Yellowhouse Machinery

What Yellowhouse Machinery does

Yellowhouse Machinery is a privately held authorized John Deere construction equipment dealer founded in 1958 and headquartered across an 11-branch network spanning Texas (Abilene, Amarillo, Dalhart, Lubbock, Midland, San Angelo, Wichita Falls) and Oklahoma (Broken Bow, Enid, McAlester, Tulsa/Sand Springs). The company sells, rents, finances, and services new and used construction equipment from five OEM lines — John Deere, Bomag, JLG, Superior Broom, and Etnyre — supplemented by an extensive in-house attachments catalog (augers, brooms, buckets, hammers, plate compactors, etc.). Its service operations include scheduled maintenance, repairs, John Deere PowerGard and PROTECT coverage programs, and a Machine Rebuild Program for restoring aging equipment to operational standards.

The company monetizes across seven distinct revenue streams: new equipment sales, used equipment resale, short- and long-term rentals, OEM and aftermarket parts, service labor, financing referral, and attachments. Pricing is transaction- and quote-based with daily, weekly, and monthly rental cadences; no public pricing is disclosed. Its go-to-market is a multi-location enterprise field sales model with branch-based representatives, supplemented by an online equipment catalog and an authenticated customer portal for account and service management. Marketing spans website, blog, Facebook, Instagram, LinkedIn, YouTube, and Twitter, alongside community and recruiting channels.

Yellowhouse serves four primary customer segments: commercial and residential construction contractors (primary), forestry operations, agricultural operations, and government/municipal entities. The dealer integrates John Deere's Precision Construction, Precision Forestry, and Connected Support telematics stacks as resold technology solutions, alongside operator training and a structured internal talent pipeline (EDGE Dynamic Development, EDGE Technical Development). No public revenue, ownership, or headcount data are disclosed.

Name

Yellowhouse Machinery

Legal name

Yellowhouse Machinery

Website

https://yhmc.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Construction Equipment Dealership

NAICS

Farm Machinery and Equipment Manufacturing (333111), Construction Machinery Manufacturing (333120)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Construction equipment dealer
• Heavy equipment sales
• Equipment rental services
• Forestry equipment supply
• Agricultural machinery

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new construction equipment primarily through John Deere dealership agreement, along with Bomag, JLG, Superior Broom, and Etnyre product lines. One-time transactional sales with potential for follow-on service and parts revenue.
2. Used Equipment Sales: Resale of pre-owned construction equipment through dedicated used inventory. One-time transactional revenue model.
3. Equipment Rentals: Short-term and long-term rental of construction equipment including compactors, excavators, track loaders, boom lifts, and telehandlers. Recurring revenue based on rental duration.
4. Parts Sales: Genuine OEM parts for John Deere and other brand equipment. Ongoing revenue from maintenance and repair needs.
5. Service & Maintenance: Technical services including scheduled maintenance, repairs, and the Machine Rebuild Program for equipment restoration. Labor and parts revenue.
6. Financing & Credit Services: Financial products including financing options and credit programs facilitated through partnerships. May generate referral revenue.
7. Attachments & Accessories: Sales of equipment attachments including augers, trenchers, blades, scrapers, brooms, buckets, cold planers, cutters, forks, grapples, hammers, and more for specialized applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Yellowhouse Machinery is an authorized John Deere construction equipment dealer selling new and used equipment from John Deere, Bomag, JLG, Superior Broom, and Etnyre through 11 branches in Texas and Oklahoma. The company offers equipment rentals, genuine OEM parts, technical service and maintenance, machine rebuild programs, financing options, and John Deere technology integration including Precision Construction, Precision Forestry, and Connected Support.

Product overview

Yellowhouse Machinery operates as a John Deere dealer offering a diversified portfolio of construction equipment, attachments, technology solutions, and support services. Their product lineup centers on John Deere construction equipment (compact excavators, compact track loaders, skid steers, dozers) complemented by Bomag compaction equipment, JLG access equipment, Superior Broom, and Etnyre products. The company provides equipment for sale (new and used), rental, and offers comprehensive attachments. Service offerings include Technology Solutions (Precision Construction, Precision Forestry, Connected Support), John Deere PowerGard and PROTECT maintenance programs, Machine Rebuild Program, training support, and financing options. Yellowhouse serves customers across 11 locations in Texas and Oklahoma, positioning itself as a full-service partner for construction equipment needs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Construction Equipment Sales

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• John Deereflagship/primaryChannel Partner/ Reseller/ DistributorAuthorized John Deere dealer for construction equipment in Texas and Oklahoma since 1958. Exclusive dealer relationship offering the full range of John Deere construction equipment, parts, service, and technology solutions including Precision Construction and Connected Support systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• H&E Equipment Services: Public equipment distributor and rental company operating across the southern and western U.S. Highly comparable in multi-brand construction equipment distribution, rental fleet operations, parts/service revenue, and geographic overlap with Texas/Oklahoma.
• 4 Rivers Equipment: John Deere construction and forestry equipment dealer serving Texas and surrounding states. Comparable dealership structure with multi-line product mix and integrated sales/rental/service model in similar end markets.
• Doggett Equipment: John Deere dealer with branches across Texas and Louisiana serving construction, agricultural, and forestry end markets. Closely comparable in regional dealer profile, multi-line equipment offering, and similar customer mix including contractors and ag operators.
• Holt Cat: Texas-headquartered Caterpillar dealer offering new/used equipment, rentals, parts, and service across construction and industrial segments. Comparable in scale, Texas-centric footprint, and full-line dealer business model, though anchored to a competing OEM (Caterpillar).
• Stribling Equipment: Multi-location John Deere construction equipment dealer with overlapping Texas presence. Highly comparable in brand mix (John Deere + Bomag + JLG), product portfolio, and dealership business model across new/used sales, rentals, parts, and service.
• RDO Equipment Co. Largest John Deere construction equipment dealer network in North America. Most directly comparable in business model (flagship John Deere franchise plus complementary brands), multi-state footprint, and full-service offerings (sales, rental, parts, service, technology).
• Carter Machinery: Caterpillar dealer serving Virginia and the Mid-Atlantic. Comparable in full-line dealership operations (sales, rental, parts, service, technology) and equipment support programs, though operating in a different geography.
• Foley Equipment: Multi-state Caterpillar dealer with construction, agricultural, and rental offerings. Comparable as a competing-OEM full-line dealer with overlapping contractor and ag customer base and similar service/rental economics.

Broad incumbents

• Sunbelt Rentals: Large North American equipment rental provider with broad contractor and industrial customer base. Comparable in rental fleet scale, customer overlap (construction contractors), and competitive pressure on regional dealers' rental economics.
• United Rentals: Largest equipment rental company in the world with national footprint. Not a John Deere franchise dealer but a major competitive force in the rental segment Yellowhouse competes in, and a scale benchmark for fleet utilization economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YellowhouseMach
• YouTubeyoutube.com/channel/UCQXHctFAHj9YR4iDeytiMrw
• Facebookfacebook.com/yellowhousemachineryco
• LinkedInlinkedin.com/company/yellowhouse-machinery-co
• Instagraminstagram.com/yellowhouse_machinery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowhouse Machinery