What Wanimo does

Wanimo is a France-based online pet supply retailer (animalerie en ligne) operating since 2000 as a direct-to-consumer e-commerce business built on a Shopify platform. The company sells a catalog of more than 6,000 SKUs across four animal categories — dogs, cats, rodents and small mammals, and backyard chickens — including branded kibble and wet food (Royal Canin, Hill's, Virbac, Purina Pro Plan, Orijen, Carnilove, Yarrah), veterinary-formulated diets, anti-parasitics, grooming and hygiene items, accessories (beds, harnesses, transport crates, GPS collars), and treats and supplements. It also publishes a veterinary advice content library (conseils.wanimo.com) and offers personalized advice via email or chat, with products certified in collaboration with a network of veterinarians.

The business model is straightforward unit-pricing D2C e-commerce: customers purchase individual items at listed prices, qualify for free shipping above €59, and accumulate loyalty points on each order. Orders placed before 14:30 on weekdays are shipped the same day, with 48-72h delivery to home addresses or pickup relay points. Wanimo accepts payments via Visa, Mastercard, American Express, Cartes Bancaires, PayPal, Apple Pay, and Shop Pay, and markets through Facebook, Instagram, Pinterest, YouTube, email newsletters, promotional codes, and the veterinary advice blog.

The company is privately held with 11-50 employees, headquartered in Dardilly, France, with customer service and operations near Montpellier. It ships to 23 European countries (France plus Germany, Austria, Belgium, Bulgaria, Croatia, Denmark, Spain, Estonia, Finland, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Monaco, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, and Czech Republic) with localized currency and language. No revenue, funding (beyond a 2008 Entrepreneur Venture event with undisclosed amount), ownership, or leadership information is publicly disclosed. The platform has accumulated 220,706 customer reviews, indicating a long-established consumer base but no visible acceleration signals.

Name

Wanimo

Legal name

Wanimo

Website

https://wanimo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Wanimo is a France-based online retailer selling 6,000+ pet food, accessory, and veterinary products for dogs, cats, rodents, and chickens, shipping to 23 European countries via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industries

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

• Pet food retail
• Pet supplies e-commerce
• Veterinary pet products
• Pet accessories online
• Online pet store

Headquarters

HQ city

Dardilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Wanimo generates revenue through direct online sales of pet supplies including food, accessories, toys, healthcare products, and veterinary items. Customers purchase products individually at listed prices with free shipping threshold of €59.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Wanimo operates an online pet supply store (animalerie en ligne) selling food, accessories, toys, healthcare, and veterinary-certified products for dogs, cats, rodents/small mammals, and chickens. Its catalog of 6,000+ curated items features premium brands (Royal Canin, Hill's, Virbac, Purina Pro Plan, Orijen, Carnilove, Yarrah) and is sold direct-to-consumer across France and 22 additional European countries via its Shopify storefront, supplemented by a loyalty program and free veterinary advice via the conseils.wanimo.com content platform.

