SHOWAbility
SHOWAbility is a 501(c)(3) Atlanta-based nonprofit that runs performing arts programs — including the Inclusive Chorus, Star Collective, Spotlight Academy, and a talent booking agency — to empower performing artists across the disability spectrum, primarily in Georgia and the Southeast.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SHOWAbility does
SHOWAbility (legal name: SHOWAbility, Inc., formerly ABEL 2, Inc.) is a 501(c)(3) human services nonprofit organization founded in 2009 by professional singer and U.S. Cultural Ambassador Myrna Clayton and headquartered at 964 Ralph D. Abernathy Blvd #C-20 in Atlanta, Georgia. The organization operates a portfolio of performing arts programs serving people with disabilities (PwD) across the disability spectrum, including the Inclusive Chorus (a singing ensemble of performers with and without disabilities — the only such chorus in Georgia and the Southeast, debuted globally at Buckhead Theatre in 2021), Star Collective (a community/talent platform for PwD performers), Spotlight Academy (a music and acting enrichment academy for middle school students with disabilities, $340 tuition), Pathways Masterclass (a monthly virtual storytelling workshop), an Artist Development & Talent Booking Agency, Disability Awareness Career Day, the SHOWAbility Variety Concept, and Statewide Talent Shows. It also runs an Accessibility Audit Initiative to evaluate entertainment venues beyond basic ADA compliance. The organization partners with disability service providers such as the Shepherd Center (Voices Enabled Ensemble), Disabled Veterans organizations, and Day Programs throughout Georgia, and is supported by 48in48 for technology infrastructure.
The organization's revenue model is characteristic of a small community nonprofit. Funding is derived from tax-deductible donations and contributions from individuals, corporations, and foundations (processed via BetterWorld), program fees ($340 SPOTLIGHT Academy tuition with $85/week installment option), event vendor booth fees ($250), and tiered sponsorship opportunities ranging from $35 (sponsor a star's attendance at an event) to $250 (comprehensive programming support). The go-to-market motion is community-led: direct outreach to PwD, families/caregivers, and corporate donors through social media (Facebook, Twitter/X, Instagram, YouTube, LinkedIn), content marketing (blog on accessibility advocacy), email newsletters, monthly virtual events (Pathways Masterclass), and in-person events (talent shows, ADA celebrations, Inclusive Chorus performances at venues like Buckhead Theatre). Programs are distributed directly by SHOWAbility staff and volunteers with no third-party distribution partners. No AI/technology layer is present; the website's accessibility toolbar (text resize, grayscale, high contrast) reflects standard WCAG-aligned UX features rather than machine intelligence. The organization has received a Fulton County Board of Commissioners Proclamation (2022) and funding/recognition from The Genesis Inspiration Foundation (2023).
SHOWAbility firmographics
Firmographics- Name
- SHOWAbility
- Legal name
- SHOWAbility, Inc.
- Website
- https://showability.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SHOWAbility is a 501(c)(3) Atlanta-based nonprofit that runs performing arts programs — including the Inclusive Chorus, Star Collective, Spotlight Academy, and a talent booking agency — to empower performing artists across the disability spectrum, primarily in Georgia and the Southeast.
- Ownership category
- akta.pro rank
SHOWAbility industry classification
Industry- Product category
- Performing Arts and Disability Advocacy Services
- NAICS
- Performing Arts Companies (7111), Musical Groups and Artists (71113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Special Education (SPED) & Inclusive Curriculum Materials (EDAGAAAE), Special Needs & Inclusive Educational Programming (MPABAKAJ), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
Keywords
Where SHOWAbility is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SHOWAbility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: Tax-deductible charitable contributions from individuals, corporations, and foundations supporting the nonprofit mission of empowering performing artists with disabilities through music and arts.
- Program Fees (SPOTLIGHT Academy): Tuition payments for the Spotlight Music and Acting Enrichment Academy for middle school students with disabilities. Offers one-time full payment ($340) or weekly partial payments ($85/week).
