Casamoda
Casamoda is a privately held German menswear brand founded in 1924, selling shirts, polos, knitwear, jackets, trousers, and accessories directly to quality-conscious men via its e-commerce site, six German retail stores, and a B2B dealer portal.
- Company typePrivate
- Founded1924
- HeadquartersOldenburg, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Casamoda does
Casamoda (legal entity: CASAMODA Heinrich Katt GmbH & Co. KG) is a privately held German menswear brand founded in 1924 and headquartered in Oldenburg, Germany. The company designs, manufactures, and sells a complete men's apparel range spanning Freizeithemden (casual shirts), Businesshemden (business shirts), polos, T-shirts, tanktops, knitwear, sweatshirts, jackets and vests (quilted and softshell), jeans, chinos, bermudas, and accessories. The portfolio is offered in three shirt fits (Comfort, Casual, Modern) and extends to sizes up to 7XL, and products carry OEKO-TEX Standard 100 certification (certificate 98.0.9730).
The business operates a multi-channel DTC model. Primary distribution is the casamoda.com e-commerce platform, supported by six physical retail stores in Oldenburg-Wechloy, Bad Zwischenahn, Norderney, Binz, Zingst, and Waren an der Müritz. A separate B2B dealer portal (b2b.casamoda.com) handles wholesale orders, and a CLUB loyalty program managed through Emarsys drives retention. The technology stack is composed of standard SaaS integrations: Zendesk for live chat and ticketing, Emarsys for email and loyalty, Cloudinary, Google Cloud CDN, imgix, and Prismic for media/content delivery, GA4 and Meta Pixel for analytics and advertising, Microsoft Power BI for internal BI, and Klarna, PayPal, AmazonPay, Openbank, and Nexi for payments. Marketing channels include email newsletters, Facebook/Instagram organic and paid, Google Ads, Criteo retargeting, AWIN affiliate, and optilyz direct mail. The brand ambassador is Thore Schölermann.
Casamoda generates revenue through one-time unit-priced product sales, with typical price points of €9.99-€49.99 for T-shirts and €19.99-€69.99 for polos. Free shipping and returns are offered within Germany, and a 10% newsletter welcome discount supports acquisition. The customer target is quality-conscious men in Germany seeking versatile everyday and business-casual clothing. Casamoda has been repeatedly recognized by TextilWirtschaft as a Top Marke in Oberteile (2025), Hemden (2024), and Männerjacken (2022). The company is family-owned with approximately 200 employees and no disclosed parent, funding rounds, or M&A activity.
Casamoda firmographics
Firmographics- Name
- Casamoda
- Legal name
- CASAMODA Heinrich Katt GmbH & Co. KG
- Website
- https://casamoda.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Short description
- Casamoda is a privately held German menswear brand founded in 1924, selling shirts, polos, knitwear, jackets, trousers, and accessories directly to quality-conscious men via its e-commerce site, six German retail stores, and a B2B dealer portal.
- Ownership category
- akta.pro rank
Where Casamoda is headquartered
LocationHeadquarters
- HQ city
- Oldenburg
- HQ country
- Germany
- HQ region
- Europe
Offices7 records
Markets served
Casamoda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (B2C): CASAMODA generates revenue through direct sales of men's fashion apparel including shirts, polos, t-shirts, jackets, knitwear, sweatwear, trousers, jeans, and accessories through its e-commerce platform and physical retail stores. Products are sold at various price points with regular sales promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts priced €9.99 - €49.99 |
| Unit Pricing | Pay-as-you-go | Polo shirts priced €19.99 - €69.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Casamoda product offering
Product offeringCore offering
Casamoda designs, manufactures, and sells men's fashion apparel — including casual and business shirts, polo shirts, T-shirts, tanktops, knitwear, sweatshirts, jackets, vests, jeans, chinos, bermudas, and accessories — through its own e-commerce platform and six physical retail stores across Germany. The company also operates a B2B dealer portal for wholesale ordering and a CLUB customer loyalty program.
