Urban Jump Trampoline Park

What Urban Jump Trampoline Park does

Urban Jump Trampoline Park is a single-location indoor family leisure venue in Heathfield, East Sussex, operating across approximately 25,000 square feet with a peak capacity of around 120 participants. Since founding in 2016 under Elite Leisure Group Ltd (company no. 16236684), the venue has served a mix of family walk-in customers, organized school and club groups, and additional-needs visitors, anchored by a diversified set of session formats and themed attractions (trampolines, UV/blacklight zones, branded grip socks). Following acquisition by Drusillas Park in May 2026, the business is being repositioned and relaunched as "Go Wild!" on 3 July 2026, with a major refurbishment and retheming of the existing footprint rather than a network rollout.

The core operating stack is conventional for the segment: physical venue infrastructure, on-site staff (11–50 employees), and BookNow Software as the third-party online booking and payments platform that drives the digital transaction channel. Safety and quality credentials include PAS 5000 certification for indoor play facilities, which underpins eligibility for school and council group bookings. There are no disclosed proprietary technology platforms, no AI/ML systems, and no research-led product components; differentiation is operational and experiential rather than technological.

The business model is consumer pay-per-session, augmented by group bookings, party packages, and ancillary merchandise (notably branded grip socks). Revenue is highly fragmented across thousands of individual visitors per year with no disclosed enterprise or anchor accounts. The acquisition by Drusillas Park and the Go Wild! rebrand point to a strategy of deepening yield at the existing site first, with potential multi-site leverage across the parent group in subsequent phases.

Name

Urban Jump Trampoline Park

Legal name

Elite Leisure Group Ltd

Website

https://urbanjump.co.uk

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Urban Jump Trampoline Park is a single-site indoor family leisure venue in Heathfield, East Sussex, operating ~25,000 sq ft of trampoline and adventure attractions for families, schools, clubs, and additional-needs visitors under Elite Leisure Group Ltd, recently acquired by Drusillas Park and relaunching as "Go Wild!" in July 2026.

Ownership category

akta.pro rank

Product category

Indoor Trampoline Park / Family Entertainment Centre

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

Keywords

• Indoor trampoline park
• Soft play centre
• Birthday party venue
• School trip venue
• Family entertainment centre

Headquarters

HQ city

Heathfield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pay-per-session admissions: Ticketed entry for trampoline arena open jump, Mini Morning under-5s sessions, soft play sessions (up to 2 hours), and dedicated school/clubs sessions. Online ticketing priced below walk-in; payment by debit/credit card in advance.
2. Birthday party packages: Four tiered packages — VIP (12-25 guests, min age 5, includes 1 hour jump, host, food, slushies, private VIP room), Ultra V glow party (12-16 guests, min age 5, UV room), Classic (party host, private room, food, 1 hour jump), and Soft Play party (10-25 guests, max age 4, 2-hour exclusive soft play hire). Full payment required at booking; 28-day cancellation.
3. School, club and group bookings: Exclusive-use packages and per-head pricing for schools, sports teams, clubs and societies, plus optional on-site catering. PAS 5000 certified.
4. Gift voucher sales: Digital gift vouchers valid for 12 months from purchase, redeemable as full or part payment against online bookings.
5. Café food and beverage sales: On-site café with kids' lunchboxes, sandwiches/toasties/baguettes, chips, salads, hot dogs, halloumi, mozzarella sticks, mac & cheese bites, and meal deals. Free WiFi. Only food/drink purchased on site may be consumed.
6. Private hire: Private event hire of the venue available by direct enquiry via email or phone for bespoke requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Urban Jump Trampoline Park is a single-location indoor family leisure venue in Heathfield, East Sussex, that sells timed access to a wall-to-wall trampoline arena, an under-5s soft play centre and an Urban Rainforest/Urban Jungle assault course, plus four birthday party packages, school and club group bookings, private venue hire, on-site café food and beverage, and gift vouchers. All sessions are booked online via the BookNow platform with a mandatory pre-arrival safety waiver and video briefing, and the venue operates as a cashless, free-WiFi site with PAS 5000 certification for group events.

