Bobby Jones Golf Course

What Bobby Jones Golf Course does

Bobby Jones Golf Course is a 130-acre public golf facility in Atlanta, Georgia, operated by the Bobby Jones Golf Course Foundation, Inc., a 501(c)(3) nonprofit that leases the property from the State of Georgia and contracts day-to-day management to Bobby Jones Links. Founded in 1932 as Atlanta's first public golf course, the property was comprehensively renovated in 2020 with over $30 million in donor and institutional funding, adding a reversible 9-hole course designed by Bob Cupp (Azalea and Magnolia nines with double greens and multiple pin locations), the Bandy Instructional Center, the Cupp Links par-3 course, the Dan Yates Putting Course, and the Murray Golf House. Murray Golf House co-houses the Georgia State Golf Association, the Georgia Section of the PGA, the Georgia Golf Hall of Fame, Boone's restaurant, the Ed Hoard pro shop, and the USGA-presented Bob Jones Room.

The business operates a multi-stream revenue model across consumer and institutional channels: greens fees booked via TeeItUp, private and group lessons (45 minutes at $100-$190) and club fittings ($75) through the Grand Slam Golf Academy, equipment rentals, a pro shop and online store, gift certificates, GSGA memberships at $55/yr, F&B through Boone's and the Hall Hut, and event hosting (corporate outings, the annual Buckhead Open tournament at $175 entry). Customer segments include general public golfers, juniors (PGA Junior League, U.S. Kids Golf programs, $5 Youth on Course rate), corporate groups, and adaptive golfers (PGA HOPE). Distribution is direct-to-consumer via online booking, walk-in retail, a Gallus Golf mobile app, Square scheduling, and Golf Genius tournament registration.

The company is small in headcount (11-50 employees) with no publicly disclosed revenue. Its competitive positioning rests on the Bob Jones brand legacy, the unique Bob Cupp reversible course design, the institutional tenancy of GSGA and Georgia PGA, and a credentialed instruction team led by Director of Instruction Jason Kuiper. Technology at the Bandy Instructional Center is anchored by commercial launch-monitor and biomechanics hardware (TrackMan 4, FlightScope X2 Elite, K-Motion, Smart2Move, SAM Putt Lab) rather than proprietary AI/ML. In 2025 the course was named NGCOA's Jemsek National Course of the Year.

Name

Bobby Jones Golf Course

Legal name

Bobby Jones Golf Course Foundation, Inc.

Website

https://bobbyjonesgc.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Bobby Jones Golf Course is a 130-acre public golf facility in Atlanta, Georgia, operating a reversible 9-hole course (Azalea/Magnolia) designed by Bob Cupp, the Grand Slam Golf Academy, Boone's restaurant, and co-headquarters of the GSGA and Georgia PGA Section, serving public golfers, juniors, adaptive players, and corporate event clients.

Ownership category

akta.pro rank

Product category

Public Golf Course and Golf Facility

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)

Keywords

• Public golf course
• Golf instruction services
• Club fitting services
• Junior golf programs
• Golf event hosting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Greens Fees and Tee Time Revenue: Revenue from public tee time bookings for the reversible 9-hole golf course with Azalea and Magnolia courses
2. Golf Instruction and Lessons: Private lessons, group lessons, and instruction programs through Grand Slam Golf Academy
3. Retail Merchandise: Pro shop sales including apparel, footwear, accessories, and equipment
4. Club Fitting Services: Professional club fitting through partnership with PGA TOUR Superstore
5. Event Hosting and Tournaments: Corporate outings, group events, tournaments including Buckhead Open
6. Membership Programs: GSGA Memberships with GHIN handicap numbers sold at $55 annually
7. Food and Beverage: Boone's restaurant dining, Hall Hut grab-and-go, catering at events

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Bobby Jones Golf Course is a public 130-acre golf facility in Atlanta operating a 9-hole reversible course (Azalea and Magnolia nines) designed by Bob Cupp, with multiple tees and large double greens for varied 9- or 18-hole play. The facility provides the Grand Slam Golf Academy for lessons, club fitting, and junior programs, a TrackMan-equipped practice range, a par-3 Cupp Links course, the Dan Yates Putting Course, the Murray Golf House clubhouse, and Boone's restaurant. It also hosts corporate outings and tournaments and serves as the home of the Georgia State Golf Association, Georgia PGA Section, and the Georgia Golf Hall of Fame.