Product overview
CASAMODA is a German menswear brand founded in 1924 in Oldenburg, offering a comprehensive range of men's clothing and accessories through both online and physical retail channels. The product portfolio centers on shirts (Freizeithemden and Businesshemden in Comfort Fit, Casual Fit, and Modern Fit), polo-shirts, T-shirts, tanktops, knitwear (pullover and Strickjacken), sweatshirts, jackets and vests (quilted and softshell), jeans, chinos, bermudas, and accessories. The brand operates physical stores in Oldenburg (Wechloy), Bad Zwischenahn, Norderney, Binz, Zingst, and Waren an der Müritz, alongside its e-commerce platform. CASAMODA also maintains a loyalty program called CLUB. The company emphasizes high-quality materials, careful craftsmanship, easy care, and durability, positioning itself as a reliable companion for quality-conscious men who value both style and practicality.
Differentiator
Problem solved
Functional benefit
Products and services
- Freizeithemden (Casual Shirts) Casual shirts available in short-sleeve and long-sleeve versions with multiple fits (Comfort Fit, Casual Fit, Modern Fit) and fabrics including popeline with subtle sheen; aimed at men seeking versatile everyday shirts.
- Businesshemden (Business Shirts) Formal business shirts designed for professional settings, available in Comfort Fit, Casual Fit, and Modern Fit silhouettes.
- Polo-Shirts Classic polo shirts made from pure cotton with stretch for comfort and freedom of movement. Short-sleeve and long-sleeve options available in solid colors, stripes, and prints; priced €19.99–€69.99.
- T-Shirts Versatile basic T-shirts available in round neck and Henley styles, in solid colors, striped patterns, and prints. Made for layering or wearing solo; priced €9.99–€49.99.
- Tanktops Sleeveless tops for men, ideal as base layers or for warm summer days, available in multiple colors.
- Jacken (Jackets) Outdoor jackets including quilted jackets and softshell jackets, with or without hood, designed for weather protection with stylish aesthetics.
- Westen (Vests) Quilted vests for layering, providing warmth while maintaining freedom of movement.
- Strick (Knitwear) Fine-knit pullovers with crew neck or V-neck, and knitwear jackets with or without pockets. Includes Stricktroyer (knit turtleneck) for cooler days.
- Sweat (Sweatshirts) Comfortable sweatshirts, sweat jackets, and sweat troyers offering warmth and freedom of movement for casual outfits or as mid-layer under jackets.
- Jeans High-quality jeans in various shades of blue and dark blue, featuring stretch material and comfortable fit.
- Chinos Tailored chinos suitable for both smart and casual occasions, crafted from high-quality materials.
- Bermudas Shorts for men with high cotton content and stretch for comfort on warm days. Includes Bermuda BEN with timeless design.
- Accessoires (Accessories) Accessories including belts, scarves, caps, and beanies for completing outfits.
- Doppelpack-Shirts (Shirt Twin Packs) Twin packs of basic T-shirts offering value for everyday wear.
- CLUB (Loyalty Program) Customer loyalty program offering exclusive benefits, rewards, and special offers to registered members.
Quantifiable outcome
- Multiple TextilWirtschaft Top Marke awards in Oberteile (2025), Hemden (2024), and Männerjacken (2022) confirming strengths in fit, material quality, and reliable processing
Companies that use Casamoda
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Casamoda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature2 records
Casamoda partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Zendesk International Ltd.coreLive chat system with AI-powered responses and email ticketing system for customer service and support.
- Emarsys eMarketing Systems AGcoreNewsletter marketing platform with tracking capabilities, loyalty program management, and Web Extend retargeting technology.
- optilyz GmbHminorDirect mail service provider for physical promotional materials and catalog distribution.
- SendIT (ProLogis Automatisierung und Identifikation GmbH)coreShipping service provider handling label printing and shipment data transmission to logistics partners.
- AWIN AGminorAffiliate marketing network for performance-based advertising and partner referrals.
- Sovendus GmbHminorCoupon marketing and voucher offer selection service for customer acquisition.
- Amazon Payments Europe s.c.a.minorPayment processing service enabling customers to pay using their Amazon account.
- Klarna Bank ABcorePayment provider offering purchase on invoice, installment payments, and direct debit options.
- PayPal (Europe) S.a.r.l. et CiecorePayment processing service for secure online transactions.
- Nets A/S (Nexi)minorPayment services provider for card processing and online payments.
- Open Bank S.A.minorPayment provider for 'buy now, pay later' services.
- Criteo SAminorRetargeting technology provider for personalized interest-based advertising to previous website visitors.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Casamoda competitors and assessment
Company assessmentBroad incumbents
- Lacoste: Premium heritage brand anchored on polo shirts and casual menswear at a comparable price band (€19.99–€69.99). Direct competitor in polos and T-shirts, with substantially larger scale and global reach.
- Tommy Hilfiger: Global heritage casualwear brand with a strong polo/shirt/knitwear assortment. Comparable in classic American-influenced casual menswear at a similar price band and DTC + wholesale channel mix; materially larger and globally distributed.
- Hugo Boss: German heritage menswear brand with a far larger global footprint and premium positioning. Directly comparable in target customer (quality-conscious men), channel mix (DTC + wholesale), and category breadth (shirts, suiting, casualwear), though materially larger and more internationally diversified.
Direct peers
- s.Oliver: German family-owned casualwear brand selling menswear and womenswear through DTC e-commerce and retail. Comparable in heritage positioning, mid-market price band, full wardrobe breadth, and family-owned private structure; direct competitor for the same German quality-conscious casual customer.
- Jack & Jones (Bestseller): European menswear brand owned by Bestseller, offering shirts, polos, jeans, jackets and accessories at a similar price point. Comparable in product breadth, casual-to-smart positioning, and DTC + marketplace distribution; considerably larger scale.
- Gardeur: German family-owned trouser specialist (jeans, chinos, bermudas) historically distributed through independent retail and B2B channels. Direct comparable for the trouser/bottom category and for the B2B dealer-portal go-to-market motion.
- Olymp: German business-shirt and menswear brand focused on professional and business-casual dress codes. Closely comparable in fit systems, shirt-led assortment, premium positioning and B2B (corporate uniform) presence — competing for the same business-casual German male customer.
- Seidensticker: German shirt specialist with a deep heritage in business and casual shirts. Direct competitor to CASAMODA in the shirt-heavy core assortment, with similar fit options, OEKO-TEX-style quality positioning, and DTC + B2B channel mix.
- Marc O'Polo: Scandinavian/German premium casualwear brand with strong natural-fabric and sustainability credentials. Comparable in casual-to-business-casual menswear range, quality-conscious positioning, and multi-channel DTC + retail distribution across Germany.
Others
- Zalando (as ecosystem reference): Europe's largest online fashion platform and a key distribution/competitive ecosystem for German menswear brands. Not a product peer but a critical channel and competitive backdrop shaping pricing, customer acquisition and assortment decisions for brands like CASAMODA.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Casamoda social profiles
Digital presenceCasamoda compliance and trust
Trust signalCompliance1 record
Casamoda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casamoda leadership team
Management profileNumber of profiles
Profiles1 record
Casamoda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casamoda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casamoda
What does Casamoda do?
Casamoda designs, manufactures, and sells men's fashion apparel — including casual and business shirts, polo shirts, T-shirts, tanktops, knitwear, sweatshirts, jackets, vests, jeans, chinos, bermudas, and accessories — through its own e-commerce platform and six physical retail stores across Germany. The company also operates a B2B dealer portal for wholesale ordering and a CLUB customer loyalty program.
Is Casamoda a public or private company?
Casamoda is a private company. It is classified as family owned and is currently operating.
When was Casamoda founded?
Casamoda was founded in 1924.
Where is Casamoda based?
Casamoda is headquartered in Oldenburg, Germany, in the Europe region.
How does Casamoda make money?
One revenue line is on record: direct Product Sales (B2C).
Who are Casamoda's main competitors?
Broad incumbents on record are Lacoste, Tommy Hilfiger and Hugo Boss. Direct peers are s.Oliver, Jack & Jones (Bestseller), Gardeur, Olymp, Seidensticker and Marc O'Polo. Zalando (as ecosystem reference) is listed as an others.
Does Casamoda have an API?
No public API is recorded for Casamoda.