Bin Moosa & Daly Ltd L.L.C

What Bin Moosa & Daly Ltd L.L.C does

Bin Moosa & Daly Ltd L.L.C (trading as Moosa-Daly) is a UAE-based water-technology distributor and systems integrator founded in 1967 in Abu Dhabi by M. F. Daly and still family-controlled under Managing Director Michael P. Daly. The company supplies end-to-end water infrastructure from "mains to drains" through five showrooms (Abu Dhabi, Dubai, Sharjah, Al Ain, Madinat Zayed), three service centres, six logistics facilities, and a 2,200 sqm automated central store in KIZAD carrying roughly AED 30M of inventory. Its portfolio spans water pumps and custom-assembled pump sets, water treatment (including reverse osmosis and greywater/Hydraloop recycling), pool and spa systems, pipes and fittings, water meters, electric and solar water heaters, valves, taps and showers, drainage and grease separators, lifting stations, corrosion-prevention coatings and hazardous-area lighting; it also recently added air filtration. Most of the underlying technology is manufactured by over 40 international principals for which Moosa-Daly is the UAE exclusive or authorised distributor, including Davey (since 1969), Kessel, Denso/Winn & Coales (42+ years), SFA Saniflo, Presto and Akatherm (Aliaxis), Ford Meter Box, SAPAG, SA Equip and Zenit; the company's own contribution is engineering, customisation and local assembly of pump sets sized for UAE desert conditions and after-sales maintenance. Revenue is generated through B2B project-based hardware sales (no e-commerce, no published pricing) plus recurring after-sales services including repair, maintenance, pool maintenance, and testing and commissioning, sold via field enterprise sales teams, trade exhibitions (WETEX, ADIPEC, The Big 5), technical seminars and WhatsApp/email enquiry channels. Customer segments are diverse and project-driven, spanning residential villas and compounds, commercial and hospitality projects, government and municipal utilities, and the oil & gas and energy sector served via the wholly-owned BMTC subsidiary, with named reference projects including The Ritz-Carlton Ras Al Khaimah, Dubai Hills Mall (Emaar), Deira Mall (Nakheel) and the Dubai Waterfront Fish Market.

Name

Bin Moosa & Daly Ltd L.L.C

Legal name

Bin Moosa & Daly LTD LLC

Website

https://moosa-daly.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Bin Moosa & Daly Ltd L.L.C (Moosa-Daly) is a privately held, family-owned UAE water-technology distributor and systems integrator founded in 1967, distributing over 40 international brands and custom-assembling pump sets to supply complete water infrastructure (mains to drains) to residential, commercial, municipal and oil-and-gas customers across all UAE emirates.

Ownership category

akta.pro rank

Product category

Water Infrastructure Equipment Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industries

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Filter, Pump & Heater Maintenance/Repair (HSAIALAC)

Keywords

• Water pump supplier
• Drainage systems
• Water treatment equipment
• Plumbing distribution
• Water infrastructure solutions

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of water pumps, packaged pump sets, pool & spa equipment, pipes & fittings, water meters, water heaters, corrosion prevention products, drainage systems, grease separators, valves, taps, showers, and related accessories. Revenue is generated through direct sales from showrooms and sales teams to contractors, consultants, and end-users. Products sourced from international principals and assembled/customised locally.
2. Services (Repair, Maintenance, Pool Maintenance, Testing & Commissioning): After-sales services including repair and maintenance of water pumps and systems, pool maintenance, and testing, commissioning and installation services for packaged systems. Services support product sales and create recurring revenue relationships with customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bin Moosa & Daly distributes and integrates complete water infrastructure systems across the UAE — water pumps (including custom-assembled Moosa-Daly pump sets), drainage systems (grease separators, lifting stations, floor drains), pipes and fittings, water meters, electric and solar water heaters, water treatment systems (reverse osmosis, filtration), pool and spa equipment, valves, taps and showers, corrosion prevention products, hazardous area lighting, and air filtration. The company holds exclusive or authorised distribution rights for over 40 international brands and operates through a B2B project-based sales model backed by showrooms, field sales, and after-sales services (repair, maintenance, testing and commissioning).