Product overview

Wanimo is an online pet store (animalerie en ligne) offering a comprehensive e-commerce platform for pet products. The product portfolio centers on four main animal categories: dogs (chien), cats (chat), rodents & small mammals (rongeurs & co), and chickens (poules). The core offerings include specialized pet food (croquettes, pâtée) with veterinary-certified options from major brands like Royal Canin, Hill's, Proplan, Virbac, Orijen, and Carnilove, complemented by accessories (beds, toys, transport crates, grooming products), health & hygiene items (anti-parasitics, dental care, shampoos), and a veterinary product range. Services include a loyalty program, veterinary advice via chat/email, and regular promotional sales. The platform operates as a single unified e-commerce site with no separate API or developer offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Food (Alimentation chien) Wide assortment of dog food for adult dogs, puppies, sterilized dogs, and dogs with specific dietary needs; sold direct to dog-owning households across Europe via the Wanimo e-commerce storefront.
• Cat Food (Alimentation chat) Comprehensive cat food range for adult cats, kittens, sterilized cats, and cats on veterinary or natural diets; available with multiple brands and formulations through the Wanimo online store.
• Small Mammal Food (Alimentation rongeurs) Food and dietary supplements for rabbits, rodents, and other small companion mammals, including hay-based and mixed-feed options, sold to small-pet owners via the Wanimo storefront.
• Chicken Feed (Alimentation poules) Specialized feed, treats, and nutritional supplements for backyard chickens, offered to urban and rural chicken keepers in Wanimo's served European countries.
• Veterinary Range (Gamme Vétérinaire) Veterinary-certified pet care products and clinically formulated diets addressing joint, urinary, renal, digestive, dermatological, growth, and weight-management needs for dogs, cats, and small mammals.
• Pet Accessories Hardware, accessories, and lifestyle products for dogs, cats, small mammals, and chickens, including bowls, feeders, water fountains, toys, grooming tools, beds, scratching posts, cat trees, transport crates, harnesses, leashes, collars, and GPS dog collars.
• Pet Health & Hygiene (Soins & Hygiène) Health and hygiene products for dogs, cats, and small mammals including dental care, anti-parasitic solutions (flea/tick collars, pipettes), dewormers, shampoos, grooming tools, and bio/natural care formulations.
• Cat Litter (Litière chat) Cat and small-mammal litter products including natural wood-based and cellulose-based formats, sold direct to pet owners through the Wanimo storefront.
• GPS Dog Collar (Collier GPS chien) GPS tracking collars for dogs that enable location monitoring and safety features, sold direct to dog owners via the Wanimo e-commerce site.
• Loyalty Program (Programme Fidélité) Recurring customer-rewards program enabling Wanimo shoppers to accrue points on every order and redeem exclusive advantages over the year, designed to drive repeat purchases.
• Veterinary Advice (Conseils Vétérinaires) Personalized veterinary recommendations delivered via email or chat, backed by an editorial blog of vet-approved pet health, nutrition, and care guides, available to all Wanimo customers.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Veterinarians (Collaborative Network)coreOthersWanimo collaborates closely with veterinarians to guarantee product certification and quality. This collaboration ensures that all products meet the highest standards in animal health. Products are vetted by veterinary professionals.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bitiba: Online pet supplies retailer (owned by Zooplus) operating across multiple European countries with a similar inventory-led e-commerce model. Direct competitor for value-conscious pet owners.
• La Ferme des Animaux: French online pet retailer specialising in natural and bio pet food. Comparable to Wanimo's vertical in premium/natural pet food but focused more narrowly on bio and natural ranges.
• Animalis: French specialty pet retail chain with online presence, carrying pet food, accessories and veterinary products. Comparable in product range and French market focus, though predominantly store-based.
• Animaute: French online pet supplies retailer selling food, accessories and healthcare products. Competes with Wanimo in the French DTC pet e-commerce segment with a similar assortment philosophy.
• Maxi Zoo: Major European specialty pet retail chain (Fressnapf group) combining physical stores with an online shop; competes with Wanimo across France and neighbouring countries on food and accessories, but with a strong brick-and-mortar backbone.
• Zooplus: Largest pan-European online retailer of pet food and supplies, directly competing with Wanimo in France, Germany and across continental Europe. Closest comparable in geography, assortment breadth, and online-only distribution model.
• Zoomalia: French online pet retailer offering food, accessories, and animal supplies direct to consumers; competes with Wanimo for French pet-owner wallet share on similar product categories.

Broad incumbents

• Amazon: Dominant generalist e-commerce platform selling pet food, accessories and supplies across Europe. Not a specialist player, but exerts significant pricing pressure on Wanimo's assortment and ships via Prime.
• Cdiscount: French generalist e-commerce marketplace with a substantial pet supplies category. Overlaps with Wanimo on commodity pet food and basic accessories, though without Wanimo's specialist curation and veterinary focus.

Emerging players

• Chewy: US-leading online pet retailer with a curated inventory-led model and strong subscription/replenishment mechanics. Not a direct geographic competitor, but the closest large-scale operational analogue for Wanimo's online-only, expert-content-driven model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcoUXCO94-1msveA12g6vzA
• Facebookfacebook.com/animalerie.wanimo
• Instagraminstagram.com/animalerie_wanimo
• Xx.com/wanimo
• LinkedInlinkedin.com/company/wanimo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanimo