SwimDanmark

What SwimDanmark does

SvømDanmark is the national sports federation for aquatic sports in Denmark, founded in 1907 (as Dansk Svømmeunion) and rebranded under its current name effective January 1, 2023. Headquartered at Idrættens Hus in Brøndby, the organization is recognized by DIF (Danmarks Idrætsforbund) and affiliated with FINA and LEN, giving it statutory authority over Danish swimming, para-swimming, water polo, diving, artistic swimming, open water, lifesaving, and recreational aquatic programs. It serves member swimming clubs, individual competitive swimmers, para-athletes, coaches, officials, and lifeguards, with 11–50 employees supporting governance, education, and event administration.

The federation operates a digital administration stack comprising SvømPortalen (mit.svoem.dk) as the member portal, a national timing database (Svømmetider / tidsdatabase), competition registration modules (stævneanmeldelsesmoduler), the SVØM Stopur digital timing tool, and the Swimify Meet Manager competition management system, integrated with FINA GMS and LEN Microplus for international accreditation. The National Trænings Center (NTC), operated in partnership with Team Danmark, provides elite athlete development infrastructure.

SvømDanmark is a member-funded, non-profit federation. Revenue streams include club membership fees (including a new tiered structure with a >2,000-member club premium), individual swim licenses, event entry fees, coach and official education programs, lifeguard certification courses, and commercial sponsorships (notably REMA 1000 for the AquaCamp program). Pricing changes are set at the annual Generalforsamling, with a 5% extraordinary fee increase approved in 2022.

Name

SwimDanmark

Legal name

SvømDanmark

Website

https://svoem.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

SvømDanmark is Denmark's national aquatic-sports federation, governing swimming, water polo, diving, para-swimming, lifesaving, and recreational programs for member clubs, athletes, coaches, and officials under DIF, FINA, and LEN.

Ownership category

akta.pro rank

Product category

Sports Federation Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA)

Keywords

• Swimming federation services
• Aquatic sports governance
• Coach certification programs
• Athlete development programs
• Competition administration systems

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medlemskab (Membership): Revenue from membership fees paid by member swimming clubs. Clubs pay membership contributions based on a kontingentstruktur (membership fee structure) that includes special tiers for large clubs over 2,000 members.
2. Uddannelser og kurser (Education and Courses): Revenue from various training courses including træner og instruktør kurser (coach and instructor courses), officials kurser (officials courses), livredningskurser (lifeguard courses), and uddannelseskatalog (education catalog) offerings.
3. Svømmelicens (Swimming License): Revenue from swimming licenses required for competitive participation.
4. Eventgebyr (Event Fees): Fees collected for participation in national events and championships.
5. Sponsorship: Revenue from sponsors including Main Sponsors (Samarbejdspartnere) and REMA 1000 as sponsor for AquaCamp.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SvømDanmark is the national governing body for aquatic sports in Denmark, providing federation governance, competition administration, coach and official certification, athlete talent development, and centralized digital infrastructure to member swimming clubs across seven disciplines: competitive swimming, para swimming, water polo, diving, artistic swimming, open water, and lifesaving. It also operates the National Training Center (NTC) for elite athlete development and runs recreational programs such as AquaCamp and the AquaChamp badge system.

Product overview

SvømDanmark is a sports federation for Danish swimming and aquatic sports. The organization offers a unified platform across multiple disciplines including swimming, para-swimming, water polo, diving, artistic swimming, open water swimming, and lifesaving. Key digital products include SvømPortalen (member portal) for administration and competition management, Swimify Meet Manager for meet organization, SVØM Stopur for timing, and Svømmetider for results management. The federation also provides comprehensive education programs for coaches and officials, operates the National Training Center (NTC) for elite athletes, and runs recreational programs like REMA 1000 AquaCamp and the AquaChamp badge system.