Product overview

Bin Moosa & Daly Ltd L.L.C is a UAE-based water technology company established in 1967, offering a comprehensive portfolio of water systems from the mains to the drains. The company operates as a distributor and service provider for physical water management products, including their own Moosa-Daly branded pump sets, alongside numerous international brand partnerships. The product range spans water pumps and pump sets, pool and spa equipment, pipes and fittings, water heaters (electric and solar), water meters, corrosion prevention solutions, drainage systems with grease separators and lifting stations, valves, taps and showers, hazardous area lighting, air filtration, and water treatment systems including reverse osmosis. The company serves residential, commercial, industrial, and government sectors across the UAE through showrooms, service centers, and warehousing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• BMTC: Bin Moosa Trading & Contracting - operates as a subsidiary showcasing water management solutions, lighting systems, cable safety technologies, and pumps for the energy and petroleum sectors.

Products and services

• Water Pumps Centrifugal water pumps, submersible pumps, and custom pump sets for residential, commercial, and industrial water supply applications across the UAE.
• Packaged Pump Systems Complete pre-assembled pump set systems including transfer and booster pump sets designed for various water management applications, customised for UAE desert conditions with higher-grade metal manifolds and valves.
• Moosa-Daly Pump Sets Custom-designed and assembled pump sets engineered by Moosa-Daly for specific project requirements including booster pumps, transfer pumps, and packaged hydro systems, featuring higher-grade metal manifolds and valves for desert conditions.
• Water Treatment Systems Reverse osmosis systems, multimedia filters, UV centurion filters, and water filtration solutions including greywater recycling for clean water production in residential and commercial applications.
• Pool & Spa Systems Pool pumps, swimming pool heaters, chlorinators, and media filters for residential and commercial pool and spa applications in the UAE.
• Drainage Systems Grease separators, lifting stations, floor drains, and wastewater management systems including prefabricated lifting stations (NanoBOX, BlueBOX, BOX PRO) for commercial, industrial, and residential drainage applications.
• Pipes & Fittings HDPE piping systems (Akatherm), ABS pipes (Durapipe), PVC fittings, and chemical drainage systems (Vulcathene) for various plumbing and building applications.
• Water Meters Electronic and ultrasonic water meters (Diehl Metering, Elster) for residential, commercial, and municipal water measurement and monitoring.
• Water Heaters Electric and solar water heaters (Atlantic, Richmond, DPS Delpaso Solar) and commercial calorifiers for residential and commercial hot water supply.
• Valves Isolation and control valves (SAPAG, Broen) for water distribution systems in residential, commercial, industrial, and energy sector applications.
• House Connections Water connection fittings, emergency repair clamp kits, couplings, saddles, tapping machines and sleeves (Ford Meter Box) for utility water connections in municipal and residential developments.
• Taps & Showers Timed flow and sensor taps, self-closing taps, urinal flush valves, showers, and water-saving bathroom fixtures (Presto, Idral) compliant with UAE Estidama and Green Building regulations.
• Corrosion Prevention & Sealing Technology Anti-corrosion tapes, butyl rubber coatings, bitumen mastics, and epoxy resins (Denso/Winn & Coales) for pipeline, valve, structural steel, and concrete tank protection in petrochemical, offshore, civil engineering, and water applications.
• Leak Detection Instruments and systems for detecting water leaks in plumbing infrastructure across residential and commercial applications.
• Drains & Covers Floor drains, bathroom drains (Kessel Globe), manhole covers, and drainage accessories for residential and commercial applications.
• Hazardous Area Lighting ATEX and IECEx certified portable lighting, ventilation, and power distribution equipment (SA Equip) for hazardous environments in oil & gas, shipping, aerospace, defence, utilities, pharmaceuticals, and power stations.
• Air Filtration Air purification and filtration systems (b-MOLA) for indoor air quality improvement in residential and commercial applications.
• After-Sales Services (Repair, Maintenance, Testing & Commissioning) Repair and maintenance of water pumps and systems, pool maintenance, and testing, commissioning and installation services for packaged systems, supporting product sales and creating recurring revenue relationships with customers across the UAE.

