RetroSupply
- Company typePrivate
- Founded2013
- HeadquartersVancouver, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What RetroSupply does
RetroSupply Co. is a privately held digital asset marketplace founded in 2013 and based in Vancouver, Washington, that sells retro and analog-inspired creative tools — primarily brushes, paper textures, halftones, risograph effects, vintage fonts, Photoshop actions, and templates — for five major creative software platforms: Procreate, Adobe Photoshop, Adobe Illustrator, Affinity Designer/Photo, and Clip Studio Paint. The products are designed to replicate traditional analog aesthetics (inkers, markers, pencils, gouache shaders, woodcut textures, mid-century typography, comic lettering) in digital workflows, with platform-optimized variants ensuring native compatibility. Distribution is exclusively through the company's own direct e-commerce storefront at retrosupply.co, which uses integrated commerce for instant digital delivery and global sales.
The company operates a hybrid revenue model combining one-time perpetual licenses for individual products ($4–$197), high-value bundles including Complete Collections per platform and The I Want It All Box mega-bundle ($298 digital, $358 physical), plus a recurring Secret Society membership ($12/month or $97/year) that provides 30% ongoing discounts and exclusive access to a Vault of unreleased products. Educational products — workshops, masterclasses, and eBooks — add a third revenue stream. Customer acquisition is product-led, supported by a YouTube channel with 50+ tutorials, a design blog, email marketing with first-order incentives, seasonal promotions (up to 40% off), and an affiliate program. The buyer base comprises 150,000+ individual illustrators, designers, comic artists, and brand designers globally — entirely SMB/consumer, with horizontal segmentation across use cases rather than concentrated enterprise accounts.
RetroSupply firmographics
Firmographics- Name
- RetroSupply
- Legal name
- RetroSupply Co.
- Website
- https://retrosupply.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
RetroSupply industry classification
Industry- Product category
- Digital Creative Assets
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where RetroSupply is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Markets served
RetroSupply business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Digital Product Sales: One-time purchases of individual brush packs, texture sets, fonts, and templates for creative software. Products range from $4 to $197 depending on complexity and included assets. Each product is a digital download with a standard license included.
- Complete Collections (Bundles): Bundled collections offering all products for a specific software platform (Procreate, Photoshop, Illustrator, Affinity, Clip Studio Paint) at 50%+ discount versus individual purchases. The Complete Collections include 30+ individual packs per platform. Also includes cross-platform 'I Want It All Box' containing entire library.
- Secret Society Membership: Subscription membership program offering 30% off all digital products, access to exclusive Vault of unreleased products, private community access, member-only events, and priority support. Priced at $12/month or $97/year (equivalent to 4 months free). Members save $300+/year according to company estimates.
- Courses and Educational Materials: Sale of digital courses, workshops, ebooks, and teaching materials for design and illustration techniques. Products include Logo Design Process ($67), The Beginners Guide to T-Shirts That Sell Workshop ($34), Mid-Century Illustration Masterclass, Comic Lettering Masterclass ($23), and Comics Making teaching guide ($10).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Products |
| One time/ perpetual license | Pay-as-you-go | Complete Collections (Per Platform) |
| One time/ perpetual license | Pay-as-you-go | The I Want It All Box |
| Subscription | Monthly | Secret Society Monthly |
| Subscription | Annual | Secret Society Annual |
| One time/ perpetual license | Pay-as-you-go | Courses and Workshops |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
RetroSupply product offering
Product offeringCore offering
RetroSupply designs, packages, and sells digital asset packs—brushes, paper textures, halftones, risograph effects, fonts, Photoshop actions, and templates—for Procreate, Adobe Photoshop, Adobe Illustrator, Affinity Designer/Photo, and Clip Studio Paint. Products simulate analog and retro aesthetics (inkers, markers, pencils, dry brushes, gouache, woodcut, grunge, vintage typography) and are delivered as instant digital downloads with a perpetual license, supplemented by educational courses and a subscription membership.
Product overview
RetroSupply Co. is a digital asset marketplace offering a portfolio of creative tools for digital illustrators and designers. The core offerings are brushes (for Procreate, Photoshop, Illustrator, Affinity, and Clip Studio Paint), textures (paper textures, halftones, risograph effects), fonts (retro/vintage display fonts, comic fonts), Photoshop actions, and templates. These are sold both individually and as value-priced bundles including Complete Collections (for each software platform) and The I Want It All Box (comprehensive mega-bundle across all platforms). The company also offers educational resources including courses, workshops, and eBooks through its Resources section, plus a membership program called Secret Society providing ongoing discounts and exclusive vault access.
Differentiator
Problem solved
Functional benefit
Products and services
- Procreate Brushes Collection of digital brush packs designed for Procreate on iPad, featuring retro-inspired textures, inkers, markers, pencils, dry brushes, gouache shaders, woodcut textures, and specialty brushes for illustration. Sold individually and as bundles for iPad illustrators and designers.
- Photoshop Brushes Digital brush packs and textures for Adobe Photoshop including inkers, pencils, halftones, risograph effects, vintage effect brushes, grunge overlays, and specialty effects such as the Photocopy Hate Machine smart file. Sold individually and as bundles for Photoshop-using illustrators and designers.
- Illustrator Brushes Vector brushes, textures, and graphic styles for Adobe Illustrator enabling retro-style vector illustration and design. Sold individually and as bundles for vector designers.
- Affinity Brushes Brush packs and textures designed for Affinity Designer and Affinity Photo, offering retro-inspired illustration tools and the ColorLab comic coloring system compatible with Affinity workflows. Sold individually and as bundles.
- Clip Studio Paint Brushes Digital brush packs and textures optimized for Clip Studio Paint, including comic and illustration-focused tools such as inking brushes and specialty effects. Sold individually and as bundles for comic and illustration artists using Clip Studio Paint.
- Paper Textures High-resolution paper texture overlays compatible with Procreate, Photoshop, Illustrator, Affinity, and Clip Studio Paint for adding authentic vintage paper effects to digital artwork. Sold individually across platform-specific collections.
- Fonts Retro and vintage-style font catalog including hand-painted sign fonts, display fonts, and comic lettering fonts such as the Doorbuster family (Script, Plug, Bounce, Block, Casual) and thematic comic fonts like Toom Horror Comic Font. Sold individually and as font bundles for designers and brand work.
- Photoshop Actions Photoshop actions for automated effects and one-click transformations of digital artwork, enabling retro and analog effects without manual brush work. Sold as individual action packs for Photoshop users.
- Photoshop Templates Ready-to-use Photoshop templates designed to support consistent design workflows for retro/analog-styled projects. Sold individually for Photoshop users.
- The Complete Collection for Photoshop Bundled collection containing all RetroSupply products designed for Adobe Photoshop, including brushes, textures, halftones, actions, and vintage effects, offered at over 50% savings versus purchasing individually. Targets Photoshop illustrators and designers who want the full catalog for that platform.
- The Complete Collection for Illustrator Comprehensive bundle containing all RetroSupply products designed for Adobe Illustrator, including vector brushes, textures, graphic styles, and effects at over 50% savings versus individual purchases. Targets Illustrator users wanting the full RetroSupply vector catalog.
- The I Want It All Box Ultimate bundle containing the entire RetroSupply digital library across all platforms plus physical items including a USB drive, CMY cube, Field Notes, and the How to Draw Comics book. Available in digital version at $298 or physical version with curated goods at $358; total digital value exceeds $4,000 if purchased individually.
- RetroSupply Secret Society Membership Subscription membership program priced at $12/month or $97/year offering 30% off all digital products, access to the RetroSupply Vault of 30+ exclusive unreleased products, private community access, early access to new products, quarterly live events, and priority support from the creative team. Members save $300+/year according to company estimates.
- Courses and eBooks Educational resources including digital courses, workshops, masterclasses, eBooks, and video tutorials on illustration, lettering, logo design, t-shirt design, gouache shading, and freelance business. Example offerings include Logo Design Process ($67), T-Shirts That Sell Workshop ($34), Comic Lettering Masterclass ($23-$33), Gouache Shader Training ($27), and Comics Making teaching guide ($10).
