What Foundry512 does

Foundry512 is a full-service advertising agency founded in 2010 in Austin, Texas, that designs, executes, and optimizes integrated campaigns across digital, traditional, and emerging channels for mid-market and enterprise B2B and B2C brands. The agency's service portfolio spans research, strategy, media planning and buying, creative development, production (including AR/VR, 3D animation, film, audio), and integrated advertising/marketing execution, all organized around its proprietary 5-1-2 Framework—a registered methodology for engineering multi-generational brand relationships through five touchpoints, one unified brand vision, and two outcomes (loyalty and referred demand).

The technology stack combines AI-powered media optimization (real-time ROAS improvement through split testing and audience feedback), predictive market intelligence, recommendation engines for personalized content, generative 3D/animation, and computer-vision-based web AR (via 8th Wall and Amazon Sumerian). Foundry512 holds partnerships with Google (Certified Advertising Partner and Ads Advisory Panel member), Adobe, Foursquare (location data), Celtra (programmatic), and Amazon Sumerian (AR), and recently became a member of the Association of National Advertisers. Pricing is project-based, with intake-form budget tiers ranging from under $30,000 to over $10 million, and the go-to-market is a direct, relationship-driven sales motion. The firm recently expanded from Austin to a second office in Manhattan's NoMad neighborhood and launched a dedicated Health Division. It is privately held and founder-owned by Aaron Henry, with no disclosed institutional capital.

Name

Foundry512

Legal name

Foundry512

Website

https://foundry512.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundry512 is a full-service advertising agency that designs and executes integrated digital, traditional, and AR/VR campaigns for mid-market and enterprise B2B and B2C brands. It operates from Austin and New York using its proprietary 5-1-2 Framework and AI-powered media optimization.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising and Marketing Services: Full-service advertising agency providing integrated strategy, media, creative, and production services. Revenue generated through project-based engagements and retainer contracts with B2B and B2C brands across multiple industry verticals including healthcare, CPG, technology, and automotive.
2. Campaign Project Engagements: Project-based pricing model with budgets ranging from under $30k to over $10M. Three-step new business intake process covering campaign scope, timeline, and budget tier selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Foundry512 is a full-service advertising agency that delivers integrated marketing services spanning research, strategy, media planning/buying, creative development, production, and multi-channel advertising execution. The agency operates around its proprietary 5-1-2 Framework methodology, which requires minimum 5 brand touchpoints unified under 1 brand vision to drive 2 outcomes (brand loyalty and referred demand). Services are delivered across digital, traditional, and experiential channels, with frontier technology capabilities including AR/VR campaigns, programmatic advertising, and AI-powered media optimization for mid-market and enterprise brand clients.

Product overview

Foundry512 is a full-service advertising agency offering an integrated suite of services built around its proprietary 5-1-2 Framework methodology. The core portfolio includes Research Services (brand, consumer, market research), Strategy Services (relationship mapping, positioning, message development), Media Services (planning, buying, AI-powered optimization), Creative Services (inspiration, ideation, concept development), Production Services (design, development, AR/VR, film, audio), and Advertising & Marketing Services (digital, traditional, experiential campaigns). The agency specializes in frontier technology including AR/VR campaigns, programmatic advertising, and AI-powered media optimization. Notable case studies include the award-winning Release Your Darke Spirit AR campaign for Jägermeister, the Schulte Roofing ABM campaign that drove 230% increase in commercial referrals, and the GVTC brand reimagining that increased customer acquisitions by 3.49%. The agency operates from Austin (headquarters) and New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Services Comprehensive brand, consumer, and market research services covering the brand's history, market exploration, stakeholder interviews, relationship scoring, persona building, journey mapping, competitive analysis, and predictive intelligence for mid-market and enterprise brands.
• Strategy Services Brand strategy development including relationship mapping, workshops, architecture and positioning, competitive advantage identification, GAP/SWOT/PEST analysis, and message development and testing for brands seeking to define and strengthen their market position.
• Media Services Media planning, buying, and optimization across digital and traditional channels including programmatic, direct, real-time bidding, with AI-powered ROAS optimization, fraud detection, and three-tier internal QA layer for campaign quality assurance.
• Creative Services Full-service creative development including inspiration boards, ideation sessions, concept development, mockups, prototypes, and audience testing across digital, experiential, and traditional formats.
• Production Services Design, development, copywriting, artwork, film production, audio, and interactive experiences including graphic design, UI/UX, web/mobile development, AR/VR, 3D animation, commercials, photography, and videography.
• Advertising and Marketing Services Integrated campaigns across digital (search, social, display, programmatic, OTT, CTV), traditional (TV, radio, OOH, print), and experiential channels with frontier technology including AR/VR, ADTECH, and AI/machine learning for mid-market and enterprise brand clients.

