myTAILOR.IN

What myTAILOR.IN does

myTAILOR.IN, operated by Koncept Stores LLP, is a Hyderabad-based online bespoke tailoring service that has been custom-stitching women's ethnic wear since 2015. The company serves individual consumers and bulk/bridal-party customers across India and a network of international NRI markets (USA, UK, Canada, Australia, UAE, Sri Lanka, Singapore). Its product range centers on blouses, lehengas, bridal wear, saree finishing, and kids wear, with per-garment pricing spanning roughly ₹1,195 to ₹5,899 plus a flat ₹2,500 international shipping fee and ₹95 home-pickup in India.

The business runs on a WhatsApp-first direct-to-consumer model in which customers share measurements, fabrics, and style references via messaging, supplemented by a paid video-consultation channel (₹1,000 per 30-minute session) for remote fitting. The technology stack is built entirely on commodity infrastructure: Shopify for the storefront, WhatsApp Business for customer interaction, PayPal and UPI for payments, and DHL/UPS for international fulfillment. No proprietary AI, computer-vision, or fit-prediction capabilities are disclosed, and the operation is run with a team of 1-10 employees, relying on in-house master tailors and hand-embroidery artisans to deliver the stated 99% perfect-fit rate across 10,000+ orders.

Revenue mechanics are consumer-driven with no enterprise or wholesale channel disclosed, and the company is bootstrapped with no external funding to date. Strategic emphasis has shifted toward formalizing the higher-margin NRI bridal segment through a 2026 USA Priority Services tier and expanding physical pickup/delivery beyond Hyderabad into Chennai in 2025.

Name

myTAILOR.IN

Legal name

Koncept Stores LLP

Website

https://mytailor.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

myTAILOR.IN is a bootstrapped, Hyderabad-based online bespoke tailoring service that custom-stitches women's ethnic wear (blouses, lehengas, bridal wear, saree finishing, kids wear) via a WhatsApp-first DTC model, serving individual and bridal-party customers across India and key NRI markets.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring Services

NAICS

Cut and Sew Apparel Manufacturing (3152)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industry

Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ)

Keywords

• Custom blouse stitching
• Online tailoring services
• Women's ethnic wear
• Bridal lehenga stitching
• Hand embroidery services

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Blouse Stitching & Design Services: Primary revenue stream from custom-made blouses stitched to customer measurements with options for simple, designer, and handwork embroidery styles. One-time transaction per garment.
2. Lehenga Choli Products: Sale of lehenga choli sets including Dola Silk, Paithani, Tussar Silk, and Banarasi varieties. Products are sold as material-sets with optional custom stitching.
3. Saree Finishing Services: Saree fall, pico, peticoat, and pleating services. Customers can send their sarees for professional finishing and alterations.
4. Fabric Sourcing Services: Company sources fabrics (cotton, pattu silk, raw silk, satin, georgette, velvet, net) for customers who do not have their own fabric, adding to revenue per order.
5. Video Consultation & Home Pickup Services: Paid video consultation with designer (₹1,000 for 30 minutes) and home pickup service (₹95) in India as ancillary revenue streams.
6. Saree Sales: Limited edition saree collection sales (Mangaligiri Handloom Pattu Sarees, Cotton x Pattu Sarees) with daily updated inventory and first-50-customers discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

myTAILOR.IN is an online bespoke tailoring service that designs and stitches made-to-measure women's ethnic wear — primarily custom saree blouses, designer blouses with hand embroidery, lehenga cholis, and bridal wear. Orders are taken via WhatsApp and the company's website, with measurements captured through online forms, video consultation, or doorstep service. The company also offers saree finishing (fall, pico, petticoat), kids wear, fabric sourcing, and ships finished garments worldwide to the Indian diaspora.

Product overview

myTailor.in operates as a digital-first bespoke tailoring platform offering made-to-measure women's ethnic wear, primarily serving Indian women in India and the diaspora (USA, UK, Canada, Australia, UAE, Sri Lanka). The core offering centers on Online Blouse Stitching and Designer Blouses (with hand embroidery work), complemented by Lehenga Stitching and Bridal Wear services. Supporting services include Saree Finishing (fall, pico, peticoat), Video Consultation for measurements, Maggam Work Embroidery, Kids Wear, and fabric sourcing. The company uses an online-first process: customers connect via WhatsApp, submit measurements through an online form or video consultation, and receive doorstep delivery of finished garments. The platform is built on Shopify and accepts payments via PayPal (international) and UPI wallets (India). Founded in 2015, the company is registered as Koncept Stores LLP and operates from Hyderabad.

