Unipads

What Unipads does

Unipads Foundation, established in 2020 by Geeta Solanki and headquartered in Ahmedabad, India, is a non-profit social enterprise that manufactures and distributes reusable cloth-based sanitary pads targeting period poverty in rural and tribal Gujarat. Its core product is a chemical-free, breathable cloth pad designed with a button attachment system, super-absorbent layers, and extended wings, packaged in a Standard Kit of three maxi pads, one super maxi pad, and a leakproof pouch. Each pad is rated for up to 60 washes, or roughly one year of use, yielding approximately ₹750 in annual savings per user compared with disposable alternatives. The portfolio has been extended to include menstrual cups and period-proof undergarments.

The company operates a hybrid distribution model that combines direct B2C sales through its website (unipads.in), B2B bulk procurement for corporate CSR programs, and channel partnerships with NGOs such as TGB Charity (Singapore-based) and Saath Charitable Trust for grassroots distribution and menstrual health education. Last-mile reach is delivered through a Kalyani micro-entrepreneur program that has transitioned 380+ women into village-level distributors and educators, covering 20+ villages across Gujarat districts including Ahmedabad, Rajkot, Sabarkantha, Dahod, and Banaskantha. Reported cumulative impact includes 30,000+ girls reached through MHM education and 12,000+ reusable pad kits distributed via the TGB Charity partnership.

Revenue mechanics are dominated by CSR-funded bulk orders and donations rather than disclosed commercial sales; pricing is not published and all B2B inquiries are routed through contact forms. Unipads has built brand equity through high-profile recognition including the Cannes Lions 2022 Glass Lion Award (with VMLY&R Commerce), the NITI Aayog & UNICEF Women Transforming India Award (2022), and the Government of India's Bharat Ki Laxmi Award (2019). Operating geographies on record include Gujarat (primary), South Asia, and Sub-Saharan Africa, though active operations are concentrated in Gujarat.

Name

Unipads

Legal name

Unipads Foundation

Website

https://unipads.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Unipads Foundation is an Ahmedabad-based non-profit social enterprise that manufactures reusable cloth sanitary pads and delivers menstrual health education, distributing through corporate CSR partnerships, NGO channels, and a village-level Kalyani micro-entrepreneur network across Gujarat.

Ownership category

akta.pro rank

Product category

Reusable Menstrual Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Health and Personal Care Retailers (456)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Menstrual Pads (Reusable/Cloth) (CRABAIAB)

akta.pro secondary industries

Feminine Care Applicators & Accessories (CRABAIAO), Feminine Hygiene Products (Sanitary Pads, Liners) (IMAMAGAD), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)

Keywords

• Reusable sanitary pads
• Menstrual hygiene products
• Sanitary pad manufacturing
• MHM education services
• Women empowerment products

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Direct B2C sales of reusable sanitary pad kits through the company website (unipads.in). Products include Standard Kit with 3 maxi pads, 1 super maxi pad, and storage pouch.
2. B2B/Bulk Orders: Bulk procurement of pads for CSR initiatives, corporate gifting, and distribution through partner NGOs. The company has dedicated inquiry forms for B2B bulk orders.
3. NGO/CSR Partnership Distribution: Partnerships with organizations like TGB Charity and Saath Charitable Trust for large-scale distribution programs. Products are donated to underprivileged girls while the company fulfills supply contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Unipads manufactures and distributes reusable cloth-based menstrual hygiene products in India, including Reusable Sanitary Pads, Menstrual Cups, Period-proof Undergarments, and Standard Pad Kits (containing 3 maxi pads, 1 super maxi pad, and a leakproof pouch). The products are sold directly via the company website to consumers, through B2B bulk orders for corporate CSR programs, and via NGO partnerships and a Kalyani micro-entrepreneur network to underprivileged girls and women in rural Gujarat. The core offering also includes menstrual health management (MHM) education workshops delivered alongside product distribution.

Product overview

Unipads offers a focused portfolio of reusable menstrual hygiene products centered around cloth-based sanitary pads. The core offering is the Reusable Sanitary Pad, complemented by Menstrual Cups and Undergarments. Products are sold individually and as kits, with the Standard Pad Kit being the primary bundled offering containing 3 maxi pads, 1 super maxi pad, and a storage pouch. All reusable pads are designed for up to 60 washes, lasting approximately one year per kit.

