Insurance Brokers Association of Manitoba

What Insurance Brokers Association of Manitoba does

Insurance Brokers Association of Manitoba (IBAM) is a Winnipeg-based, member-funded non-profit trade association founded in 1951 that represents the interests of property and casualty (P&C) insurance brokers across Manitoba. The organization serves more than 2,300 licensed P&C brokers and approximately 2,700 brokerage employees working in 300+ storefronts across 120+ Manitoba communities, providing professional development and certification (CAIB levels 1-4, CPIB, Fundamentals of Insurance, Auto Broker Technical Course with IWS Certification), continuing education through the Lunchtime Talk Series webinar program, Errors & Omissions insurance, and consumer-facing services including the Find a Broker directory. IBAM is governed by an elected board of broker members and is led by CEO Grant Wainikka with a six-person staff.

Name

Insurance Brokers Association of Manitoba

Legal name

Insurance Brokers Association of Manitoba

Website

https://ibam.mb.ca

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

The Insurance Brokers Association of Manitoba (IBAM) is a 1951-founded, Winnipeg-based non-profit trade association representing 2,300+ property and casualty insurance brokers across Manitoba through certification, education, advocacy, and consumer broker-matching services.

Ownership category

akta.pro rank

Product category

Insurance Trade Association Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Professional association services
• Insurance broker advocacy
• Insurance education certification
• Industry networking events
• Member affinity programs

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: IBAM generates revenue through membership fees from brokerages and individual insurance brokers in Manitoba
2. Exam Registration Fees: Fees charged for CAIB, CPIB, FOI, and Auto Broker Technical Course exam sittings. First exam sitting: $119.05 for members, $142.86 for non-members; Rewrite exams: $119.05 for members, $142.86 for non-members; Auto Broker Technical Course: $85.71 for first exam
3. Event Registration Fees: Revenue from convention registrations, golf tournament entries ($800 per team, $200 per individual), slo-pitch tournament ($500 per team, $40 per person)
4. Affinity Programs: Affinity programs offered to members and brokerages providing discounted rates on various services and products

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

IBAM is a non-profit trade association that represents and supports property and casualty (P&C) insurance brokers across Manitoba. Its core offerings include professional development and certification programs (CAIB levels 1-4, CPIB, Fundamentals of Insurance, Auto Broker Technical Course), continuing education via the Lunchtime Talk webinar series, an annual BrokerCon convention and tradeshow, and a consumer-facing Find a Broker directory. It also advocates for the broker distribution channel, operates member affinity programs, runs community engagement events, and represents over 2,300 P&C brokers operating in more than 300 storefronts across 120+ Manitoba communities.

Product overview

IBAM is a professional association for property and casualty insurance brokers in Manitoba, not a software product company. Its offerings consist of professional development and certification programs (CAIB, CPIB, Fundamentals of Insurance, Auto Broker Technical Course), member education via Lunchtime Talk Series webinars, annual BrokerCon conventions and tradeshows, the Young Broker Network for networking and professional growth, a consumer-facing Find a Broker directory, member affinity programs, community engagement awards, and consumer education resources. These are service-based offerings centered on education, certification, networking, and industry advocacy rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• IBAM Education & Certification Programs Professional development and certification programs for insurance brokers including CAIB (Canadian Accredited Insurance Broker) levels 1-4, CPIB (Canadian Professional Insurance Broker), Fundamentals of Insurance, and the Auto Broker Technical Course with IWS Certification. Designed for aspiring and current Manitoba P&C insurance brokers and brokerage staff who need industry-recognized credentials.
• IBAM Lunchtime Talk Series Free 1-hour webinar series for IBAM members held on Wednesdays, awarding continuing education credits (CECs) on industry topics such as travel insurance plans, natural catastrophes, storm claims, and policy wording changes. The 2025 series runs September-December. Open to IBAM member brokers and brokerage staff.
• IBAM Annual Convention & Tradeshow (BrokerCon) Annual conference and tradeshow for Manitoba P&C insurance professionals, featuring keynote speakers, panel discussions, company breakouts, a tradeshow with 60+ exhibitors, graduate awards, and networking events. Open to IBAM member brokerages, brokers, insurance carriers, and service-provider partners.
• Young Broker Network (YBN) Committee and networking group for young insurance brokers in Manitoba, organizing social and professional development events such as the annual slo-pitch tournament and continuing-education sessions. Targeted at early-career member brokers.
• Find a Broker Directory Consumer-facing broker finder tool hosted on the IBAM website that enables Manitoba residents to locate licensed P&C insurance brokers across the province by location and specialty. Open to the general public.
• Member Benefits & Affinity Programs Affinity partnership programs that provide member brokerages and individual IBAM members with discounted rates on various services and products. Includes the Errors & Omissions insurance program for member brokers.
• Community Champions Award & Charitable Initiatives Awards program and charitable events recognizing Manitoba brokers and brokerages for community service, anchored by the annual Dale Rempel Memorial Golf Tournament (since 2013) supporting CancerCare Manitoba Foundation and other Manitoba charities such as Willow Place and The Children's Hospital Foundation. Over $200,000 has been raised for CancerCare Manitoba Foundation through the golf tournament.
• Consumer Education & Resources Free consumer education resources covering insurance topics such as fire safety, wildfire preparedness, spring melt flooding, and Halloween safety, plus an FAQ explaining the value of using an insurance broker. Aimed at Manitoba consumers seeking objective information about insurance coverage and broker services.

Quantifiable outcome

• Manitobans save $93.87 or 8.2% on their Autopac policy each year by using the broker channel
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered major partner, partner, technology partner, education partner, community partner, event partner and charity partner.