Differentiator

Problem solved

Functional benefit

Brands

• TheBlouseStore: Profile name for blog author Nisha; may represent a sub-brand focused on readymade blouse store

Products and services

• Online Blouse Stitching Made-to-measure blouse stitching service with multiple neckline styles (U neck, V neck, pot neck, deep back), sleeve options (sleeveless, short, elbow, puff), and customization including padding, princess cut, and embroidery. Measurements collected via online form, WhatsApp, video call, or couriered sample blouse; garments delivered to doorstep.
• Designer Blouses Handcrafted designer blouses featuring hand embroidery work (jari, kundans, pearls, crystals, beads, gota-patti, mirror work, sequins) in fabrics including pattu silk, cotton silk, raw silk, georgette, soft net, and velvet; available as bridal, partywear, and casual styles.
• Lehenga Stitching Custom lehenga choli stitching in Dola Silk, Paithani Jacquard Silk, Tussar Silk, and Banarasi Silk, with custom measurements, embroidery work (zardozi, aari, maggam, resham), and ready-to-wear delivery. Sold both as material-sets and as fully stitched garments.
• Bridal Wear Bespoke bridal wear including designer blouses, lehengas, and reception gowns with heavy hand embroidery (zardozi, aari work, maggam work, resham), custom design consultation, video measurement sessions, and priority delivery for wedding timelines.
• Saree Finishing Services Professional saree finishing services including fall and pico (edges), peticoat stitching, knot work, and 1-minute saree pleating. Also offers saree-to-lehenga transformation where existing sarees are converted into lehenga-blouse or long-frock outfits.
• Kids Wear Custom designer and ethnic kids wear including girls' ethnic outfits, long frocks, and party wear, stitched using the same measurement and doorstep delivery process as adult garments.
• Video Consultation Paid virtual measurement and design consultation via video call. A female consultant guides customers through body measurements in 3–5 minutes, with a pre-call design discussion and post-measurement style consultation. Priced at ₹1,000 for 30 minutes.
• Maggam Work Embroidery Traditional hand embroidery specialty featuring aari work, jari work, mirror work, kundans, gota-patti, threadwork, and other embellishments applied to blouses, lehengas, dupattas, and sarees by in-house karigars.
• Blouse Materials Online (Fabric Sourcing) Fabric sourcing service for blouse materials including cotton, pattu silk, cotton-pattu, raw-silk, 100g pure raw silk, satin, georgette, soft net, and velvet, sourced on behalf of customers who lack their own material.
• Limited Edition Saree Collection Curated collection of Mangaligiri Handloom Pattu Sarees and Cotton x Pattu Sarees with contrast pallu and matching blouse; inventory updated daily, with ₹200 discount offered to the first 50 customers per drop.
• Urgent/Express Stitching Priority stitching service delivering blouses and lehengas within 24–48 hours in Hyderabad and Secunderabad, with same-day stitching available for simple blouses; bookable via WhatsApp with doorstep pickup.

Quantifiable outcome

• 10,000+ orders delivered since 2015
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aza Fashions: Multi-brand luxury Indian designer wear e-commerce platform with a heavy lehenga, saree, and bridal assortment. Comparable as an online destination for women's ethnic and bridal wear; overlaps with myTailor.in's bridal/lehega custom stitching customer base but operates as a multi-designer retailer rather than a bespoke tailor.
• Limeroad: Social-commerce-style fashion marketplace with a significant women's ethnic-wear assortment in India. Comparable as an online ethnic-wear destination serving similar customer demographics; differs by being a multi-seller marketplace rather than a bespoke tailor.
• Pernia's Pop-Up Shop: Premium online platform for Indian designer wear including bridal lehengas, sarees, and occasion wear. Comparable because it targets the same bridal/occasion-wear buyer in India and abroad; overlaps with myTailor.in's high-end bridal and lehenga stitching services but sells third-party designer labels.
• Tata CLiQ Luxury: Tata Group's multi-brand luxury fashion platform with curated ethnic, bridal, and occasion wear. Comparable as a digital storefront for premium Indian women's apparel with pan-India delivery; myTailor.in competes for the same bridal/occasion customer but with custom-stitched rather than ready-made garments.
• Fab India: Large Indian ethnic-wear and home furnishings retailer with both physical stores and a growing online channel selling women's kurtas, suits, and ethnic sets. Comparable because it serves the same Indian women's ethnic-wear customer; differs by offering ready-made garments rather than bespoke measurements and embroidery.
• Myntra: India's largest online fashion platform; offers custom/personalized fitting and stitched ethnic wear alongside a vast catalog. Comparable because both sell women's ethnic apparel online with doorstep delivery in India, though Myntra is a broad marketplace while myTailor.in specializes in custom-stitched blouses and lehengas.
• Voonik: Indian women's fashion e-commerce platform with a strong ethnic and personalized-styling focus. Comparable because it targets the same online Indian women shopper for ethnic apparel, though Voonik emphasizes discovery and ready-made products rather than bespoke stitching.
• Ajio: Reliance's online fashion platform carrying a wide assortment of women's ethnic and Western wear. Comparable because both reach Indian women shopping for ethnic apparel online; Ajio is a broad marketplace, while myTailor.in is a vertical specialist in custom-fit ethnic wear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mytailor.in
• Facebookfacebook.com/awesomesalwars
• Instagraminstagram.com/mytailor.in
• Xx.com/mytailorindia
• LinkedInlinkedin.com/company/mytailor-in

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myTAILOR.IN