Funeral Finder

What Funeral Finder does

Funeral Finder is a privately held, self-serve web platform that publishes online obituaries and operates a nationwide directory of US funeral homes. Founded in 2009 and organized as a US LLC headquartered in Washington, DC, the company serves two primary segments: bereaved families and individuals who need to publish an obituary or death notice, and funeral homes seeking online visibility. Its core product is a free or low-cost, permanent online obituary with unlimited text length, photo inclusion, an online guest book for condolences, and editable service information with maps and directions; a 14-day death notice tier is also offered as a lower-cost option. The underlying technology is a web-based directory and publishing platform with advanced search (by location, funeral home, and date range), social/email sharing, Google Maps integration, and a separate e-commerce flower shop.

The business model combines a freemium obituary product (with a low, undisclosed flat fee for permanent publishing), a $99 one-time paid listing product for funeral homes that unlocks photos, testimonials, and priority search placement, and a transaction-fee flower and bereavement-gift e-commerce stream routed through local florist partners and affiliate integrations with Mrs. Fields, The Fruit Company, and The Comfort Company. Go-to-market is purely self-serve and SEO-driven — families discover the platform via Google and Bing when searching for obituary or funeral home information, with no paid advertising, sales force, or app distribution.

Geographically, the obituary and directory products serve all 50 US states, while flower delivery is currently restricted to a five-state Mid-Atlantic region (DC, MD, VA, PA, NJ). The company is small (1-10 employees), has no disclosed external funding, no named management team, and operates as a bootstrapped, independently owned LLC. No AI/ML capabilities, mobile app, API, or patent portfolio are disclosed.

Name

Funeral Finder

Legal name

Funeral Finder, LLC

Website

https://funeralfinder.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Funeral Finder is a self-serve web platform that publishes free and low-cost online obituaries, operates a nationwide directory of US funeral homes across all 50 states, and sells sympathy flowers and bereavement gifts. It serves bereaved families and independent funeral homes as an affordable, ad-free digital alternative to newspaper obituaries.

Ownership category

akta.pro rank

Product category

Online Obituary and Funeral Services Platform

NAICS

Death Care Services (8122)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Online obituary publishing
• Funeral home directory
• Sympathy flower delivery
• Death notice listings
• Grief support gifts

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Obituary Publishing: One-time flat fee for publishing permanent obituaries. The obituary product offers unlimited length text, photo inclusion, online guest book, and editable service information. Death notices are available for a limited 14-day period.
2. Funeral Home Directory Listings: Funeral homes can claim and upgrade their listings for a flat one-time fee of $99, which includes up to 8 full color photos, room for 3 testimonials, priority placement in search results, and a link to their own website.
3. Flower Shop E-commerce: Funeral Finder operates an integrated flower shop with affiliated partners. Orders are processed through the platform with local florist delivery. Additional partner products include Mrs. Fields sympathy gifts, The Fruit Company fruit baskets, and The Comfort Company condolence gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Funeral Finder operates a self-serve web platform where families can publish permanent online obituaries (and 14-day death notices) with unlimited text, photos, service information, and an online guest book for condolences. The platform also hosts a nationwide searchable directory of US funeral homes with optional paid upgraded listings, and runs an integrated flower and sympathy gift shop that fulfills orders through local florists and affiliate partners such as Mrs. Fields, The Fruit Company, and The Comfort Company.

Product overview

Funeral Finder is a web-based platform providing online obituary and death notice publishing services, primarily consisting of Obituary Publishing and Death Notice products. The core service allows families to create permanent obituaries with unlimited text, photos, and service information, supplemented by a temporary Death Notice option. The platform includes a Funeral Home Directory database covering all US states, a Flower Shop module for sympathy flower delivery through local florist partnerships, and social/sharing features for obituary distribution. The company positions itself as an affordable, advertisement-free alternative to newspaper obituaries with nationwide search visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Obituary Publishing Self-serve online service that lets families create a permanent online obituary with unlimited text, photos, service information with maps and directions, and an online guest book for condolences. Free core tier available; charges a low flat one-time fee for publishing. Target user is the family of a deceased loved one.
• Death Notice A 14-day temporary online death notice with basic information (name, dates of birth/death, city/state of residence, and service information). Upgradable to a full permanent obituary. Targeted at families seeking a shorter, lower-cost listing option.
• Funeral Home Directory Nationwide searchable database of US funeral homes organized by state and city, with contact information, phone numbers, websites, and Google Maps driving directions. Funeral homes can claim a free basic listing or pay a $99 one-time fee for a premium listing with up to 8 color photos, 3 testimonials, priority placement in search results, and a link back to the funeral home's own website. Used by families searching for funeral services and by funeral homes seeking online visibility.
• Flower Shop (Sympathy Flowers and Gifts) Integrated e-commerce flower and sympathy gift shop on FuneralFinder.com offering wreaths, sprays, plants, and arrangements delivered to funeral services or addresses, fulfilled through each funeral home's preferred local florist. Also offers affiliate sympathy gift products from Mrs. Fields (savory sweets), The Fruit Company (fruit baskets), and The Comfort Company (condolence gifts). Delivery currently limited to DC, MD, VA, PA, and NJ. Customer service line: 888.450.2487.