Differentiator

Problem solved

Functional benefit

Products and services

• Reusable Sanitary Pads Cloth-based reusable sanitary napkins made from breathable, chemical-free fabric with a button attachment system for secure fit and super-absorbent layers with extended wings for leak protection. Each pad can be washed and reused for up to 60 washes (approximately one year). Sold individually for women seeking a sustainable, affordable alternative to disposable pads.
• Standard Pad Kit Bundled annual kit including 3 maxi pads for regular daytime use, 1 super maxi pad for heavy flow / overnight / extended use, and a leakproof pouch for storage and carrying. One kit covers roughly one year of menstrual hygiene needs and is the primary bundle offered through the website and B2B/CSR bulk orders.
• Menstrual Cup Reusable internal menstrual hygiene product offered alongside Unipads' pad range, providing an additional reusable option for menstruators seeking alternatives to disposable pads.
• Period-proof Undergarments Period-proof underwear (menstrual undergarments) offered as part of Unipads' product portfolio as a reusable backup or alternative to pads and cups.

Quantifiable outcome

• ₹750 average annual savings per woman on menstrual products
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VMLY&R CommercecoreStrategic or Co-development Partner · 1 January 2022Creative agency partnership for 'Adeli' campaign to break menstrual taboos in India. The campaign won the Bronze Glass Lion at Cannes Lions 2022. Collaboration focused on cultural and behavioral change communication.
• TGB CharitycoreStrategic or Co-development Partner · 1 October 2019Singapore-based international philanthropy organization and Unipads joined forces in October 2019 for a major initiative to distribute 12,000+ free reusable sanitary pad kits and conduct MHM workshops across rural Gujarat. TGB Charity funds the initiative while Unipads provides products and implementation support through Saath Charitable Trust.
• Saath Charitable TrustcoreStrategic or Co-development Partner · 1 January 2019Local NGO partner working alongside Unipads and TGB Charity for field implementation of MHM education sessions and product distribution in Gujarat's rural and tribal areas. Conducts sessions in community halls, government schools, and anganwadis.
• Driverben (Jan Vikas Foundation & Azad Foundation)minorGTM or Marketing Partner · 1 January 2019Partnership with women driver training initiative to conduct menstrual hygiene awareness workshops for women drivers. Unipads educated approximately 45-50 women drivers on menstrual health and product usage, with positive reception for the reusable pad solution.
• Vodafone IndiaminorGTM or Marketing Partner · 1 January 2019Corporate partnership for menstrual hygiene awareness event at Vodafone's International Operation's Office. Unipads founder Geeta Solanki provided health education to 50+ employees. Event aligned with Vodafone's ongoing 'Well Being' program.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Whisper (Procter & Gamble): India's leading disposable sanitary pad brand under P&G, the dominant commercial incumbent in menstrual hygiene. Comparable as a peer in the same category but with vastly greater distribution, marketing, and pricing power that shapes Unipads' addressable market.
• Stayfree (Johnson & Johnson): Major disposable sanitary pad brand in India operated by Johnson & Johnson. Comparable in serving the same end user (Indian menstruating women) and competing for the same shelf space and consumer mindshare, but operates with a global FMCG playbook versus Unipads' social-enterprise model.

Direct peers

• Sirona Hygiene: India-based feminine hygiene brand offering menstrual cups, intimate care, and disposable products. Comparable in product overlap (pads, cups) and in serving urban eco-conscious consumers and CSR/NGO distribution.
• Saathi Pads: India-based social enterprise manufacturing compostable and biodegradable sanitary pads from banana fiber. Closely comparable to Unipads as a mission-driven, India-headquartered reusable/sustainable pad maker serving rural and urban markets through similar NGO and CSR partnerships.
• Carmesi: India-based direct-to-consumer brand offering eco-friendly menstrual products including pads, cups, and period underwear. Comparable to Unipads' reusable pad and period-proof underwear portfolio but with a more premium, urban D2C positioning.
• Aakar Innovations: Indian social enterprise manufacturing low-cost sanitary pads and providing MHM education, with comparable rural distribution and CSR-funded model. Competes for the same NGO/CSR contracts and government MHM programs as Unipads.
• EcoFemme: India-based social enterprise producing reusable cloth menstrual pads and running MHM education programs, primarily in Tamil Nadu. Directly comparable to Unipads in product (reusable cloth pads), mission (period poverty), and educational/community-led GTM.
• Plush (Plush Care): India-based feminine hygiene brand offering pads, menstrual cups, and intimate care products through D2C and retail channels. Comparable product portfolio (reusable and disposable menstrual products) and Indian market focus, though more commercially positioned than Unipads.

Emerging players

• Boondh: India-based social venture focused on menstrual cups and MHM education, with a similar mission-driven approach to period poverty. Comparable to Unipads in education-led GTM and reusable product positioning.
• The Woman's Company: India-based D2C feminine care brand offering biodegradable pads, menstrual cups, and intimate hygiene products. Comparable in product overlap (reusable/sustainable menstrual products) and target market (urban eco-conscious Indian women), but positioned more as a premium D2C brand than a social enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/unipads_india
• Facebookfacebook.com/unipads.india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unipads