2clix

What 2clix does

2clix (legal entity 2CLIX TECNOLOGIA EIRELI) is a private SaaS company founded in 2012 and headquartered in São Paulo, Brazil, that operates a cloud-based quality monitoring platform for customer-experience operations. The platform supports automated evaluation of voice and digital customer interactions, hybrid human-AI scoring workflows, customizable QA criteria, sentiment and compliance analysis, and predictive analytics for contact-center performance management. Underlying technology includes generative AI components for interaction summarization and scoring, integration with telephony and CRM systems, and native connectors to Zendesk, Google Cloud, and Microsoft Azure. The system processes more than 11 million evaluations across over 300,000 monitored agents and 1,000 call centers.

The company serves contact-center and CX leaders across Latin America and Europe, with a customer base exceeding 250 organizations including named references such as Petlove and Seara (JBS). The product is positioned to address enterprise and mid-market QA teams seeking to replace sample-based legacy quality assurance with full-population monitoring, while extending into smaller customers via a recently introduced product-led growth motion.

The business model combines subscription-based SaaS pricing with a 30-day free trial funnel and a direct enterprise sales overlay. The company is bootstrapped to date, with no disclosed external funding, parent company, or acquisition activity, and operates with a small team (11-50 employees) consistent with a capital-efficient scale-up. Recognition includes the CONAREC 2024 award in Customer Journey Construction, validating methodology within the regional CX community.

Name

2clix

Legal name

2CLIX TECNOLOGIA EIRELI

Website

https://2clix.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

2clix is a São Paulo-based SaaS company that provides a cloud quality-monitoring platform with GenAI capabilities for contact-center and CX operations, serving 250+ customers across Latin America and Europe with full-population interaction evaluation.

Ownership category

akta.pro rank

Product category

Customer Experience / Quality Monitoring Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Quality monitoring software
• Contact center analytics
• Customer experience platform
• AI quality assurance
• Call center evaluation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: 2clix operates as a SaaS (Software as a Service) platform with subscription-based pricing. The model allows rapid deployment without the need for robust infrastructure, delivering real-time insights, full personalization of operations, and close client support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

2clix sells a cloud-based SaaS quality monitoring platform for contact centers and customer service operations. The platform uses Generative AI to analyze up to 100% of customer interactions (text and audio), delivering auto-scoring, contextual NLP, sales detection, predictive analytics, and customizable dashboards. It is delivered via subscription with quick deployment, no infrastructure requirement, full personalization, and consultative customer support.

Product overview

2clix is a Brazilian SaaS quality monitoring platform that offers a modular portfolio centered around its core Quality Monitoring Platform. The product suite comprises six interconnected modules: (1) Monitoria Personalizada for customizable evaluation checklists with audio/image/file attachments; (2) Análises e Relatórios for dashboards and reporting with drill-down capabilities; (3) Gestão de Feedbacks e Calibração for feedback management with electronic signatures and collaborative calibration; (4) Operação Inteligente for automated user selection and evaluator productivity; (5) Contestação for dispute management with parameterizable deadlines; and (6) AI Monitoring for GenAI-powered analysis of 100% of interactions with auto-scoring and predictive analytics. The platform supports open API integrations with Zendesk, Google, Azure, and Azure AD/GSuite for SSO, and is accessible via custom client URLs (qualida.de).

Differentiator

Problem solved

Functional benefit

Products and services

• 2clix Quality Monitoring Platform (Plataforma 2clix) Cloud-based SaaS quality monitoring and customer experience platform that enables organizations to monitor service quality, automate AI-driven evaluation and scoring of customer interactions, generate actionable insights through customizable dashboards and reports, manage SLAs and calibration, and integrate with Zendesk, Google, and Azure. Aimed at contact centers, help desks, credit recovery, e-commerce SAC, sales centers, and retention/loyalty operations.
• AI Monitoring AI-powered monitoring offering within the 2clix platform that analyzes up to 100% of customer interactions (text and audio) using Generative AI and NLP, delivering auto-scoring, contextual understanding without keyword constraints, actionable insights on journey/emotions/pain points, sales detection (objections, offers, speeches), intelligent auto-score with quoted justifications, and hybrid AI + human evaluation for accuracy.

