Opinionated

What Opinionated does

Opinionated is an independent creative agency founded in 2017 and headquartered in Portland, Oregon. The agency provides creative design, branding strategy, and marketing services to brand advertisers and marketers, operating within a horizontal market segment of clients seeking creative talent and full-service marketing capabilities. Pre-acquisition, Opinionated functioned as a standalone creative shop with 11-50 employees, generating revenue through project-based fees and retainer arrangements typical of the advertising industry.

In January 2026, Opinionated was acquired by Tombras, a full-service independent agency, integrating Opinionated's creative talents into Tombras' broader full-service offerings. The acquisition established Tombras' first West Coast presence in Portland and expanded the combined entity's geographic footprint coast to coast. Following the deal, Opinionated's operations are consolidated under the Tombras brand while the combined entity continues to operate independently as an agency network. Co-Founder & Global Creative Director Mark Fitzloff leads the creative direction of the Opinionated team within the combined organization.

Opinionated's business model is professional services revenue, with pricing not publicly disclosed but consistent with industry-standard creative agency fee structures. No proprietary technology, AI/ML capabilities, software products, or technology platforms are disclosed in available sources—the offering is fundamentally human creative services rather than technology-enabled solutions.

Name

Opinionated

Legal name

Opinionated

Website

https://opinionatedgroup.com/

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Opinionated is a Portland-based independent creative agency providing branding, creative design, and marketing services to brand advertisers. Founded in 2017 and acquired by Tombras in January 2026, the agency now operates as Tombras' West Coast creative hub.

Ownership category

akta.pro rank

Product category

Advertising & Creative Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative advertising services
• Brand development
• Marketing agency
• Advertising strategy
• Creative design services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Agency Services Revenue: Opinionated operated as an independent creative agency providing creative services, likely generating revenue through project-based fees and retainer arrangements typical of advertising and creative agencies.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Opinionated is a full-service creative agency that develops branding, advertising campaigns, and marketing services for brand advertisers and marketers. The firm operates on a project basis and through retainer relationships, delivering creative design work and brand strategy to business clients in the United States.

Product overview

Opinionated is a single independent creative agency that was acquired by Tombras. Following the acquisition, the combined entity operates independently under the Tombras brand, with Opinionated's creative capabilities integrated into Tombras' full-service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services
• Branding and Creative Design
• Marketing Strategy Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TombrascoreStrategic or Co-development Partner · 20 January 2026Tombras acquired Opinionated, integrating the agency's creative talents into Tombras' full-service capabilities while establishing a West Coast presence in Portland, Oregon. The combined entity operates independently under the Tombras brand. This acquisition marks a milestone for both agencies, expanding Tombras' geographic footprint coast to coast.

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Droga5: Creative-led agency now part of Accenture Song (post-acquisition by Accenture in 2019). Comparable creative pedigree and brand advertiser client base, but larger scale and integrated with a global consulting platform — illustrates one possible trajectory for Opinionated under Tombras ownership.
• Tombras: The acquirer of Opinionated and now its parent company. Tombras is a full-service independent agency that provides the operational platform Opinionated now operates within; comparison illuminates how a full-service model expands creative agency addressable scope versus a pure creative shop.

Direct peers

• 72andSunny: Independent creative agency with offices in Los Angeles and New York. Direct functional peer serving brand advertisers with creative-led campaigns; similar scale range and business model as Opinionated, but with broader geographic footprint.
• Mekanism: Independent creative agency with offices in New York, San Francisco, and Seattle. Direct peer serving brand advertisers with creative-led campaigns and full-service marketing capabilities at a similar scale tier to Opinionated.
• Venables Bell & Partners: Independent creative agency based in San Francisco. Direct peer serving brand advertisers with creative-led campaigns; comparable scale and business model as Opinionated, with similar West Coast regional positioning.
• Anomaly: Independent creative agency known for founder-led culture and creative-driven campaigns. Comparable to Opinionated in business model (independent, creative-led, project-based) and in competing for the same brand advertiser client segment with creative-first positioning.
• Mother: Independent creative agency network with offices in New York, Los Angeles, and London. Direct peer in business model and creative agency positioning; competes for the same brand advertiser clients with a similar founder-led creative culture.
• Johannes Leonardo: Independent creative agency based in New York. Direct peer serving major brand advertisers with creative-led campaigns; comparable independent creative agency positioning and similar scale tier to Opinionated.
• Wieden+Kennedy: Portland-based independent creative agency with global reach. The most direct geographic and functional peer to Opinionated, sharing both the Portland creative ecosystem and an independent creative agency positioning that prioritizes creative excellence over full-service scale.

Emerging players

• GUT: Independent creative agency founded in 2018 with offices in Miami, New York, Toronto, and Buenos Aires. Comparable independent creative agency positioning with rapid growth trajectory; competes for similar brand advertiser clients at a similar scale tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opinionated