Local Flavor

Local Deals and Coupons Marketplacelocalflavor.com

Local Flavor (now Clipp) is a digital marketplace aggregating daily deals and coupons from local businesses across 20+ US markets, enabling consumers to discover, clip, and instantly redeem location-based discounts on dining, beauty, fitness, and home services.

Company typePrivate
Founded2010
HeadquartersAlpharetta, United States
Headcount1,001–5,000
GTM typeB2C
OfferingDigital Commerce or Content

What Local Flavor does

Local Flavor (rebranded to Clipp) is a digital deals and coupons marketplace operated by Clipper Magazine, LLC, a privately held Florida LLC headquartered in St. Petersburg. The platform aggregates daily deals, free coupons, and exclusive offers from local businesses and surfaces them to consumers through a website (clipp.com) and dedicated iOS and Android applications. Core platform capabilities include location-based deal discovery, categorised browsing across restaurants, beauty and spa, health and fitness, car maintenance, services, shopping, home services, and getaways, instant mobile redemption at point of sale, price-drop alerts, 'almost gone' urgency signals, daily email newsletters, and a Refer & Earn program. The company holds no disclosed patents or formal certifications and is led by Founder/CEO Mike Katz, Co-Founder David Lewis, and CTO Chad Osgood.

The business operates in 20+ major US markets (including Philadelphia, New York, Chicago, Los Angeles, Miami, and San Diego) with SEO-optimised per-category pages in each metro. It monetises on a pure transaction basis: merchants list discounted deals (typically 50%–85% off face value, priced $10–$50 for $20–$100 value) and Clipp retains a commission on each redemption. There are no consumer subscription fees, no enterprise tier, and no disclosed SaaS or software license revenue. Marketing is conducted primarily through owned channels (daily email, app store presence, organic SEO) supplemented by a CJ Affiliate publisher program (CID 3557279) and a consumer referral scheme; the motion is product-led growth with consumers self-serving through the web and mobile apps. The platform itself sits within a small organisation of 1–10 employees with no disclosed institutional investors, no parent company, no subsidiaries, and no disclosed funding rounds.

Customer concentration risk is structurally low: the merchant side is a long tail of small local businesses across many metros, and the consumer side is a mass-market, distributed user base with no enterprise anchors. The platform shows modest but tangible operating signals, including 488 active deals in a sample Ashburn, VA radius, a 4.6-star App Store rating on 7.2K reviews, and an expanding offer set that has begun to include nationwide-delivered products (e.g., WeightCare) and travel offers (e.g., Legoland getaways), indicating a measured broadening of the platform's scope beyond purely hyper-local SMB deals.

Local Flavor firmographics

Firmographics

Name: Local Flavor
Legal name: Clipper Magazine, LLC
Website: https://localflavor.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Local Flavor (now Clipp) is a digital marketplace aggregating daily deals and coupons from local businesses across 20+ US markets, enabling consumers to discover, clip, and instantly redeem location-based discounts on dining, beauty, fitness, and home services.
Ownership category
akta.pro rank

Local Flavor industry classification

Industry

Product category: Local Deals and Coupons Marketplace
akta.pro industry: PRIMARYCRAFAAAD
Local Services & Experiences Generalist Marketplaces
Consumer Products & Retail/E-commerce & Marketplaces/Generalist Online Marketplaces

Keywords

Local deals marketplace
Mobile coupons platform
Digital deal aggregator
Location-based discounts
Consumer savings platform

Where Local Flavor is headquartered

Location

Headquarters

HQ city: Alpharetta
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Local Flavor business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

Deal Commission Revenue: Clipp generates revenue by taking a commission on each deal redeemed through its platform. Local businesses offer discounted deals (e.g., 50% off) and Clipp retains a percentage of each transaction.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Individual deal purchases at discounted rates

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Local Flavor product offering

Product offering

Core offering

Local Flavor (rebranded to Clipp) operates a location-based mobile and web marketplace that aggregates discounted deals and coupons from local businesses for consumer discovery and redemption. The platform offers categorized deals across restaurants, beauty, fitness, home services, auto, shopping, and entertainment in 20+ major US markets. Revenue is generated by taking a commission on each deal redeemed through the platform.

