Eco Femme

What Eco Femme does

Eco Femme is a women-led social enterprise founded in 2010 in Auroville, Tamil Nadu (Villupuram district), India, that designs, manufactures, and sells GOTS-certified organic cotton washable cloth pads, cloth nappies, and adjacent menstrual care products. Its core product line is built around reusable pads with PUL (polyurethane laminate) leak-proof backing, available in multiple absorbency levels (light, medium, heavy, postpartum) and bundled into flow-specific kits; the company also sells a silicone menstrual cup (SheCup), cloth nappies and inserts, breast pads, and educational resources such as teaching aids and a puberty book. More recently, Eco Femme extended its catalog into reusable period underwear via a sourcing partnership with SochGreen and co-developed a First Period Starter Kit with Natracare in May 2025.

The company operates a direct-to-consumer e-commerce model through ecofemme.org, with global shipping supported by PayPal and CCAvenue (cards, net banking, UPI), and a separate donation storefront at give.ecofemme.org. Pricing is per-unit and pay-as-you-go (no subscription), with single pads priced roughly $8–$15, flow kits $30–$75, and a Pad4Pad donation add-on at checkout priced $2.50–$66.50. Customer segments include health- and sustainability-minded individual consumers globally, new mothers, schools and educators, and women in underserved communities reached through the Pad for Pad and Pad for Sisters social-impact programs. Marketing relies on community building (Eco-Sisterhood), an ambassador and volunteer program, content/educational blogging, a quarterly newsletter (Periodically), and earned media rather than paid acquisition.

Eco Femme is structured as a for-profit social enterprise that redirects profits toward menstrual health education and women's livelihoods in rural India, and holds GOTS organic certification alongside WFTO (World Fair Trade Organization) membership. The company is privately held with no disclosed institutional investors or funding rounds, operates with 11-50 employees, and is led by co-founders Kathy Walkling and Jessamijn Miedema. Its competitive position rests on certified organic inputs, fair-trade credentials, an established brand (15+ years operating), and a values-led community rather than on technology differentiation; revenue, headcount trends, and capital structure are not disclosed.

Name

Eco Femme

Legal name

Eco Femme

Website

https://ecofemme.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco Femme is a women-led Indian social enterprise, founded in 2010 in Auroville, that sells GOTS-certified organic washable cloth pads, period underwear, cloth nappies, and educational resources directly to global consumers via e-commerce.

Ownership category

akta.pro rank

Product category

Organic Feminine Care Products

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Menstrual Pads (Reusable/Cloth) (CRABAIAB)

akta.pro secondary industries

Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK), Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Reusable menstrual products
• Organic cloth pads
• Menstrual health education
• Sustainable feminine care
• Cloth nappy products

Headquarters

HQ city

Villupuram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales (E-commerce): Eco Femme generates revenue through direct-to-consumer online sales of organic cloth pads, period panties, cloth nappies, and related accessories via their website. Products are sold as one-time purchases with no subscription model. Pricing ranges from approximately $3 to $75+ depending on product type. The company also accepts donations through their giving platform (give.ecofemme.org).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eco Femme produces and sells GOTS-certified organic washable cloth pads, period panties, cloth nappies, and related menstrual and baby care accessories through direct-to-consumer e-commerce. The company operates as a women-led social enterprise that creates local livelihoods for rural Indian women, redirects profits toward menstrual health education, and supports underserved communities through Pad for Pad and Pad for Sisters donation programs.