Product overview

Urban Jump Trampoline Park is a single-location indoor family leisure venue (operated by Elite Leisure Group Ltd, now under Drusillas Park ownership) offering an integrated portfolio of attractions rather than a software platform. Its core offering centres on the Trampoline Arena, Soft Play (Under 5s), and complementary attractions (Urban Rainforest and Urban Jungle assault course), accessed through timed sessions booked online via the BookNow platform. On top of this base it sells themed/segmented experiences — Mini Mornings for toddlers, Schools and Clubs group bookings, four birthday-party packages (VIP Party, Ultra V Glow Party, Classic Party and Soft Play Party), an on-site UJ Café, and Gift Vouchers. The product portfolio is currently being unified under the new "Go Wild!" brand during a June 2026 refurbishment, with relaunch on 3rd July 2026 and further investment planned.

Differentiator

Problem solved

Functional benefit

Brands

• Go Wild!: Indoor adventure experience featuring trampolines, soft play and more, launching as a rebrand of Urban Jump under the Drusillas family of leisure venues.
• UJ Café

Products and services

• Trampoline Arena (Open Jump) Wall-to-wall trampoline arena with freestyle foam pits, climbing walls, balance beam, basketball hoops, interactive challenge area and a full-size trampoline dodgeball court, available as timed Open Jump sessions for ages 5+ (and with adapted access from 18 months+ where supervision allows). Weight limit 133kg / 21 stone.
• Soft Play (Under 5s) Gated soft play centre exclusively for children under 5 (minimum age 18 months), featuring ball pits, super slides, crazy cargo nets and super soft building blocks. Sessions last up to 2 hours and are supervised by accompanying adults (free of charge), with a downstairs café overlooking the area.
• Urban Rainforest Course High-ropes style Urban Rainforest course with fluorescent lighting, minimum age 5 years and upper weight limit 127kg / 20 stone. Official Urban Jump grip socks are mandatory, and it is referenced in FAQs and customer reviews as a complement to the main trampoline arena.
• Urban Jungle Assault Course Assault/adventure course complementing the trampoline park, referenced in FAQs and customer reviews. Not permitted for pregnant users, with weight and age restrictions applied per safety briefing.
• Mini Mornings Toddler-focused weekday morning sessions (during school term) combining trampolining and soft play for under-5s at a single low entry price. Sessions last up to 2 hours, minimum age 18 months, 1 adult can supervise up to 2 children, and non-participating adults and under-18-month babies go free. Trampoline socks are mandatory.
• Schools and Clubs Bookings End-of-term trips, team-building and society events for schools, clubs, teams and societies. Up to 120 people can use the trampoline arena at one time, with exclusive-use packages and optional on-site catering available. Venue is PAS 5000 certified for group events.
• VIP Party Premium birthday package using the largest private VIP party room with views over the trampoline arena. Includes 1-hour jump time, jump socks, party host, food (hotdog/pizza/sandwiches with crisps, veggie sharing plates, squash), Polar Krush slushies, UV/e-invites and a free visit voucher for the birthday child. Minimum age 5, 12–25 guests, 28-day cancellation.
• Ultra V Glow Party UV/glow-in-the-dark birthday party package with a private UV party room. Includes e-invites, party food and UV tableware, and a free visit voucher for the birthday child. Minimum age 5, 12–16 guests, with food options mirroring the VIP package.
• Classic Party Standard birthday party package with a dedicated party host and private party room. Includes e-invites, 1-hour jump time, jump socks, party host, private room, and party food & tableware (hotdogs, pizza or sandwiches with sharing crisps and squash).
• Soft Play Party Toddler birthday package for under-4s featuring exclusive 2-hour hire of the Urban Jump soft play area, party invites, complimentary jugs of squash, and optional catering. Decorations can be brought in. 10–25 guests; children must be supervised at all times.
• UJ Café Two large café areas (one upstairs overlooking the trampoline park, one downstairs overlooking the soft play) serving hot/cold snacks, kids' lunchboxes, sandwiches, toasties, baguettes, salads, hot dogs and meal deals. Cashless venue, free Wi-Fi throughout, allergen-aware, with a daily specials board.
• Gift Vouchers 12-month-valid Urban Jump vouchers purchasable online via the BookNow kiosk, usable as full or part payment towards any online booking at the venue.
• Private Venue Hire Private exclusive-use hire of the Urban Jump venue for bespoke events, available on direct enquiry via phone (01435 863277) or email ([email protected]). Optional on-site catering and event coordination are available for larger school, club, society or corporate groups.