Product overview

Clipp (formerly Local Flavor) is a single, unified local deals and coupons platform that aggregates daily deals and printable/digital coupons from local businesses. The product enables consumers to discover, clip, and redeem savings across categories including dining, beauty, wellness, activities, and home services. The platform operates as both a website and mobile application with location-based deal discovery.

Differentiator

Problem solved

Functional benefit

Products and services

Clipp Local Deals & Coupons Platform (formerly Local Flavor) A location-based deals and coupons marketplace connecting consumers with daily deals, free coupons, and exclusive offers from local businesses across categories including restaurants, beauty and spa, health and fitness, car maintenance, services, shopping, home services, things to do, and getaways. Users discover deals by location and category and redeem them via mobile app or website.
Clipp Mobile App (iOS & Android)

Quantifiable outcome

Up to 70% off local deals

Companies that use Local Flavor

Customer profile

Segments5 records

Ideal customer profiles1 record

Local Flavor technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Local Flavor partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

CJ AffiliateminorGTM or Marketing PartnerAffiliate marketing partnership through CJ Affiliate platform (publisher signup CID 3557279) enabling third-party publishers to promote Clipp deals and earn commissions on referred customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Local Flavor competitors and assessment

Company assessment

Direct peers

LivingSocial: Historical direct competitor in the daily local deals space, providing a relevant precedent for category economics, merchant relationship dynamics, and competitive intensity.
DealNews: Deals aggregation and editorial platform covering local and online offers, competing for the same deal-seeking consumer traffic through SEO-driven discovery of discounted local experiences.
Groupon: Largest direct competitor in the local deals and coupons marketplace, connecting consumers with discounted local experiences and services across similar verticals (dining, beauty, activities) using a comparable commission-on-redemption model.
Slickdeals: Community-driven deals and coupons aggregation platform with a comparable marketplace model, capturing consumer demand for discounted local and online purchases through user-submitted and curated offers.
Valpak: Long-standing local deals and coupons brand historically known for direct-mail envelopes and now operating digital channels, targeting the same SMB merchants and deal-seeking consumers as Clipp.

Broad incumbents

Honey (PayPal): Browser-based coupon and cashback tool now owned by PayPal that competes for the same deal-seeking consumer mindshare, particularly on local and online merchant redemptions.
Rakuten: Cashback and coupon platform with a similar consumer savings value proposition and merchant partnership model, though heavier weighting toward online retail than local services.
Yelp: Dominant local business discovery platform that has progressively layered in deals, vouchers, and service bookings, competing with Clipp for both consumer local-discovery intent and merchant promotional budgets.
RetailMeNot: Major digital coupon and cashback aggregator with broader retail coverage but overlapping consumer value proposition of discovering and redeeming local and online deals through a single platform.
Coupons.com: Established digital coupons platform offering printable and digital codes from local and national merchants, competing for the same deal-seeking consumer and the same merchant promotional spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Local Flavor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Local Flavor leadership team

Management profile

Number of profiles

Profiles3 records

Local Flavor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Local Flavor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Flavor

What does Local Flavor do?

Is Local Flavor a public or private company?

Local Flavor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Local Flavor founded?

Local Flavor was founded in 2010. It employs 1,001 to 5,000 people.

Where is Local Flavor based?

Local Flavor is headquartered in Alpharetta, United States, in the North America region.

How does Local Flavor make money?

One revenue line is on record: deal Commission Revenue.

Who are Local Flavor's main competitors?

Direct peers on record are LivingSocial, DealNews, Groupon, Slickdeals and Valpak. Broad incumbents are Honey (PayPal), Rakuten, Yelp, RetailMeNot and Coupons.com.

Does Local Flavor have an API?

No public API is recorded for Local Flavor.

What industry is Local Flavor in?

Local Flavor's product category is Local Deals and Coupons Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces.