What True Grit Texture Supply does

True Grit Texture Supply is a digital asset marketplace that produces and sells professional-grade brushes, textures, effects kits, actions, swatches, and fonts for creative software applications. The company builds hand-crafted digital tools designed for use across five major creative platforms: Adobe Photoshop, Adobe Illustrator, Procreate, Affinity Photo, Affinity Designer, and Clip Studio Paint. Its catalog of 50+ products spans aesthetic categories including analog, comics, distressed, grainy, grunge, halftone, printed, retro, screenprinted, traditional, and vintage, with notable products such as Aqua Studio (watercolor brushes), Chromagraph (pencils and pastels), Infinite Pulp (seamless paper textures), RizzCraft (Risograph effects), and The Rusty Nib (distressed inking). The company also offers apparel via its Shopify storefront.

The business operates a direct-to-consumer, product-led growth model through a Shopify-powered storefront with instant digital download delivery. Revenue is generated almost entirely via one-time perpetual licenses sold to individual artists and small creative professionals, with individual products priced at $12-$40 and value bundles ranging from $62 to $878. The company uses multi-channel marketing including blog content, artist interviews, tutorials, email newsletters (with 20% first-order discount), and organic social media on Instagram, Facebook, Pinterest, and Vimeo. A 'Dig It Or It's Free' 7-day refund guarantee and free downloadable samples reduce purchase friction. The customer base is highly distributed, with notable brand logos (Nike, Vans, Burton, DC Comics, Netflix, Sub Pop, Vice, Brain Dead, Deus Customs) serving primarily as brand validation rather than enterprise contracts.

The company is a bootstrapped, privately-held micro-business operating under Kindred Studio Creative Labs Pty Ltd, an Australian proprietary limited company, while maintaining a US-facing Venice address. With 1-10 employees, no external funding, no API, no mobile app, no AI features, and no disclosed revenue, the business model is a lean, creator-led boutique operation that has scaled its catalog and multi-platform reach through organic content and word-of-mouth among the digital artist community.

Name

True Grit Texture Supply

Legal name

Kindred Studio Creative Labs Pty Ltd

Website

https://truegrittexturesupply.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

True Grit Texture Supply is a digital asset marketplace that sells professional-grade brushes, textures, effects kits, and fonts for Photoshop, Illustrator, Procreate, Affinity, and Clip Studio Paint. It serves digital artists, illustrators, and comic creators through a direct-to-consumer Shopify storefront with one-time perpetual licenses.

Ownership category

akta.pro rank

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Digital Product Sales: One-time purchase model for digital brushes, textures, effects kits, actions, swatches, and fonts. Products are delivered via instant digital download. Bundle options provide volume discounts. Individual products range from $12 to $40, while comprehensive bundles range from $62 to $878. The company also offers custom bundle options with 30% discount for purchasing 4+ products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

True Grit Texture Supply designs, packages, and sells professional digital brushes, texture packs, effects kits, Photoshop actions, swatches, and distressed fonts that emulate authentic analog aesthetics (watercolor, halftone, Risograph, distressed print, paper pulp, grunge) for use inside Adobe Photoshop, Adobe Illustrator, Procreate, Affinity Photo, Affinity Designer, and Clip Studio Paint. Products are delivered as instant digital downloads through a self-serve Shopify storefront with commercial licensing included, and offered both as individual packs ($12–$40) and as discounted bundles (Build Your Own Bundle, Essentials Collection, Everything Bundle, The Bottomless Bundle).