Quantifiable outcome
- Trusted by over 150,000 customers globally
- +2 more outcomes
Companies that use RetroSupply
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
RetroSupply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RetroSupply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brave the WoodsminorCollaboration partner for Woodland Wonderland professional Photoshop brush collection. Brave the Woods contributed to the creation of this product, combining RetroSupply's texture expertise with Brave the Woods' artistic vision for woodland/nature-themed brush designs.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
RetroSupply competitors and assessment
Company assessmentBroad incumbents
- Adobe Stock: Adobe's native stock marketplace for vectors, photos, templates, and is expanding brush/add-on content. Established platform incumbent bundled with Creative Cloud subscriptions, representing both a distribution channel and competitive threat.
Direct peers
- Designbundles: Marketplace for fonts, graphics, templates, and brushes with deep discount bundles and a free-designs tier. Competes head-on with RetroSupply on price-driven bundle economics.
- Brusheezy: Long-running Photoshop brush and add-on community/marketplace with free and paid downloads. Comparable direct competitor in the same brush-discovery and acquisition funnel.
- GrutBrushes: Specialist Procreate brush studio selling curated analog-feeling brush packs for iPad illustrators. Direct peer in the same Procreate-first, retro-inspired niche.
- Envato Elements: Subscription-based unlimited-download marketplace for digital creative assets including fonts, graphics, templates, and add-ons. Direct competitor offering a similar product-led e-commerce model with stronger brand and scale.
- Creative Market: Large online marketplace selling fonts, graphics, templates, brushes, and add-ons for design software. Direct competitor to RetroSupply in digital creative assets for Adobe/Procreate/Affinity users, with a much broader catalog across many styles.
- Kyle T. Webster (Kyle's Brushes): Premium individual brush maker for Procreate and Adobe with a major artist brand in the Procreate space. Direct peer competing for the same high-end illustrator segment.
- Design Cuts: Curated bundle marketplace for fonts, graphics, and design assets sold at deep discounts via limited-time deals. Comparable peer with similar bundle-sale GTM mechanics.
- MyFonts: Major font marketplace owned by Monotype with thousands of foundries and licensing tiers. Direct peer in RetroSupply's font vertical with far broader catalog.
- True Grit Texture Supply: Independent studio producing premium Procreate and Photoshop brushes and texture supplies with a strong analog-print aesthetic focus. Closest direct stylistic peer to RetroSupply, competing for the same illustrator persona on Procreate.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RetroSupply social profiles
Digital presenceRetroSupply financial estimates
Financial estimateRevenue estimate
Valuation estimate
RetroSupply leadership team
Management profileNumber of profiles
RetroSupply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RetroSupply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RetroSupply
What does RetroSupply do?
RetroSupply designs, packages, and sells digital asset packs—brushes, paper textures, halftones, risograph effects, fonts, Photoshop actions, and templates—for Procreate, Adobe Photoshop, Adobe Illustrator, Affinity Designer/Photo, and Clip Studio Paint. Products simulate analog and retro aesthetics (inkers, markers, pencils, dry brushes, gouache, woodcut, grunge, vintage typography) and are delivered as instant digital downloads with a perpetual license, supplemented by educational courses and a subscription membership.
Is RetroSupply a public or private company?
RetroSupply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RetroSupply founded?
RetroSupply was founded in 2013. It employs 1 to 10 people.
Where is RetroSupply based?
RetroSupply is headquartered in Vancouver, United States, in the North America region.
How does RetroSupply make money?
Four revenue lines are on record. Individual Digital Product Sales are the primary driver. The others are complete Collections (Bundles), secret Society Membership and courses and Educational Materials.
Who are RetroSupply's main competitors?
Adobe Stock is listed as a broad incumbent. Direct peers are Designbundles, Brusheezy, GrutBrushes, Envato Elements, Creative Market, Kyle T. Webster (Kyle's Brushes), Design Cuts, MyFonts and True Grit Texture Supply.
Does RetroSupply have an API?
No public API is recorded for RetroSupply.
What industry is RetroSupply in?
RetroSupply's product category is Digital Creative Assets. Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its SIC code is 3950.