Des Moines Plastic Surgery

What Des Moines Plastic Surgery does

Des Moines Plastic Surgery is a privately held, physician-owned cosmetic surgery practice founded in 2005 by Dr. David Robbins and headquartered in West Des Moines, Iowa, with a secondary office in Ankeny. The practice is operated exclusively for cosmetic procedures and is led by Dr. Robbins, who is described as Iowa's only quadruple board-certified plastic surgeon (certified by the American Board of Plastic Surgery, American Board of Cosmetic Surgery, American Board of Facial Plastic and Reconstructive Surgery, and American Board of Laser Surgery) and a Fellow of the American College of Surgeons. All surgical procedures are performed in an on-site AAAASF-accredited operating suite in West Des Moines.

The practice offers a comprehensive service menu across four surgical categories (facial, breast, body, and hair procedures) plus a non-surgical medspa arm, Coachlight Clinic & Spa, that delivers injectables (Botox, Juvederm, Radiesse, Restylane, Kybella), body contouring (CoolSculpting, EMSCULPT), laser treatments (BBL, hair removal, tattoo removal, miraDry), skin tightening (Sofwave, Exilis), and weight loss medications. Core clinical technology includes Sciton Contour TRL tunable resurfacing lasers, Vectra 3D imaging for pre-surgical outcome visualization, and proprietary minimally invasive techniques such as the Laser Lift and nanofat/microfat processing. Dr. Robbins is credited with 10,000+ cosmetic procedures over his career and 6,000+ breast surgeries as of 2025.

The business operates a direct-to-consumer go-to-market model. Patient acquisition is driven by SEO-optimized procedure landing pages, an extensive before-and-after gallery, blog content, social media (Facebook, Instagram, YouTube), and community events, with conversion occurring through in-person or virtual (Doxy.me) consultations. Revenue is generated through one-time surgical procedures and recurring non-surgical medspa treatments, with patient financing facilitated by CareCredit and PatientFi (including 0% APR promotional options for breast augmentation). The practice has been recognized by Allergan as a top-1% US provider and by SCITON as Iowa's #1 provider of Botox Cosmetic, CoolSculpting, and laser skin procedures.

Name

Des Moines Plastic Surgery

Legal name

Des Moines Plastic Surgery

Website

https://dsmplasticsurgery.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Des Moines Plastic Surgery is a privately held, physician-owned cosmetic surgery practice in West Des Moines and Ankeny, Iowa, led by quadruple board-certified Dr. David Robbins, offering surgical and non-surgical aesthetic procedures across facial, breast, body, and hair categories to patients across Iowa and the Midwest.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Freestanding Ambulatory Surgical and Emergency Centers (621493), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Cosmetic surgery services
• Plastic surgery practice
• Non-surgical aesthetics
• Medspa treatments
• Body contouring procedures

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Plastic Surgery Procedures: One-time surgical procedures including facelifts, breast augmentation, breast lift, breast reduction, tummy tuck, liposuction, laser lift, eyelid surgery, brow lift, neck lift, chin surgery, ear surgery, hair restoration (NeoGraft, GetHairMD), mommy makeover, and male breast reduction. Procedures performed in the on-site AAAASF-accredited surgical suite.
2. Non-Surgical / Medspa Treatments: Ongoing and repeat treatments including Botox Cosmetic, dermal fillers (Juvederm, Voluma, Radiesse, Restylane Lyft, Kybella), laser treatments (BBL Forever Young, laser hair removal, laser tattoo removal, miraDry), body contouring (CoolSculpting, EMSCULPT), skin tightening (Sofwave, Exilis), and weight loss medications. Administered through Coachlight Clinic & Spa, the practice's medspa arm.
3. Financing Programs: Partnership with CareCredit and PatientFi to provide promotional financing and payment plans for patients, enabling them to spread procedure costs over time (0% APR promotional financing available through PatientFi for Natrelle breast augmentation). This financing support drives higher procedure conversion rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Des Moines Plastic Surgery is a private cosmetic surgery practice led by quadruple board-certified plastic surgeon Dr. David Robbins, offering surgical and non-surgical aesthetic procedures including facial rejuvenation, breast surgery, body contouring, and hair restoration. The practice operates an on-site AAAASF-accredited surgical suite for all procedures and a sister medspa (Coachlight Clinic & Spa) for non-invasive treatments including Botox, fillers, CoolSculpting, and laser skin procedures. Services are delivered through in-person and virtual consultations, with patients primarily from Iowa and the Midwest.

Product overview

Des Moines Plastic Surgery is a plastic surgery practice led by quadruple board-certified Dr. David Robbins, offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. Surgical services are organized into four main categories: Facial Procedures (facelift, laser lift, laser resurfacing, eyelid surgery, brow lift, nose/ear/chin surgery, neck lift, nanofat transfer), Breast Procedures (augmentation, implant exchange, lift, reduction, male reduction), Body Procedures (tummy tuck, liposuction, Smartlipo, VASER Lipo, mommy makeover, body contouring, lifts, labiaplasty), and Hair Procedures (GetHairMD, NeoGraft, PRP/PRF injections). The practice operates a sister medspa, Coachlight Clinic & Spa, which provides non-surgical treatments including injectables (Botox, dermal fillers), fat reduction (CoolSculpting, EMSCULPT), laser treatments, and skin tightening. The practice features an on-site AAAASF-accredited operating room and utilizes Vectra 3D imaging technology for pre-surgical visualization.

Differentiator

Problem solved

Functional benefit

Brands

• GetHairMD™: Hair loss treatment solution offered at Des Moines Plastic Surgery for hair restoration procedures.

Products and services

• Facial Procedures Surgical facial rejuvenation including facelift, laser lift, laser resurfacing, eyelid surgery, brow lift, nose surgery, ear surgery, chin surgery, neck lift, and nanofat transfer for addressing aging, volume loss, and facial structure concerns in adult patients seeking cosmetic enhancement.
• Breast Procedures Breast surgeries including augmentation with implants, implant exchange, breast lift, breast reduction, and male breast reduction for gynecomastia correction, for patients seeking breast size, shape, or symmetry improvements.
• Body Procedures Body contouring surgeries including tummy tuck, liposuction, Smartlipo, VASER Lipo, mommy makeover, body contouring after weight loss, body lift, arm lift, and labiaplasty for patients seeking body shape and contour improvements.
• Hair Procedures Hair restoration treatments including GetHairMD treatments, NeoGraft hair loss replacement, and injectable hair loss treatments (PRP/PRF) for patients experiencing hair loss or thinning.
• Non-Surgical Procedures (Coachlight Clinic & Spa) Non-invasive aesthetic treatments including injectables (Botox, Juvederm, Radiesse, Restylane, Kybella), fat reduction (CoolSculpting, EMSCULPT), laser treatments (BBL, hair removal, tattoo removal, miraDry), skin tightening (Sofwave, Exilis), weight loss medications, vaginal rejuvenation, and ProNox pain management.
• Facelift Surgery Surgical facelift procedures including full facelift, lower facelift, mid facelift, and mini facelift to address sagging skin, jowls, deep wrinkles, and loss of jawline definition in the lower two-thirds of the face.
• Vectra 3D Imaging Consultation 3D imaging system service that allows patients to visualize projected surgical results before procedures, particularly used for breast augmentation consultations to help select implant size, type, and placement.

Quantifiable outcome

• Over 10,000 cosmetic procedures performed by Dr. Robbins
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SCITONcoreTechnology or IntegrationSciton is the manufacturer of the Contour TRL laser system and other laser technologies used at Des Moines Plastic Surgery. The practice is recognized by SCITON as Iowa's #1 provider of laser skin procedures. SCITON provides tunable resurfacing laser technology for deep laser skin rejuvenation treatments.
• AllergancoreTechnology or IntegrationAllergan is a leading pharmaceutical and medical device company providing Botox Cosmetic and other aesthetic products. The practice is recognized by Allergan as being in the top 1% of providers in the United States. Allergan products (Botox, Natrelle implants) are used in procedures at the practice.
• NKP Medical MarketingminorGTM or Marketing PartnerNKP Medical Marketing provides website design and SEO services for Des Moines Plastic Surgery, as noted in the website footer.
• Coachlight Clinic & SpacoreOthersCoachlight Clinic & Spa is the practice's own medspa arm (also referred to as a 'sister medspa') offering non-surgical aesthetic treatments including injectables, laser treatments, body contouring, and weight loss management. Operates out of both the West Des Moines and Ankeny locations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goldman Butterwick Fitzpatrick: San Diego-based multi-surgeon cosmetic surgery and dermatology practice with an integrated medspa offering injectables, lasers, and body contouring — a closely matched private practice combining physicians, surgical suite, and medspa services.
• The Lettieri Center for Plastic Surgery: Single-surgeon cosmetic surgery practice in the Midwest offering a comparable mix of surgical and non-surgical aesthetic services under a physician-led brand, similar in scale and consult-centric GTM to Des Moines Plastic Surgery.
• The Few Institute: Chicago-based physician-led cosmetic surgery practice specializing in facelift, facial rejuvenation, and breast procedures with a private surgical facility — comparable in surgeon-anchored boutique model and aesthetic patient demographic.
• Quatela Center for Plastic Surgery: Rochester, NY-based physician-led cosmetic surgery practice offering facial, breast, and body procedures with an on-site accredited surgical suite and medspa — directly comparable regional boutique plastic surgery model with surgeon authority as the core brand asset.
• Davis Cosmetic Plastic Surgery: Physician-owned cosmetic surgery practice combining surgical procedures with a medspa arm and offering Allergan-product-based treatments; structurally similar in being a single-region, surgeon-anchored aesthetic center.

Broad incumbents

• LaserAway: National aesthetic medspa chain focused on laser hair removal, skin treatments, injectables, and body contouring; comparable in service mix to Coachlight Clinic & Spa and represents the scaled, marketing-driven competitor the practice's medspa arm faces.
• Sono Bello: Largest US national cosmetic surgery group specializing in body contouring (laser lipo, tummy tuck) with 100+ locations; competes for the same surgical patient dollars as Des Moines Plastic Surgery, though at a much broader scale and standardized model.
• Ideal Image: Largest US medspa chain offering Botox, fillers, laser hair removal, and body contouring across 150+ locations; overlaps directly with the Coachlight Clinic & Spa medspa arm and competes for non-surgical aesthetic patients in any metro it enters.

Emerging players

• SkinSpirit: Multi-location medical spa brand offering injectables, lasers, and skin treatments with a physician-affiliated model; emerging premium medspa player overlapping with Coachlight Clinic & Spa's positioning.

Others

• Allergan Aesthetics: Manufacturer of Botox, Natrelle implants, and other core aesthetic products used heavily in the practice's procedures; relevant as a key supplier and the entity providing the practice's top-1% ranking signal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwddWqLykjNtiv0MAH-4UYg
• Facebookfacebook.com/dsmplasticsurgery
• Instagraminstagram.com/Dsmplasticsurgery
• LinkedInlinkedin.com/company/des-moines-plastic-surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Des Moines Plastic Surgery