Product overview

True Grit Texture Supply is a digital asset marketplace offering textures, brushes, effects, and fonts for creative professionals. Their portfolio is organized by compatible application (Photoshop, Illustrator, Procreate, Affinity Photo, Affinity Designer, and Clip Studio Paint) and by aesthetic style (analog, comics, distressed, grainy, grunge, halftone, printed, retro, screenprinted, traditional, and vintage). Core products include standalone brush packs like Aqua Studio (watercolor brushes), Bézier Buddy (vector inking), Chromagraph (pencils and pastels), KolorMarc (marker simulation), and The Rusty Nib (distressed inking); texture collections like Infinite Pulp (paper textures), Grunge And Grime, and Marble & Stone; and effects kits like Halftone Zine Machine (image processing), InkBot (Photoshop actions), and PlastiSoul (tee distressing). Value bundles include Build Your Own Bundle (30% off 4 products), The Bottomless Bundle (all products), The Essentials Collection (540+ textures), and Everything Bundle (cross-app access). The company operates exclusively through their Shopify e-commerce platform without any API, mobile applications, or AI-enhanced features, and distributes via direct download with a 7-day money-back guarantee policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqua Studio Watercolor brush set for digital artists, providing watercolor texture effects and painting tools across supported creative applications.
• Bézier Buddy Vector inking brush set for creating smooth, precise vector linework, compatible with Illustrator and Affinity Designer.
• Chromagraph Pencils and pastels brush collection simulating traditional pencil and pastel drawing textures for digital artwork.
• KolorMarc Studio markers brush set simulating alcohol-based marker coloring effects for digital illustration in Procreate, Photoshop, Affinity, and Clip Studio.
• Monomania Mono-weight liner brush set for creating consistent single-weight linework, suitable for comic and illustration inking.
• RizzCraft Risograph effects brush set mimicking the layered texture and color overlap aesthetic of Risograph printing.
• The Rusty Nib Distressed inking brush set simulating aged, worn nib effects for organic linework and sketching.
• Grain Shader Brush Set Over 30 ultra-shady grain and texture brushes for adding film grain, noise, and distressed texture overlays to digital artwork.
• KraftTone Color formula brush collection providing controlled halftone and tonal transition effects for coloring work.
• Beat Tones Distressed halftone brush set for creating worn print textures and vintage comic shading effects.
• Stipple Studio Precision stippling brush set for creating dotted shading and texture patterns in traditional illustration styles.
• Stipple Buddy Vector stippling brush set for creating vector-based dotted patterns and textures in compatible vector applications.
• Dead Subtle Brush Set 27 subtle texture brushes for adding understated, nuanced texture effects to digital artwork without overwhelming the design.
• Fast Grit Quick and dirty stamp brush set for rapidly applying rough texture and distressed marks to digital artwork.
• Lithotone Distressed pattern brush set providing lithographic print texture effects and worn halftone patterns.
• Infinite Pulp Collection Seamless paper texture collection providing authentic analog paper grain and pulp effects for digital designs.
• Infinite Pulp 01 First volume of the seamless paper texture series providing authentic analog paper grain effects.
• Infinite Pulp 02 Second volume expanding the paper texture collection with additional grain variations and paper types.
• Grunge And Grime Comprehensive grunge texture collection providing dirt, smudge, and surface contamination effects.
• Marble & Stone Natural stone and marble texture collection for realistic material simulation in design work.
• Mixed Grit Versatile grit and grain texture pack combining multiple distressed aesthetic elements in one collection.
• Acid Tone Texture and brush pack providing bold, high-contrast distressed effects with aggressive wear patterns.
• Cracked & Decayed Texture pack featuring cracked surfaces and decayed material effects for distressed design work.
• Frames & Folds Texture pack providing paper fold creases, corner wear, and framing effects for realistic print mockups.
• Gritty Vignettes Texture pack with vignette overlays and edge wear effects for adding worn, aged framing to designs.
• Liquid Dream Texture pack featuring fluid, dreamy visual effects including smooth gradients and organic flowing patterns.
• Nasty Copy Photocopy texture kit providing xerographic distortion, toner buildup, and copy machine artifact effects.
• Street Grit Urban texture collection providing street-level wear effects, pavement textures, and urban grime patterns.
• Wood Grain Natural wood grain texture collection for realistic wood material simulation in design and mockup work.
• Organic Elements Natural organic texture elements including foliage, natural patterns, and botanical elements for design embellishment.
• Medieval Materials Historical texture collection featuring medieval-era material aesthetics including parchment, aged leather, and period-appropriate surface treatments.
• Torn Posters Torn paper and poster texture collection providing ripped edge effects and layered paper buildup for distressed poster aesthetics.
• Halftone Zine Machine Image processing kit for creating halftone dot patterns and zine-style print effects on images.
• InkBot Photoshop diffusion and distressing action set that automates ink spread, bleed, and distressed print effect processing.
• Atomica Mid-century print effects kit providing vintage advertising-style color overlays and print texture treatments.
• PlastiSoul Tee distressing kit for creating worn, aged, and distressed effects on apparel and textile mockups.
• Distress Press Distressing effects kit simulating worn edges, ink cracks, and aged print textures for Photoshop.
• Debaser Low-fi comic coloring kit for creating limited-palette digital comic coloring effects with vintage printing simulation.
• Hardwear Vector distressing kit for adding hardware wear, scratches, and metallic surface degradation effects to vector artwork.
• Vector Savior Vector halftone swatch set providing scalable distressed dot patterns for vector applications.
• Malice Stencil Calligraphic stencil font combining stencil letterforms with calligraphic stroke characteristics.
• Comic Creators Bundle Five essential brush packs bundled for comic artists, including inking, coloring, and texture brushes at a discounted price ($91, reg. $131).
• The Essentials Collection 540+ textures and stamp brushes bundled for comprehensive coverage across common design needs ($62, reg. $156).
• The Ultimate Texture Brush Toolkit Over 180 texture brushes bundled for Affinity Designer (reg. $107, on sale for $80).
• Print Effects Bundle Essential print effects collection bundled for comprehensive vintage and distressed print simulation ($115, reg. $165).
• Everything Bundle Comprehensive cross-application bundle providing access to all products across multiple apps ($255, reg. $426).
• The Bottomless Bundle Complete collection bundle including every TGTS product, providing maximum value for heavy users ($878, reg. $1,757).
• Build Your Own Bundle Customizable bundle option allowing customers to select any 4 digital products for a 30% automatic discount.
• Procreate Texture Brush Bundle Comprehensive texture brush collection specifically curated for Procreate, covering textures and brushes optimized for the iPad drawing app.
• Clip Studio Brush Bundle Complete brush collection for Clip Studio Paint providing essential tools for comic and illustration work ($188, reg. $314).
• Infinite Pulp Bundle Complete paper texture collection bundling all Infinite Pulp volumes with savings over individual purchases.
• Gift Card True Grit Texture Supply gift card allowing recipients to redeem value toward purchases of brushes, textures, effects kits, and bundles on the storefront.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store. Provides payment processing, order management, and storefront infrastructure for digital product sales.
• Kindred Studio Creative Labs Pty LtdcoreOthersParent company and operating entity for True Grit Texture Supply. Registered in Sydney, Australia.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brusheezy: Brusheezy is a free and premium Photoshop brush marketplace serving the same illustrator and designer customer base. Comparable product category with a focus on free and low-cost alternatives.
• GrutBrushes: GrutBrushes makes Procreate brushes focused on natural media simulation for digital illustrators. Overlapping customer base (Procreate users, illustrators) and similar product category (brushes for creative applications).
• Pixelbuddha: Pixelbuddha is a digital design resource marketplace offering brushes, textures, fonts, and graphics. Directly comparable asset categories and customer base of creative professionals.
• Kyle T. Webster (Adobe): Kyle T. Webster is a renowned digital brush maker whose brushes are now distributed through Adobe. Directly comparable to TGTS as a creator of high-end digital brushes for Photoshop, Procreate, and other creative apps, with overlap in customer base of professional illustrators.
• Design Cuts: Design Cuts is a curated marketplace for digital design assets including brushes, textures, and fonts. Comparable as a digital creative tools marketplace serving illustrators and designers with similar product categories and bundle pricing structures.
• RetroSupply Co. RetroSupply Co. creates digital brushes, textures, and effects packs for Photoshop, Procreate, and Illustrator with a similar vintage/distressed aesthetic focus. Targets the same illustrator and designer customer base with comparable product categories.

Broad incumbents

• Creative Market: Creative Market is a large marketplace for fonts, graphics, templates, photos, and digital assets including brushes and textures. Broader portfolio than TGTS but directly competitive in the brushes/textures category for creative professionals.
• Adobe Stock: Adobe Stock is Adobe's native marketplace for digital assets including brushes and textures. As the host platform for Photoshop, it represents both a distribution channel and competition for TGTS's Photoshop-targeted products.
• Envato Elements: Envato Elements is a subscription-based digital asset library offering unlimited downloads of brushes, graphics, templates, and more. Competes with TGTS in the brush and texture category via a different (subscription) business model.

Emerging players

• Medibang (MediBang Paint) Asset Store: MediBang Paint offers free brushes and digital art tools targeted at comic creators and illustrators. Partial overlap with TGTS's comic creator segment and brush product category, focused on a different (free) pricing tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/truegrittexturesupply
• Facebookfacebook.com/Truegrittexturesupply
• Instagraminstagram.com/truegrittexturesupply
• Pinterestpinterest.com.au/truegrittexture/_saved
• Xx.com/truegrittexture
• LinkedInlinkedin.com/company/true-grit-texture-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Grit Texture Supply