Quantifiable outcome

• Over 11 million evaluations performed across the platform
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PetlovecoreStrategic or Co-development Partner · 10 October 2024Petlove, a 2clix partner for two years, uses the platform's GenAI solutions to monitor customer service quality and train agents. They utilize AI in customer service bots and agent training with excellent results. Petlove has adopted 2clix's monitoring service that incorporates GenAI technology.
• SearacoreStrategic or Co-development Partner · 10 October 2024Seara is obtaining significant benefits with 2clix's technology, using GenAI to automate repetitive processes, capture leads, and perform predictive analyses. The company plans to incorporate GenAI into quality monitoring in 2025 as part of their ongoing partnership.
• Asaas ConnectminorGTM or Marketing Partner · 10 October 20242clix sponsored the Asaas Connect event on October 10, bringing together over 2,000 participants, 40+ speakers, and 30+ exhibitors. The event focused on technology, business, and finance trends. Thiago Basssan, COO of 2clix, participated representing the company.
• ZendeskcoreTechnology or IntegrationZendesk is integrated with the 2clix platform, allowing seamless connectivity and data exchange between the systems. The integration enables customers to use their existing Zendesk data within 2clix's quality monitoring environment.
• GooglecoreTechnology or IntegrationGoogle integration allows users to connect their Google Workspace data with the 2clix platform. The integration forms part of 2clix's smart and flexible integration ecosystem.
• AzurecoreTechnology or IntegrationMicrosoft Azure is integrated with 2clix, enabling cloud infrastructure connectivity and authentication through Azure Active Directory. The platform utilizes Azure DevOps for continuous integration and deployment.
• CX BrainminorStrategic or Co-development PartnerCX Brain developed the new methodology used in the 11th edition of the CONAREC Award, making the competition more competitive. 2clix won the award under this new methodology developed by CX Brain.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scorebuddy: Scorebuddy is a cloud QA and call center evaluation platform that enables customizable scorecards, agent coaching, and analytics; it competes head-to-head with 2clix in the mid-market and enterprise QA segment.
• SQM Group: SQM Group provides first call resolution benchmarking and QA consulting services for contact centers, often bundled with software; it competes in similar call-center QA performance engagements that 2clix addresses with a software-first model.
• PlayVox: PlayVox is a cloud-based quality monitoring and coaching platform for call centers that directly competes with 2clix, offering AI-driven scoring, coaching workflows, and CX analytics with a similar SaaS delivery model.
• MaestroQA: MaestroQA is a SaaS QA and coaching platform purpose-built for customer support teams, providing evaluation forms, automated scoring, and reporting on 100% of interactions, directly analogous to 2clix's core offering.

Broad incumbents

• Zendesk QA (formerly Klaus): Zendesk offers quality assurance and conversation review tools as part of its broader customer experience suite (including Klaus); already integrated with 2clix today, this represents both a partner and a competitive incumbent for QA workflows.
• Talkdesk: Talkdesk is a global cloud contact center provider with AI-powered quality management and interaction analytics modules targeting LATAM enterprises, positioning it as a broader incumbent competing for the same IT/CX budget as 2clix.
• Genesys Cloud: Genesys is a global CCaaS platform with native quality monitoring, workforce engagement and AI analytics capabilities, making it a broad incumbent offering overlapping QA functionality that competes for the same enterprise IT/CX budget as 2clix.
• Five9: Five9 is a leading cloud contact center vendor offering AI-driven quality monitoring and workforce engagement management, making it a broad incumbent competing for QA and CX budgets that overlap with 2clix's target use cases.
• NICE Ltd. (NICE inContact): NICE is a major enterprise provider of contact center analytics, speech analytics and quality monitoring (NICE Enlighten), serving as an entrenched incumbent in QA. 2clix targets a similar function for a more SMB/mid-market segment.

Regional players

• Qualità (Hogarth/Five9 LATAM ecosystem): Several Brazilian and Iberian quality monitoring consultancies and software providers operate regionally with comparable evaluation and coaching workflows; they compete with 2clix within Brazilian and European Portuguese/Spanish markets where 2clix currently concentrates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/2clixtecnologia
• Facebookfacebook.com/2clixtecnologia
• LinkedInlinkedin.com/company/2clixtecnologia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2clix