Quantifiable outcome

• Posting hundreds of obituaries each month

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• Local FloristscoreStrategic or Co-development PartnerFuneral Finder works with each funeral home's preferred, local florist to ensure higher quality and more consistent flower delivery products. This partnership ensures fresh, handcrafted arrangements delivered by reputable local florists.
• Mrs. FieldssecondaryGTM or Marketing PartnerPartnership with Mrs. Fields to offer savory sweets and sympathy gift options for customers supporting grieving families.
• The Fruit CompanysecondaryGTM or Marketing PartnerPartnership to offer fresh fruit baskets as bereavement gift options, providing additional choices for customers wanting to support grieving families.
• The Comfort CompanysecondaryGTM or Marketing PartnerPartnership to offer comforting gifts for grieving families, expanding the range of sympathy gift options available through the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ForeverMissed: ForeverMissed is an online memorial website where families create free tribute pages with photos, stories, and guestbooks. It serves the same family-in-bereavement use case as Funeral Finder's obituary product and competes for similar search traffic.
• Echovita: Echovita is an online obituary publishing and funeral notice platform serving US and Canadian families with free obituary posting and funeral home search. It overlaps directly with Funeral Finder's core obituary publishing and directory value proposition.
• Tributes.com: Tributes.com is an online obituary and memorial platform that lets families publish free obituaries and search for loved ones. It is a direct competitor to Funeral Finder in free, permanent obituary publishing and shares the SEO-driven acquisition model.
• Legacy.com: Legacy.com is the dominant online obituary and funeral home directory platform in the US, offering obituary publishing, a nationwide funeral home locator, and sympathy flowers. It competes head-to-head with Funeral Finder for the same search keywords, family users, and funeral home listing customers.
• Everloved: Everloved is an online memorial and funeral home directory that allows families to create free obituary/tribute pages and locate funeral homes. It mirrors Funeral Finder's combination of free obituary publishing, nationwide funeral home search, and grief resources.

Emerging players

• Cake: Cake is a digital end-of-life planning platform offering free obituary publishing alongside wills, funeral planning, and grief support content. It is an emerging direct competitor in obituary publishing while also expanding Funeral Finder-adjacent pre-need capabilities.
• FuneralOne: FuneralOne provides funeral home websites, obituary publishing, and online marketing tools to funeral directors. It competes with Funeral Finder on the supply side by enabling funeral homes to publish obituaries and capture listings on their own branded sites instead of a third-party directory.
• FrontRunner Professional: FrontRunner Professional offers funeral home websites, tribute/obituary pages, and technology platforms to funeral service businesses. It overlaps with Funeral Finder's obituary publishing and directory products on the funeral-home supply side of the market.

Broad incumbents

• Dignity Memorial providers: Dignity Memorial (Service Corporation International) is the largest US funeral home and cemetery operator and publishes obituaries from its own network directly on its sites. It is a broad incumbent with significant overlap to Funeral Finder's obituary and directory offering, but it primarily serves its owned-funeral-home network.

Regional players

• Legacy Tree Pros (newspapers.com obituary archives): Newspapers.com aggregates historical newspaper obituaries and provides searchable archives across US publications. While not a direct obituary publisher, it competes for the same obituary-search traffic that Funeral Finder relies on for organic acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/funeralfinder
• Facebookfacebook.com/funeralfinder
• LinkedInlinkedin.com/company/funeral-finder

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funeral Finder