Product overview

Eco Femme is a women-led social enterprise founded in 2010, producing organic washable cloth pads and related menstrual health products. The product portfolio centers on GOTS organic certified cloth pads available in multiple absorbency levels (light, medium, heavy flow), supplemented by period underwear from SochGreen, menstrual cups, postpartum care kits, and educational resources. The product line also includes cloth nappies for babies and related accessories such as cleaning solutions, storage bags, and belts. All cloth pad products feature PUL (polyurethane laminate) leak-proof backing and organic cotton construction certified by GOTS. The company operates a social enterprise model, directing profits toward menstrual health education and social good initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Cycle Kit – Vibrant Comprehensive menstrual care kit with pads for complete cycle coverage, designed for women transitioning from disposable to reusable menstrual products.
• Night Pad – Vibrant Organic Extended coverage cloth pad for nighttime use and heavy flow days, featuring additional length and width at the back for leak protection while lying down.
• Day Pad Plus – Natural Organic Organic cloth pad suitable for moderate to heavy flow, offering good protection for heavier flow days and lighter flow nights.
• Super Comfy Pad – Vibrant Organic Extended-length cloth pad designed for very heavy flow and postpartum use, providing comfort and confidence through increased coverage.
• Foldable Pad – Vibrant Organic Innovative pad inspired by traditional cloth folding practice that dries quickly in sunlight and disguises as a cloth square when hanging to dry.
• Starter Kit – Natural Organic Entry-level kit for women new to reusable menstrual products, containing essential pads to begin the transition from disposable products.
• Period Panty – Hipster Reusable period underwear (SochGreen brand) with sewn-in absorbent and leak-proof layers, made of 95% organic cotton and 5% spandex, suitable for light to moderate flow up to 7 hours.
• Period Panty – Brief Reusable period underwear in brief style with absorbent and leak-proof layers for light to moderate flow protection.
• SheCup Menstrual Cup Silicone menstrual cup for internal menstrual fluid collection, offering a reusable alternative to external pad products.
• New Mum's Kit Comprehensive kit for new mothers including postpartum care products, cloth nappies for babies, and reusable breast pads.
• First Period Starter Kit Educational and product kit designed for young people experiencing their first period, co-developed with Natracare, promoting informed and confident menstrual health.
• Heavy Flow Kit – Pack of 4 Curated kit containing 2 Night Pads and 2 Super Comfy Pads, specifically designed for individuals with heavy menstrual flow.
• Medium Flow Kit – Pack of 4 Kit containing 1 Night Pad, 2 Day Pad Plus, and 1 Day Pad, ideal for moderate to average menstrual flow.
• Light Flow Kit – Pack of 5 Kit designed for light menstrual flow, containing lighter absorbency pads for low-flow days.
• Good Ol' Faithful Nappy Square – Pack of 3 Traditional cloth nappy squares made from GOTS certified organic cotton, offering a flexible and economical diapering solution for babies.
• Fit and Fold Inserts – Day (Pack of 3) GOTS certified organic cotton inserts with honeycomb texture for use with reusable nappy covers, suitable for daytime use.
• Breast Pads Reusable breast pads for breastfeeding mothers, designed for home or travel use to handle breast milk leakage.
• Probiotic Cloth Pad Soap Specialized cleaning soap with probiotic formula designed for washing and maintaining reusable cloth pads.

Quantifiable outcome

• Market projected to reach $3.9 billion by 2031 with 6.2% CAGR

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NatracarecoreStrategic or Co-development Partner · 1 May 2025Natracare launched a First Period Starter Kit featuring its first reusable pad in collaboration with Eco Femme, along with a thermal pillow for menstrual pain relief. The kit aims to promote eco-friendly, informed choices and open conversations about menstruation. This represents a product co-development partnership between two organic feminine care brands.
• SochGreencoreTechnology or IntegrationEco Femme offers period panties from SochGreen brand on their website. The Hipster Period Panty is described as being from SochGreen, featuring organic cotton body fabric, moisture-wicking absorbent pad, and leak-proof layer technology. This appears to be a product sourcing/integration partnership.
• World Fair Trade Organization (WFTO)minorOthersEco Femme displays the WFTO (World Fair Trade Organization) certification badge on their website footer, indicating membership or certification in the fair trade organization. This validates their social enterprise credentials and fair trade practices.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Tsuno: Australia/Japan-based organic feminine care brand (pads, liners) with a social-mission model donating to period poverty. Comparable to Eco Femme on GOTS-style organic positioning and donation-driven impact model.
• Bambaw: UK/Belgium zero-waste personal care brand offering reusable pads, period cups, and related products through D2C. Comparable reusable menstrual product mix and sustainability positioning, though broader personal-care catalog.
• Cora: US-based organic menstrual care brand (pads, tampons, liners, cups) with a donation program for period poverty. Comparable across organic feminine care positioning, D2C distribution, and impact narrative.

Direct peers

• Saalt: US-based reusable period care brand offering menstrual cups, period underwear, and washable pads with an impact-driven model (donations to period poverty). Comparable across product range, D2C distribution, and social-mission brand positioning.
• Luna Pads: Canadian reusable cloth pad and period underwear brand selling through D2C e-commerce. Directly comparable in reusable menstrual products, customer base, and educational content-led marketing.
• DivaCup (Intimina): Iconic menstrual cup brand sold through D2C and retail globally. Directly comparable on reusable menstrual cup category (Eco Femme carries SheCup) and education-led customer acquisition model.
• Modibodi: Australian reusable leak-proof underwear brand selling globally through D2C and retail. Comparable premium reusable period-products positioning, sustainability narrative, and women's-empowerment brand identity.
• Natracare: UK-based maker of organic and natural feminine hygiene products (pads, tampons, liners). Closest direct peer — both brands center on certified-organic, chemical-free menstrual care, and the two co-developed the First Period Starter Kit in 2025.
• Glad Rags: One of the original Western reusable cloth menstrual pad brands, selling washable cotton pads and pantyliners through D2C. Directly comparable in core product (cloth pads), category education, and D2C go-to-market.
• Thinx: Leading reusable period underwear brand with global D2C and retail presence. Eco Femme retires SochGreen period panties alongside its own pads, making Thinx the closest peer for the period-underwear category and overall reusable period-products positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecofemme_india
• Facebookfacebook.com/ecofemmeindia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Femme