Encore Multimedia

What Encore Multimedia does

Encore Multimedia is a privately held, full-service marketing agency headquartered in Longview, Texas, founded in 1994 and operating with a small team of approximately 10-15 employees. The firm delivers precision marketing services across specialized verticals, including economic development organizations, large employers (HR communication), manufacturing, healthcare, education, government, and nonprofit sectors. Notable clients include Tyson Foods, Texas Department of Agriculture, CHRISTUS Health System, Robroy Industries, TFP Nutrition, and First National Bank of East Texas.

The company's core technology revolves around two proprietary sub-brands: EDSuite, founded in 2005 as a specialized economic development marketing platform with 200+ EDO websites launched, and EXMSuite (Encore HR Communication), focused on employer branding and employee engagement marketing. Service offerings span consulting, strategic planning, copywriting, graphic design, video and photography production, custom website design and development, campaign management, and media placement. The firm has built integrations with third-party platforms (e.g., Limeade for well-being programs) and maintains dedicated vertical-specific web properties (edsuite.com, exmsuite.com) alongside its corporate site.

Encore's business model is professional services-based, generating revenue through project-based engagements with custom quote-based pricing and multi-year contracts. The go-to-market is sales-led and consultative, with experienced account executives developing strategic plans and creative solutions for clients across multiple industries. The firm has accumulated 29 IEDC Awards, establishing brand recognition particularly in the economic development marketing vertical, while serving 70+ Texas clients through EDSuite alone. No external funding, M&A, or ownership changes are disclosed.

Name

Encore Multimedia

Legal name

Encore

Website

https://encoremultimedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Encore Multimedia is a privately held, full-service marketing agency based in Longview, Texas, serving economic development organizations, large employers, and clients across manufacturing, healthcare, education, and government sectors through specialized sub-brands EDSuite and EXMSuite.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Motion Picture and Video Production (51211), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

Keywords

• Full-service marketing agency
• Economic development marketing
• Website design development
• Campaign management services
• Branding creative services

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency providing comprehensive services including consulting, strategic planning, copywriting, graphic design, video production, website design and development, campaign management, and media placement. Revenue generated through project-based professional services for diverse clients across multiple industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Encore Multimedia is a full-service marketing agency delivering precision marketing services across specialized verticals. Core capabilities span consulting, strategic planning, copywriting, graphic design, video production, website design and development, campaign management, and media placement. The firm operates two primary sub-brands—EDSuite (economic development marketing) and EXMSuite (HR/employer communication)—serving clients in manufacturing, food and agriculture, education, healthcare, government, and nonprofit sectors.

Product overview

Encore Multimedia is a full-service marketing agency providing broad capabilities across specialized verticals. The company operates two primary sub-brands: EDSuite (economic development marketing, serving 200+ organizations with websites and marketing tools since 2005) and Encore HR Communication/EXMSuite (HR communication and employee engagement services). The core offering spans consulting, strategic planning, copywriting, graphic design, video & photography, website design and development, campaign management, and media placement services. Projects span diverse industries including manufacturing (Robroy Industries), food/agriculture (Tyson Foods, TFP Nutrition, Texas Department of Agriculture), economic development (Mansfield EDC, Abilene Chamber), education (Longview ISD, Panola College), healthcare (CHRISTUS Health System), banking (First National Bank of East Texas), and government services (MyPlates.com).

Differentiator

Problem solved

Functional benefit

Brands

• EDSuite: Encore's specialized place marketing brand for economic development organizations, offering custom websites and marketing services for communities, site selectors, developers, and local stakeholders. Founded in 2005.
• EXMSuite

Products and services

• EDSuite Specialized economic development marketing brand offering custom websites, marketing services, and online tools for economic development organizations, cities, tourism organizations, site selectors, developers, and local stakeholders. Has launched 200+ EDO websites and won 29 IEDC Awards.
• EXMSuite (Encore HR Communication) Specialized HR communication and employer marketing services helping large employers attract, retain, and engage employees through employer branding, custom websites, engaging videos, and strategically designed communication campaigns.
• Consulting Services Market research, marketing strategy development, and brand creation consulting to help clients tell their story to target markets and address unique challenges.
• Strategic Planning Services Account-centric strategic planning to help clients meet marketing objectives through creative solutions, close partnership, and practical planning.
• Copywriting Services Creative content and messaging for diverse media channels and audiences, including video scripts, radio commercials, and social media content.
• Graphic Design Services Visually compelling graphics for advertising, branding, print, and web design to deliver focused messaging.
• Video & Photography Services Live action and animated video productions for digital and traditional platforms, plus photo services for building visual asset libraries.
• Website Design Services Custom website design that captures brand essence, offers accessible user experience, and is functional for e-commerce, community promotion, student recruitment, or customer information.
• Website Development Services Custom website development with accessible UX for e-commerce, community promotion, student recruitment, or customer information bases.
• Campaign Management Services Comprehensive campaign execution from planning through launch to completion, coordinating all marketing aspects to achieve measurable results.
• Media Placement Services Strategic planning, negotiation, monitoring, and reporting for digital and traditional media placement to reach target audiences cost-effectively.

Quantifiable outcome

• Living Well at Tyson Foods campaign achieved 11% enrollment (up from 6.9%), adding 5,448 new team members registered
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• EDSuitecoreOthersSpecialized brand of Encore focused on economic development marketing. Founded in 2005, EDSuite has launched 200+ EDO websites and serves 70+ Texas clients. Offers comprehensive marketing services for economic development organizations including consulting, branding, websites, video production, and campaign management.
• EXMSuitecoreOthersSpecialized brand of Encore focused on HR communication and employee engagement. Revolutionizes HR and employee communications by infusing a fresh marketing perspective. Offers full-service specialized marketing tactics for attracting, retaining, and engaging top talent.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• The Variable: Texas-based creative agency offering brand strategy, advertising, digital, and content services. Regional competitor with comparable full-service offerings serving enterprise and consumer clients.
• Moroch: Dallas-based full-service marketing agency serving national brands with multicultural and integrated marketing capabilities. Regional competitor with comparable enterprise client profile and end-to-end service offerings.
• Foundry512: Texas creative agency providing brand strategy, advertising, and digital services. Regional full-service competitor with similar service stack and mid-market enterprise client focus.

Broad incumbents

• Lewis Communications: Regional integrated marketing agency with full-service capabilities spanning strategy, creative, digital, and media. Comparable full-service model serving enterprise and government clients in a regional footprint.
• T3: Texas-based digital advertising agency offering brand strategy, creative, and media services. Larger and more digitally focused than Encore but competes for the same enterprise client relationships in the Texas market.
• Mod Op: Full-service digital marketing agency offering strategy, creative, media, and technology services. Larger and broader than Encore but serves overlapping enterprise client needs across integrated marketing campaigns.

Direct peers

• Golden Shovel Agency: Economic development marketing agency focused on EDO websites, branding, and campaigns. Directly competes with EDSuite for the same economic development organization client base with comparable service offerings.
• Development Counsellors International: Marketing and PR firm specializing in economic development and place branding. Direct competitor in the EDO marketing space with overlapping focus on site selection promotion and community branding services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EncoreMM

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Multimedia