Quantifiable outcome

• Over 5,000 projects supplied across the UAE
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Davey Water ProductscoreChannel Partner/ Reseller/ Distributor · 1 January 1969Australian manufacturer of water pumps and related products. Bin Moosa & Daly has been the exclusive UAE distributor of Davey products since 1969, making it one of the longest-standing brand relationships. Davey is described as a 'household brand' in Abu Dhabi, with Moosa-Daly distributing the full range including centrifugal water pumps, pool products, and water treatment systems. The partnership celebrated 50 years in the Middle East in 2019.
• Kessel AGcoreTechnology or IntegrationGerman manufacturer of quality drainage products including grease separators, lifting stations, floor drains, and backwater protection. Kessel has served the Middle East market for over 10 years. Moosa-Daly is a key regional distributor for Kessel products, which have been specified in landmark projects including Dubai Hills Mall, Deira Mall, and Dubai Waterfront Fish Market. Kessel and Moosa-Daly co-host technical workshops on grease separator selection (BS EN 1825) and lifting stations.
• Denso Group (Winn & Coales)coreChannel Partner/ Reseller/ DistributorUK-based manufacturer of corrosion prevention and sealing technology products including petrolatum tapes, butyl rubber coatings, bitumen mastics, and epoxy resins. The partnership between Denso and Moosa-Daly has been active for over 42 years in the UAE. Denso products protect steel pipelines, valves, structural steel, and concrete tanks in petrochemical, process, offshore, civil engineering, water, gas, and telecom applications. Moosa-Daly showcased Denso at ADIPEC 2016 and 2019.
• Ford Meter BoxminorChannel Partner/ Reseller/ DistributorUS-based family-owned manufacturer of waterworks products established in 1898. Products include emergency repair clamp kits, couplings, valves, saddles, tapping machines and sleeves for house connections. Moosa-Daly and Ford Meter Box co-hosted technical seminars in Abu Dhabi, Al Ain, and Dubai attended by over 80 consultants, MEP contractors, and municipality engineers.
• SFA SaniflominorChannel Partner/ Reseller/ DistributorFrench manufacturer of macerating pumps, lifting stations, and condensate pumps for effective drainage disposal. SFA Saniflo has been solving drainage problems for over 60 years. Moosa-Daly organises technical seminars on SFA products, most recently in October 2025, and showcases the range at exhibitions including The Big 5.
• Presto (part of Aliaxis Group)minorChannel Partner/ Reseller/ DistributorManufacturer of timed flow and sensor taps, self-closing taps, urinal flush valves, and medicare products for sanitary applications. Presto products offer water savings, durability, vandal-proof features, and ease of maintenance, compliant with UAE Estidama and Green Building regulations. Moosa-Daly co-hosted a technical seminar with Presto on water-saving innovations.
• Akatherm HDPE (Aliaxis Group)minorChannel Partner/ Reseller/ DistributorPart of Aliaxis Building Solutions, Akatherm HDPE provides specialist drainage systems with over 800 specialised pipes and fittings in high-density polyethylene. Products are impact and chemical resistant, durable, and recyclable. Moosa-Daly hosted an Akatherm HDPE seminar in Abu Dhabi in November 2017 to introduce the brand to the UAE market.
• SAPAG ValvesminorChannel Partner/ Reseller/ DistributorSAPAG (possibly SAPAG Valves) — isolation and control valves manufacturer. Moosa-Daly announced an exclusive partnership with SAPAG Valves and showcased the products at OPES Oman 2025 (Oman Petroleum & Energy Show), targeting the energy and petroleum sectors in the GCC.
• SA EquipminorChannel Partner/ Reseller/ DistributorUK-based manufacturer of ATEX and IECEx portable lighting, ventilation, and power distribution equipment for hazardous areas. SA Equip has operated since 1924 and was appointed by Moosa-Daly and Daly Fluid Technologies as official distributors for the GCC region. Products are used in shipping, aerospace, defense, utilities, pharmaceuticals, distilling, and power stations.
