Brent Wilson

What Brent Wilson does

Brent Wilson is an Australian made-to-measure tailoring brand founded in 2005 and headquartered in a flagship showroom at Sydney's Strand Arcade. The company designs, sells, and tailors premium menswear — including classic suits, tuxedos, casual suits, business and casual shirts, knitwear, jackets, pants, shorts, shoes, and accessories — built primarily from 100% Australian Merino Wool and fabrics sourced from Italian and English mills. Its core service is bespoke suit construction in which patterns are individually drafted for each customer, with appointments conducted in-person by expert tailors (notably head tailor Manrico), supported by a worldwide e-commerce storefront running on Shopify.

The business operates a hybrid direct-to-consumer model combining physical retail (Sydney flagship plus periodic trunk shows in Brisbane, Melbourne, and New York) with online ready-to-wear and made-to-measure ordering. Pricing is unit-based and mid-premium: classic suits range from $259 to $421, casual suits from $359, made-to-measure suiting starts from $599, and wedding packages for groomsmen begin at $599. Additional revenue streams include gift vouchers in $150–$1,000 denominations, wedding packages, and reorder services for past made-to-measure clients. The customer base is broad and consumer-facing, with named segments spanning wedding parties, business professionals, formal/black-tie attendees, and lifestyle/casual buyers.

In 2025 the company broadened its surface area beyond core menswear by launching a women's suit line (Twiggy and Jagger) and a Fingerprint Collection of biometric leather bags. Operations remain lean (1–10 employees), privately held with no disclosed outside funding or parent entity, and dependent on artisan-led service quality rather than scaled automation. Geographic reach is claimed globally via shipping, but the showroom and trunk-show footprint remains Australia-centric with selective U.S. exposure.

Name

Brent Wilson

Legal name

Brent Wilson

Website

https://brentwilson.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Brent Wilson is an Australian made-to-measure tailoring brand that designs and sells premium menswear and womenswear through a Sydney flagship showroom, worldwide Shopify e-commerce, and trunk shows in major cities for wedding, business, and formal-occasion customers.

Ownership category

akta.pro rank

Product category

Custom Tailoring & Bespoke Menswear

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Luxury Hats & Headwear (CRAKAEAG)

Keywords

• Made-to-measure tailoring
• Custom menswear suits
• Bespoke wedding suits
• Ready-to-wear apparel
• Premium tailored clothing

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ready-to-Wear Apparel Sales: Direct sales of men's suits, tuxedos, shirts, jackets, pants, shorts, shoes, accessories, and women's suits through e-commerce and showrooms. One-time purchase model with worldwide shipping.
2. Made-to-Measure Tailoring Services: Custom suit design and tailoring services where customers work with expert tailors to create bespoke suits. Includes wedding packages and custom wedding suits from $599.
3. Gift Vouchers: Prepaid gift vouchers available in denominations of $150, $250, $500, $750, and $1000 USD, enabling recipients to purchase custom tailoring services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brent Wilson designs, tailors, and sells made-to-measure and ready-to-wear menswear and womenswear, with the core offering being custom-tailored suits (classic, tuxedo, casual, wedding) crafted from premium fabrics including 100% Australian Merino Wool and Italian/English mill fabrics. The company also offers complementary ready-to-wear apparel (shirts, jackets, pants, shorts, knitwear, shoes, accessories) and a distinctive fingerprint-unlocking leather bag collection. Services are delivered through a flagship Sydney showroom, traveling trunk shows, and a Shopify-powered e-commerce platform with worldwide shipping.

