Stan Smith Events
Stan Smith Events is a privately held hospitality firm that designs bespoke sporting event and luxury destination experiences for Fortune 100/500 corporate clients, leveraging co-founder Stan Smith's celebrity status and global relationships to deliver exclusive access and consulting services.
- Company typePrivate
- Founded1995
- HeadquartersAlpharetta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stan Smith Events does
Stan Smith Events is a privately held, founder-led event management and hospitality firm co-founded in 1995 by former World #1 tennis champion Stan Smith (Chairman) and former tennis professional Gary Niebur (President). The company designs and delivers exclusive, bespoke experiences for corporate clients at the world's premier sporting events and luxury destinations, including Grand Slam tennis tournaments, golf majors, the Super Bowl, Olympic Games, and elite resorts in the US, UK, Ireland, Scotland, Spain, France, Australia, New Zealand, and Mexico. Its three core service lines are Live Sporting Events (premium access and hospitality packages), Destination Partnership Events (custom corporate retreats and donor gatherings at luxury venues), and Consulting Services (client engagement strategy and corporate sponsorship advisory). The firm serves primarily Fortune 100 and Fortune 500 enterprises, supplemented by engagements with professional athletes and international nonprofits, selling exclusively through a consultative, relationship-driven sales motion with custom quote-based pricing and multi-year contracts. There is no proprietary technology platform; the business operates as a high-touch services firm supported by a team of approximately 12 members and a Special Projects group handling marquee events. Additional brand assets include the 'Winning Trust' book co-authored by the founders, which functions as a thought leadership and referral-generation tool.
Stan Smith Events firmographics
Firmographics- Name
- Stan Smith Events
- Legal name
- Stan Smith Events
- Website
- https://stansmithevents.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stan Smith Events is a privately held hospitality firm that designs bespoke sporting event and luxury destination experiences for Fortune 100/500 corporate clients, leveraging co-founder Stan Smith's celebrity status and global relationships to deliver exclusive access and consulting services.
- Ownership category
- akta.pro rank
Stan Smith Events industry classification
Industry- Product category
- Corporate Event Management and Hospitality Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)
- akta.pro secondary industry
- Luxury MICE & Conference Resorts (THAGACAN)
Keywords
Where Stan Smith Events is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stan Smith Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Live Sporting Event Packages: Premium event experiences at major sporting events including Grand Slam tennis, golf majors, Super Bowl, and Olympic Games. Packages include venue access, hospitality, and exclusive athlete interactions.
- Destination Partnership Events: Exclusive partnership events at luxury destinations including Pebble Beach, Sea Island, Napa Valley, and international locations (Scotland, Ireland, England, Spain). Events include golf challenges, tennis, cooking, and skeet shooting activities.
- Consulting Services: Corporate client engagement strategy consulting and corporate sponsorship advisement services, helping clients maximize ROI from events and sporting sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Stan Smith Events product offering
Product offeringCore offering
Stan Smith Events curates and executes exclusive corporate hospitality experiences centered on elite sporting events and luxury destination gatherings, and provides client engagement strategy and corporate sponsorship consulting. Founded by tennis legend Stan Smith and Gary Niebur, the firm leverages decades of brand credibility and a global network to deliver premium event access and advisory services to enterprise clients.
Product overview
Stan Smith Events is an event management and hospitality company that offers three core service offerings: Live Sporting Events (providing exclusive access to elite sporting events including Grand Slam tennis tournaments, major golf tournaments, and championship games), Destination Partnership Events (custom corporate events at luxury resorts and golf courses in top domestic and international destinations), and Consulting Services (strategic advisement on client engagement and corporate sponsorship). The company also publishes the "Winning Trust" book by Stan Smith and Gary Niebur. These offerings share a common focus on using memorable experiences and celebrity athlete interactions to build trust and lasting business relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Sporting Events Premium hospitality offerings providing corporate clients with exclusive access to elite live sporting events, including VIP experiences and tailored group programs designed for executive entertainment and client engagement.
- Destination Partnership Events Exclusive corporate gatherings hosted at luxury resorts and premium destination venues worldwide, designed for high-end client engagement, incentive programs, and executive retreats.
