Play Programmer Free offline editor for Mac and Windows that enables building light shows without internet or hardware; pairs with S-PLAY SP1 hardware for live deployment.
• EMU Sound-to-Light Software Intuitive sound-to-light control software designed for professional live musicians and DJs, enabling automated or responsive DMX light shows synchronized to audio.
• EMU Hardware Interface Compact interface designed for live performers that syncs with EMU Software for dynamic sound-reactive light shows.
• ENTTEC LED Mapper (ELM) Award-winning, intuitive 2D and 3D LED pixel mapping software solution for designing and controlling pixel-mapped lighting installations.
• DMX USB Pro Industry standard DMX USB converter supporting DMX/RDM for controlling lights from PC or macOS software.
• Open DMX USB Entry-level DMX USB interface for controlling DMX devices from a computer at an affordable price point.
• ODE Mk3 Multi-universe Ethernet to DMX converter enabling connection to multiple universes with control of up to 8 universes (4096 channels of output).
• Storm 10 Compact 10-universe multi-protocol Ethernet to DMX/RDM converter for distributing lighting control across large installations.
• DIN Ethergate Mk2 2U bi-directional Ethernet to DMX converter with Art-RDM or 4U Overdrive Mode, supporting PoE or 12-24v DC input for fast deployment.
• Smart PXL 40 Dot Flexible strings of 42mm LED pixel nodes with injection-moulded PVC case and multiple diffuser options for high-resolution pixel applications.
• NEON FLEX Silicone LED neon strip with colour-changing pixels for horizontal or vertical bending, providing versatile linear lighting for architectural applications.
• NA1 LED Strip Non-addressable constant voltage LED strip available in 3000K/4000K/6000K white variants, up to 1445 lumens/m, 10m reels.
• PLink Injector 2-Universe PLink Injector engineered to work alongside Pixelator controllers to extend LED pixel layouts over long distances with power and data injection.
• CVC4 LED Dimmer 4-Channel, installation-grade, constant voltage LED dimmer providing high-precision dimming for non-addressable LED strip lighting applications.

Quantifiable outcome

• Reliable performance in harsh environments: 54-Universe installations running 24/7 for months at events like Winter Universiade in Siberia (-40°C to +40°C operating range)
• +1 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Brompton Technology: Brompton Technology manufactures high-end LED video processors and Tessera software for large-format LED walls and pixel-mapped stages — an emerging player adjacent to ENTTEC's pixel-mapping ecosystem with a stronger emphasis on video rather than architectural lighting.

Broad incumbents

• Martin Professional (Harman): Martin Professional, part of Harman, produces professional moving-head and LED fixtures plus controllers for entertainment and architectural lighting — comparable in the LED fixture and DMX-control space though serving a broader, larger-scale customer base than ENTTEC.
• ETC (Electronic Theatre Controls): ETC is a large established manufacturer of entertainment lighting controls, consoles, and architectural fixtures with broad portfolios — overlapping with ENTTEC's DMX-controller and architectural-LED business but serving a much wider range of theatre and architectural customers.
• Lutron Electronics: Lutron is a leading manufacturer of lighting controls, dimmers, and architectural shading systems for residential and commercial buildings — overlapping with ENTTEC's dimmer and controls business but focused more broadly on mainstream building automation.
• Signify (Philips Color Kinetics): Signify is the world's largest lighting company, with Philips Color Kinetics covering LED pixel lighting, architectural fixtures, and control systems — a broad incumbent whose networked lighting products overlap ENTTEC's controllers and pixel fixtures across architecture and entertainment.

Direct peers

• TRAXON e:cue (Signify): TRAXON/e:cue specializes in architectural LED pixel lighting systems and control software (e:cue) for media facades and dynamic building illumination — a highly comparable peer to ENTTEC's pixel-control and architectural-installation business.
• Elation Professional: Elation Professional produces professional lighting fixtures and DMX/Art-Net control products for concerts, broadcast, and architectural projects — directly competing with ENTTEC in the entertainment-lighting fixture and controller categories.
• Chauvet Professional: Chauvet Professional manufactures LED fixtures, pixel-mapping washes, and DMX controllers for entertainment and architectural installations, serving lighting designers and integrators in overlapping segments with ENTTEC's pixel and controller portfolio.
• Pharos Architectural Controls: Pharos produces networked lighting controllers and Designer software for architectural and entertainment pixel-mapped installations — a directly comparable controller-plus-software ecosystem addressing the same lighting-designer customer base as ENTTEC.
• Madrix: Madrix is a German manufacturer of LED pixel control software and hardware (drivers, interfaces) targeting the same professional lighting-designer and architectural pixel-mapping use cases as ENTTEC, with overlapping products like pixel mappers and DMX/eDMX nodes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/enttec
• LinkedInlinkedin.com/company/enttec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enttec