Product overview

Brent Wilson is a made-to-measure suit tailor offering both ready-to-wear and custom-tailored menswear and womenswear. The product portfolio centers on premium tailored suits (Classic Suits, Tuxedos, Casual Suits) complemented by a full range of apparel including business shirts, casual shirts, knit polos, knit t-shirts, sweaters, jackets, pants, shorts, and dress shoes. The company also offers accessories (bags, ties, fragrances) and a distinctive Fingerprint Collection of leather bags with biometric unlocking. Their made-to-measure service covers business, wedding, and lifestyle categories with fabrics sourced from Italian and English mills. Additional services include wedding packages, gift vouchers, and a reorder program. Available through showrooms in Sydney, Melbourne, Brisbane, and New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Suits Traditional tailored suits crafted from 100% Australian Merino Wool, designed for business, weddings, and formal occasions. Available in Navy, Ink Navy, Black, Grey, and other colors with tailored fit.
• Tuxedos & Formalwear Premium wool tuxedos with satin lapels designed for black tie events, weddings, proms, and evening occasions. Includes The Connery Tuxedo and The Brosnan Tuxedo.
• Casual Suits Relaxed two-piece suits made with breathable fabrics including cotton-linen blends. Designed for creative workspaces, casual events, and smart casual occasions.
• Twin Sets Coordinated summer sets for men including matching shirts with shorts or pants, crafted from breathable 100% ramie for warm-weather comfort and relaxed sophistication.
• Business Shirts Formal business shirts designed for professional settings and office wear, available in various styles and colors.
• Classic Jackets Tailored suit jackets including Churchill Jacket and Kennedy Jacket lines, available in various colors and patterns such as chalk stripe, pinstripe, and shark patterns.
• Casual Jackets Deconstructed blazers designed for versatility, suitable for meetings while relaxed enough for travel or everyday wear.
• Casual Shirts Relaxed button-up shirts made from breathable fabrics including cotton-ramie blends, featuring camp collars and pleated backs for smart casual dressing.
• Knit Polos Smart casual polo shirts crafted from soft, breathable 100% cotton with refined structured fit. Available in short sleeve and long sleeve styles.
• Knit T-Shirts Soft cotton knit t-shirts designed for comfort, structure, and everyday wear. Made from 100% cotton knit offering lasting shape and breathability.
• Sweaters Men's merino wool sweaters crafted from 100% Australian merino wool. Available in V-neck, crew neck, and roll neck styles designed for cool weather dressing.
• Overcoat Classic winter coat for men designed for cold weather protection and stylish outerwear layering.
• Suit Pants Men's wool suit pants made from pure Australian fine wool. Designed for business, office, and formal wear with clean lines and formal cut.
• Casual Pants Smart casual trousers featuring tailored fit and breathable materials including pleated pants with adjustable side tabs and relaxed drawstring Havana pants in 100% ramie.
• Shorts Tailored summer shorts including pleated shorts with side tab adjusters and relaxed drawstring shorts with seersucker texture. Made from cotton blends and 100% ramie.
• Fingerprint Bags Collection Premium genuine leather bags featuring fingerprint unlocking technology. Includes Fingerprint Travel Bag, Fingerprint Sling Bag, and Fingerprint Clutch Bag.
• Dress Shoes Men's leather dress shoes including Oxford Shoes, Tasseled Loafers, Brogue Shoes, and Double Monk Shoes in black and brown leather and patent leather finishes.
• Accessories Formal accessories including Pure Cashmere Beanie, Tuxedo Buttons, and Fragrance designed to complete formalwear with refined detail.
• Women's Suits Women's tailored suits including The Twiggy Suit line available in Off White, Beige, Grey, Navy, Navy Pinstripe, and Black, and The Jagger Suit in various colors.
• Women's Pants Women's tailored pants designed to complement women's suit collections.
• Made to Measure Business Suits Custom-tailored business suits individually drafted with personally chosen details, using premium Italian and English fabrics from world-renowned mills.
• Made to Measure Wedding Suits Custom wedding suits crafted from finest Italian and English fabrics with personalized tailoring for exceptional wedding attire.
• Made to Measure Lifestyle Suits Custom-tailored suits for lifestyle occasions with individualized design and premium fabric selection.
• Wedding Packages Complete wedding suit packages offering custom-tailored suits with pricing starting from $599 for group orders including groomsmen suits.
• Gift Voucher Personalized gift vouchers for Brent Wilson custom-fit suits available in denominations of $150, $250, $500, $750, and $1,000.

Quantifiable outcome

• 4.8/5 customer rating based on 59 reviews

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Italian & English Fabric MillscoreStrategic or Co-development PartnerSourcing partnerships with world-renowned Italian and English fabric mills for premium suit materials. Fabrics featured in wedding suits and made-to-measure collections.
• Australian Merino Wool SupplierscoreStrategic or Co-development Partner100% Australian Merino Wool used in classic suit collection. Quality material partnership for premium product construction.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store with product catalog, shopping cart, checkout, and payment processing capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Indochino: Online made-to-measure menswear retailer offering custom suits and tuxedos at accessible price points. Direct competitor to Brent Wilson's e-commerce and made-to-measure offering, with similar target customers (grooms, professionals) and worldwide shipping.
• Suit Supply: Premium menswear brand combining ready-to-wear with made-to-measure services through global showrooms. Highly comparable on premium positioning, Italian fabric sourcing, wedding/formalwear focus, and DTC-plus-showroom omnichannel model.
• P. Johnson Tailors: Australian-born bespoke and made-to-measure tailor with showrooms in Sydney, New York, and London. Closest geographic and positioning peer to Brent Wilson, sharing the wedding, business, and lifestyle segments with a comparable premium price ladder.
• Hockerty: Online made-to-measure menswear brand with worldwide shipping offering custom suits, shirts, and wedding packages. Directly comparable on DTC-only made-to-measure model, wedding group pricing, and global reach.
• MyTailor (Tom Murray): Online custom tailor offering made-to-measure suits, shirts, and tuxedos with worldwide shipping, particularly known for wedding packages. Closely comparable on DTC custom suiting, wedding focus, and global delivery.
• Black Lapel: Online made-to-measure menswear brand focused on suits, tuxedos, and wedding attire with showrooms in major US cities. Comparable on made-to-measure model, wedding packages, and showroom-plus-DTC omnichannel structure.
• Tailor Made (A Suit That Fits): Online made-to-measure and bespoke tailor with global shipping, specializing in suits and wedding wear with personal consultation. Directly comparable on MTM service, wedding group packages, and worldwide delivery model.

Broad incumbents

• Tom James Company: Large established custom tailored clothing company with a traveling-salesman (at-home appointment) model for business and wedding menswear. Comparable on made-to-measure service and personal consultation, though at much larger scale and primarily US-focused.
• Brooks Brothers: Iconic American heritage menswear retailer with broad assortment of suits, tuxedos, formalwear, and dress shirts. Overlaps with Brent Wilson on classic suiting and formalwear categories but operates as a broad specialty retailer rather than a bespoke tailor.
• Hugo Boss: Global premium menswear brand offering suits, formalwear, business attire, and casual clothing across owned retail and wholesale. Overlaps on tailored suits and wedding/business segments but at much larger scale and as a broader lifestyle brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BRENTWILSONFASHION
• Instagraminstagram.com/brentwilson.co
• LinkedInlinkedin.com/company/brent-wilson-fashion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brent Wilson