What Mamalama Snacks does

Mamalama Snacks (legal entity NATUSNACKS S.A.C.) is a Peruvian packaged-food company that produces and sells 100% natural quinoa-based snacks, breakfast cereals, superfood oatmeal mixes, and energy bars through its own e-commerce website, mamalamasnacks.com. Its product portfolio is built around Peruvian Andean superfoods (quinoa, kiwicha, cañihua, maca, chia, cacao, cranberries) and is positioned as vegan, gluten-free, non-GMO, and free of refined sugar, artificial colors, flavors, and preservatives. Core categories include Cereal Quinua Crunch (three flavors at 240g), Sticks de Quinua (savory extruded snacks in 80g and 20g formats), Superfood Avena Mix (500g oatmeal blends), and Barras de Quinua/Chewy/Andinos energy bars, supported by a range of multi-unit and themed bundle packs (Desayunos, Mamalama Lovers, Cumpleañero, Lonchera Saludable).

The business operates exclusively on a direct-to-consumer model, processing orders through a WooCommerce storefront with Mercado Pago as the payment gateway and shipping nationwide across Peru. Customers place and pay in advance; a warehouse pickup option exists in Chorrillos (Lima). The company is founder-led, privately held (an S.A.C. in Peru), has 11–50 employees, is headquartered in Lima, and has no disclosed institutional funding, retail distribution, or international operations. Marketing is conducted through organic Facebook, Instagram, YouTube, and direct WhatsApp/email communication. Mamalama also maintains a social-impact partnership with the NGO Por eso! Perú supporting nutritional programs in high-Andean communities.

Name

Mamalama Snacks

Legal name

NATUSNACKS S.A.C.

Website

https://mamalamasnacks.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mamalama Snacks (NATUSNACKS S.A.C.) is a Lima-based Peruvian D2C food company selling 100% natural quinoa-based cereals, savory sticks, superfood oatmeal mixes, and energy bars through its own e-commerce site to health-conscious consumers across Peru.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago De Surco

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Mamalama generates revenue through direct-to-consumer e-commerce sales of packaged healthy snack products. Products include cereals, quinoa sticks, oatmeal mixes, and snack bars. All sales are processed through their WooCommerce-powered website with advance payment via Mercado Pago payment gateway.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mamalama Snacks manufactures and sells packaged healthy snack products made from Peruvian superfoods such as quinoa, kiwicha, cañihua, maca, cacao, and chia. Its product portfolio includes savory quinoa sticks, breakfast cereals (Cereal Quinua Crunch), superfood oatmeal mixes (Superfood Avena Mix), chewy and crunchy energy bars, and themed gift/bundle packs. All products are positioned as 100% natural, vegan, gluten-free, non-GMO, and free from refined sugar and artificial additives, and are sold directly to consumers in Peru.

Product overview

Mamalama Snacks is a Peruvian healthy snack company (legal entity: NATUSNACKS S.A.C) offering a portfolio of 100% natural snacks made from Peruvian superfoods including quinoa, kiwicha, cañihua, maca, chia, cacao, and cranberries. The product portfolio consists of three core product categories: (1) Cereal Quinua Crunch line - breakfast cereals in three flavors (Cacao Maca, Cacao, Canela) made from quinoa, rice, and kiwicha flours with 240g net weight; (2) Sticks de Quinua - savory extruded snacks in three flavors (Queso Cheddar, Finas Hierbas, Sal de Maras) in 80g and 20g formats made from quinoa and rice; (3) Superfood Avena Mix - oatmeal breakfast mixes (Cranberry Chia, Cacao Maca) in 500g packages; and (4) Barras de Quinua Chewy and Barras de Granos Andinos - energy bars in various flavors. Additionally, the company offers various bundle packs (Packs) that combine multiple products including multi-unit cereal packs, multi-unit sticks packs, themed packs (Pack Mamalama Lovers, PACK CUMPLEAÑERO, Pack Desayunos), and the Multipack Lonchera Saludable. All products emphasize being 100% natural, vegan, gluten-free, without refined sugar, and free from artificial colorings, flavorings, and preservatives, with no genetically modified organisms.

Differentiator

Problem solved

Functional benefit

Products and services

• Cereal Quinua Crunch Cacao Maca A 100% natural breakfast cereal made from quinoa flour, whole rice flour, kiwicha flour, integral sugar, cocoa powder, and maca, in a 240g package. Free of refined sugar and artificial additives; targeted at health-conscious consumers seeking a nutritious breakfast.
• Cereal Quinua Crunch Cacao 100% natural breakfast cereal made from quinoa flour, whole rice flour, kiwicha flour, integral sugar, and cocoa powder; 240g pack for health-conscious consumers.
• Cereal Quinua Crunch Canela 100% natural breakfast cereal with cinnamon flavor, made from quinoa flour, whole rice flour, kiwicha flour, integral sugar, and ground cinnamon; 240g pack.
• Sticks de Quinua Queso Cheddar 80g Savory quinoa stick made from quinoa flour, rice flour, sunflower oil, and cheddar cheese flavoring; 80g pack, 100% natural and gluten-free, for on-the-go healthy snacking.
• Sticks de Quinua Finas Hierbas 80g Savory quinoa stick made from quinoa flour, rice flour, sunflower oil, fines herbs seasoning (garlic, black pepper, rosemary, thyme, sea salt, yeast extract, rice fiber), and pink salt from Maras; 80g pack, 100% natural and gluten-free.
• Sticks de Quinua Sal de Maras 80g Savory quinoa stick made from quinoa flour, rice flour, and pink salt from Maras, Peru; 80g pack, 100% natural and gluten-free snack.
• Superfood Avena Mix Cranberry Chia 500g Superfood oatmeal mix containing oat flakes, dehydrated cranberries, chia, popped quinoa, popped kiwicha, and ground cinnamon; 500g pack, rich in fiber, marketed for a balanced breakfast.
• Superfood Avena Mix Cacao Maca 500g Superfood oatmeal mix containing oats, popped quinoa, popped kiwicha, chia, cacao, and maca; 500g pack, balanced breakfast rich in fiber and natural energy.
• Barra Chewy Maní Mini (box de 10 unidades) Mini chewy bars made from quinoa, kiwicha, cañihua, and peanuts, sweetened with agave syrup and stevia; box of 10 mini bars, 100% natural, for consumers seeking portable nutritious snacks.
• Barras de Granos Andinos Cranberry Chía Crunchy energy bars made from Andean grains (quinoa, kiwicha, cañihua) with cranberry and chia; box of 5 units, 100% natural, for on-the-go snacking.
• Barras de Quinua Chewy Chewy quinoa bars made from quinoa, kiwicha, and peanuts without refined sugar; packaged for portable energy snacking.
• Multipack Lonchera Saludable Healthy lunchbox multipack containing 3 Sticks Quinua Queso Cheddar and 2 Sticks Quinua Sal de Maras; made from quinoa and whole rice, 100% natural, designed for school lunch boxes.
• Pack Cereal Quinua Crunch x3unds Bundle pack with 1 unit each of Cereal Quinua Crunch Cacao Maca, Cacao, and Canela (240g each); sold at a discount versus individual pricing, targeted at cereal customers and gifting.
• Pack Cereal Quinua Crunch Cacao x3unds Bundle pack of 3 units of Cereal Quinua Crunch Cacao (240g each) sold at a multi-unit price.
• Pack Cereal Quinua Crunch Canela x3unds Bundle pack of 3 units of Cereal Quinua Crunch Canela (240g each) sold at a multi-unit price.
• Pack Cereal Quinua Crunch Cacao Maca x3unds Bundle pack of 3 units of Cereal Quinua Crunch Cacao Maca (240g each) sold at a multi-unit price.
• Pack Superfood Avena Mix Cranberry Chia x3unds Bundle pack of 3 units of Superfood Avena Mix Cranberry Chia (500g each) sold at a discounted multi-unit price.
• Pack Superfood Avena Mix Cacao Maca x3unds Bundle pack of 3 units of Superfood Avena Mix Cacao Maca (500g each) sold at a discounted multi-unit price.
• Pack Sticks de Quinua Queso Cheddar 80g x5unds Bundle pack of 5 units of Sticks de Quinua Queso Cheddar (80g each) sold at a discounted multi-unit price.
• Pack Sticks de Quinua Queso Cheddar 20g x20unds Bundle pack of 20 single-serve Sticks de Quinua Queso Cheddar 20g; intended for events, lunchboxes, and high-volume consumption.
• Pack Sticks de Quinua Sal de Maras 80g x5unds Bundle pack of 5 units of Sticks de Quinua Sal de Maras (80g each) sold at a discounted multi-unit price.
• Pack Sticks de Quinua Sal de Maras 20g x20unds Bundle pack of 20 single-serve Sticks de Quinua Sal de Maras 20g; intended for events, lunchboxes, and high-volume consumption.
• Pack Sticks de Quinua Queso Cheddar – Finas Hierbas 80g x4unds Bundle pack of 2 units of Sticks Finas Hierbas 80g and 2 units of Sticks Queso Cheddar 80g; mixed-flavor multi-pack at a discount.
• Pack Mamalama Lovers Variety pack combining 1 Superfood Avena Mix Cranberry Chia, 1 Cereal Quinua Crunch Cacao, 1 Sticks Quinua Sal de Maras 80g, 1 Sticks Quinua Queso Cheddar 80g, and 5 Energy Bars Cranberry Chia; positioned as a brand-discovery / gifting pack.
• PACK CUMPLEAÑERO Birthday party pack containing 25 Sticks Queso Cheddar 20g and 25 Sticks Sal de Maras 20g, with free delivery; targeted at children's parties.
• Pack Desayunos Breakfast pack containing 1 Superfood Avena Mix Cacao Maca, 1 Superfood Avena Mix Cranberry Chia, and 1 Cereal Quinua Crunch Cacao; positioned as a complete healthy breakfast bundle.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Por eso! PerúminorOthersMamalama Snacks supports Por eso! Perú, an NGO dedicated to improving the quality of food and life of communities living in the highest parts of the Andes of Peru. The partnership involves supporting biohuertos educativos (educational vegetable gardens) in schools to diversify food variety and nutrients, teaching families to build greenhouses and dining facilities in their homes, among other initiatives. This is a social impact initiative rather than a commercial partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Simple Mills: Better-for-you cracker, cookie and snack maker using almond flour and other natural ingredients. Closest comparable in extruded savory-snack format (Mamalama's Sticks de Quinua) anchored by clean-label, alternative-grain ingredients.
• Made Good: A specialty/healthy snack maker focused on allergen-free granolas, cookies and crackers using whole grains and clean-label ingredients. Like Mamalama, Made Good targets health-conscious families with a natural, no-artificial-additive positioning—though its portfolio and geographic reach are broader.
• Bobo's: Better-for-you oat-based snack bar and baked goods maker (oat bars, bite-sized snacks). Targets similar health-conscious portable-snacking occasions as Mamalama's Barra Chewy and Barras de Granos Andinos energy bars.
• That's It: All-natural fruit-based snack bar company with clean-label, no-added-sugar positioning. Overlaps directly with Mamalama's portable natural snack-bar category and its no-refined-sugar brand narrative.

Broad incumbents

• Nature's Path: Established North American organic and natural cereal, granola, waffle and snack brand under parent Post Holdings. Directly comparable to Mamalama's Cereal Quinua Crunch and Superfood Avena Mix lines, but at far greater scale and broader distribution.
• KIND Snacks: Major better-for-you snack bar and breakfast brand owned by Mars. Comparable on snack-bar and breakfast-adjacent occasions to Mamalama, but at significantly larger scale, broader distribution and a much larger marketing budget.
• Grupo Bimbo: The world's largest baked-goods and snack company, with established Peruvian operations (Bimbo del Perú) covering bread, cookies and crackers. Establishes the broad-incumbent benchmark for shelf competition and distribution scale that Mamalama would face if it enters grocery retail.
• Barbara's Bakery: Legacy natural foods breakfast cereal and snack maker (cereal, snack mix) with strong presence in the natural channel. Comparable in product category to Mamalama's cereal and oat-mix lines but with mass-market positioning and broader North American distribution.

Emerging players

• Late July Snacks: Organic cracker and chip maker known for clean-label positioning and alternative-grain ingredients. Comparable in the cracker/snack aisle and in marketing an alternative-grain ingredient story similar to Mamalama's Andean-grain narrative.

Regional players

• Ambrosoli: The most directly comparable local Peruvian snack manufacturer—cookies, crackers and confectionery sold through the same national retail and convenience channels Mamalama would target if it expanded beyond DTC. Operates in overlapping geographies and end-uses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mamalamasnacks
• YouTubeyoutube.com/channel/UC438b9hJX9weCS9WOtPyxCA/videos
• Facebookfacebook.com/mamalamasnacks
• Instagraminstagram.com/mamalamasnacks
• LinkedInlinkedin.com/company/mamalama-snacks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamalama Snacks