Sparda Immobilien

Name

Sparda Immobilien

Legal name

Sparda Immobilien GmbH

Website

https://spardaimmobilien.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Corporate & Executive Short-Term Housing Management (BPAJAIAH)

Keywords

• Residential real estate brokerage
• Property valuation services
• New construction marketing
• Rental property management
• Real estate project advisory

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Commission: Sparda Immobilien earns commission (courtage) for brokering the purchase, sale, and rental of residential properties. Commission is earned upon successful conclusion of a main contract (Kauf, Miete, Pacht). The company operates as an independent broker (unabhängiger Makler) who may act for both buyer and seller on a commission basis. Under German law (Bestellerprinzip), the ordering party typically bears the commission cost.
2. Property Valuation / Appraisal Services: The company offers certified property appraisals (Verkehrswertgutachten) and shorter valuation reports. Prices for short appraisals for private individuals start from approximately €1,500. Revenue is earned as one-time fees per appraisal.
3. Project Marketing and Developer Services: The company markets new construction projects (Neubauprojekte) directly to buyers and provides services to developers/bauträger including guaranteed purchase agreements (Abnahmegarantie), financing support, and full-service project marketing. Revenue includes developer fees and brokerage commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sparda Immobilien GmbH is a real estate services company that brokers the purchase, sale, and rental of residential properties and provides professional property valuations, rental management, and project marketing for new construction developments. The firm operates 27 branch offices across northern Germany and is a wholly-owned subsidiary of Sparda-Bank Hamburg eG, combining traditional branch-based brokerage with digital tools for virtual tours and remote appraisals.

Product overview

Sparda Immobilien operates as a full-service real estate broker and property services company, organized as a 100% subsidiary of Sparda-Bank Hamburg eG. The company's core offering consists of real estate brokerage services (Immobilienmakler) for buying, selling, and renting properties in Hamburg and northern Germany, supported by certified property valuation services (Immobilienbewertung/Immobiliengutachter). The portfolio includes new construction projects (Neubauprojekte) such as Eimsville, Rahlstedter Trio, Stadt.Land.Alstertal, Waterkant III, Urban Life, Heikenau, and Meeresrauschen. Additional services encompass portfolio evaluations, corporate property appraisals, rental management with service packages, investment property advisory (Anlageimmobilien), degressive AfA tax consulting, and project marketing for developers. The company leverages digital tools including Matterport and OGULO virtual tours for property visualization.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Brokerage (Sale and Purchase)

Quantifiable outcome

• 3,748+ properties sold
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• IW Consult (Beratungsgesellschaft des Instituts der Deutschen Wirtschaft Köln)minorStrategic or Co-development PartnerIW Consult (Institut der Deutschen Wirtschaft Köln) collaborates with the Sparda-Banken group to produce the annual 'Wohnen in Deutschland' (Living in Germany) real estate market study. The study provides regional price and affordability analyses, market trends, and forecasts for Germany, with editions published in 2023 and 2025. Sparda Immobilien publishes and distributes these studies as part of its market intelligence and thought leadership content.
• Sparda-Banken Group (Various Sparda Banks)minorGTM or Marketing PartnerThe group of Sparda-Banken (cooperative banks) across Germany collaborates on the annual 'Wohnen in Deutschland' real estate market study. Multiple Sparda banks collectively fund and distribute the study, which Sparda Immobilien leverages for market intelligence content marketing. This partnership enhances Sparda Immobilien's credibility and reach through the broader Sparda bank network.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PlanetHome: Germany-wide broker and financial services provider for residential real estate, with strong presence in Bavaria and northern markets. Comparable brokerage, valuation, and developer-services offering to Sparda, though operating at national scale rather than regional.
• ImmoScout24: Germany's largest online property marketplace and adjacent brokerage services platform. While primarily a listing portal, its affiliated brokerage and partner-agent services compete with Sparda for consumer mindshare and lead generation in northern Germany.

Emerging players

• McMakler: German digital-first brokerage offering flat-fee residential services nationwide. Represents the disruptive model competing against Sparda's traditional commission-based, branch-heavy approach, especially among cost-conscious younger buyers and sellers in Hamburg.
• Dahler & Company: Mid-sized German brokerage with strong Hamburg and northern Germany presence, focused on premium residential and investment properties. Competes directly with Sparda's investment-property (Anlageimmobilien) and appraisal services for high-net-worth clients.
• Accentro: Listed German residential real estate company specializing in apartment privatization and investment property sales. Partial overlap with Sparda's investment-property focus and developer-services model, particularly in northern German markets.

Direct peers

• Sparkassen Immobilien: The real estate brokerage arm of the German Sparkassen (savings bank) network, offering a similar bank-affiliated distribution model. Directly comparable to Sparda Immobilien's bank-parent referral flywheel and combined mortgage-plus-brokerage value proposition for residential buyers and sellers.
• Postbank Immobilien: Bank-affiliated real estate brokerage network within Deutsche Bank/Postbank. Mirrors Sparda's bank-parent distribution model and offers comparable residential buy/sell/rent services across Germany, including northern German markets.
• Engel & Völkers: Hamburg-headquartered full-service real estate brokerage with a strong northern Germany presence. Engel & Völkers competes directly with Sparda Immobilien in residential and investment property brokerage, valuation, and project marketing across the same Hamburg metro and Schleswig-Holstein markets.
• Volksbank Immobilien / Geno Immobilien: Real estate brokerage arms of the cooperative banking (Volksbanken/Genossenschaftsbanken) sector, structurally analogous to Sparda Immobilien's cooperative-bank parent relationship. Compete in the same residential, investment, and appraisal categories.

Regional players

• Grossmann & Berger: Hamburg-based traditional real estate firm with strong regional roots in northern Germany. Directly comparable in residential and commercial brokerage plus certified valuation services, competing in the same Hamburg metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SpardaImmo
• LinkedInlinkedin.com/company/sparda-immobilien-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparda Immobilien