Apex Radio Systems

What Apex Radio Systems does

Apex Radio Systems Ltd is a UK-based, privately held (founded circa 1989-1990) telecommunications provider specialising in two-way radio communications. Headquartered in Gateshead with 11-50 employees, the company operates as a Motorola Platinum Dealer and holds ISO 9001 accreditation, distributing licensed and licence-free radios, cellular/LTE push-to-talk devices, body-worn cameras, and accessories from manufacturers including Motorola, Hytera, Icom, Kenwood, Entel, Vertex Standard, and Sepura. Its underlying technical offering includes IP Site Connect for VoIP-linked multi-site coverage, Motorola Wave PTX / Icom LTE / Hytera LTE/Multi-Mode cellular platforms, Airsys.Cloud network management, and an emerging Safety & Security Ecosystem combining radios with DJI drones, HALO environmental sensors, and VoCoVo retail voice systems. The company maintains over 250 radio links across the UK, providing repeater-based wide-area coverage infrastructure that anchors its service delivery.

The company generates revenue through three streams: one-time equipment sales via direct sales, e-commerce, and quote-based enterprise orders; recurring short-term and long-term equipment hire (annual contracts and event rentals under six months); and ongoing maintenance and repair services. Pricing is largely quote-based, with select catalogue items publicly listed (for example, Icom F29SR2 at £139.99-£167.99 inc VAT), and free shipping applies on e-commerce orders above £200. Go-to-market is sales-led, combining a UK field sales team, phone-based quoting (0800 054 6504, 0191 228 0466), a self-serve web storefront, content marketing via an active blog and downloadable buyer guides, LinkedIn presence, email marketing, trade show participation (including The Security Event, National PubWatch Conference, and Facilities & Estates Live), and published customer case studies.

Apex serves at least twelve verticals including construction, retail, security, hospitality, education, healthcare, waste management, facilities management, events and festivals, warehousing and logistics, manufacturing, and agriculture. It also runs the UK's ShopWatch and PubWatch community-linked radio security schemes for retail and hospitality venues, and provides Ofcom licensing administration as a regulatory service layer. Named customers and case studies include Newcastle Eagles, Nestlé Distributions, Marriott Hotels and Resorts, Hilton Garden Inn Aberdeen, Ickenham Festival, the Asian Tour at Close House, a Newcastle City Centre concert deployment, and a ten-year charitable partnership with Children's Cancer North. The operating geography is exclusively the United Kingdom, and the company has no disclosed parent, investor, or acquisition activity.

Name

Apex Radio Systems

Legal name

Apex Radio Systems Ltd

Website

https://apexradio.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Radio Systems is a UK-based, Motorola Platinum Dealer and ISO 9001-accredited provider of two-way radio sales, hire, and maintenance services, serving construction, retail, security, hospitality, education, healthcare, and events across the United Kingdom.

Ownership category

akta.pro rank

Product category

Two-Way Radio Communications

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

akta.pro secondary industry

Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ)

Keywords

• Two-way radio systems
• Radio communication equipment
• Radio hire services
• Body-worn cameras
• Licensed radio solutions

Headquarters

HQ city

Gateshead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Two-Way Radio Sales: One-time equipment sales of two-way radios, body-worn cameras, and accessories from manufacturers including Motorola, Hytera, Icom, Kenwood, Entel, and Apex's own branded radios. Sales occur through direct contact, website e-commerce, and quotes.
2. Equipment Hire: Short-term and long-term rental of two-way radios, body-worn cameras, and cellular solutions. Hire services include short-term hire (fewer than six months with fixed dates) and annual revenue contracts. Popular for events, festivals, and temporary communication needs.
3. Maintenance and Repairs: Ongoing maintenance and repair services for two-way radio equipment to keep communication equipment in prime condition for dependable performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apex Radio Systems sells, hires, and services professional two-way radio communication systems, body-worn cameras, and supporting accessories from manufacturers such as Motorola, Hytera, Icom, Kenwood, and Entel. The company also designs and installs complex radio networks, operates ShopWatch and PubWatch community radio schemes, and assists customers with Ofcom licensing for UK-based business and public sector clients.

Product overview

Apex Radio Systems is a UK-based communication solutions provider specialising in two-way radio sales, rental, and maintenance services. The company operates as a Motorola Platinum Dealer offering a comprehensive portfolio of licensed and licence-free two-way radios, cellular/LTE radios, body-worn cameras, and supporting accessories. The product ecosystem includes Motorola MOTOTRBO series (R2, R5, R7, DP2400e, DM1400), Icom devices (F29SR2), and Hytera equipment (AP515, AP585, BD505). The company provides both product sales and flexible hire services for short-term events and long-term deployments. Additional solutions encompass cellular platforms (Motorola Wave PTX, Icom LTE, Hytera LTE/Multi-Mode), IP Site Connect for wide-area VoIP coverage, cloud management (Airsys.Cloud), VoCoVo voice systems, Zebra Workcloud Communication, and integrated safety ecosystems combining radios with body cameras and sensors. Services include equipment hire, ShopWatch/PubWatch security schemes, Ofcom licensing assistance, and maintenance/repair support. The company serves diverse sectors including facilities management, education, retail, security, hospitality, construction, healthcare, and waste management.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensed Two-Way Radios Professional-grade two-way radios requiring Ofcom licensing for operation, offering enhanced coverage, higher power output, and advanced features for business and public sector users across the UK.
• Licence-Free Two-Way Radios PMR446 two-way radios that operate without licensing requirements, suitable for short-range communication needs and entry-level business or leisure use.
• Cellular Two-Way Radios LTE-enabled two-way radios providing cellular connectivity for wide-area communication across diverse UK locations without reliance on traditional radio repeater infrastructure.
• Body-Worn Cameras Compact recording devices worn by personnel to capture video and audio evidence, enhancing safety and accountability for security teams and operational staff.
• Equipment Hire Short-term and long-term rental of two-way radios, body-worn cameras, and cellular devices for events, festivals, and temporary operational needs, including 24-hour faulty unit replacement and next-day delivery.
• ShopWatch and PubWatch Schemes Linked radio and body-worn camera schemes connecting retail stores (ShopWatch) and hospitality venues (PubWatch) across the UK for coordinated town/city-wide security response.
• Maintenance and Repairs Ongoing maintenance and repair services for two-way radio equipment, including warranty repairs and out-of-warranty work to keep communications equipment in dependable operating condition.
• Ofcom Licensing Service Regulatory compliance service that processes customer information and submits it to Ofcom to secure two-way radio usage licenses required for licensed radio operation in the UK.
• IP Site Connect Voice over IP solution that connects multiple sites via internet protocol networks, extending radio coverage beyond traditional repeater limitations for wide-area business communications.
• Safety and Security Ecosystem Integrated communication and security solution combining two-way radios, body-worn cameras, drones, smart sensors, and monitoring systems for comprehensive site safety management.

Quantifiable outcome

• No ongoing telephone charges with two-way radios compared to mobile/DECT phones, resulting in significant cost savings for organizations like Nestlé Distributions
• +2 more outcomes

Named customers8 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Motorola SolutionscoreChannel Partner/ Reseller/ DistributorApex Radio Systems is a Motorola Platinum Dealer - the highest tier of partnership with Motorola Solutions. They sell, hire, and service Motorola two-way radios, body-worn cameras, and related equipment. This is the company's primary vendor relationship and forms the core of their product portfolio.
• HyteracoreChannel Partner/ Reseller/ DistributorHytera is a key manufacturer partner for two-way radios and body-worn cameras. Apex sells and hires Hytera products including BD505, AP325, AP515, AP585, HP505, MD655, and TC-610 models.
• IcomcoreChannel Partner/ Reseller/ DistributorIcom is a manufacturer partner for professional radio equipment. Apex offers Icom radios including F29SR, F29SR2, F3002, IC-F1000, IC-F2000, IC-M25 EVO, IP110H, IP501H, IP503H, and IP510H LTE radios.
• KenwoodminorChannel Partner/ Reseller/ DistributorKenwood is a radio manufacturer whose products including TK-3501T, TK-3301, and TK-3701 are sold through Apex.
• EntelminorChannel Partner/ Reseller/ DistributorEntel is an ATEX/hazloc radio manufacturer whose DT952 and DT953 ATEX radios are distributed by Apex.
• Vertex StandardminorChannel Partner/ Reseller/ DistributorVertex Standard radios are included in Apex's product portfolio alongside other major radio manufacturers.
• SepuraminorChannel Partner/ Reseller/ DistributorSepura professional radios including the SBP 8340 are available through Apex for specialized professional communication needs.
• OfcomcoreOthersOfcom is the UK communications regulator. Apex processes customer information and passes it to Ofcom for obtaining radio licenses required for licensed radio operations.
• ShopWatch SchemecoreOthersShopWatch is a UK-wide retail security scheme linking stores via radio communications for coordinated security response. Apex provides radio equipment and support for ShopWatch schemes across the UK, with Apex claiming to lead the UK in ShopWatch delivery.
• PubWatch SchemecoreOthersPubWatch is a UK-wide hospitality venue safety scheme. Apex provides radio and body-worn camera equipment and attends National PubWatch Conference. The scheme connects pubs and bars for shared security intelligence and emergency response.
• Children's Cancer NorthminorOthersCharitable partnership where Apex has been an Event Infrastructure Supporter (Bronze) for 10 years, providing communication equipment for charity events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radio Solutions Ltd: UK two-way radio retailer and hire specialist serving business customers with Motorola, Hytera, and Icom products. Comparable product portfolio and go-to-market approach.
• Brentwood Communications: UK-based two-way radio dealer, hire provider, and Motorola partner serving similar B2B verticals (security, hospitality, events). Directly comparable in customer base, vendor relationships, and product mix.
• Excel Communications (UK): UK-based two-way radio dealer providing sales, hire, and servicing to enterprise clients across multiple sectors — directly overlapping with Apex's verticals.
• Wall to Wall Communications: UK-based radio communications supplier offering sales, hire, and installation across multiple sectors including retail, hospitality, and security — directly overlapping with Apex's core offering.
• 2CL Communications: UK-wide two-way radio sales, hire, and maintenance company with Motorola accreditation. Closely comparable business model targeting similar enterprise and event verticals.

Emerging players

• ESChat (Sierra Wireless/Semtech): Push-to-Talk over Cellular (PoC) application provider offering smartphone-based alternatives to traditional two-way radios. Represents the emerging technology shift Apex is responding to with its cellular radio offering.

Broad incumbents

• Sepura: UK-based manufacturer of professional mobile radio (PMR) products for mission-critical and commercial users. A direct OEM alternative to Motorola and a product source for Apex.
• Hytera: Global manufacturer of professional two-way radios, body-worn cameras, and LTE/PoC solutions. A key supplier partner to Apex but also competes in the same end markets via direct sales and other dealers.
• Motorola Solutions: Global leader in professional two-way radio hardware and software. Apex is one of its UK Platinum Dealers. While not a direct channel competitor, Motorola's direct enterprise sales and channel policies directly shape Apex's economics.
• Icom UK: UK arm of Japanese radio manufacturer Icom, supplying professional and licence-free radios, LTE/PoC devices. Operates a competing dealer network in the same markets Apex serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apex-radio-systems-ltd
• Xx.com/apexradiosystem

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Radio Systems