Differentiator

Problem solved

Functional benefit

Products and services

• Svømning (Competitive Swimming) Federation governance, competition organization, and athlete development programs for competitive swimming in Denmark, including national championships and elite pathways.
• Parasvøm (Para Swimming)
• Vandpolo (Water Polo)
• Udspring (Diving)
• Kunstsvømning (Artistic Swimming)
• Åbent vand (Open Water)
• Livredning (Lifesaving)
• Bredde (Recreational Swimming)
• Uddannelse (Education and Certification)
• Nationalt Trænings Center (NTC)
• SvømPortalen
• Svømmetider
• Swimify Meet Manager
• SVØM Stopur
• AquaCamp
• AquaChamp Mærkesystem
• Klubmedlemskab (Club Membership)

Quantifiable outcome

• 41 Danish championships won by Kirsten Strange over 15 years - demonstrating historical competitive success
• +1 more outcomes

Named customers2 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• Team DanmarkcoreStrategic or Co-development PartnerTeam Danmark is a key strategic partner providing test data and supporting elite athlete development. SwimDanmark supports athletes on the national team and swimmers at Team Danmarks and SwimDanmarks Nationale Trænings Center (NTC).
• DIF (Danmarks Idrætsforbund)coreStrategic or Co-development PartnerDIF is the national sports confederation under which SwimDanmark operates as a special sports federation. Data sharing and collaboration occur for anti-doping efforts and sports development initiatives.
• ADD (Anti Doping Denmark)coreStrategic or Co-development PartnerADD is the Danish anti-doping organization. SwimDanmark collaborates on anti-doping compliance including whereabouts reporting, TUE (Therapeutic Use Exemption) dispensation applications, and education.
• FINA (International Swimming Federation)coreTechnology or IntegrationFINA is the international swimming federation. SwimDanmark uses FINA General Management System (GMS) for accreditation and registration of swimmers, judges, lifeguards, and players for international competitions.
• LEN (European Swimming League)coreTechnology or IntegrationLEN is the European swimming federation. SwimDanmark uses LEN Microplus Data Processing & Timing via Swimrankings database for competition timing and registration.
• REMA 1000majorChannel Partner/ Reseller/ DistributorREMA 1000 is a sponsor of the REMA 1000 AquaCamp program, a broad swimming activity for children and families, helping promote water safety and swimming participation across Denmark.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Svenska Simförbundet: The Swedish national swimming federation. Direct Nordic counterpart with similar discipline portfolio, membership-based club model, and FINA/LEN integration.
• Norges Svømmeforbund: The Norwegian national swimming federation. Operates the same role as SvømDanmark — governing aquatic sports, organizing competitions, and providing education/certification in the neighboring Nordic market.
• British Swimming: The national governing body for aquatic sports in the UK. Comparable in scope (swimming, diving, water polo, para-swimming, artistic swimming) and in operating a high-performance center model.
• Deutscher Schwimm-Verband: The German national swimming federation. Larger-scale direct peer operating the same model across multiple Länder, with similar education, competition, and lifeguard functions.

Broad incumbents

• World Aquatics (FINA): The international federation of which SvømDanmark is a national member. Operates the global competition calendar, anti-doping, and accreditation systems that SvømDanmark plugs into.
• USA Swimming: The largest national swimming federation globally. Operates the same model (membership clubs, competitions, education, National Team) at a much larger scale with more commercial sponsorship depth.
• European Aquatics (LEN): The European swimming federation. Direct continental counterpart that sanctions European championships and provides the timing/data infrastructure (LEN Microplus) used by SvømDanmark.

Emerging players

• Royal Life Saving Society: UK-based charity focused on lifeguard and water-safety training, overlapping with SvømDanmark's Livredning discipline and certification programs (Erhvervslivredderprøven, pool lifeguard). Comparable in mission and education revenue model.
• International Life Saving Federation: Global governing body for lifesaving sport, overlapping directly with SvømDanmark's Livredning discipline and the competitive lifesaving national team it operates.

Others

• Dansk Svømmeunion (predecessor entity): The same organization under its former name (used until 2023). Listed as an 'others' reference point to indicate the historical continuity of operations; not a distinct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/svoemdk
• Facebookfacebook.com/breddesektionenregionmidtjylland
• LinkedInlinkedin.com/company/svoem-danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwimDanmark