Reseat
- Company typePrivate
- Founded2020
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Reseat does
RESEAT, Inc. is a digital circular-economy marketplace and asset management platform for commercial office furniture, founded in 2020 in the San Francisco Bay Area (originally as Clear Office, rebranded in 2021) by Brandi and Eric Susewitz. The company operates a two-sided marketplace at reseat.com connecting furniture sellers, including end-user corporations, furniture dealers, office liquidators, and manufacturers, with buyers of second-life commercial furniture. The marketplace lists approximately 1,506 products filtered by category, location, manufacturer, condition, and price, with programmatic SEO across 117,000+ indexable pages driving organic acquisition. RESEAT reports 0% landfill diversion across its projects and pricing 50-70% below retail for buyers, with named case studies including a 147,000 sq ft ServiceNow campus decommission (588+ metric tons CO2e avoided, 183% ROI) and a 15,000 sq ft 9zero Climate Innovation Hub in San Francisco (60% cost savings, 53,475 kg CO2e avoided). Early enterprise clients included Oracle, Uber, and Dropbox.
The company's core proprietary technology is RESEAT ID, a Digital Product Passport system that tracks each piece of furniture from manufacture through successive ownership cycles, capturing provenance, condition, and verified CO2e impact. The platform is built on Microsoft Azure with SOC 2 Type II compliance, GDPR-aligned data handling, and EU Digital Product Passport and GS1 Digital Link integration. Supporting products include the Onsite Audit App (2025) and Enterprise Mobile App (2026) for iOS and Android, as well as APIs available on Growth and Enterprise tiers for asset management and ESG reporting integrations. RESEAT is positioned for the EU DPP mandate and adjacent grant programs including SWIFR and EPA.
RESEAT monetizes through three channels: (1) marketplace consignment and transaction fees on sales of second-life furniture; (2) enterprise SaaS subscriptions with tiered pricing (Pilot at $1,500/building/year, Growth at $3,000/building/year, Enterprise with a $60K annual cap and portfolio dashboards, SOC 2, SSO, and grant compliance reporting); and (3) Dealer Mode white-labeling at $599 one-time implementation plus $399/month, enabling furniture dealers to resell RESEAT services to their own clients. The company has raised over $2M in disclosed funding (2023), operates with 11-50 employees, expanded into the UK in 2025 via Future Workspaces, and has accumulated multiple industry awards including Best of NeoCon wins (2021, 2022, 2023, 2026), Fast Company Most Innovative Companies (2022), and Metropolis Planet Positive Awards (2024).
Reseat firmographics
Firmographics- Name
- Reseat
- Legal name
- RESEAT, inc.
- Website
- https://reseat.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Reseat industry classification
Industry- Product category
- Circular Furniture Marketplace
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Retail-Furniture Stores (5712), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Consignment & Authentication-led Resale (CRAFAGAN)
- akta.pro secondary industry
- Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)
Keywords
Where Reseat is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reseat business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
Revenue model
- Consignment/Transaction Fees: RESEAT acts as a marketplace for consigned office furniture. Sellers list items and RESEAT takes a commission on sales. Three seller plans with different profit-share levels. Items unsold after 6 months may be removed. Payment occurs within 15-30 days after buyer delivery and approval.
- Enterprise Software Subscriptions: Subscription-based pricing tiers for enterprise asset management. Pilot tier at $1,500/building/year, Growth tier at $3,000/building/year, Enterprise tier with custom pricing and $60K annual cap. Volume discounts available.
- Dealer Mode White-Label: White-label platform for furniture dealers at $599 one-time implementation plus $399/month. Dealers can resell RESEAT to their customers as part of every project, creating recurring revenue without chasing new installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pilot - Track one building with up to 500 items |
| Subscription | Annual | Growth - Unlimited items with full platform access |
| Subscription | Multi-year contract | Enterprise - Custom multi-site with $60K annual cap |
| Subscription | Annual | Volume Discounts - Pricing rewards scale |
| Subscription | Monthly | Dealer Mode - White-label platform for furniture dealers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reseat product offering
Product offeringCore offering
RESEAT is a two-sided digital marketplace and enterprise asset management platform for commercial office furniture. It connects furniture sellers (end users, dealers, liquidators, and manufacturers) with buyers, while providing enterprise clients with lifecycle tracking via its proprietary RESEAT ID Digital Product Passport system, built on Microsoft Azure with SOC 2 Type II compliance. The platform enables furniture resale, donation, recycling, and reorder workflows to keep furniture out of landfills.
Product overview
RESEAT is a circular economy marketplace and asset management platform for commercial office furniture. The core offering consists of the RESEAT Marketplace for buying/selling second-life furniture, paired with the RESEAT Enterprise Tool for portfolio-level asset management. Key products include RESEAT ID (Digital Product Passport) for lifecycle tracking, the Enterprise Mobile App for iOS/Android, and the Onsite Audit App for field verification. Enterprise pricing tiers (Pilot at $1,500/building, Growth at $3,000/building, Enterprise with $60K cap) provide asset inventory, ESG reporting, and day-2 workflows. Dealer Mode white-labels the platform for furniture dealers to offer lifecycle services. The Trade Program serves resellers with volume discounts. All offerings center on keeping furniture out of landfills through verified resale, donation, or recycling.
Differentiator
Problem solved
Functional benefit
Products and services
- RESEAT Marketplace
- RESEAT Enterprise Tool
- RESEAT Onsite Audit App
- RESEAT Enterprise Mobile App
- RESEAT Dealer Mode
- RESEAT Trade Program
- RESEAT ID (Digital Product Passport)
Quantifiable outcome
- 588+ metric tons CO2e avoided in single ServiceNow project
- +5 more outcomes
Companies that use Reseat
Customer profileNamed customers5 records
Segments5 records
Reseat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Reseat partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Future WorkspacescorePartnership with Future Workspaces to bring workplace asset management to the UK market. Future Workspaces partners with RESEAT to revolutionize workplace asset management in the UK.
- Cradle to Cradle Products InstitutecorePartnership to strengthen data management for certifying furniture sustainably. The Cradle to Cradle Products Institute teams with RESEAT to strengthen data for certifying furniture sustainability, working to keep furniture out of landfills through better data practices.
- ServiceNowcoreMajor enterprise client case study partner. RESEAT completed a 147,000 sq ft campus decommission project for ServiceNow in Santa Clara, CA, achieving 100% landfill diversion, 588 metric tons CO2e avoided, and 183% ROI. The project demonstrated the platform's enterprise capabilities.
- OraclecoreEarly enterprise client following RESEAT's rebranding in 2021. One of the first major tech companies to use the platform when shedding unused office space.
- UbercoreEarly enterprise client following RESEAT's rebranding in 2021. One of the first major tech companies to use the platform when shedding unused office space.
- DropboxcoreEarly enterprise client following RESEAT's rebranding in 2021. One of the first major tech companies to use the platform when shedding unused office space.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Reseat competitors and assessment
Company assessmentEmerging players
- Fernish: Furniture rental and resale service for residential and small-business customers. Comparable circular-furniture business model with logistics integration, though smaller and primarily subscription-based rather than transactional.
- Chairish: Online marketplace for vintage and pre-owned designer furniture with managed consignment. Strong conceptual overlap on managed consignment and authentication-led resale at premium price points.
- Kaiyo: Online marketplace for secondhand furniture with pickup and resale logistics. Comparable marketplace model and circular-economy positioning, though primarily focused on residential furniture rather than enterprise office inventory.
- AptDeco: Online marketplace and logistics platform for used furniture with managed pick-up and delivery. Comparable two-sided marketplace and lifecycle-tracking architecture, but residential rather than commercial.
Direct peers
- Green Standards: A commercial furniture redistribution and donation services provider. Directly comparable to Reseat on the supply-side decommission workflow for enterprises, although lighter on digital product passport and marketplace liquidity.
- Material Return: Specializes in commercial office furniture decommissioning, resale and donation. Closely overlaps Reseat on enterprise move-management and circular-economy outcomes for office furniture.
Broad incumbents
- Haworth: Global office furniture manufacturer with dealer channel and circular-economy initiatives. Comparable through both its product presence in Reseat listings and its owned take-back programs that may substitute for third-party platforms.
- Steelcase: Largest office furniture manufacturer and a heavily represented brand in Reseat's inventory. Its own circularity and product-longevity programs could compete with Reseat's neutral marketplace at the manufacturer level.
- Miller/Knoll: Major office furniture manufacturer (parent of Herman Miller, Knoll) with growing take-back, refurbishment, and circular programs. Represents both a key supply source for Reseat listings and a potential competing controlled-channel alternative for enterprises.
Regional players
- ReUsed Office Furniture / OfficeFurniture.com: Regional resellers of used and refurbished commercial office furniture. Overlap with Reseat on the local-deal and refurbishment side of the market, though lacking the SaaS and Digital Product Passport platform layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reseat social profiles
Digital presenceReseat compliance and trust
Trust signalCompliance3 records
Reseat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reseat leadership team
Management profileNumber of profiles
Reseat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reseat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reseat
What does Reseat do?
RESEAT is a two-sided digital marketplace and enterprise asset management platform for commercial office furniture. It connects furniture sellers (end users, dealers, liquidators, and manufacturers) with buyers, while providing enterprise clients with lifecycle tracking via its proprietary RESEAT ID Digital Product Passport system, built on Microsoft Azure with SOC 2 Type II compliance. The platform enables furniture resale, donation, recycling, and reorder workflows to keep furniture out of landfills.
Is Reseat a public or private company?
Reseat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reseat founded?
Reseat was founded in 2020. It employs 11 to 50 people.
Where is Reseat based?
Reseat is headquartered in San Jose, United States, in the North America region.
How does Reseat make money?
Three revenue lines are on record. Consignment/Transaction Fees are the primary driver. The others are enterprise Software Subscriptions and dealer Mode White-Label.
Who are Reseat's main competitors?
Emerging players on record are Fernish, Chairish, Kaiyo and AptDeco. Direct peers are Green Standards and Material Return. Broad incumbents are Haworth, Steelcase and Miller/Knoll. ReUsed Office Furniture / OfficeFurniture.com is listed as a regional player.
Does Reseat have an API?
Yes. API access is available for enterprise clients as part of the Growth and Enterprise pricing tiers. The API enables system integrations for asset management and ESG reporting systems.
What industry is Reseat in?
Reseat's product category is Circular Furniture Marketplace. Its primary akta.pro industry code is CRAFAGAN, Managed Consignment & Authentication-led Resale, with a secondary code of HSAKAKAE, Office Furniture Moving, Installation & Reconfiguration (Systems Furniture). Its NAICS code is 5182 and its SIC code is 5712.