• Primacomajor partnerGTM or Marketing PartnerInsurance company partner supporting IBAM and the broker channel. Listed on IBAM's partners page.
• Optimum General Insurancemajor partnerGTM or Marketing PartnerInsurance company partner supporting IBAM and the broker distribution channel.
• Intactmajor partnerGTM or Marketing PartnerMajor insurance company partner providing sponsorship and support for IBAM events including Lunchtime Talk Series and Company Breakout sessions.
• Wawanesamajor partnerGTM or Marketing PartnerMajor insurance company partner sponsoring IBAM events including the 2025 and 2026 conventions, Lunchtime Talk Series, and community campaigns like 'Tell Us Something Good'.
• Sandbox Mutual InsurancepartnerGTM or Marketing PartnerInsurance company partner participating in IBAM events and providing Lunchtime Talk Series sessions on storm claims.
• CAA InsurancepartnerGTM or Marketing PartnerInsurance company partner of IBAM, sponsoring wellness events and wellness keynote at 2026 convention.
• Red River Mutualmajor partnerGTM or Marketing PartnerManitoba-based P&C insurance company and major IBAM partner. Sponsors Lunchtime Talk Series, Halloween Bingo, and convention Company Breakouts.
• Portage Mutual Insurancemajor partnerGTM or Marketing PartnerMajor insurance partner providing Lunchtime Talk Series sessions and Company Breakout presentations at IBAM conventions.
• Swiss RepartnerGTM or Marketing PartnerReinsurance company partner of IBAM, sponsoring golf tournament foursomes at events.
• First Insurance FundingpartnerGTM or Marketing PartnerInsurance funding company partner participating in IBAM tradeshows.
• OptiompartnerGTM or Marketing PartnerInsurance services partner participating in IBAM tradeshows.
• Aviva Canadamajor partnerGTM or Marketing PartnerMajor insurance company partner providing Company Breakout sessions at IBAM conventions.
• Wynward Insurance GrouppartnerGTM or Marketing PartnerInsurance company partner and Tradeshow exhibitor, providing prizes at IBAM events.
• SGI CANADAmajor partnerGTM or Marketing PartnerMajor insurance partner providing Company Breakout sessions and panel participation at IBAM events.
• Manitoba Blue CrosspartnerGTM or Marketing PartnerHealth and travel insurance partner providing Lunchtime Talk Series sessions on travel plans.
• Peace Hills General InsurancepartnerGTM or Marketing PartnerIndigenous-owned insurance company providing Company Breakout sessions at IBAM conventions.
• BMOpartnerGTM or Marketing PartnerFinancial institution partner participating in IBAM tradeshows.
• Exware Solutions Inc.technology partnerTechnology or IntegrationProvider of the Exware Association Management system powering IBAM's website, member area, event calendar, and exam registration.
• Insurance Institute of Manitobaeducation partnerStrategic or Co-development PartnerEducational partner providing insurance professional development resources and participating in tradeshows.
• Winnipeg Jetscommunity partnerGTM or Marketing PartnerNHL hockey team whose tickets are used as prizes in IBAM-Wawanesa community engagement campaigns.
• Quarry Oaks Golf Courseevent partnerGTM or Marketing PartnerGolf course venue for the annual Dale Rempel Memorial Golf Tournament.
• The Children's Hospital Foundationcharity partnerGTM or Marketing Partner2026 charity of choice for the Dale Rempel Memorial Golf Tournament, selected by award recipient Western Financial Group.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Insurance Brokers Association of Saskatchewan (IBAS): IBAS represents P&C insurance brokers in Saskatchewan, providing education, advocacy, and member benefits analogous to IBAM. Both operate as provincial not-for-profit associations with similar governance and revenue models (membership dues, exams, events).
• Insurance Brokers Association of Ontario (IBAO): IBAO is the largest provincial insurance broker association in Canada, representing Ontario's broker channel with a similar advocacy, education, and member-services mandate as IBAM. Directly comparable in mission and product mix (certifications, conventions, affinity).
• Insurance Brokers Association of Alberta (IBA Alberta): IBA Alberta is the provincial association for Alberta's P&C insurance brokers, offering CAIB-equivalent education, advocacy, and affinity programs. Closely comparable in scope and operating model to IBAM despite serving a larger provincial market.
• Insurance Brokers Association of British Columbia (IBABC): IBABC is the provincial trade association representing P&C insurance brokers in British Columbia, with the same mandate (advocacy, education, member services) as IBAM. It is the most structurally comparable organization, differing only by jurisdiction.

Broad incumbents

• Insurance Bureau of Canada (IBC): IBC is the national industry association representing Canada's home, auto, and business insurers. It is a broad incumbent serving carriers (the supply side of IBAM's ecosystem) rather than brokers, making it adjacent rather than directly competitive, but it shapes the regulatory and consumer-facing environment in which IBAM operates.

Regional players

• Insurance Institute of Manitoba: The Insurance Institute of Manitoba is a provincial chapter of the Insurance Institute of Canada, focused on continuing education and professional designations (CIP) for insurance professionals. It overlaps with IBAM's education programs but is regionally aligned and complementary rather than directly competitive.

Emerging players

• Canadian Association of Insurance Brokers (CAIB Canada): CAIB is the national body that coordinates the Canadian Accredited Insurance Broker designation used by provincial broker associations including IBAM. It is comparable because it administers the standardized certification curriculum that IBAM delivers locally.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/IBAManitoba
• Facebookfacebook.com/IBAManitoba

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Brokers Association of Manitoba