Flex Physical Therapy
Flex Physical Therapy is a founder-owned, boutique outpatient PT practice founded in 2014, delivering one-on-one DPT-led care across Manhattan and Cold Spring, NY, plus telehealth, B2B corporate wellness, and a niche equine-assisted therapy service.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Flex Physical Therapy does
Flex Physical Therapy is a founder-owned, boutique outpatient physical therapy practice founded in 2014 by Dr. Joel Giffin, PT, DPT, CHT and co-founded by Jade Giffin. The company delivers one-on-one clinical care exclusively by Doctors of Physical Therapy — with no use of assistants, aides, or techs — across two physical clinics (Upper West Side Manhattan and Cold Spring, NY), an equestrian-center site (Flex Farm at Topfield Equestrian Center for hippotherapy), and a telehealth channel. The clinical portfolio spans general orthopedic and post-surgical rehabilitation, certified hand therapy, sports performance and injury prevention, vestibular and balance therapy, pelvic floor health, golf performance, pediatric care, and the niche equine-assisted therapy service. Differentiated modalities include Graston Technique, cupping, McKenzie, Functional Manual Therapy, and TPI techniques.
The practice generates revenue through four primary streams: insurance-billed outpatient PT services (the core), self-pay, telehealth sessions billed under the same insurance coverage, and B2B corporate wellness contracts with 31 employer clients including Condé Nast, Chanel, Equinox, Foot Locker, OrangeTheory, SL Green Realty, NYU, and the American Museum of Natural History. Patient acquisition relies on physician referrals (notably Mount Sinai Hospital's Trusted Rehabilitation Provider Network), organic SEO, expertise.com award visibility, and corporate sales — with no disclosed paid advertising. The practice maintains no proprietary software or AI platform, treating technology adoption as standard healthcare tooling rather than a strategic differentiator. The organization is led by Dr. Joel Giffin (Founder & CEO) and Jade Giffin (Co-Founder & Director of Operations), with a Zane Lynch-led practice and development function supporting multi-site operations.
Flex Physical Therapy firmographics
Firmographics- Name
- Flex Physical Therapy
- Legal name
- Flex Physical Therapy
- Website
- https://flexptny.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flex Physical Therapy is a founder-owned, boutique outpatient PT practice founded in 2014, delivering one-on-one DPT-led care across Manhattan and Cold Spring, NY, plus telehealth, B2B corporate wellness, and a niche equine-assisted therapy service.
- Ownership category
- akta.pro rank
Flex Physical Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162)
- SIC
- Services-Health Services (8000), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
- akta.pro secondary industries
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH), Sports Massage (HSADAHAC)
Keywords
Where Flex Physical Therapy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Flex Physical Therapy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance-billed Physical Therapy Services: Primary revenue stream from billing insurance for outpatient physical therapy services. Flex accepts most insurance plans. Services include initial evaluations, manual therapy, therapeutic exercise, and follow-up treatments billed through insurance.
- Out-of-Pocket / Self-Pay: Self-pay revenue for patients without insurance coverage or those choosing to pay directly for services.
- Corporate Wellness Programs: B2B revenue from delivering customized corporate wellness solutions including on-site ergonomic assessments, injury prevention workshops, and wellness programs to employer clients.
- Telehealth Physical Therapy: Video telehealth sessions billed through insurance (same insurance coverage as in-person visits). Provides remote PT consultations and follow-up care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-covered treatment sessions (30-60 min) |
| Subscription | Pay-as-you-go | Telehealth PT sessions (same coverage as in-person) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Flex Physical Therapy product offering
Product offeringCore offering
Flex Physical Therapy is a boutique outpatient physical therapy practice that delivers one-on-one, hands-on treatment by Doctors of Physical Therapy (DPTs) for orthopedic, post-surgical, sports, hand, vestibular, pelvic floor, and pediatric conditions. Beyond core rehab, the practice sells specialized service lines including Certified Hand Therapy, Equine Assisted Physical Therapy (hippotherapy) at its Flex Farm location, sports performance and injury prevention, fitness and recovery, video telehealth, and B2B corporate wellness programs to employers.
Product overview
Flex Physical Therapy is a boutique physical therapy practice offering a unified suite of clinical services centered around one-on-one treatment by Doctors of Physical Therapy. The core portfolio includes Physical Therapy & Rehabilitation, Certified Hand Therapy, Sports Performance & Injury Prevention, Equine Assisted Physical Therapy (Flex Farm), and Flex Fitness & Recovery. These are supplemented by specialized programs including Telehealth, Pack Your PT (mobile/remote PT), Corporate Wellness, Vestibular & Balance Therapy, Pelvic Floor Health, Golf Performance, and condition-specific treatments for Patellofemoral Pain Syndrome and IT Band Syndrome. Services are delivered at two physical clinic locations (Upper West Side Manhattan and Cold Spring, NY) with one remote/virtual offering (Telehealth). The practice emphasizes individualized, hands-on treatment without use of assistants or aides.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy & Rehabilitation One-on-one outpatient physical therapy delivered by a Doctor of Physical Therapy covering orthopedic, neurological, vestibular, pediatric, and post-surgical conditions using manual therapy and therapeutic exercise.
