Gasp
Gasp is a UK-based boutique marketing agency (1–10 staff) providing strategy-first creative, brand, and campaign services to enterprise clients across multiple sectors and to non-profit organisations, supported by proprietary content IP including a podcast and thought-leadership platform.
- Company typePrivate
- Founded2012
- HeadquartersWokingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gasp does
Gasp (operated by Gasp Four Ltd.) is a UK-based boutique marketing agency founded in 2012, headquartered in Reading/Wokingham, with a team of 1–10 people. The agency provides strategy-first creative marketing services to enterprise clients across legal, technology, hospitality, retail, telecommunications, and media sectors, alongside pro-bono and paid work for charities and social enterprises. Named clients include Addleshaw Goddard, Fuller's, Computacenter, Nutanix, Tata Communications, Staples, and Marketing Week, as well as non-profits such as The Felix Project, Samaritans, and Haiti Hospital Appeal.
Gasp's core services include brand strategy and identity development, tone of voice creation, copywriting, and campaign execution, positioned under the proprietary tagline "Creatively Memorable & Boringly Effective®." The agency has built distinct content IP as marketing assets, including the Call To Action® podcast (100+ episodes, 343,309 listens), The Blogfather editorial blog, and the ISOLATED Talks® mental health initiative (which expanded to ISOLATED Talks® Radio via a Startle Music partnership). These content properties function as both thought-leadership platforms and client acquisition channels. The technology stack consists of standard creative and marketing tools rather than proprietary platforms, and no AI, API, or software products are offered.
The business model is professional services: project-based fees, retainers, and creative service engagements delivered through direct client relationships and industry referrals. Gasp operates primarily in the UK with international reputation reach through its content properties. The agency is founder-owned (Giles Edwards, Co-founder and Creative Director; Sophie Edwards, Co-founder and Strategy Director), bootstrapped with no external funding, and has no disclosed M&A, subsidiary, or holding-company structure. Partnerships with Clear Channel, Samaritans, Marketing Week, and others support both campaign delivery and ecosystem goodwill.
Gasp firmographics
Firmographics- Name
- Gasp
- Legal name
- Gasp Four Ltd.
- Website
- https://gasp.agency
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gasp is a UK-based boutique marketing agency (1–10 staff) providing strategy-first creative, brand, and campaign services to enterprise clients across multiple sectors and to non-profit organisations, supported by proprietary content IP including a podcast and thought-leadership platform.
- Ownership category
- akta.pro rank
Gasp industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Gasp is headquartered
LocationHeadquarters
- HQ city
- Wokingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gasp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: Full-service marketing agency providing strategy, creative, branding, and campaign services to B2B and B2C clients. Revenue generated through project fees, retainers, and creative service engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gasp product offering
Product offeringCore offering
Gasp (operated by Gasp Four Ltd.) is a UK-based creative marketing agency providing strategy-first marketing services to mid-to-large enterprise clients. Core deliverables include brand identity development, tone of voice guide creation, copywriting, and full marketing campaign strategy and execution, positioned under the philosophy 'Creatively Memorable & Boringly Effective'. Services are delivered as project-based engagements and retainers across B2B and B2C sectors.
Product overview
Gasp (operated by Gasp Four Ltd.) is a creative marketing agency positioning itself as 'Creatively Memorable & Boringly Effective®'. The agency offers a unified set of marketing strategy and creative services rather than a software product. Core offerings include brand strategy and identity development, tone of voice guides, copywriting, and campaign execution. The agency has developed proprietary content properties including the Call To Action® podcast (100+ episodes), The Blogfather editorial blog, and the ISOLATED Talks® mental health initiative (which expanded to include a radio station). These content properties serve as both marketing vehicles and thought leadership platforms, supporting the agency's service-based business model.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy & Creative Services Strategy-first marketing services including marketing strategy, creative development, copywriting, and campaign execution for mid-to-large enterprise and consumer-facing clients.
- Brand Identity Development Brand development services including logo creation, strapline development, brand positioning, and website design for clients launching or refreshing brands.
- Tone of Voice Development Tone of voice consultancy service producing structured voice guides that define how an organisation's communications should sound, exemplified by the Marketing Week Mini MBA engagement with The Institute and The Professor voices.
Quantifiable outcome
- Haiti Hospital Appeal raised £15,000+ in donations and secured £21,000 worth of free media coverage within first week
- +1 more outcomes
Companies that use Gasp
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Gasp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gasp partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Mass MediaminorDonated digital screens surrounding Wembley Stadium for DICE (Diversity in Conferences and Events) campaign 'It's time for a level playing field' created by Gasp.
