Walker
Walker Chrysler Dodge Jeep Ram is an authorized CDJR dealership in Hurricane, WV selling new, certified pre-owned, and used vehicles alongside financing, service, and parts to individual and commercial buyers in the greater Charleston/Huntington market.
- Company typePrivate
- Founded2004
- HeadquartersHurricane, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Walker does
Walker Chrysler Dodge Jeep Ram is an independently owned, authorized Stellantis franchise dealership operating from a single location at 102 Orchard Park Rd in Hurricane, West Virginia, founded in 2004. The company sells new Chrysler, Dodge, Jeep, and Ram vehicles, certified pre-owned units backed by manufacturer warranties, and a broader mix of pre-owned vehicles from other manufacturers including Ford, Chevrolet, Toyota, and Honda. Beyond vehicle sales, Walker operates an in-house finance department offering loans, leases, and a co-branded DrivePlus Mastercard, as well as a service and parts center performing maintenance, repairs, and genuine Mopar parts fulfillment.
The dealership runs a direct-to-consumer go-to-market model anchored by a physical showroom and complemented by an online inventory platform that allows filtering by make, model, year, trim, price, mileage, and features. Pre-owned listings are enriched with CarFax vehicle history reports and One Owner designations. Revenue is generated through three streams: one-time vehicle sales (the largest), transaction-fee-based financing and lease arrangements with lending partners, and recurring service-and-parts revenue. Primary customers are individual buyers in the Hurricane, Huntington, and Charleston, WV metropolitan area, with a secondary commercial segment purchasing Ram trucks and vans for business and fleet use. The business has 51-100 employees, no parent company or institutional ownership, and no disclosed funding, patents, or strategic transactions beyond standard dealer integrations.
Walker firmographics
Firmographics- Name
- Walker
- Legal name
- Walker Chrysler Dodge Jeep Ram
- Website
- https://walkercdjrwv.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Walker Chrysler Dodge Jeep Ram is an authorized CDJR dealership in Hurricane, WV selling new, certified pre-owned, and used vehicles alongside financing, service, and parts to individual and commercial buyers in the greater Charleston/Huntington market.
- Ownership category
- akta.pro rank
Walker industry classification
Industry- Product category
- Auto Dealership
- NAICS
- New Car Dealers (44111), Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Walker is headquartered
LocationHeadquarters
- HQ city
- Hurricane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Walker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales (New and Pre-Owned): Primary revenue stream from selling new Chrysler, Dodge, Jeep, and Ram vehicles along with certified pre-owned and used vehicles from various manufacturers
- Financing Services: Finance and leasing arrangements for vehicle purchases through partnerships with lenders
- Service and Parts: Revenue from vehicle maintenance, repairs, and Genuine Mopar parts sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New and Pre-Owned Vehicle Sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Walker product offering
Product offeringCore offering
Walker Chrysler Dodge Jeep Ram is an authorized CDJR franchise dealership that sells new Chrysler, Dodge, Jeep, and Ram vehicles alongside pre-owned and certified pre-owned vehicles from multiple manufacturers. The dealership operates an in-house service and parts center using Genuine Mopar components, an in-house finance department offering loans and leases through lender partners, and a co-branded DrivePlus Mastercard Rewards program, serving individual consumers and commercial/fleet buyers in the Hurricane, Huntington, and Charleston, WV markets.
Product overview
Walker Chrysler Dodge Jeep Ram operates as a multi-brand automobile dealership offering new Chrysler, Dodge, Jeep, and Ram vehicles alongside pre-owned and certified pre-owned vehicles from multiple manufacturers. The dealership provides a unified car-buying experience with complementary service, parts, and financing departments. New vehicle sales form the core offering across four Stellantis brands (Chrysler, Dodge, Jeep, Ram), while the pre-owned division stocks diverse makes including Ford, Chevrolet, Toyota, Honda, Volvo, and others. The service center handles maintenance and repairs for all vehicle brands, and an in-house finance department arranges loans, leases, and offers a co-branded credit card program.
Differentiator
Problem solved
Functional benefit
Products and services
- New Chrysler Vehicles New Chrysler brand vehicles including Pacifica, Pacifica Hybrid, Voyager, and 300 models available for sale at the Hurricane, WV dealership for individual retail buyers and families seeking minivans and sedans.
- New Dodge Vehicles New Dodge brand vehicles including Charger, Durango, and Hornet models offered for sale at the dealership for retail consumers seeking performance sedans, SUVs, and crossovers.
- New Jeep Vehicles New Jeep brand vehicles including Wrangler, Grand Cherokee, Cherokee, Compass, Gladiator, Wagoneer, and Grand Wagoneer models available for purchase to retail consumers seeking SUVs and off-road/lifestyle vehicles.
- New Ram Vehicles New Ram brand trucks including 1500, 2500, 3500, ProMaster, and Chassis Cab models offered for sale to retail buyers and commercial/fleet customers needing pickups, vans, and chassis cabs.
- Pre-Owned Vehicles Pre-owned and used vehicles from multiple manufacturers including Chrysler, Dodge, Jeep, Ram, Ford, Chevrolet, Toyota, Honda, Volvo, and others, each undergoing a multi-point inspection, for budget-conscious retail buyers.
- Certified Pre-Owned Vehicles Certified pre-owned vehicles backed by manufacturer warranties, having passed rigorous multi-point inspections and meeting specific age and mileage requirements, targeted at retail buyers seeking used vehicles with factory-backed assurance.
- Commercial Vehicles Commercial truck and van inventory including Ram ProMaster and heavy-duty Ram models designed for business and work applications, targeted at commercial and fleet buyers.
- Vehicle Financing In-house finance department offering flexible loan and lease options, pre-approval applications, payment calculators, and the DrivePlus Mastercard Rewards co-branded credit card program for vehicle purchasers.
- Service and Parts Service center performing maintenance and repairs including routine oil changes, tire rotations, brake service, and transmission repair, with genuine Mopar parts ordering, serving owners of all vehicle brands.
Companies that use Walker
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Walker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Walker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- M.S. WalkerminorM.S. Walker is a strategic distribution partner for Hope Family Wines, strengthening the winery's Northeast presence with distribution in New York markets. This partnership helps Hope Family Wines expand from 15 to 18 markets through Southern Glazer's while also leveraging M.S. Walker's distribution network in the Northeast region.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Walker competitors and assessment
Company assessmentBroad incumbents
- Asbury Automotive Group: ~$15B revenue publicly traded US auto retailer with 150+ new vehicle franchises spanning multiple brands. Operates franchised sales, F&I, service, and parts divisions that are directly comparable to Walker CDJR's dealership operating model.
- Group 1 Automotive: ~$20B revenue publicly traded auto retailer operating 200+ dealerships across the US and UK. Operates the same new car franchise, used, F&I, and service model that Walker CDJR runs, with significant Chrysler brand representation.
- Sonic Automotive: ~$14B revenue publicly traded US auto retailer with 150+ dealerships including Chrysler-Dodge-Jeep-Ram franchises. Operates the same new/used vehicle, F&I, service, and parts dealership model as Walker CDJR but as part of a multi-brand, multi-state portfolio.
- Ed Morse Automotive Group: Regional US dealer group operating multiple Chrysler-Dodge-Jeep-Ram franchises across Florida and Illinois. Closest comparable to Walker CDJR in brand mix and full-service franchised dealership model (sales, F&I, service, parts) among named private dealer groups.
- Hendrick Automotive Group: Largest privately held US auto dealer group (~$15B revenue) operating 100+ franchises including multiple Chrysler-Dodge-Jeep-Ram stores across several states. Operates the same full-service franchise dealership model — new vehicles, used, F&I, service, parts — as Walker CDJR but at significantly greater scale.
- Lithia Motors: Largest US franchised auto retailer by units sold (~$36B revenue) operating 300+ stores across North America and the UK. Runs the same new/used vehicle, F&I, service, and parts operating model that defines Walker CDJR's full-service dealership.
- AutoNation: Major US publicly traded auto retailer (~$27B revenue) operating 300+ franchised stores across 19 states. Operates the same franchised new/used vehicle, F&I, service, and parts business model as Walker CDJR across multiple OEM brands.
- Penske Automotive Group: ~$30B revenue international publicly traded auto retailer with substantial US franchised dealership operations across both premium and volume brands. Operationally comparable to Walker CDJR in franchised sales, F&I, and service at meaningful scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Walker social profiles
Digital presenceWalker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walker leadership team
Management profileNumber of profiles
Walker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walker
What does Walker do?
Walker Chrysler Dodge Jeep Ram is an authorized CDJR franchise dealership that sells new Chrysler, Dodge, Jeep, and Ram vehicles alongside pre-owned and certified pre-owned vehicles from multiple manufacturers. The dealership operates an in-house service and parts center using Genuine Mopar components, an in-house finance department offering loans and leases through lender partners, and a co-branded DrivePlus Mastercard Rewards program, serving individual consumers and commercial/fleet buyers in the Hurricane, Huntington, and Charleston, WV markets.
Is Walker a public or private company?
Walker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walker founded?
Walker was founded in 2004. It employs 51 to 100 people.
Where is Walker based?
Walker is headquartered in Hurricane, United States, in the North America region.
How does Walker make money?
Three revenue lines are on record. Vehicle Sales (New and Pre-Owned) is the primary driver. The others are financing Services and service and Parts.
Who are Walker's main competitors?
Broad incumbents on record are Asbury Automotive Group, Group 1 Automotive, Sonic Automotive, Ed Morse Automotive Group, Hendrick Automotive Group, Lithia Motors, AutoNation and Penske Automotive Group.
Does Walker have an API?
No public API is recorded for Walker.
What industry is Walker in?
Walker's product category is Auto Dealership. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 44111 and its SIC code is 5500.