- Certified Hand Therapy Specialized hand and upper extremity therapy including treatment for arthritis, fractures, carpal tunnel, post-surgery rehabilitation, custom splinting, and ergonomic support, led by Certified Hand Therapists.
- Sports Performance & Injury Prevention One-on-one physical therapy and conditioning for athletes and active individuals covering running, baseball, tennis, golf, ACL injury prevention, biomechanical running analysis, and return-to-sport rehabilitation.
- Equine Assisted Physical Therapy (Flex Farm) Hippotherapy services at Topfield Equestrian Center using intentional horse movement to engage neuromotor, sensory, musculoskeletal, and cognitive systems for improved balance, coordination, strength, endurance, and sensory regulation in children and adults.
- Flex Fitness & Recovery Fitness training and recovery services delivered with a Doctor of Physical Therapy, including full-body strength training, targeted strengthening, corrective exercise, conditioning, performance-based training, cupping, kinesiotaping, and Theragun recovery.
- Pack Your PT (Mobile / Telehealth PT) Mobile physical therapy bringing treatment to patients at home, office, or while traveling, including video telehealth sessions covered by the same insurance as in-person visits.
- Corporate Wellness On-site and virtual ergonomic assessments, injury prevention strategies, stress and headache management, workstation setup guidance, and movement and mobility sessions delivered to employer clients and their employees.
- Telehealth Physical Therapy Video telehealth physical therapy sessions accessible from any internet-connected device, enabling remote consultations and follow-up care with Doctors of Physical Therapy, covered by the same insurance as in-person visits.
- Vestibular & Balance Therapy Specialized therapy for inner ear and balance deficits including BPPV, vertigo, dizziness, neuritis, Meniere's disease, and vestibular dysfunction, led by the team's vestibular and balance specialist.
- Pelvic Floor Health Specialized physical therapy for pelvic floor health including post-partum concerns, pelvic pain, and core dysfunction.
- Golf Performance Physical Therapy Golf-specific physical therapy including biomechanical swing assessment, Titleist Performance Institute techniques, injury prevention, and pain management for golfers.
Quantifiable outcome
- Patients typically recover mobility and function within 6-10 sessions for common conditions (testimonial: 'ten sessions over the course of six weeks' for recovery)
- +1 more outcomes
Companies that use Flex Physical Therapy
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles2 records
Flex Physical Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Flex Physical Therapy partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Mount Sinai HospitalcoreFlex Physical Therapy is recognized as a Trusted Rehabilitation Provider Network and preferred provider for Mount Sinai Hospital. The partnership enables physician referrals and cross-institutional collaboration for patient rehabilitation care. Flex provides rehabilitation services to Mount Sinai's network of referring physicians and patients.
- Condé NastmajorCorporate wellness partnership providing employee wellness programs, ergonomic assessments, injury prevention workshops, and wellness services to Condé Nast employees.
- ChanelmajorCorporate wellness partnership providing employee wellness and injury prevention services to Chanel employees.
- EquinoxmajorCorporate wellness partnership with Equinox offering employee wellness, injury prevention, and ergonomic services. Also a brand collaboration partner.
- Foot LockerminorCorporate wellness partnership providing ergonomic assessments and injury prevention services to Foot Locker employees.
- OrangeTheory FitnessmajorCorporate wellness partnership and brand collaboration with OrangeTheory Fitness for employee wellness and injury prevention programs.
- SL Green RealtyminorCorporate wellness partnership providing workplace ergonomics, injury prevention, and wellness programs to SL Green Realty employees.
- NYUminorCorporate wellness partnership providing ergonomic and injury prevention services to NYU employees.
- American Museum of Natural HistoryminorCorporate wellness partnership providing employee wellness and injury prevention services to AMNH employees.
- Brooklyn BouldersminorCorporate wellness partnership with Brooklyn Boulders for employee wellness and injury prevention.
- ReebokminorBrand collaboration partnership with Reebok for wellness and fitness brand alignment.
- Hudson Valley RenegadesminorCorporate wellness partnership providing injury prevention and wellness programs for Hudson Valley Renegades organization.
- Turner TownsendminorCorporate wellness partnership providing ergonomic and injury prevention services to Turner Townsend employees.
- Edelman Financial EnginesminorCorporate wellness partnership providing employee wellness and injury prevention services.
- Topfield Equestrian CentercoreFlex Farm at Topfield Equestrian Center hosts Flex Physical Therapy's unique Equine Assisted Physical Therapy (hippotherapy) service. This co-location partnership enables the provision of horse riding and grooming activities as a therapeutic tool, a service quite limited in NYS and the USA.
- Row HouseminorCorporate wellness partnership and brand collaboration with Row House for employee wellness and injury prevention.
- Crunch FitnessminorCorporate wellness partnership providing ergonomic and injury prevention services to Crunch Fitness employees.
- Well + GoodminorWellness media partnership with Well + Good for brand visibility in the wellness space.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Flex Physical Therapy competitors and assessment
Company assessmentEmerging players
- Hinge Health: Digital MSK and virtual physical therapy platform sold primarily through employer and payer channels. Comparable on the corporate wellness/employer GTM motion and on telehealth PT delivery, but substitutes technology for in-person DPT care.
- Sword Health: Digital musculoskeletal care company combining AI-guided virtual PT with at-home devices, sold to employers and health plans. Comparable to Flex on employer-channel GTM and telehealth PT, with technology-first rather than in-clinic delivery.
Broad incumbents
- Hospital for Special Surgery (HSS) Rehabilitation: World-renowned orthopedic hospital system with a large outpatient PT and sports rehabilitation network in NYC. Functions as a broad incumbent offering overlapping orthopedic and sports rehab services to similar high-end patient demographics.
- ATI Physical Therapy: National outpatient physical therapy chain with broad orthopedic, sports, and workers' compensation service lines. Comparable on core PT services and employer-facing wellness offerings, but at significantly larger scale and lower price positioning than Flex.
- Ivy Rehab Network: Large national outpatient PT and pediatric therapy network with multi-state presence, including the Tri-State area. Comparable for orthopedic, sports, and hand therapy service lines, but operates as a scaled incumbent rather than a boutique specialty practice.
- Therapy Partners Group / Alliance Physical Therapy: Mid-sized PT platform serving multiple U.S. markets including the Northeast. Overlaps with Flex on outpatient orthopedic and sports rehab, and serves as a comparator on the corporate/employer wellness channel.
Direct peers
- SPEAR Physical Therapy: NYC-headquartered outpatient physical therapy practice with multiple Manhattan and Brooklyn clinics. Directly comparable as a multi-location boutique PT group serving similar patient demographics in the same geography, with overlapping services in orthopedics, sports, and hand therapy.
- Concierge Pain Relief - Home Physical Therapy: NYC mobile and home-visit physical therapy practice serving Manhattan residents. Directly comparable to Flex's "Pack Your PT" mobile offering with similar one-on-one DPT-led care and a focus on convenience-driven urban patients.
- JAG-ONE Physical Therapy: Northeast-based outpatient PT group with locations across NJ, NY, and PA. Comparable on orthopedic, sports, and hand therapy services targeting similar Tri-State patient populations.
- Professional Physical Therapy: Regional outpatient PT practice with strong NYC and Tri-State presence offering orthopedic, sports, and post-surgical rehabilitation. Comparable in service mix and patient base, though typically a larger and more clinic-dense footprint than Flex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flex Physical Therapy social profiles
Digital presenceFlex Physical Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flex Physical Therapy leadership team
Management profileNumber of profiles
Profiles5 records
Flex Physical Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flex Physical Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flex Physical Therapy
What does Flex Physical Therapy do?
Flex Physical Therapy is a boutique outpatient physical therapy practice that delivers one-on-one, hands-on treatment by Doctors of Physical Therapy (DPTs) for orthopedic, post-surgical, sports, hand, vestibular, pelvic floor, and pediatric conditions. Beyond core rehab, the practice sells specialized service lines including Certified Hand Therapy, Equine Assisted Physical Therapy (hippotherapy) at its Flex Farm location, sports performance and injury prevention, fitness and recovery, video telehealth, and B2B corporate wellness programs to employers.
Is Flex Physical Therapy a public or private company?
Flex Physical Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flex Physical Therapy founded?
Flex Physical Therapy was founded in 2014. It employs 11 to 50 people.
Where is Flex Physical Therapy based?
Flex Physical Therapy is headquartered in New York, United States, in the North America region.
How does Flex Physical Therapy make money?
Four revenue lines are on record. Insurance-billed Physical Therapy Services are the primary driver. The others are out-of-Pocket / Self-Pay, corporate Wellness Programs and telehealth Physical Therapy.
Who are Flex Physical Therapy's main competitors?
Emerging players on record are Hinge Health and Sword Health. Broad incumbents are Hospital for Special Surgery (HSS) Rehabilitation, ATI Physical Therapy, Ivy Rehab Network and Therapy Partners Group / Alliance Physical Therapy. Direct peers are SPEAR Physical Therapy, Concierge Pain Relief - Home Physical Therapy, JAG-ONE Physical Therapy and Professional Physical Therapy.
Does Flex Physical Therapy have an API?
No public API is recorded for Flex Physical Therapy.
What industry is Flex Physical Therapy in?
Flex Physical Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLAFAFAI, Orthopedic & Sports Rehabilitation Centers, with a secondary code of HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab. Its NAICS code is 62134 and its SIC code is 8000.