- Clear ChannelcorePartnered with Clear Channel to deliver approximately £300k worth of outdoor advertising across 2,000 sites nationwide for ISOLATED Talks mental health initiative. Clear Channel donated advertising space to amplify the mental health and ideas sharing campaign.
- SamaritanscoreCharity partner for ISOLATED Talks initiative. Samaritans described the mental health crisis as 'the biggest mental health crisis ever experienced'. The partnership raised thousands of pounds and provided mental health support content.
- Startle MusiccorePartnership to launch ISOLATED Talks Radio, combining talks content with music curated using behavioral science to improve mental health. Startle uses psychological responses to music to enhance listener wellbeing.
- University of LincolnminorPartnership with Creative Advertising students at University of Lincoln, providing industry opportunity during pandemic when students faced lack of industry access. Talks were used as educational material.
- Marketing WeekcoreGasp developed Tone of Voice guides for Marketing Week's Mini MBA program led by Professor Mark Ritson. Created two distinct brand voices for The Institute and The Professor, with guidance on when each should communicate.
- Huddle CreativeminorPartner agency on Marketing Week Mini MBA Tone of Voice project. Project delivered in partnership with Marketing Week's lead agency.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Gasp competitors and assessment
Company assessmentOthers
Direct peers
- Creature London: Independent London creative agency offering brand strategy, campaign development, and content production for B2B and consumer clients. Comparable to Gasp as a similarly-sized boutique with a personality-led brand and broad creative remit.
- St Luke's Communications: Independent London creative agency founded on a challenger positioning, offering brand strategy and creative campaigns. Comparable to Gasp on independent ownership, contrarian brand voice, and B2B/consumer client mix.
- Lucky Generals: Independent London creative agency combining brand strategy with integrated creative campaigns. Comparable to Gasp on independent ownership, founder-led positioning, and strategy-first creative work for enterprise clients.
- The & Partnership: Independent creative network offering brand strategy, creative, and integrated marketing services. Comparable to Gasp as a similarly-positioned independent offering brand-led creative work, though operating at materially larger scale.
- Mother London: Independently-owned London creative agency with a strong founder-driven brand identity and integrated campaign work. Comparable to Gasp as a strategy-led creative boutique serving enterprise clients, though at meaningfully larger scale.
- Uncommon Creative Studio: London-based independent creative agency with a strong point-of-view brand and integrated campaign work. Directly comparable to Gasp on founder-led positioning, B2B/consumer mix, and brand strategy emphasis.
- Atomic London: Independent London creative agency offering brand, campaign, and integrated marketing services. Comparable to Gasp as a similarly-positioned independent creative boutique serving enterprise clients in the UK.
Broad incumbents
- Anomaly: Global independent creative agency with a strong brand strategy and integrated campaign offering. Comparable to Gasp on independent ownership and strategy-first positioning, though at significantly larger scale.
- Bartle Bogle Hegarty (BBH): Established London creative agency with a global network offering brand strategy, advertising, and integrated campaigns. Comparable to Gasp on creative-led brand work for enterprise clients, but operates at vastly larger scale and broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gasp social profiles
Digital presenceGasp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gasp leadership team
Management profileNumber of profiles
Profiles2 records
Gasp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gasp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gasp
What does Gasp do?
Gasp (operated by Gasp Four Ltd.) is a UK-based creative marketing agency providing strategy-first marketing services to mid-to-large enterprise clients. Core deliverables include brand identity development, tone of voice guide creation, copywriting, and full marketing campaign strategy and execution, positioned under the philosophy 'Creatively Memorable & Boringly Effective'. Services are delivered as project-based engagements and retainers across B2B and B2C sectors.
Is Gasp a public or private company?
Gasp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gasp founded?
Gasp was founded in 2012. It employs 1 to 10 people.
Where is Gasp based?
Gasp is headquartered in Wokingham, United Kingdom, in the Europe region.
How does Gasp make money?
One revenue line is on record: marketing Agency Services.
Who are Gasp's main competitors?
Wieden+Kennedy London is listed as an others. Direct peers are Creature London, St Luke's Communications, Lucky Generals, The & Partnership, Mother London, Uncommon Creative Studio and Atomic London. Broad incumbents are Anomaly and Bartle Bogle Hegarty (BBH).
Does Gasp have an API?
No public API is recorded for Gasp.
What industry is Gasp in?
Gasp's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.