Quantifiable outcome

• Up to 120 people on the trampoline arena at one time
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship — corporate parent, minor — transaction-specific advisor, core — primary transaction channel and minor — sibling site within drusillas portfolio.

• Drusillas Parkflagship — corporate parentStrategic or Co-development Partner · 1 May 2026Drusillas Park, a family-run zoo in Alfriston, East Sussex, acquired Urban Jump as an asset purchase with a new lease on the operating premises, adding the trampoline park to its leisure portfolio. The acquisition follows Drusillas Park's recent purchase of Amazon Adventure soft play centre in Tunbridge Wells. Urban Jump is being rebranded to Go Wild! as part of a major refurbishment and is positioning as part of the Drusillas family with further investment and new developments planned over coming years.
• Warners Solicitorsminor — transaction-specific advisorImplementation/ SI/ Consulting Partner · 1 May 2026Warners Solicitors acted as legal advisor on the Drusillas Park acquisition of Urban Jump, advising on the asset purchase structure and the new lease on the operating premises.
• BookNow Software (booknow.software)core — primary transaction channelTechnology or IntegrationBookNow Software powers Urban Jump's online booking, ticketing, waiver signing and gift voucher kiosk (urbanjump.booknow.software). It is the platform through which customers browse sessions by date, age and time slot, complete online waivers in advance, and access preferential online prices versus walk-in rates.
• Amazon Adventure (Tunbridge Wells)minor — sibling site within drusillas portfolioStrategic or Co-development PartnerAmazon Adventure soft play centre in Tunbridge Wells is referenced as a recent Drusillas Park acquisition, positioning Urban Jump alongside a second indoor leisure asset within the same group. Strategic relevance is contextual rather than a direct operating relationship between Urban Jump and Amazon Adventure.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Flip Out: One of the largest UK trampoline park operators with multiple sites across the country. Directly comparable to Urban Jump in core offering (wall-to-wall trampolines, foam pits, dodgeball, parties) and target audience (families, schools, party bookings).
• Gravity Active Entertainment (formerly AirHop): Multi-site UK trampoline and active entertainment operator. Comparable indoor trampoline + soft play combination, school/group bookings, and tiered birthday party model — operates at greater scale but in the same category as Urban Jump.
• Oxygen Freejumping: UK trampoline park chain offering wall-to-wall trampolines, foam pits, ninja courses and birthday parties. Comparable product mix and customer segments to Urban Jump's Trampoline Arena and party packages.
• Rebound Trampoline Park: UK-based trampoline park operator with multiple sites offering wall-to-wall trampolines, dodgeball, foam pits, ninja courses and party packages. Closely comparable business model and customer segments.
• Jump In: UK trampoline park chain with multiple locations. Directly comparable to Urban Jump in core product (trampoline arena, foam pits, parties, group bookings) and family/children customer base.

Broad incumbents

• Tenpin: UK family entertainment centre operator combining bowling, laser tag, escape rooms, soft play and party packages. Comparable in delivering multi-attraction indoor family entertainment with a strong B2B and birthday party revenue mix.
• Hollywood Bowl: Largest UK ten-pin bowling and family entertainment centre operator. Comparable in family entertainment positioning, party packages and indoor all-weather proposition, but operates at significantly greater scale and in a different category.

Emerging players

• Total Ninja UK: Specialist UK ninja warrior and obstacle course operator with single-site and franchise model. Partial overlap with Urban Jump's assault course components and similar active family entertainment positioning.
• Ninja Warrior UK Adventure: UK-based obstacle/adventure course operator inspired by the TV show. Comparable to Urban Jump's Urban Rainforest and Urban Jungle assault course offerings, overlapping family and party customer segments.

Others

• Amazon Adventure (Tunbridge Wells): Soft play centre in Tunbridge Wells recently acquired by Drusillas Park — sibling site within the new parent group. Highly comparable product (under-5s soft play, parties) and now operationally related as part of the Drusillas leisure portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/urbanjump
• YouTubeyoutube.com/channel/UCRMahQyg1pudgPfZ59NBIWw
• Facebookfacebook.com/UrbanJump
• Instagraminstagram.com/urbanjumphq
• TikToktiktok.com/@urbanjumptrampoline

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Jump Trampoline Park