Pranic Healing

What Pranic Healing does

Pranic Healing is a U.S.-based for-profit LLC (American Institute of Asian Studies, LLC, dba U.S. Pranic Healing Center, headquartered in Chino, California) that teaches and disseminates the MCKS Pranic Healing system, a no-touch energy healing methodology originally developed by GrandMaster Choa Kok Sui. The company delivers a structured curriculum of approximately 14 courses and programs spanning foundational energy healing (Levels I–II), emotional and mental applications (Pranic Psychotherapy), crystal-based techniques (Pranic Crystal Healing), energetic protection (Pranic Psychic Self Defense), manifestation (Kriyashakti), advanced spiritual practices (Arhatic Yoga, Superbrain Yoga, Pranic Feng Shui, Om Mani Padme Hum), and adjunct practices (Pranic Breathing, Spiritual Essence of Man). Its underlying "technology" is a codified, trademarked protocol-based system validated through clairvoyant observation, marketed via a "cookbook approach" designed for accessibility to non-physicians.

The business model is event-driven and consumer-facing. Revenue is generated primarily through per-course registration fees (ranging from $95 review student rates to $3,500 for premium multi-course bundles), event/retreat registrations (MCKS Arhatic Yoga Retreats, Healers Mastery), monthly recurring and one-time donations, and gated video-stream content accessible via member accounts. Freemium entry points (free Meditation on Twin Hearts intro sessions, free Pranic Healing Clinics) are used as top-of-funnel acquisition. Distribution is hybrid: in-person classes at hotels and community venues across at least eight U.S. states (CA, TX, IL, HI, AZ, WA, OR, plus international events in Melbourne and Lake Geneva WI), Zoom-based virtual classrooms, and a digital video streaming platform. Master Stephen Co serves as the primary public-facing instructor and brand carrier, while GrandMaster Choa Kok Sui's authored framework and trademarks underpin the IP base.

Customer segments are primarily individuals on a spiritual/self-development path, with secondary segments including licensed healthcare professionals (doctors, nurses, chiropractors, massage therapists) using Pranic Healing as complementary care, and broader community members engaging through free clinics and meditation sessions. The company employs 1–10 people and has no disclosed external funding, no app presence, and no enterprise/B2B sales motion.

Name

Pranic Healing

Legal name

American Institute of Asian Studies, LLC

Website

https://pranichealing.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Pranic Healing is a Chino, California-based LLC that teaches the MCKS Pranic Healing energy healing system through in-person classes, Zoom courses, retreats, and video streams across multiple U.S. states, serving spiritual seekers, health-conscious individuals, and complementary-care practitioners.

Ownership category

akta.pro rank

Product category

Holistic Wellness Education

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Reiki & Energy Healing (HSADAHAM)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Energy healing courses
• Meditation training
• Holistic wellness education
• Chakra balancing techniques
• Spiritual development classes

Headquarters

HQ city

Chino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Course Registration Fees: Revenue generated from paid enrollment in in-person and online courses including Pranic Healing Level I ($450), Advanced Pranic Healing Level II ($450), Pranic Psychotherapy ($450), Pranic Psychic Self Defense ($700-$725), Pranic Crystal Healing, Kriyashakti, Arhatic Yoga retreats, and Self Pranic Healing ($175-$250). Combo packages with multiple courses are offered at discounted bundled rates.
2. Event Registration: Fees charged for attending specific events, workshops, and retreats including MCKS Arhatic Yoga Retreat and Healers Mastery programs with Master Stephen Co.
3. Donations and Contributions: Accepts financial contributions and monthly recurring donations toward spreading Pranic Healing in the U.S., student scholarship funds, and keeping Online Study Groups with Master Co free. Note: U.S. Pranic Healing Center/AIAS, LLC is NOT a non-profit organization, so donations are not tax-deductible.
4. Video Stream Content: Featured video streams including Full Moon Meditations, special lectures, and Chinese New Year sessions are accessible through registered member accounts, with some content having limited availability windows.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Pranic Healing offers a structured curriculum of energy healing and meditation courses including foundational MCKS Pranic Healing Levels I & II, Pranic Psychotherapy, Pranic Crystal Healing, Pranic Psychic Self Defense, Arhatic Yoga, Kriyashakti, and supporting modalities. Courses are delivered via in-person classes, live online Zoom sessions, and on-demand video streaming, complemented by free healing clinics and global meditation events.

Product overview

Pranic Healing is a comprehensive energy healing and spiritual development platform offering a structured curriculum of courses, meditations, and community programs. The core product portfolio includes MCKS Pranic Healing® (Levels I-II) for basic and advanced energy healing, Pranic Psychotherapy® for emotional/mental healing, Pranic Crystal Healing® for crystal-based healing, and Pranic Psychic Self Defense® for energetic protection. Advanced offerings include Kriyashakti® for manifestation, Arhatic Yoga® for spiritual acceleration, and Pranic Feng Shui® for environmental energy work. The platform delivers its teaching through in-person events, online Zoom sessions, video streams, and self-paced courses, complemented by community programs like Full Moon Meditations, the 31 Day Challenge, and free Pranic Healing Clinics. The platform is operated by the U.S. Pranic Healing Center/dba American Institute of Asian Studies, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• MCKS Pranic Healing: The core Pranic Healing system taught by Master Choa Kok Sui, a no-touch energy healing practice.
• MCKS Arhatic Yoga
• MCKS Kriyashakti
• MCKS Pranic Feng Shui
• Meditation on Twin Hearts
• Superbrain Yoga

Products and services

• MCKS Pranic Healing Level I
• Advanced Pranic Healing Level II
• MCKS Pranic Psychotherapy
• MCKS Pranic Crystal Healing
• MCKS Pranic Psychic Self Defense
• MCKS Self Pranic Healing
• Kriyashakti
• Arhatic Yoga
• Pranic Feng Shui
• Superbrain Yoga
• Pranic Breathing
• Om Mani Padme Hum Course
• Spiritual Essence of Man
• Healers Mastery
• MCKS Arhatic Yoga Retreat
• Pranic Healing Clinic
• Meditation on Twin Hearts
• 31 Day Meditation Challenge
• Full Moon Meditation Series
• Anchor the Light

Quantifiable outcome

• Phobias can be reduced 70-90% in just the first session during Pranic Psychotherapy class
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Esalen Institute: Pioneering holistic education and retreat center in Big Sur, CA offering workshops on meditation, somatic practices, and human potential. Comparable in offering experiential wellness education and retreat-style programming, though more focused on personal growth than energy healing.
• Omega Institute for Holistic Studies: Educational retreat center in Rhinebeck, NY offering workshops on wellness, spirituality, and holistic health. Comparable as a workshop/retreat-based holistic education provider serving a similar spiritual seeker demographic.

Broad incumbents

• Headspace: Subscription meditation and mindfulness platform serving consumers and employers. Comparable as a digital wellness content provider, but with broader mainstream positioning and significantly larger scale than Pranic Healing's niche energy-healing focus.
• Calm: Subscription meditation and sleep app with celebrity-narrated content. Comparable as a meditation/wellness consumer brand, though it targets a more mainstream secular audience and lacks Pranic Healing's energy-healing and Eastern spiritual lineage.
• Insight Timer: Largest free meditation app with thousands of teachers and live events. Comparable as a meditation content and community platform, though it operates at much larger scale and as a marketplace rather than a branded curriculum.

Direct peers

• Sadhguru / Isha Foundation: Global spiritual organization offering yoga, meditation, and inner engineering programs led by a single charismatic teacher (Sadhguru). Closely comparable in structure — single-master brand, structured curriculum, in-person plus online delivery, and global community engagement.
• International Center for Reiki Training: The largest Reiki training organization globally, offering multi-level energy healing certifications and practitioner communities. Highly comparable as a direct energy-healing education and certification business serving similar spiritual/wellness students with structured course progressions.
• Chopra Global: Wellness education platform founded by Dr. Deepak Chopra offering meditation, Ayurveda, and mind-body courses online. Closely comparable as a celebrity-anchored wellness education brand monetizing through courses, retreats, and digital content targeting the same holistic-wellness consumer.
• The Expanding Light at Ananda: Yoga, meditation, and energy healing retreat center in Nevada City, CA offering multi-level teacher trainings and residential programs. Comparable as a spiritual/wellness education provider combining in-person intensives with structured curricula.

Regional players

• Sedona Meditation Center: Regional meditation and energy healing center in Sedona, AZ offering classes, vortex tours, and spiritual workshops. Comparable as an energy-healing and meditation education provider, but operating primarily in a single tourist-driven local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/masterstephenco
• Facebookfacebook.com/pranichealing.iis
• Instagraminstagram.com/pranichealing_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pranic Healing