- Consulting Services Strategic advisory engagements covering client engagement strategy and corporate sponsorship guidance, aimed at corporations seeking to optimize their hospitality, sponsorship, and relationship-marketing investments.
Companies that use Stan Smith Events
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Stan Smith Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stan Smith Events partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stan Smith Events competitors and assessment
Company assessmentDirect peers
- HelmsBriscoe: Global meeting and event sourcing firm with strong sports hospitality sourcing capability for corporate clients — directly comparable as a relationship-driven sourcing and event experience provider serving enterprise buyers.
- QuintEvents: Premier US-based provider of official VIP sports hospitality packages to the Super Bowl, Kentucky Derby, Masters, and other major events — directly comparable to SSE's Live Sporting Events offering for corporate clientele.
- Hosts Worldwide: Global destination management and event experience company providing end-to-end corporate event execution at premium venues worldwide — comparable to SSE's Destination Partnership Events on the corporate event fulfillment side.
- On Location Experiences: Acquired by Endeavor, On Location is the largest scaled provider of premium and official sports hospitality (Super Bowl, Olympics, College Football Playoff) — the most direct large-scale competitor in the corporate sports experiences niche Stan Smith Events occupies.
- Teneo Hospitality Group: Hospitality and event experience provider offering premium sports and entertainment packages as well as corporate event sourcing — overlaps with SSE on both live sports hospitality and destination partnership events.
- Extraordinary Events: Full-service corporate event production firm handling destination events, galas, and corporate hospitality — a comparable boutique operator with overlapping Fortune-grade corporate clients and custom experience design.
- JNT Company: Sports and entertainment experience company producing branded corporate events and VIP access to major sports venues — directly comparable niche to SSE in the sports hospitality/experiential event space.
Broad incumbents
- Endeavor (TKO Group / WME): Global sports and entertainment conglomerate that owns On Location Experiences, IMG, and UFC — a much larger incumbent whose sports hospitality vertical directly competes with SSE at marquee events including Wimbledon, the Open, and the Olympics.
- ITA Group: Large corporate events, incentives, and engagement company with sports hospitality and sponsorship activation offerings — broader portfolio than SSE, but overlapping on corporate client engagement experiences at major sporting events.
Emerging players
- Cogent Events: Boutique corporate event and experiential marketing agency producing bespoke experiences for Fortune-level brands — overlaps with SSE on the boutique-execution side of destination and corporate events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Stan Smith Events social profiles
Digital presenceStan Smith Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stan Smith Events leadership team
Management profileNumber of profiles
Profiles2 records
Stan Smith Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stan Smith Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stan Smith Events
What does Stan Smith Events do?
Stan Smith Events curates and executes exclusive corporate hospitality experiences centered on elite sporting events and luxury destination gatherings, and provides client engagement strategy and corporate sponsorship consulting. Founded by tennis legend Stan Smith and Gary Niebur, the firm leverages decades of brand credibility and a global network to deliver premium event access and advisory services to enterprise clients.
Is Stan Smith Events a public or private company?
Stan Smith Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stan Smith Events founded?
Stan Smith Events was founded in 1995. It employs 1 to 10 people.
Where is Stan Smith Events based?
Stan Smith Events is headquartered in Alpharetta, United States, in the North America region.
How does Stan Smith Events make money?
Three revenue lines are on record. Live Sporting Event Packages are the primary driver. The others are destination Partnership Events and consulting Services.
Who are Stan Smith Events's main competitors?
Direct peers on record are HelmsBriscoe, QuintEvents, Hosts Worldwide, On Location Experiences, Teneo Hospitality Group, Extraordinary Events and JNT Company. Broad incumbents are Endeavor (TKO Group / WME) and ITA Group. Cogent Events is listed as an emerging player.
Does Stan Smith Events have an API?
No public API is recorded for Stan Smith Events.
What industry is Stan Smith Events in?
Stan Smith Events's product category is Corporate Event Management and Hospitality Services. Its primary akta.pro industry code is MPAKALAH, Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations), with a secondary code of THAGACAN, Luxury MICE & Conference Resorts. Its NAICS code is 7113 and its SIC code is 7900.