Sun State International

What Sun State International does

Sun State International is a family-owned, authorized commercial truck, trailer, and bus dealership headquartered in Tampa, Florida, operating five locations across West Central Florida (Tampa, Sarasota, Davenport, Brooksville, and Aftermarket Parts Tampa) plus a dedicated trailer sales site and Sun State Bus Centers. The company is the exclusive authorized dealer in its territory for International (the flagship OEM), Hyundai Translead, Globe Trailers, and IC Bus, providing new and pre-owned light-, medium-, and heavy-duty trucks, flatbeds, dump trailers, lowboys, reefers, school buses, and commercial buses, alongside Capacity yard trucks. Founded in the 1920s as Orange State Motor Co. and reorganized under CEO Oscar Horton's ownership in 2000, the company has grown through acquisitions (Moore International, 2005) and new-location openings to a 200+ employee operation reporting annual gross revenue above $150M.

The company's service and parts layer is the core operating platform. It operates Diamond Edge Certified service centers with 60+ ASE-certified technicians, mobile maintenance units, DOT inspections, and warranty repair authorization for Caterpillar, Allison, and Cummins across all-makes vehicles. Parts inventory exceeds $6M across OEM, Diamond Advantage, and aftermarket SKUs, supported by an e-commerce storefront at sunstateparts.com, extended delivery, and hot-shot logistics. Embedded technology consists of OEM-provided telematics (OnCommand Connection), Diamond Logic vehicle programming, OTA updates, and the Diamond Repair/i360 automated repair estimation system, which collectively generate service data and drive aftermarket attachment rather than proprietary AI.

Revenue is generated through a mix of one-time vehicle sales (new trucks, used trucks, trailers, buses, yard trucks), parts sales, professional service and repair, aftermarket modifications, and transaction-fee financing. Pricing is quote-based across a multi-year contract cadence typical of commercial fleet purchasing, with structured financing for owner-operators and fleet managers. The customer base is distributed across fleet operators and owner-operators (primary), plus school districts, yard operations, and specialized transport customers (secondary). The company is part of the International Distributor Network, which spans 1,000+ North American service locations, and has been recognized as ATD Truck Dealer of the Year for 2020-2022 and Tampa Bay Business Journal Hall of Fame inductee.

Name

Sun State International

Legal name

Sun State International Trucks, LLC.

Website

https://sunstateintl.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Sun State International is a family-owned, authorized International truck, Hyundai Translead trailer, and IC Bus dealership serving fleet operators, owner-operators, and school districts across West Central Florida with new and used vehicle sales, parts, service, and telematics.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Commercial truck dealership
• Trailer sales
• Truck parts service
• Fleet maintenance
• School bus dealer

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Truck Sales: Sales of new International trucks including light-duty, medium-duty, and heavy-duty trucks, as well as sleeper cabs and dump trucks.
2. Used Truck Sales: Sales of pre-owned trucks across various brands and models.
3. Trailer Sales: Sales of new and used trailers including flatbeds, dump trailers, lowboys, reefers from Hyundai Translead and Globe Trailers brands.
4. IC Bus Sales: Sales of IC Bus school and commercial buses from industry-leading manufacturers.
5. Capacity Yard Trucks: Sales of capacity yard trucks for terminal and yard operations.
6. Parts Sales: Sales of OEM parts, Diamond Advantage parts, and aftermarket parts. Online parts store available. Over $6M in parts inventory.
7. Service and Repair: Full-service repairs for trucks and trailers at Diamond Edge Certified service centers. Includes mobile maintenance support.
8. Aftermarket Modifications: Truck, trailer, and bus modifications and alterations including DPF/DOC cleaning, body work, and chassis modifications.
9. Financing Services: Flexible financing solutions for owner-operators and fleet managers for purchasing new or upgrading current equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Sun State International is a full-service commercial truck, trailer, and bus dealership operating across West Central Florida as an authorized dealer for International trucks, Hyundai Translead and Globe Trailers, and IC Bus. The company sells new and pre-owned vehicles, runs Diamond Edge Certified service and repair shops with mobile maintenance, operates an award-winning online parts store backed by over $6M in OEM and all-makes inventory, provides financing solutions for owner-operators and fleets, and performs aftermarket modifications and alterations.

Product overview

Sun State International is a full-service truck, trailer, and bus dealership operating across Southwest Florida (Tampa, Sarasota, Davenport, Brooksville). Its product portfolio centers on new and pre-owned commercial trucks under the International brand (light-duty through heavy-duty), trailers from Hyundai Translead and Globe Trailers, and IC Bus vehicles for school and commercial transport. The company offers a broad services layer including Diamond Edge Certified repair and maintenance with mobile service capabilities, a parts department with over $6M in inventory plus an award-winning online parts store, flexible financing, and aftermarket modifications. Supporting tools include a truck configurator, S13 Integrated Powertrain, and EMV Series as named product lines. All trucks come equipped with OnCommand Connection telematics for fleet monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Pre-Owned International Trucks Sales of new and used International commercial trucks, including light-duty, medium-duty, and heavy-duty models, sleeper cabs, and dump trucks, equipped with OnCommand Connection telematics. Sold to fleet operators and owner-operators across West Central Florida.
• Trailers (Hyundai Translead and Globe Trailers) Sales of new and used trailers including flatbeds, dump trailers, lowboys, and reefers from Hyundai Translead and Globe Trailers, plus trailer rental services. Sold to specialized carriers and fleets in Florida.
• IC Bus (School and Commercial) Sales of IC Bus school and commercial buses through Sun State Bus Centers, including Florida's first electric school buses. Sold to school districts and commercial bus operators statewide.
• Capacity Yard Trucks Sales of Capacity yard trucks for terminal, warehouse, port, and industrial yard operations. Sold to distribution centers, warehouses, and industrial facilities.
• Parts Department and Online Parts Store Full parts department with over $6M in genuine OEM, Diamond Advantage, and all-makes inventory, plus an award-winning online parts store (sunstateparts.com) for fast ordering with direct shipping or in-store pickup.
• Service, Repair, and Mobile Service Diamond Edge Certified full-service repairs for trucks and trailers, mobile maintenance support, preventive maintenance programs, DOT inspections, brake, suspension, engine diagnostics, transmission, A/C, and authorized warranty repairs for Caterpillar, Allison, Cummins, and International.
• Financing Solutions Flexible financing solutions for owner-operators and fleet managers purchasing new or used trucks, trailers, and buses, including financing on upgrades to existing equipment.
• Aftermarket Modifications and Alterations Aftermarket truck, trailer, and bus modifications and alterations including DPF/DOC cleanings, body work, and chassis modifications for fleet and owner-operator customers.

Quantifiable outcome

• Over 60 ASE certified technicians for reliable service
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• International TruckscoreChannel Partner/ Reseller/ DistributorFlagship authorized dealer for International trucks including light-duty, medium-duty, and heavy-duty trucks, sleeper cabs, and dump trucks. Exclusive authorized dealer for the International product line in their market area. Part of International Distributor Network with 1,000+ service locations in North America.
• Hyundai TransleadcoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai Translead trailer dealer for the state of Florida since 2011. Offering flatbeds, dump trailers, lowboys, reefers, and other trailer types.
• Globe TrailerscoreChannel Partner/ Reseller/ DistributorAuthorized Globe Trailers dealer. Selling a variety of trailer types including dump trailers and specialized configurations.
• IC BuscoreChannel Partner/ Reseller/ DistributorAuthorized IC Bus dealer for the state of Florida since 2015. Offering school and commercial buses. Also operates Sun State Bus Centers dedicated to bus sales and service.
• CaterpillarcoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center for Caterpillar engines. Certified to perform warranty repairs and service on Caterpillar-powered vehicles.
• AllisoncoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center for Allison transmissions. Certified to perform warranty repairs and service.
• CumminscoreChannel Partner/ Reseller/ DistributorAuthorized warranty repair center for Cummins engines. Certified to perform warranty repairs and service on Cummins-powered vehicles.
• OnCommand Connection (Navistar)coreTechnology or IntegrationTelematics platform integrated with International trucks. Provides real-time fleet health monitoring, performance insights, and efficiency data. Exclusive telematics solution for all brands and models.

Scale indicators7 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Truck Country: Truck Country is a multi-location commercial truck dealer group in the Midwest selling Freightliner, Western Star, and Sterling trucks with comprehensive parts and service support. It is comparable to Sun State as a regional full-service dealership chain with the same OEM-authorized sales and after-sales model.
• Velocity Vehicle Group: Velocity Vehicle Group (VVG) is a Daimler Truck North America dealer group operating full-service commercial truck dealerships across multiple U.S. states, selling Freightliner and Western Star trucks with parts, service, and financing. It is a direct peer given its similar full-service dealership model, multi-location footprint, and heavy-duty truck OEM authorization.
• TEC Equipment: TEC Equipment is a multi-brand commercial truck dealer group operating Volvo, Mack, and Hino dealerships across the western U.S. with parts and service operations. It is comparable to Sun State given its similar full-service, multi-brand authorized dealer model for commercial trucks.
• Premier Truck Group: Premier Truck Group operates a network of full-service commercial truck dealerships in Texas and surrounding states, selling Freightliner and Western Star trucks with complete parts and service operations. It is a direct peer to Sun State given its full-service dealership format with similar sales, parts, service, and financing revenue mix.
• W.W. Williams: W.W. Williams is a commercial truck and heavy equipment dealer with full-service locations across multiple U.S. states, providing truck sales, parts, and service for International, Detroit Diesel, and other major brands. It is a direct peer given its overlap with Sun State on International truck sales and authorized service operations.
• M&K Truck Centers: M&K Truck Centers is an International (Navistar) dealer group operating locations across the Midwest, providing new and used commercial truck sales, parts, and service. It is directly comparable to Sun State as a fellow International-authorized dealer group with full-service operations.

Broad incumbents

• WheelTime Network: WheelTime Network is a network of independent commercial truck service providers with multiple locations across North America. It is comparable to Sun State's service business as an industry-affiliated commercial vehicle service network with overlapping heavy-duty repair capabilities.
• Rush Enterprises: Rush Enterprises is the largest commercial truck dealer network in North America, operating over 150 locations across the U.S. and Canada, selling Peterbilt, International, Ford, Hino, and Isuzu trucks plus Idealease leasing. It is comparable to Sun State as the largest reference point in the same authorized-dealer business model with multi-brand, multi-service offerings.

Regional players

• Stoops Freightliner: Stoops Freightliner is a Freightliner dealer group operating full-service commercial truck dealerships across Indiana, Ohio, and the Midwest with parts, service, and body shop operations. It is comparable to Sun State as a regional full-service commercial truck dealership group with similar operational footprint.

Emerging players

• Inland Truck Parts & Service: Inland Truck Parts & Service is an authorized distributor of International truck parts and service provider operating across the central U.S. with focus on heavy-duty parts distribution and repair. It is comparable to Sun State given its focus on International parts and service operations, though smaller in scope than full-line dealerships.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SunStateIntl
• YouTubeyoutube.com/channel/UCZw35HTHQi737CZnkV22nww
• Facebookfacebook.com/sunstateintl
• LinkedInlinkedin.com/company/sun-state-international-trucks
• Instagraminstagram.com/sunstateintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun State International