Product overview

Bobby Jones Golf Course is a golf resort facility offering a comprehensive golf experience built around its revolutionary reversible 9-hole course (Azalea and Magnolia nines designed by Bob Cupp), complemented by multiple practice and instruction facilities. The property includes the Grand Slam Golf Academy for instruction, the Cupp Links par-3 course, the Dan Yates Putting Course, and the Murray Golf House clubhouse. Additional revenue streams include Boone's restaurant, equipment rentals, gift certificates, GSGA memberships, Youth on Course programs, and a mobile app. The facility operates as a public golf course managed by Bobby Jones Links, with the Bobby Jones Golf Course Foundation supporting junior and adaptive golf programming.

Differentiator

Problem solved

Functional benefit

Brands

• Bandy Instructional Center: The B.J. and Jack Bandy Instructional Center is home to the Grand Slam Golf Academy and is equipped with state-of-the-art cameras, TrackMan, and software technology.
• Cupp Links
• Dan Yates Putting Course

Products and services

• Bobby Jones Golf Course (Azalea & Magnolia Courses) Revolutionary 9-hole reversible public golf course with Azalea and Magnolia nines featuring multiple tees and large double greens, playable as separate 9-hole loops or combined for 18-hole outings.
• Cupp Links Free 5-hole par-3 course originally designed for junior golfers to learn on-course play; open to all players with optional donations to the Bobby Jones Golf Course Foundation.
• Dan Yates Putting Course Unique 9-hole manicured TifEagle Bermudagrass putting course with a dynamic, daily-changing layout; free to all visitors and available for group events and corporate outings.
• Practice Facility and Driving Range State-of-the-art practice facility featuring TrackMan range technology; range access priced at $21 (large bucket of balls and TrackMan range included).
• Grand Slam Golf Academy Full-service golf instruction academy offering private and group lessons, junior programs, playing lessons, and club fitting with PGA/LPGA certified instructors using TrackMan, FlightScope, K-Motion, Smart2Move, SAM Putt Lab, and other biomechanics technology.
• Junior Golf Programs Comprehensive junior golf instruction for ages 3-17 including weekday and Saturday clinics, PGA Junior League, summer camps, and U.S. Kids Golf 10-level curriculum; provides complimentary club fitting, gender- and age-specific programs, and individual and group lessons.
• Club Fitting Services Professional club fitting in partnership with PGA TOUR Superstore at the only open-air fitting facility in metro Atlanta, including full set gapping analysis, wedge, hybrid/fairway, driver, and iron set fittings at $75 per session.
• Murray Golf House Clubhouse Centerpiece clubhouse housing the Ed Hoard Pro Shop, Boone's restaurant, the Georgia Golf Hall of Fame, the Bob Jones Room, and the headquarters of the Georgia State Golf Association and the Georgia PGA Section.
• Boone's Restaurant Upscale on-site restaurant with new American cuisine and panoramic golf course views; supports dine-in, catering for tournaments and corporate events, and event hosting.
• Hall Hut Grab-and-go food and beverage outlet on the course featuring craft beers from Fire Maker Brewing Company.
• Equipment Rentals On-site rental of riding carts ($30), push carts ($10), and full club sets ($45), available on a first-come, first-served basis.
• Buckhead Open Tournament Annual two-day gross stroke-play tournament played across the Azalea and Magnolia courses with a $175 entry fee that includes greens fees, tee gifts, and a reception.
• Corporate Outings and Event Hosting Hosted corporate golf outings, team-building events, and client entertainment on the Azalea and Magnolia courses, with on-site F&B through Boone's restaurant and Hall Hut.
• Gift Certificates Digital and physical gift certificates redeemable for golf, Grand Slam Golf Academy lessons, range access, Dan Yates Putting Course, and Cupp Links, available in $50, $100, $150, and $200 denominations.
• GSGA Membership (GHIN Handicap) Georgia State Golf Association membership sold at the facility that provides handicap index tracking via GHIN and GSGA member benefits at $55 per calendar year.
• Youth on Course Program Junior membership program offering discounted $5 green fees Monday-Thursday 12pm-3pm year-round at Bobby Jones Golf Course.
• Ed Hoard Pro Shop Retail Walk-in pro shop retail within Murray Golf House selling golf apparel, footwear, accessories, and equipment.

Quantifiable outcome

• Named NGCOA's 2025 Jemsek National Course of the Year
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PGA TOUR SuperstorecoreTechnology or IntegrationPartnership with PGA TOUR Superstore for club fitting services. Grand Slam Golf Academy provides the highest level of club fitting through this partnership. The only open-air fitting facility in metro Atlanta where customers can see the ball fly through the air and test turf interaction.
• U.S. Kids GolfcoreStrategic or Co-development PartnerPartnership for junior golf development programs. Junior golfers receive complimentary club fitting, gender and age-specific programs, game-based philosophy, 10-level curriculum, individual and group lessons, golf swing video analysis, and instruction from U.S. Kids Golf Certified Coaches.
• Georgia State Golf AssociationcoreStrategic or Co-development PartnerGSGA headquarters located at Murray Golf House. Services include GHIN handicap system, membership programs, and Youth on Course program administration.
• Georgia Section of the PGAcoreStrategic or Co-development PartnerGeorgia PGA Section headquarters located at Murray Golf House. Home base for PGA professionals in Georgia.
• Georgia Golf Hall of FamecoreStrategic or Co-development PartnerFirst-ever physical location of the Georgia Golf Hall of Fame, dedicated to preservation and promotion of Georgia's golf traditions, heritage, achievements and excellence.
• Fire Maker Brewing CompanyminorOthersCraft beers on tap from Fire Maker Brewery featured at the Hall Hut.
• USGAminorStrategic or Co-development PartnerThe Bob Jones Room exhibit presented by USGA featuring artifacts from USGA Golf Museum and Library's collection.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bandon Dunes Golf Resort: Destination golf resort in Bandon, Oregon, with multiple public-access links-style courses. Comparable as a public-golf destination combining distinctive course design, on-site lodging, F&B, and instruction at premium price points.
• Pebble Beach Resorts: Iconic golf resort on California's Monterey Peninsula offering multiple courses, lodging, F&B, and retail. Comparable as a destination golf property that monetizes a famous course through green fees, hospitality, instruction, and pro shop retail.
• Pinehurst Resort: Large historic golf resort in North Carolina with multiple courses, lodging, spa, and F&B. Comparable as a multi-course resort destination with a Hall of Fame, museum components, and broad hospitality offerings alongside golf.

Direct peers

• Chambers Bay: Public municipal golf course in University Place, Washington, designed by Robert Trent Jones Jr., host of the 2015 U.S. Open. Comparable as a premier destination public course offering a distinctive, award-winning layout in a single-location operating model.
• TPC Sugarloaf: Tournament Players Club facility in Duluth, Georgia, within the Atlanta metro. Comparable as a premium Atlanta-area private/public golf club with strong corporate event and tournament positioning aimed at affluent local golfers.
• Peachtree Golf Club: Highly ranked private golf club in Atlanta. Comparable as a prestige Atlanta golf destination competing for elite tournament hosting, member play, and corporate hospitality in the same metro as Bobby Jones.
• East Lake Golf Club: Premier public-access golf facility in Atlanta, Georgia, home of the TOUR Championship. Directly comparable as a high-prestige Atlanta public/semi-private course competing for the same corporate outings, tournament play, and golfer mindshare as Bobby Jones.
• Atlanta Athletic Club: Historic private athletic and golf club in the Atlanta suburbs with two championship 18-hole courses. Comparable as an Atlanta-area golf destination competing for high-end events, members, and corporate hospitality spend.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue chain with locations across the U.S. Comparable as an adjacent golf-lifestyle operator competing for casual golfer entertainment, corporate events, and F&B dollars that might otherwise flow to traditional courses.
• Streamsong Resort: Resort golf destination in central Florida with multiple highly ranked public-access courses and on-site lodging/F&B. Comparable as a destination public/resort golf property that bundles course play, instruction, and hospitality into a single experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bobbyjonesgc
• Facebookfacebook.com/BobbyJonesGolfCourse
• Instagraminstagram.com/bobbyjonesgolfcourse
• LinkedInlinkedin.com/company/bobby-jones-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobby Jones Golf Course