- Vendor Booth Fees: Fees charged to vendors at events such as ADA celebrations ($250 booth fee).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SPOTLIGHT Academy Full Tuition |
| Unit Pricing | Pay-as-you-go | SPOTLIGHT Academy Weekly Payments |
| Other | Pay-as-you-go | Performance Arts Event Sponsorship |
| Other | Pay-as-you-go | Safe Space Sponsorship |
| Other | Pay-as-you-go | Comprehensive Programming Support |
| Transaction based/ take rate | Pay-as-you-go | Vendor Booth Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
SHOWAbility product offering
Product offeringCore offering
SHOWAbility is a 501(c)(3) nonprofit that runs inclusive performing arts programs for people with disabilities, including an inclusive chorus, a talent booking agency, an enrichment academy for middle school students, and advocacy for venue accessibility. Programs are delivered directly through in-person events in the Atlanta metro area and through virtual masterclasses, funded by donations, sponsorships, and tuition fees.
Product overview
SHOWAbility is a 501(c)(3) nonprofit human services organization that uses music and performing arts as its platform to empower performing artists across the disability spectrum. The organization operates multiple interconnected programs: the Inclusive Chorus (a singing ensemble with and without disabilities), Star Collective (artist community and industry connection platform), Spotlight Academy (music and acting enrichment for middle school students with disabilities), Pathways Masterclass (monthly virtual storytelling workshops), Artist Development & Talent Booking Agency (booking service for disabled performers), Disability Awareness Career Day (educational outreach), SHOWAbility Variety Concept (variety show format), and Statewide Talent Shows. The organization also advocates for accessibility through its Accessibility Audit Initiative. All programming seeks to increase awareness and visibility for the talents and capabilities of people with disabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Inclusive Chorus An inclusive chorus featuring singers with and without disabilities performing multi-genre songs to bring joy to all people and mainstream the disability community. It is the only chorus of this type in Georgia and the Southeast, serving performing artists and audiences across the Atlanta metro area.
- Star Collective A community platform for performing artists with disabilities to amplify their voice and connect with entertainment industry opportunities through an interest form, information meeting, and subscription process. Targets singers, dancers, musicians, actors, comedians, and poets with disabilities.
- SPOTLIGHT Academy A pilot performing arts academy for middle school-aged (ages 10–14) talented youth with disabilities, offering instruction in instruments, singing, and acting with experienced instructors in an inclusive environment. Tuition is $340 full payment or four weekly installments of $85.
- Pathways Masterclass A monthly virtual masterclass held every 4th Sunday featuring storytelling workshops for aspiring authors and creators, with past sessions covering self-publishing and mission fulfillment. Delivered online to members of the disability community and aspiring artists.
- Artist Development & Talent Booking Agency A non-exclusive talent booking agency that promotes, develops, and books performing artists across the disability spectrum for movies, plays, and concerts. Connects SHOWAbility's performer network with entertainment industry opportunities.
- Disability Awareness Career Day An event featuring career professionals with disabilities interacting with elementary school students to increase awareness and visibility of the talents and capabilities of people with disabilities.
- SHOWAbility Variety Concept A variety show format featuring diversely talented performers across the disability spectrum, showcased through in-person programming in the Atlanta area.
- Statewide Talent Shows Talent shows delivered in collaboration with disability-mindful groups around Georgia, including Disabled Veterans organizations and Day Programs, to broaden reach of performing opportunities across the state.
- Accessibility Audit Initiative An initiative to audit entertainment venues for accessibility compliance beyond basic ADA requirements, starting in Georgia and metro-Atlanta's 13 counties, with focus on stages, green rooms, and tech areas.
Quantifiable outcome
- 7500+ PwD impacted over 11+ years
- +2 more outcomes
Companies that use SHOWAbility
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
SHOWAbility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SHOWAbility partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- 48in48minor48in48 is mentioned in the website footer as a plugin/supporter. 48in48 is a nonprofit that provides technology solutions to other nonprofits.
- Shepherd Center (Voices Enabled Ensemble)corePartnership with the Shepherd Center for the Voices Enabled Ensemble (VEE) Kickoff Concert. SHOWAbility collaborated with the Shepherd Center to present performances featuring performers with disabilities.
- Disabled Veterans OrganizationsminorCollaboration with disability-minded groups around the state of Georgia including Disabled Veterans organizations for Statewide Talent Shows.
- Day Programs (Georgia)minorPartnerships with Day Programs throughout Georgia for collaborative statewide talent shows.
- Full Radius Dance CompanyminorFull Radius Dance Company performed at a Fulton County Disability Awareness Expo celebrating the ADA in partnership with SHOWAbility.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
SHOWAbility competitors and assessment
Company assessmentDirect peers
- Full Radius Dance: Atlanta-based inclusive dance company featuring dancers with and without disabilities. SHOWAbility already has a documented partnership with Full Radius Dance (Fulton County Disability Awareness Expo), and both organizations operate disability-inclusive performing arts programming in the same Atlanta market.
- Kinetic Light: Disability arts company producing integrated dance and multimedia performance by disabled and non-disabled artists. Comparable to SHOWAbility's talent development and inclusive performance programming, though operating at a higher production scale.
- Theater Breaking Through Barriers: Off-Broadway theater company and accessibility advocate producing work with artists with disabilities. Comparable to SHOWAbility's Star Collective and Talent Booking Agency in providing performance platforms for disabled artists in mainstream entertainment contexts.
- Heidi Latsky Dance: New York-based inclusive dance company integrating performers with and without disabilities into repertory and site-specific works. Comparable to SHOWAbility in combining performance opportunities, advocacy for disability visibility, and mainstreaming disability through the arts.
- AXIS Dance Company: One of the pioneering physically integrated dance companies in the U.S., creating and presenting dance works that integrate disabled and non-disabled performers. Comparable to SHOWAbility's Inclusive Chorus and Star Collective in combining disability-inclusive performance with artist development.
- National Disability Theatre: Theater company producing work by and for artists with disabilities, including integrated casts. Directly comparable to SHOWAbility's mission of empowering performing artists across the disability spectrum and offering performance platforms in mainstream theatrical venues.
Regional players
- Candoco Dance Company: UK-based inclusive dance company featuring disabled and non-disabled dancers. Directly comparable artistic model to SHOWAbility's Inclusive Chorus and Star Collective, though operating primarily in the UK/European market rather than U.S. Southeast.
Broad incumbents
- VSA (Kennedy Center): International program at the John F. Kennedy Center for the Performing Arts focused on arts, disability, and education. Comparable to SHOWAbility's SPOTLIGHT Academy and Disability Awareness Career Day in providing arts education and visibility opportunities for people with disabilities, with substantially broader geographic and institutional reach.
- Disability Arts Online: UK-based organization supporting disability-led arts across disciplines including performing arts, providing resources and visibility for disabled artists. Comparable to SHOWAbility's role as a talent platform and advocate for performing artists with disabilities, though with a broader arts/cultural remit.
- National Arts and Disability Center (UCLA): University-based center advancing the inclusion of people with disabilities in the arts as audience members, performers, and arts professionals. Comparable to SHOWAbility's Accessibility Audit Initiative and advocacy work, with an academic and research orientation rather than direct performance programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SHOWAbility social profiles
Digital presenceSHOWAbility financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHOWAbility leadership team
Management profileNumber of profiles
Profiles2 records
SHOWAbility funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHOWAbility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHOWAbility
What does SHOWAbility do?
SHOWAbility is a 501(c)(3) nonprofit that runs inclusive performing arts programs for people with disabilities, including an inclusive chorus, a talent booking agency, an enrichment academy for middle school students, and advocacy for venue accessibility. Programs are delivered directly through in-person events in the Atlanta metro area and through virtual masterclasses, funded by donations, sponsorships, and tuition fees.
Is SHOWAbility a public or private company?
SHOWAbility is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SHOWAbility founded?
SHOWAbility was founded in 2009. It employs 1 to 10 people.
Where is SHOWAbility based?
SHOWAbility is headquartered in Atlanta, United States, in the North America region.
How does SHOWAbility make money?
Three revenue lines are on record. Donations and Contributions are the primary driver. The others are program Fees (SPOTLIGHT Academy) and vendor Booth Fees.
Who are SHOWAbility's main competitors?
Direct peers on record are Full Radius Dance, Kinetic Light, Theater Breaking Through Barriers, Heidi Latsky Dance, AXIS Dance Company and National Disability Theatre. Candoco Dance Company is listed as a regional player. Broad incumbents are VSA (Kennedy Center), Disability Arts Online and National Arts and Disability Center (UCLA).
Does SHOWAbility have an API?
No public API is recorded for SHOWAbility.
What industry is SHOWAbility in?
SHOWAbility's product category is Performing Arts and Disability Advocacy Services. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of EDAGAAAE, Special Education (SPED) & Inclusive Curriculum Materials. Its NAICS code is 7111 and its SIC code is 7900.