• AtlanticminorChannel Partner/ Reseller/ DistributorManufacturer of electrical and solar water heaters and commercial calorifiers. Products showcased at The Big 5 Show 2016 and other Moosa-Daly events.
• ZenitminorChannel Partner/ Reseller/ DistributorItalian manufacturer of electric submersible pumps (0.3kW to 50kW) and prefabricated lifting stations for domestic, municipal, and industrial wastewater treatment. Distributed by Moosa-Daly in the UAE market.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Sulzer Ltd: Swiss-headquartered global pump and rotating equipment manufacturer with active GCC sales. Overlaps with Moosa-Daly in industrial water pumping and wastewater applications and represents the type of large incumbent that could pressure local distribution economics on major projects.
• Wilo SE: German global pump manufacturer with strong Middle East commercial building focus. Directly comparable on commercial and residential water-boosting pump applications, and representative of European pump manufacturers expanding their own regional sales networks in the GCC.
• Grundfos: Global Danish pump manufacturer with a significant direct presence in the UAE and across the Middle East. Sells pumps and water systems that overlap directly with Moosa-Daly's core offerings, but operates as a manufacturer-principal rather than a distributor, potentially competing with or bypassing local partners like Moosa-Daly.
• KSB SE & Co. KGaA: German global manufacturer of pumps, valves and related systems with a long-standing Middle East presence. Competes directly in the industrial and commercial pump segments where Moosa-Daly sells, and is representative of large European principals whose distribution decisions shape Moosa-Daly's competitive positioning.
• Flowserve Corporation: Global manufacturer of pumps, valves, seals and flow-control automation with deep Middle East oil & gas and water infrastructure presence. Competes with Moosa-Daly in the oil & gas and municipal water segments, and sells through regional channels that overlap with Moosa-Daly's own distribution model.
• Pentair plc: Global water treatment and flow technologies company with active Middle East residential and commercial presence. Overlaps with Moosa-Daly's water treatment, filtration and pool/spa product lines, and competes for specifications on UAE hospitality and residential projects.
• Xylem Inc. Global water technology company offering pumps, treatment, and metering solutions with established Middle East operations. Competes with Moosa-Daly on commercial and municipal water projects and represents the kind of well-capitalised principal that could at any time disintermediate local distributors.

Direct peers

• Dutco Tennant LLC: Established UAE-based MEP and infrastructure equipment distributor serving contractors and developers across the Emirates. Operates a similar multi-showroom, multi-principal B2B distribution model with comparable end-customers (consultants, contractors, municipal authorities), making it the closest direct comparable to Moosa-Daly's UAE water infrastructure business.
• Galadari Engineering & Multi-Projects: UAE-based engineering and MEP equipment supplier serving large commercial, hospitality and infrastructure projects. Competes head-to-head with Moosa-Daly on water systems, drainage and plumbing packages specified into UAE mega-projects, with similar B2B project-driven revenue model.
• Al Masaood Group: Abu Dhabi-headquartered diversified industrial group distributing pumps, water systems, and MEP equipment across the UAE. Overlaps directly with Moosa-Daly in water pumps, treatment and infrastructure supply to government, oil & gas, and commercial customers, with comparable B2B field-sales and principal-distribution operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bin-moosa-&-daly-ltd-l-l-c
• Facebookfacebook.com/moosadaly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bin Moosa & Daly Ltd L.L.C