Quantifiable outcome

• 1:4 ROI ratio achieved on Jägermeister AR campaign
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Association of National Advertisers (ANA)coreStrategic or Co-development PartnerOfficial ANA membership providing access to strategic resources, industry research, benchmarking, and shared learning from major brands and marketing leaders shaping modern marketing.
• FoursquarecoreTechnology or IntegrationLocation data partner for Jägermeister AR campaign, providing geo-fencing data for 125,000+ locations across the US.
• Amazon SumeriansupportingTechnology or IntegrationAR technology platform used to power Jägermeister 'Release Your Darke Spirit' augmented reality experience.
• GooglecoreTechnology or IntegrationOfficial Google Advertising Partner since June 2021. Member of Google Ads Advisory Panel. Utilizes Google Ads, DV360, and Campaign Manager 360 for campaign execution.
• AdobesupportingTechnology or IntegrationOfficial Adobe Partner providing creative and marketing technology solutions.
• GuidelinesupportingOthersSelected as 401(k) plan provider offering transparent, user-focused retirement planning platform with automatic enrollment, mobile access, and intuitive dashboard.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GSD&M: Austin-based, independently-owned full-service advertising agency founded in 1971 with strategy, creative, media, and digital capabilities. Most directly comparable peer given shared Austin roots, full-service integrated model, and similar enterprise client mix.
• Mekanism: Mid-sized independent creative and media agency headquartered in NYC with offices in LA and Chicago, known for integrated campaigns blending storytelling with performance media. Comparable size, integrated model, and full-service offerings to Foundry512.
• Preacher: Austin-based creative agency with brand strategy, advertising, and digital capabilities serving premium brands. Comparable in scale, geographic roots, and integrated service offering to Foundry512.
• Duncan Channon: Independent, mid-sized full-service creative and media agency based in San Francisco. Comparable as an independent integrated agency serving enterprise B2B and consumer brands with creative, media, and digital capabilities.
• Barkley: Independent Kansas City-based full-service agency offering advertising, media, PR, and digital. Comparable as a mid-size independent integrated agency pursuing enterprise growth with proprietary thought leadership IP.
• Work & Co: Brooklyn-based digital product and experience agency serving brands like Apple, Google, and Virgin. Comparable as a tech-forward mid-sized agency with integrated digital, creative, and production capabilities targeting enterprise clients.
• RPA (Rubin Postaer and Associates): Santa Monica-based independent full-service advertising agency with deep creative, media, and digital capabilities serving major consumer brands. Comparable scale and full-service integrated model.

Broad incumbents

• The&Partnership: Large global integrated agency network combining creative, media, and technology capabilities. Comparable on integrated full-service model but operates at significantly larger scale with global footprint.
• Droga5: New York-based creative agency (part of Accenture Song) known for award-winning campaigns for global brands. Overlaps in creative ambition and frontier tech usage but operates at significantly larger scale.
• Mother: Globally networked independent creative agency with offices in NYC, LA, London, and Shanghai. Comparable in independent positioning and creative-led integrated model, but materially larger scale and international reach.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Foundry512

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundry512